Safety Management Group
Safety Management Group is an Indianapolis-headquartered QHSE consulting firm founded in 1991 that provides outsourced environmental, health, and safety services — including embedded advisors, fractional consulting, training, and the proprietary VERO contractor qualification platform — to enterprise clients across North America.
- Company typePrivate
- Founded1990
- HeadquartersIndianapolis, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Safety Management Group does
Safety Management Group (SMG) is an Indianapolis-headquartered QHSE consulting firm founded in 1991 that delivers outsourced environmental, health, and safety services to enterprise clients across North America. The company fields more than 500 EHS professionals spanning more than 15 certification types and serves 4,000+ clients in construction, utilities, healthcare and life sciences, manufacturing, and data centers in the United States, Canada, and Mexico following its 2026 acquisition of CrossSafety.
SMG's service portfolio combines on-site embedded advisors (ProSolutions), fractional consulting delivered through tiered subscription programs (Safety Partner Program for Construction and General Industry, plus OnDemand), strategic EHS assessments (Insights), environmental permitting and compliance services, and hands-on training delivered via SMG University and The Safety Yard facility in Lebanon, Indiana. Underlying the services stack is VERO, SMG's proprietary contractor qualification and data management software, paired with the proprietary Contractor Safety Management Process (CSMP) methodology. Together these assets automate contractor prequalification, insurance verification, training record tracking, and real-time analytics across thousands of contractors and millions of work hours.
The business model is predominantly professional services with subscription and usage-based overlays: multi-year ProSolutions contracts deploy full-time dedicated safety advisors on client sites; tiered Safety Partner Programs charge monthly subscription fees scaling from a few advisory hours per month up to 800+ annual field support hours; OnDemand provides pay-as-you-go access to SMG advisors; and VERO generates SaaS-like recurring platform fees with expert-backed support rather than generic help desk. The company monetizes through direct enterprise field sales augmented by content marketing, industry trade shows, and webinars, and is owned by middle-market private equity firm Gryphon Investors since January 2026, with acquisitions of Trinity Safety Group (2023) and CrossSafety (2026) signaling an active roll-up strategy.
Safety Management Group firmographics
Firmographics- Name
- Safety Management Group
- Legal name
- Safety Management Group, Inc.
- Website
- http://safetymanagementgroup.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Safety Management Group is an Indianapolis-headquartered QHSE consulting firm founded in 1991 that provides outsourced environmental, health, and safety services — including embedded advisors, fractional consulting, training, and the proprietary VERO contractor qualification platform — to enterprise clients across North America.
- Ownership category
- akta.pro rank
Safety Management Group industry classification
Industry- Product category
- Environmental Health and Safety Consulting
- NAICS
- Environmental Consulting Services (54162), Management Consulting Services (54161), Engineering Services (541330)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF)
- akta.pro secondary industries
- EHS Auditing, Inspections & Assurance (BPAHAJAG), Environmental Compliance & Permitting (BPAHAJAA), EHS Training, Competency & Culture Programs (BPAHAJAL)
Keywords
Where Safety Management Group is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Safety Management Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Safety Consulting Services: SMG provides on-site safety advisors, fractional safety consultants, and full-time dedicated safety professionals (ProSolutions) who operate as an extension of clients' EHS teams. Revenue is generated through contractual engagements scaled by service level, advisor hours, and program scope.
- VERO Software Subscription: VERO is a proprietary SaaS-like contractor qualification and data management platform. SMG collects subscription or usage fees for platform access, contractor management, and associated support services. Support is expert-backed rather than generic help desk.
- Safety Training Programs: SMG U delivers safety training including OSHA certifications, hands-on courses at The Safety Yard, and customized on-site training. Revenue generated through per-course fees, open enrollment registrations, and custom program development engagements.
- Environmental Consulting Services: Environmental services including SWPPP design, wetland delineations, permitting, Phase I assessments, and environmental audits are offered as part of the comprehensive EHS service portfolio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Safety Partner Program (SPP) — scalable fractional safety consulting starting at a few hours per month |
| Subscription | Multi-year contract | ProSolutions — full-time dedicated on-site safety advisors |
| Subscription | Monthly | C-SPP for Construction — four partnership levels: Blueprint, Framework, Pillar, Keystone |
| Subscription | Monthly | SPP for General Industry — four partnership levels: Advisory, Foundation, Impact, Strategic |
| Usage-based | Pay-as-you-go | OnDemand — part-time as-needed safety services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Safety Management Group product offering
Product offeringCore offering
Safety Management Group provides environmental, health, and safety (EHS) consulting services to organizations across North America. Its offering includes on-site embedded safety advisors (ProSolutions), safety assessments (Insights), fractional consulting (Safety Partner Program), environmental services, the VERO contractor qualification software, and workforce training through SMG University. Founded in 1991 and headquartered in Indianapolis, Indiana, the firm serves more than 4,000 clients with a team of 500+ EHS professionals.
Product overview
Safety Management Group (SMG) is a QHSE (Quality, Health, Safety, and Environmental) consulting firm founded in 1991, offering a portfolio of professional services and one proprietary technology platform. The core offering combines consulting services—ProSolutions (full-time on-site safety advisors), Insights (EHS assessments and consulting), Environmental Services (permitting, audits, compliance), Safety Partner Program (fractional consulting with tiered engagement levels), OnDemand (part-time as-needed consulting), and SMG University training—with a proprietary software product called VERO for contractor qualification and data management. The company serves construction, utilities, healthcare/pharma, manufacturing, and general industry clients across North America through more than 500 safety professionals.
