Aexus

What Aexus does

Aexus is a Netherlands-based sales outsourcing agency founded in 2000 by Chris Gerretsen that helps innovative technology and software companies expand into European, American and Asia Pacific markets. The firm operates as an extended sales arm for clients, providing dedicated Business Development Managers, Sales Directors and Sales Support Teams that manage the full sales cycle from prospecting and lead generation through negotiations, deal closure and long-term customer relationship management. Headquartered in Utrecht with seven offices across the Netherlands, Germany, Spain, Czech Republic, the United Kingdom, the United States and Canada, Aexus has supported more than 500 technology vendors since inception and currently employs over 100 sales professionals with additional LATAM coverage led by Managing Director Bernard Noël.

The company does not develop proprietary technology products; its core offering is a structured sales outsourcing methodology. The methodology includes a 3-hour client onboarding and training session, customized prospect list creation, personalized sales pitches, weekly client meetings, daily Slack communication, bi-weekly reports, and CRM-based pipeline visibility. Beyond core sales outsourcing, Aexus has productized adjacent offerings including Market Penetration, Channel Development & Management, Business Development for Startups, Market Research, Events-as-a-Service, Inbound Marketing, and a Funding and M&A Advisory practice. The firm relies on standard third-party sales automation tooling (Reply.io, Salesloft, LinkedIn Navigator) for outreach execution rather than in-house technology.

Aexus generates revenue through a hybrid pricing model combining a low monthly retainer with performance-based commission tied to targets met and new business secured, with a 30-day notice termination clause and an average 2-3 week onboarding period per engagement. Its customer base spans scale-ups, startups and enterprises across verticals including telecom, IT, SaaS, fintech, medtech, AI, energy, agriculture, robotics, quantum security and digital media. Named customers include Unifiedpost Group, Cegeka, ChurnZero, BotGuard, 6 River Systems (now part of Shopify), Verbolia, Gradyent, Ravical and NEXT. The company is privately held and founder-owned, with no disclosed external funding, institutional investors, or M&A activity in the available source material.

Name

Aexus

Legal name

Aexus

Website

https://aexus.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Aexus is a Netherlands-based sales outsourcing agency founded in 2000 that helps innovative technology and software companies expand into European, American and Asian markets through dedicated sales teams and local presence across seven countries.

Ownership category

akta.pro rank

Product category

Sales Outsourcing Services

NAICS

Management Consulting Services (54161)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• Sales outsourcing services
• Business development agency
• Market penetration services
• Channel partner development
• Inbound marketing services

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sales Outsourcing Services: Aexus generates revenue through a flexible pricing model combining a low retainer with performance-based commission. This structure minimizes upfront costs for clients and rewards Aexus when specific targets are met and new business is secured. The model is designed to be more cost-effective than hiring staff or establishing new offices for market expansion.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Aexus is a sales and business development outsourcing agency that helps innovative technology and software companies expand into European, American, and Asian markets. They provide dedicated sales teams acting as an extended sales arm for clients, managing the full sales cycle from prospecting and lead generation to deal closure and customer relationship management. Their service portfolio includes sales outsourcing, market penetration, channel development, inbound marketing, business development for startups, events-as-a-service, market research, and funding/M&A advisory.

Differentiator

Problem solved

Functional benefit

Products and services

• Your EU, American & Asian Sales Office Virtual sales office service that builds and manages the business of tech companies during initial market penetration stages, providing immediate local presence in Europe, the Americas, and Asia Pacific without requiring clients to open their own offices.
• Sales Outsourcing Comprehensive B2B sales outsourcing service where Aexus acts as the client's extended sales arm, managing the entire sales process from prospecting and lead generation through negotiations, deal closure, and customer relationship management across target markets.
• Market Penetration Direct market penetration service that targets end users, wins reference customers, and establishes distribution channels and strategic partnerships in specified countries and verticals.
• Channel Development & Channel Management Service focused on identifying, approaching, and managing relationships with systems integrators, distributors, VARs, and software manufacturers to create effective channel partnerships for clients.
• Sales Support Team Services Support services including lead research and segmentation, CRM management, competitor analysis, and sales material preparation that equip the sales team with market insights and optimized tools.
• Funding and M&A Advisory Advisory service helping innovative companies navigate venture funding decisions and M&A processes, leveraging 20+ years of experience and extensive network in the European, American, and Asian VC landscape.
• Inbound Marketing Marketing-as-a-service offering focused on increasing findability, boosting conversion, generating leads, and optimizing conversion rates for tech companies and scale-ups through integrated marketing tools.
• Business Development for Startups Strategic business development service for startups that creates relationships, identifies revenue streams, and scales effectively through market research, go-to-market strategy development, and strategic partnership facilitation.
• Events-as-a-Service End-to-end event support service covering planning of prearranged meetings and on-site sales presence, designed to connect clients with prospects, partners, and investors at trade shows.
• Market Research Research service providing insights to de-risk expansion and accelerate international growth through deep regional analysis, competitive insights, and value proposition testing in new markets or verticals.

Quantifiable outcome

• First deals typically sealed within 4-5 months of starting collaboration
• +3 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• LetsGrowcoreStrategic or Co-development PartnerGremon formed a strategic partnership with LetsGrow, the leading data platform for the horticultural sector internationally headquartered in the Netherlands. Aexus plays an instrumental part in managing these relationships locally as part of the sales outsourcing engagement.
• ShopifyminorStrategic or Co-development Partner6 River Systems, a client of Aexus, was acquired by Shopify in 2019. Aexus continues to support 6 River Systems' expansion into the Netherlands as their strategic partner.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ZINFI Technologies: Provider of channel management and partner relationship management software and services, overlapping directly with Aexus's channel development and channel management service line for tech vendors.
• MarketStar: US-headquartered B2B sales and marketing outsourcing firm that builds, manages and co-sells outsourced sales teams for technology and SaaS vendors — the closest direct analog to Aexus's core sales outsourcing offering.
• AchieveUnite: Partner and ecosystem enablement consultancy that helps tech companies build and scale channel programs — closely aligned with Aexus's channel development offering.
• Sales Partnerships: B2B outsourced sales agency that recruits, trains and operates dedicated sales teams for technology and SaaS clients, including international market entry — directly comparable in model and customer profile to Aexus.
• Webcertain: International digital marketing agency specializing in helping tech and B2B brands run localized marketing and lead generation campaigns across Europe, the Americas and APAC — a direct adjacency to Aexus's cross-border tech GTM focus.
• The Marketing Practice (TMP): UK-headquartered B2B marketing agency that runs integrated demand generation, ABM and content programs for enterprise technology clients — comparable to Aexus's inbound marketing and account-based sales services.

Broad incumbents

• TTEC: Global CX and digital sales outsourcing incumbent (formerly TeleTech), offering large-scale B2B sales, customer acquisition and account management services — competes with Aexus on outsourced B2B sales but at much larger enterprise scale.
• Concentrix: Global CX, sales and marketing services platform with a dedicated technology vertical, providing end-to-end outsourced sales and customer success for software and SaaS vendors — a broad incumbent in the same outsourced B2B sales category.
• Merkle (Dentsu): Large global customer experience, data and B2B marketing services group inside Dentsu, with overlapping demand generation, ABM and channel capabilities for enterprise technology clients at significantly greater scale than Aexus.

Emerging players

• B2B International: B2B market research firm that delivers global market research, competitive intelligence and go-to-market insights for technology companies, comparable to Aexus's 'Market Research' add-on for international expansion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aexushq
• Facebookfacebook.com/AexusHQ
• LinkedInlinkedin.com/company/aexus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aexus