Safety Management Group

What Safety Management Group does

Safety Management Group (SMG) is an Indianapolis-headquartered QHSE consulting firm founded in 1991 that delivers outsourced environmental, health, and safety services to enterprise clients across North America. The company fields more than 500 EHS professionals spanning more than 15 certification types and serves 4,000+ clients in construction, utilities, healthcare and life sciences, manufacturing, and data centers in the United States, Canada, and Mexico following its 2026 acquisition of CrossSafety.

SMG's service portfolio combines on-site embedded advisors (ProSolutions), fractional consulting delivered through tiered subscription programs (Safety Partner Program for Construction and General Industry, plus OnDemand), strategic EHS assessments (Insights), environmental permitting and compliance services, and hands-on training delivered via SMG University and The Safety Yard facility in Lebanon, Indiana. Underlying the services stack is VERO, SMG's proprietary contractor qualification and data management software, paired with the proprietary Contractor Safety Management Process (CSMP) methodology. Together these assets automate contractor prequalification, insurance verification, training record tracking, and real-time analytics across thousands of contractors and millions of work hours.

The business model is predominantly professional services with subscription and usage-based overlays: multi-year ProSolutions contracts deploy full-time dedicated safety advisors on client sites; tiered Safety Partner Programs charge monthly subscription fees scaling from a few advisory hours per month up to 800+ annual field support hours; OnDemand provides pay-as-you-go access to SMG advisors; and VERO generates SaaS-like recurring platform fees with expert-backed support rather than generic help desk. The company monetizes through direct enterprise field sales augmented by content marketing, industry trade shows, and webinars, and is owned by middle-market private equity firm Gryphon Investors since January 2026, with acquisitions of Trinity Safety Group (2023) and CrossSafety (2026) signaling an active roll-up strategy.

Name

Safety Management Group

Legal name

Safety Management Group, Inc.

Website

http://safetymanagementgroup.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Safety Management Group is an Indianapolis-headquartered QHSE consulting firm founded in 1991 that provides outsourced environmental, health, and safety services — including embedded advisors, fractional consulting, training, and the proprietary VERO contractor qualification platform — to enterprise clients across North America.

Ownership category

akta.pro rank

Product category

Environmental Health and Safety Consulting

NAICS

Environmental Consulting Services (54162), Management Consulting Services (54161), Engineering Services (541330)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF)

akta.pro secondary industries

EHS Auditing, Inspections & Assurance (BPAHAJAG), Environmental Compliance & Permitting (BPAHAJAA), EHS Training, Competency & Culture Programs (BPAHAJAL)

Keywords

• EHS consulting services
• Workplace safety management
• Environmental health and safety
• Contractor qualification software
• Safety training programs

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Safety Consulting Services: SMG provides on-site safety advisors, fractional safety consultants, and full-time dedicated safety professionals (ProSolutions) who operate as an extension of clients' EHS teams. Revenue is generated through contractual engagements scaled by service level, advisor hours, and program scope.
2. VERO Software Subscription: VERO is a proprietary SaaS-like contractor qualification and data management platform. SMG collects subscription or usage fees for platform access, contractor management, and associated support services. Support is expert-backed rather than generic help desk.
3. Safety Training Programs: SMG U delivers safety training including OSHA certifications, hands-on courses at The Safety Yard, and customized on-site training. Revenue generated through per-course fees, open enrollment registrations, and custom program development engagements.
4. Environmental Consulting Services: Environmental services including SWPPP design, wetland delineations, permitting, Phase I assessments, and environmental audits are offered as part of the comprehensive EHS service portfolio.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Safety Management Group provides environmental, health, and safety (EHS) consulting services to organizations across North America. Its offering includes on-site embedded safety advisors (ProSolutions), safety assessments (Insights), fractional consulting (Safety Partner Program), environmental services, the VERO contractor qualification software, and workforce training through SMG University. Founded in 1991 and headquartered in Indianapolis, Indiana, the firm serves more than 4,000 clients with a team of 500+ EHS professionals.