Differentiator
Problem solved
Functional benefit
Brands
- VERO: Proprietary contractor qualification and data management software solution created by SMG safety professionals for managing contractor safety compliance, onboarding, and monitoring.
Products and services
- ProSolutions On-site embedded safety advisors placed at client locations to manage workplace safety programs and EHS compliance on a staffed basis.
- Insights Safety assessments and audits used to evaluate and improve organizational EHS programs.
- Safety Partner Program Fractional consulting providing part-time EHS leadership for organizations without full-time in-house safety staff.
- Environmental Services Environmental compliance and management services for organizations in regulated industries.
- VERO Software platform for contractor qualification, prequalification, and management of third-party safety compliance.
- SMG University Structured safety training and workforce education programs for employees and contractors.
Quantifiable outcome
- Reduced contractor TRIR by 64% over 10 years for one of the nation's largest investor-owned utilities
- +4 more outcomes
Companies that use Safety Management Group
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Safety Management Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Safety Management Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CrossSafetycoreSMG acquired CrossSafety, one of Canada's largest workplace and public health and safety service providers, along with CrossSafety's TRH operations in the United States and Mexico. The acquisition brings together more than 500 EHS professionals serving clients across North America. CrossSafety will continue operating under the CrossSafety brand in Canada, led by CEO John Murphy and the existing Canadian leadership team.
- Trinity Safety GroupcoreSMG acquired Trinity Safety Group LLC, headquartered in Indianapolis, Indiana. Trinity was a portfolio company of NMS Capital and added to SMG's capabilities in the safety consulting space.
Scale indicators18 records
Recent moves8 records
Expansion highlights6 records
Safety Management Group competitors and assessment
Company assessmentDirect peers
- Avetta: Avetta is a contractor prequalification and supply chain risk management platform directly competing with SMG's VERO software. Both serve enterprise clients needing contractor qualification, insurance verification, and safety data management.
- Trinity Consultants: Trinity Consultants is an EHS and regulatory compliance consulting firm with strong overlap to SMG's environmental services and Insights assessment practice, serving overlapping industrial and life sciences end markets.
- Antea Group: Antea Group is an environmental, health, safety, and sustainability consulting firm with comparable services to SMG's environmental services, EHS program management, and Insights assessment offerings, serving similar industrial end markets.
- ISNetworld (Verisk): ISNetworld is a leading contractor management and prequalification platform with deep overlap to VERO. Both serve the same enterprise buyers (utilities, construction, manufacturing) and compete for contractor qualification and safety data management RFPs.
- BSI (British Standards Institution): BSI provides EHS consulting, ISO 14001/45001 management systems consulting, training, and certification — directly comparable to SMG's consulting, training (SMG U), and audit (Insights) service lines across global enterprise customers.
- Veriforce: Veriforce is a contractor prequalification, training, and compliance management platform that competes directly with VERO. Both serve industrial, utility, and construction clients with SaaS-based contractor qualification workflows.
Broad incumbents
- AECOM (EHS Services): AECOM is a global infrastructure consulting firm with an EHS services practice that competes with SMG in environmental permitting, Phase I assessments, and construction-phase safety management, though EHS is one segment within AECOM's much broader portfolio.
- WSP (EHS Services): WSP provides environmental, health, and safety consulting as part of its broader professional services portfolio, with overlap to SMG's environmental services and construction safety management offerings.
- ERM (Environmental Resources Management): ERM is a global environmental, health, safety, and sustainability consulting firm that overlaps with SMG's environmental services, EHS program management, and sustainability offerings, but at much larger scale and broader geographic reach.
Emerging players
- VelocityEHS (Ansys): VelocityEHS is an EHS software platform that competes with VERO for contractor management, training records, and incident tracking workflows. Both target mid-market and enterprise safety leaders with software-driven compliance solutions.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Safety Management Group social profiles
Digital presenceSafety Management Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safety Management Group leadership team
Management profileNumber of profiles
Safety Management Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Safety Management Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safety Management Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safety Management Group
What does Safety Management Group do?
Safety Management Group provides environmental, health, and safety (EHS) consulting services to organizations across North America. Its offering includes on-site embedded safety advisors (ProSolutions), safety assessments (Insights), fractional consulting (Safety Partner Program), environmental services, the VERO contractor qualification software, and workforce training through SMG University. Founded in 1991 and headquartered in Indianapolis, Indiana, the firm serves more than 4,000 clients with a team of 500+ EHS professionals.
Is Safety Management Group a public or private company?
Safety Management Group is a private company. It is classified as private equity controlled and is currently operating.
When was Safety Management Group founded?
Safety Management Group was founded in 1990. It employs 251 to 500 people.
Where is Safety Management Group based?
Safety Management Group is headquartered in Indianapolis, United States, in the North America region.
How does Safety Management Group make money?
Four revenue lines are on record. Professional Safety Consulting Services are the primary driver. The others are VERO Software Subscription, safety Training Programs and environmental Consulting Services.
Who are Safety Management Group's main competitors?
Direct peers on record are Avetta, Trinity Consultants, Antea Group, ISNetworld (Verisk), BSI (British Standards Institution) and Veriforce. Broad incumbents are AECOM (EHS Services), WSP (EHS Services) and ERM (Environmental Resources Management). VelocityEHS (Ansys) is listed as an emerging player.
Does Safety Management Group have an API?
No public API is recorded for Safety Management Group.
What industry is Safety Management Group in?
Safety Management Group's product category is Environmental Health and Safety Consulting. Its primary akta.pro industry code is BPAHAJAF, EHS Management Systems & ISO Consulting (ISO 14001/45001), with a secondary code of BPAHAJAG, EHS Auditing, Inspections & Assurance. Its NAICS code is 54162 and its SIC code is 8700.