Genius Monkey
- Company typePrivate
- Founded2004
- HeadquartersTempe, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Genius Monkey does
Genius Monkey is a privately held, fully managed programmatic advertising platform headquartered in Tempe, Arizona, with a mailing address in Gilbert, Arizona. The company has operated since 2010 (corporate year_founded 2004) and employs 11-50 people. Its platform delivers AI-driven digital advertising across display, video, OTT/CTV, audio, native, social, and retargeting channels, targeting enterprise, agency, mid-market business, and e-commerce customers across 14+ verticals including automotive, education, finance, home building, legal, luxury, medical, nonprofit, political, RV, and travel.
The core technology stack is anchored by OmniMonkey, a proprietary set of machine-learning algorithms that optimizes ad delivery across devices and media access points in real time, paired with a PixelMonkey attribution system that captures IP and User Agent data for conversion tracking. A Meta-DSP architecture aggregates inventory from Google, Yahoo, Meta, OpenX, Xandr, Roku, Hulu, Amazon Ads, Samsung, Taboola, and others, while behavioral data is sourced from partners including Experian, Oracle, and Nielsen. The firm's "Quants With Human Oversight" operating model places campaign managers in active supervision of algorithmic decisions. The product surface includes the Optimize suite (Display, Video, OTT, Audio) under a unified Dashboard for first-impression-to-conversion attribution, expanded in 2026-06 with a Mobile Dashboard for on-the-go monitoring and in 2026-04 with a CallTrackingMetrics (CTM) integration for impression-level phone-call attribution.
Genius Monkey monetizes through a fully managed, pay-per-engagement programmatic services model with all-inclusive pricing that bundles media, servers, technology, third-party behavioral data, set-up, management, and creative costs. Pricing is quote-based and contract-free, with disclosed effective CPMs of $2-$3 and average CPCs as low as $0.47. Distribution is hybrid: enterprise field sales via a "Request a Demo" CTA paired with an inside-sales phone line (800-595-3462), complemented by a self-serve "Create Account" onboarding flow, agency channel partnerships, and the CTM Partner Plugin Store. The firm reports GDPR and CCPA compliance, holds a 2023 Tech Times "Ranked #1 Top Display Advertising Software" recognition, and has raised a single disclosed funding round of $2,000,000 in 2015, operating primarily as a bootstrapped, founder/management-owned business with no disclosed institutional ownership.
Genius Monkey firmographics
Firmographics- Name
- Genius Monkey
- Legal name
- Genius Monkey
- Website
- https://geniusmonkey.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Genius Monkey industry classification
Industry- Product category
- Programmatic Advertising Platform
- NAICS
- Media Buying Agencies (541830), Media Buying Agencies (54183), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industry
- Advertising, Marketing & Customer Personalization (HDAAAGAC)
Keywords
Where Genius Monkey is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Genius Monkey business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Programmatic Advertising Services: Fully managed programmatic advertising platform providing display, video, OTT/CTV, audio, native, social, and retargeting ad services. Revenue generated through ad spend management with all-inclusive pricing covering media, servers, technology, 3rd-party behavioral data access, management fees, and creative costs.
- Pay Per Engagement: Clients pay only when their audience engages with their ad. Effective CPM of $2-$3 compared to industry $5-$15 CPM. Average cost-per-click as low as $0.47.
- All-Inclusive Deliverable: Pricing model accounts for media, servers, technology, 3rd-party behavioral data access, set-up fees, management fees, and creative costs in a single price point
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Fully Managed Programmatic Advertising |
| Other | Pay-as-you-go | Custom Campaign Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Genius Monkey product offering
Product offeringCore offering
Genius Monkey sells a fully-managed, AI-driven programmatic advertising platform that plans, buys, and optimizes digital ad campaigns across display, video, OTT/CTV, audio, native, social, and retargeting channels. The platform is powered by the proprietary OmniMonkey machine-learning engine, layered with third-party behavioral data and CRM look-alike modeling, and delivered with human campaign-manager oversight. All media, technology, data, and management fees are bundled into a single all-inclusive price on a pay-per-engagement basis.