Product overview

Safety Management Group (SMG) is a QHSE (Quality, Health, Safety, and Environmental) consulting firm founded in 1991, offering a portfolio of professional services and one proprietary technology platform. The core offering combines consulting services—ProSolutions (full-time on-site safety advisors), Insights (EHS assessments and consulting), Environmental Services (permitting, audits, compliance), Safety Partner Program (fractional consulting with tiered engagement levels), OnDemand (part-time as-needed consulting), and SMG University training—with a proprietary software product called VERO for contractor qualification and data management. The company serves construction, utilities, healthcare/pharma, manufacturing, and general industry clients across North America through more than 500 safety professionals.

Differentiator

Problem solved

Functional benefit

Brands

• VERO: Proprietary contractor qualification and data management software solution created by SMG safety professionals for managing contractor safety compliance, onboarding, and monitoring.

Products and services

• ProSolutions On-site embedded safety advisors placed at client locations to manage workplace safety programs and EHS compliance on a staffed basis.
• Insights Safety assessments and audits used to evaluate and improve organizational EHS programs.
• Safety Partner Program Fractional consulting providing part-time EHS leadership for organizations without full-time in-house safety staff.
• Environmental Services Environmental compliance and management services for organizations in regulated industries.
• VERO Software platform for contractor qualification, prequalification, and management of third-party safety compliance.
• SMG University Structured safety training and workforce education programs for employees and contractors.

Quantifiable outcome

• Reduced contractor TRIR by 64% over 10 years for one of the nation's largest investor-owned utilities
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• CrossSafetycoreStrategic or Co-development Partner · 30 June 2026SMG acquired CrossSafety, one of Canada's largest workplace and public health and safety service providers, along with CrossSafety's TRH operations in the United States and Mexico. The acquisition brings together more than 500 EHS professionals serving clients across North America. CrossSafety will continue operating under the CrossSafety brand in Canada, led by CEO John Murphy and the existing Canadian leadership team.
• Trinity Safety GroupcoreStrategic or Co-development Partner · 17 April 2023SMG acquired Trinity Safety Group LLC, headquartered in Indianapolis, Indiana. Trinity was a portfolio company of NMS Capital and added to SMG's capabilities in the safety consulting space.

Scale indicators18 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Avetta: Avetta is a contractor prequalification and supply chain risk management platform directly competing with SMG's VERO software. Both serve enterprise clients needing contractor qualification, insurance verification, and safety data management.
• Trinity Consultants: Trinity Consultants is an EHS and regulatory compliance consulting firm with strong overlap to SMG's environmental services and Insights assessment practice, serving overlapping industrial and life sciences end markets.
• Antea Group: Antea Group is an environmental, health, safety, and sustainability consulting firm with comparable services to SMG's environmental services, EHS program management, and Insights assessment offerings, serving similar industrial end markets.
• ISNetworld (Verisk): ISNetworld is a leading contractor management and prequalification platform with deep overlap to VERO. Both serve the same enterprise buyers (utilities, construction, manufacturing) and compete for contractor qualification and safety data management RFPs.
• BSI (British Standards Institution): BSI provides EHS consulting, ISO 14001/45001 management systems consulting, training, and certification — directly comparable to SMG's consulting, training (SMG U), and audit (Insights) service lines across global enterprise customers.
• Veriforce: Veriforce is a contractor prequalification, training, and compliance management platform that competes directly with VERO. Both serve industrial, utility, and construction clients with SaaS-based contractor qualification workflows.

Broad incumbents

• AECOM (EHS Services): AECOM is a global infrastructure consulting firm with an EHS services practice that competes with SMG in environmental permitting, Phase I assessments, and construction-phase safety management, though EHS is one segment within AECOM's much broader portfolio.
• WSP (EHS Services): WSP provides environmental, health, and safety consulting as part of its broader professional services portfolio, with overlap to SMG's environmental services and construction safety management offerings.
• ERM (Environmental Resources Management): ERM is a global environmental, health, safety, and sustainability consulting firm that overlaps with SMG's environmental services, EHS program management, and sustainability offerings, but at much larger scale and broader geographic reach.

Emerging players

• VelocityEHS (Ansys): VelocityEHS is an EHS software platform that competes with VERO for contractor management, training records, and incident tracking workflows. Both target mid-market and enterprise safety leaders with software-driven compliance solutions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/smgindianapolis
• LinkedInlinkedin.com/company/safety-management-group
• Xx.com/smgindy

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safety Management Group