CW Realty

What CW Realty does

CW Realty is a privately held, owner-operated residential and commercial real estate brokerage headquartered in Starke, Florida, with a secondary office in Keystone Heights. The firm operates across North Florida — including Starke, Keystone Heights, Lake City, Hampton, and Crescent City — serving individual homebuyers, sellers, investors, landlords, and commercial property clients through a traditional agent-based sales model. Its service portfolio spans four core lines: Residential & Commercial Real Estate transactions, Land & Farm Sales, Rental & Property Management, and a Property Listings search platform, supported by complementary tools including a Mortgage Calculator and complimentary market analysis.

The underlying technology stack is composed entirely of third-party, off-the-shelf real estate infrastructure rather than proprietary systems. The cwrealty.org website integrates FlexMLS for IDX and MLS data, FBS Products for the listings search widget, and Spark Platform for listing photo and content management; a Source MLS Verified badge system adds listing authenticity signaling. No proprietary AI, ML, or custom platform capabilities are disclosed. Marketing and distribution rely on the website, Facebook, Instagram, MLS exposure, and community involvement (charity support and local sponsorships).

The business model is transaction-fee driven. Revenue is generated through commissions on residential and commercial property sales, land transactions, and recurring property management fees. Pricing is not publicly disclosed and is negotiated per deal. The company is led by Broker/Owner Charnelle Whittemore (a Florida Licensed Real Estate Instructor) and CFO/Broker's Assistant Michael Whittemore, with a team of approximately 25 licensed agents plus dedicated transaction coordination and property management staff. Ownership is founder/owner-operated with no external institutional investors or parent company identified.

Name

CW Realty

Legal name

CW Realty

Website

https://cwrealty.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CW Realty is a privately held, owner-operated real estate brokerage serving North Florida from offices in Starke and Keystone Heights, offering residential, commercial, land, and property management services through a team of approximately 25 licensed agents.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Property Management

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential real estate
• Property management
• Commercial brokerage
• Land sales
• Rental management

Headquarters

HQ city

Starke

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: Revenue generated through commissions on residential and commercial property sales, land transactions, and property management fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CW Realty is a North Florida real estate brokerage that facilitates residential and commercial property transactions, land and farm sales, and rental property management services. The firm guides buyers and sellers through brokerage, provides landlords with full-service property management, and offers property search and market analysis tools powered by MLS integrations for customers in Starke, Keystone Heights, Lake City, and surrounding North Florida communities.

Product overview

CW Realty offers a comprehensive real estate service platform focused on North Florida properties. The company provides four core service lines: Residential & Commercial Real Estate transactions, Land & Farm Sales, Rental & Property Management, and Property Listings search. The platform integrates with FlexMLS for MLS listing data and offers complementary tools including a Mortgage Calculator and Comprehensive Market Analysis. The services are delivered through their website platform with property search capabilities powered by FBS Products.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential & Commercial Real Estate Full-service brokerage for buying and selling residential and commercial properties in North Florida, including market navigation, investment opportunity identification, deal negotiation, and closing support. Aimed at buyers, sellers, and investors across the North Florida region.
• Land & Farm Sales Specialized land and farm transaction services including accurate valuations, strategic marketing, and efficient transaction management for parcels intended for residential, commercial, or development purposes in North Florida.
• Rental & Property Management Full-service rental property management covering rent collection, maintenance coordination, tenant communication, and legal compliance, allowing landlords to receive rental income without managing day-to-day operations.
• Property Listings Search Online property search platform powered by FlexMLS and FBS Products, allowing buyers to browse and filter MLS-listed properties across North Florida with sorting, search options, and listing details.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Regional players

• Watson Realty Corp. Large independent Florida-headquartered residential brokerage with deep North/Northeast Florida coverage and property management arms. Comparable to CW Realty as a regional full-service (buy/sell/rent/manage) competitor targeting overlapping North Florida submarkets.

Broad incumbents

• eXp Realty: Cloud-based national brokerage franchise paying high commission splits and rapidly recruiting agents across Florida. Comparable as a competitor leveraging a low-overhead model to attract experienced agents away from traditional independents like CW Realty.
• Keller Williams Realty: Large agent-centric residential brokerage franchise operating across Florida. Comparable as a competing franchise that competes with CW Realty on agent culture, training, and commission economics in the region.
• Coldwell Banker (Anywhere Real Estate): National residential brokerage franchise with significant Florida agent density and MLS-driven listing platform. Comparable as the incumbent franchise model CW Realty competes against for agent recruitment and seller leads in North Florida.
• Compass: Tech-enabled national real estate brokerage expanding rapidly in Florida with heavy agent recruitment incentives. Comparable as a competitor targeting premium North Florida listings and agents with technology and capital intensity that CW Realty does not have.
• Century 21 Real Estate: Global residential and commercial real estate franchise with active Florida presence. Comparable as a competing franchise option for independent realtors and as a competing service offering for residential buyers/sellers in CW Realty's market.
• Better Homes and Gardens Real Estate: National residential franchise operating throughout the Southeast. Comparable as another full-service franchise alternative for independent realtors and a competitor for sellers shopping for brand-affiliated brokers.
• RE/MAX: Globally franchised residential real estate brand with extensive Florida agent coverage. Comparable as a competing brand that independent agents in Starke/Keystone Heights could join instead of affiliating with CW Realty.
• Berkshire Hathaway HomeServices: National residential brokerage franchise affiliated with Berkshire Hathaway with meaningful Florida market share. Comparable as a competing full-service brokerage brand competing for agents, listings, and buyer representation in North Florida.

Direct peers

• Florida Homes Realty & Mortgage: Independent Florida residential brokerage also providing property management and affiliated mortgage services. Comparable to CW Realty as a similarly sized independent, full-service (buy/sell + property management) Florida brokerage competing in overlapping regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cwrealty
• Instagraminstagram.com/cw.realty
• Xx.com/CW_Realty1

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CW Realty