Product overview
Genius Monkey offers a unified fully-managed programmatic advertising platform built around its proprietary OmniMonkey AI-powered optimization engine. The platform aggregates multiple ad buying networks (Meta-DSP approach) and delivers advertising across display, video, OTT/CTV, audio, native, social, and retargeting channels. Key modules include Optimize Display, Optimize Video, Optimize OTT, and Optimize Audio services, all supported by the Genius Monkey Dashboard for full-funnel attribution tracking from first impression to conversion. The platform was recently expanded with a Mobile Dashboard app for on-the-go campaign monitoring.
Differentiator
Problem solved
Functional benefit
Brands
- OmniMonkey: AI-powered machine learning system used for optimizing placements, ad spend, and targeting across programmatic campaigns.
- PixelMonkey
Products and services
- Genius Monkey Programmatic Advertising Platform Fully-managed programmatic advertising platform delivering AI-driven digital ads across display, video, OTT/CTV, audio, native, social, and retargeting, with proprietary OmniMonkey real-time optimization, full attribution from impression to conversion, and bundled all-inclusive pricing. Sold to enterprise brands, agencies, mid-market businesses, and e-commerce companies.
- Optimize Display Programmatic display advertising service delivering banner ads across websites and apps with real-time behavioral targeting and full attribution tracking, available as a standalone channel within the Genius Monkey managed platform.
- Optimize Video Programmatic video advertising service delivering video ads across connected devices with real-time optimization for engagement and brand awareness, available as a standalone channel within the Genius Monkey managed platform.
- Optimize OTT Over-the-top / connected TV (OTT/CTV) advertising service delivering ads to smart TVs and streaming devices, enabling advertisers to reach cord-cutting audiences through Roku, Hulu, and other streaming inventory via the Genius Monkey Meta-DSP.
- Optimize Audio Programmatic audio and online radio advertising service delivering audio ads across music streaming and podcast platforms with companion banner capabilities and real-time optimization.
- Genius Monkey Mobile Dashboard Mobile application providing on-the-go campaign monitoring and performance tracking for Genius Monkey advertisers, with access to full customer journey data down to individual impressions and real-time campaign trend monitoring.
Quantifiable outcome
- Display CTR increased 57.8% for Genius Monkey users across verticals (2025 data)
- +10 more outcomes
Companies that use Genius Monkey
Customer profileNamed customers21 records
Segments17 records
Ideal customer profiles5 records
Genius Monkey technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature7 records
Genius Monkey partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- CTM (CallTrackingMetrics)coreStrategic partnership and integration creating the industry's first seamless connection between impression-level programmatic data and call tracking attribution. Enables advertisers to attribute phone calls and leads to programmatic ad impressions even without a click, addressing multi-touch attribution measurement gaps. CTM added Genius Monkey to its Partner Plugin Store.
- GooglecoreTechnology partner providing ad inventory and programmatic capabilities. Part of the Meta-DSP approach that stacks multiple networks.
- YahoocoreTechnology partner providing ad inventory through the Meta-DSP platform approach.
- Meta/FacebookcoreTechnology partner providing social ad inventory through the Meta-DSP platform.
- OpenXcoreProgrammatic advertising technology partner providing ad exchange inventory.
- Xandr (Microsoft)coreTechnology partner providing programmatic advertising capabilities.
- RokucoreConnected TV (CTV) inventory partner for OTT advertising through the Meta-DSP platform.
- HulucoreStreaming TV inventory partner for OTT/CTV advertising campaigns.
- ExperiancoreData partner providing behavioral consumer data for targeting capabilities. Enables niche and broad audience targeting based on affinities and consumer data.
- Amazon AdscoreAdvertising technology partner providing e-commerce and display ad inventory through Meta-DSP platform.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Genius Monkey competitors and assessment
Company assessmentDirect peers
- AdRoll: AdRoll (now owned by Semcasting) is a programmatic retargeting and multi-channel advertising platform serving SMB and mid-market e-commerce advertisers. Comparable in retargeting depth, AI-driven bidding, and SMB-friendly positioning.
