What Trinity Safety Group does

Safety Management Group (SMG) is a privately held Environmental, Health, and Safety (EHS) services company headquartered in Indianapolis that delivers a hybrid professional-services-plus-software model to enterprise and mid-market clients across construction, manufacturing, utilities, healthcare/pharma, and data centers. Its offering is organized around three pillars: Strategy (Insights assessments and consulting), Tactics (ProSolutions on-site safety program management and the Safety Partner Program), and Technology (VERO contractor prequalification software), supplemented by The Safety Yard training services and Environmental Services. SMG embeds dedicated full-time safety advisors into client EHS teams under ProSolutions and provides a subscription-style Safety Partner Program as an alternative to in-house safety staffing, with VERO sold as a standalone contractor qualification platform via its own portal.

The company makes money primarily through multi-year professional-services engagements priced on a quote basis, complemented by recurring subscription revenue from the Safety Partner Program and VERO software. Go-to-market is sales-led: direct outreach, on-site consultation CTAs, industry events, and LinkedIn/Facebook presence drive enterprise pipeline, with named logos including CBRE, Uponor GF, and F.A. Wilhelm. Pricing is not publicly disclosed, and key operating metrics (client count, advisor headcount, training completions) are not currently published. The firm shows evidence of portfolio expansion into data center EHS and environmental services, but discloses no headcount, revenue, or funding data.

Name

Trinity Safety Group

Legal name

Safety Management Group

Website

https://trinitysafetygroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Safety Management Group is a privately held Indianapolis-based EHS services firm delivering on-site safety advisors, consulting, training, and its VERO contractor prequalification software to enterprise and mid-market clients across construction, manufacturing, utilities, healthcare/pharma, and data centers.

Ownership category

akta.pro rank

Product category

EHS Consulting & Safety Services

NAICS

Environmental Consulting Services (54162), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF)

akta.pro secondary industries

EHS Auditing, Inspections & Assurance (BPAHAJAG), Environmental Compliance & Permitting (BPAHAJAA)

Keywords

• EHS consulting services
• Contractor prequalification software
• On-site safety management
• Safety training programs
• Environmental compliance services

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. ProSolutions On-Site Safety Services: Full-time dedicated safety advisors providing on-site safety program management, seamlessly integrating with client EHS teams to oversee and enhance on-site safety operations.
2. Safety Partner Program (SPP): Provides clients with an EHS manager, scalable solutions, and ongoing support. Affordable alternative to hiring full-time safety advisors with flexible service levels.
3. VERO Software Platform: Contractor prequalification software that automates the qualification process. Offered as a technology solution with login access for contractors.
4. Safety Training Services: Comprehensive safety training courses delivered on-site through The Safety Yard, providing customized workforce training for safety initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Safety Management Group delivers on-site EHS (Environmental, Health, and Safety) consulting and program management services, including dedicated full-time safety advisors, strategic safety assessments, customized workforce training, and environmental compliance services. The company complements these professional services with VERO, its proprietary contractor prequalification software that automates qualification workflows. Offerings are sold as standalone service lines (ProSolutions, Safety Partner Program, Insights, Training, Environmental Services) plus the VERO software subscription.

Product overview

Safety Management Group offers a portfolio of safety, compliance, and risk management services primarily organized around three pillars: Strategy (Insights assessments and consulting), Tactics (ProSolutions on-site services and Safety Partner Program), and Technology (VERO contractor qualification software). The core offering is service-based rather than a unified software platform, combining on-site safety advisors, environmental services, and training programs. ProSolutions provides dedicated on-site safety program management; the Safety Partner Program offers scalable EHS manager access; Insights delivers strategic assessments and consulting; VERO is the company's proprietary contractor prequalification software; Training (The Safety Yard) provides on-site safety courses; and Environmental Services round out the integrated EHS solution. Services are delivered across multiple industries including construction, utilities, healthcare/pharma, and manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• VERO: Contractor prequalification software application that automates the contractor qualification process, ensuring all contractors meet safety and compliance standards before starting work.
• ProSolutions
• Safety Partner Program (SPP)
• Insights
• The Safety Yard

Products and services

• ProSolutions

Quantifiable outcome

• Customized safety protocols and compliance programs tailored to each organization's unique requirements
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bureau Veritas: Bureau Veritas is a global testing, inspection, and certification company offering EHS-related compliance and assurance services. It competes with SMG's Insights assessment and broader compliance assurance work.
• Environmental Resources Management (ERM): ERM is a global environmental, health, safety, and sustainability consulting firm. It competes with SMG's environmental services and EHS consulting offerings, particularly for large enterprise and life-sciences clients like CBRE.
• AECOM: AECOM is a global engineering, construction, and EHS services firm that competes with SMG on construction safety management and program oversight, particularly for data center and large infrastructure projects.

Direct peers

• Cority: Cority provides EHS and sustainability software used by enterprises to manage safety, compliance, and risk programs. It competes with SMG's VERO platform and overlaps with the Insights compliance/assessment work.
• KPA: KPA offers EHS management software combined with consulting and training services. Like SMG, it pairs technology with advisory services for mid-market industrial and construction clients, making it a close hybrid comparable.
• Avetta: Avetta is a leading contractor prequalification and supply chain risk management platform. It directly competes with SMG's VERO software on contractor qualification workflows and is the most direct functional comparable to that product line.
• ISNetworld: ISNetworld is a contractor management and compliance platform used by enterprises to qualify contractors on safety, insurance, and regulatory criteria. It competes directly with VERO for contractor prequalification workflows in similar industries.
• Sheakley Workforce Safety: Sheakley provides on-site safety staffing, EHS consulting, and workforce safety services, closely matching SMG's ProSolutions on-site advisor model and Safety Partner Program.
• VelocityEHS: VelocityEHS provides EHS software and on-site safety solutions to industrial and manufacturing customers. It overlaps with SMG's ProSolutions and Safety Partner Program service delivery, particularly in mid-market manufacturing.

Emerging players

• SafetySync: SafetySync provides online safety training and compliance tools for small and mid-market employers. It overlaps with SMG's Safety Yard training offering and competes on accessible safety training for similar segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TrinitySafetyGroup
• LinkedInlinkedin.com/company/trinity-safety-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trinity Safety Group