- The Trade Desk: The Trade Desk is the leading independent DSP for programmatic advertising across display, video, CTV, audio, and native. Directly comparable to Genius Monkey's core offering, though serving much larger enterprise budgets with a self-serve platform model rather than Genius Monkey's fully-managed service approach.
- StackAdapt: StackAdapt is a multi-channel programmatic advertising platform offering display, video, CTV, audio, and native with AI-driven optimization. Closely comparable mid-market DSP competitor with similar self-serve + managed services positioning and overlapping customer verticals.
- MediaMath: MediaMath is an independent programmatic DSP (now under Infillion) offering omnichannel campaign management, audience targeting, and AI-driven optimization. Competes directly with Genius Monkey in the mid-market DSP segment with similar cross-channel capabilities.
- Choozle: Choozle is a self-serve and managed programmatic advertising platform targeting mid-market advertisers across display, video, CTV, and audio. Highly comparable in target customer profile (mid-market, agency) and full-funnel managed services offering.
- Simpli.fi: Simpli.fi is a programmatic platform specializing in CTV, display, video, and advanced audience targeting with a self-serve platform. Comparable in CTV and behavioral targeting capabilities, particularly for agencies and mid-market advertisers.
Broad incumbents
- Google Display & Video 360: Google's DV360 is the dominant enterprise DSP within the Google Marketing Platform, offering programmatic buying across Google's owned inventory and external exchanges. Functions as a broad incumbent that competes with Genius Monkey for enterprise media budgets.
- Adobe Advertising Cloud: Adobe Advertising Cloud is part of Adobe Experience Cloud, offering enterprise DSP capabilities within a broader marketing technology suite. Represents the broad incumbent peer—overlapping programmatic capabilities but anchored in enterprise contracts with a much larger platform footprint.
- Amazon Ads: Amazon Ads operates a programmatic DSP (formerly Amazon Advertising Platform) integrated with Amazon's owned inventory and audience data. A broad incumbent peer and simultaneously an inventory partner via Genius Monkey's Meta-DSP approach.
Regional players
- Yelp Ads (Yelp for Business): Yelp Ads offers localized programmatic and search advertising primarily for SMB advertisers in North America. Adjacent comparable in serving multi-location SMB advertisers with managed campaign services, though more focused on local intent signals than display/CTV.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Genius Monkey social profiles
Digital presenceGenius Monkey compliance and trust
Trust signalCompliance2 records
Genius Monkey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genius Monkey leadership team
Management profileNumber of profiles
Profiles3 records
Genius Monkey funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genius Monkey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genius Monkey
What does Genius Monkey do?
Genius Monkey sells a fully-managed, AI-driven programmatic advertising platform that plans, buys, and optimizes digital ad campaigns across display, video, OTT/CTV, audio, native, social, and retargeting channels. The platform is powered by the proprietary OmniMonkey machine-learning engine, layered with third-party behavioral data and CRM look-alike modeling, and delivered with human campaign-manager oversight. All media, technology, data, and management fees are bundled into a single all-inclusive price on a pay-per-engagement basis.
Is Genius Monkey a public or private company?
Genius Monkey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Genius Monkey founded?
Genius Monkey was founded in 2004. It employs 11 to 50 people.
Where is Genius Monkey based?
Genius Monkey is headquartered in Tempe, United States, in the North America region.
How does Genius Monkey make money?
Three revenue lines are on record. Programmatic Advertising Services are the primary driver. The others are pay Per Engagement and all-Inclusive Deliverable.
Who are Genius Monkey's main competitors?
Direct peers on record are AdRoll, The Trade Desk, StackAdapt, MediaMath, Choozle and Simpli.fi. Broad incumbents are Google Display & Video 360, Adobe Advertising Cloud and Amazon Ads. Yelp Ads (Yelp for Business) is listed as a regional player.
Does Genius Monkey have an API?
No public API is recorded for Genius Monkey.
What industry is Genius Monkey in?
Genius Monkey's product category is Programmatic Advertising Platform. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of HDAAAGAC, Advertising, Marketing & Customer Personalization. Its NAICS code is 541830 and its SIC code is 7311.