South Shore

What South Shore does

South Shore Productions Limited is a UK-based television production company founded in 2019 and headquartered at 210 High Holborn in London, with a secondary office at Tramshed Tech in Cardiff, Wales. Operating as a private limited company (company number 11557872), South Shore runs two business lines: producing original television programming for major UK public broadcasters (ITV, BBC, Channel 4) and creating branded entertainment content for enterprise clients. The portfolio spans primetime entertainment formats (Cooking with the Stars, The Floor, Time is Money), factual entertainment (Accidental Tourist, Worlds Apart, The Great Escapers), and documentaries (Freddie Flintoff's Field of Dreams, DIY SOS), with Cooking with the Stars alone reaching 45 million total viewers across five series.

The branded entertainment division produces custom integrated content for corporate clients, anchored by a long-running partnership with Marks & Spencer (Cooking with the Stars, 5:1 reported ROI), co-funded docuseries work with Flutter Entertainment and Racecourse Media Group (Champions: Full Gallop, 8M viewers over 6 episodes), and the 2026 relaunch of Aldi: The Next Big Seller with Channel 4 and Aldi. South Shore generates revenue through broadcaster production fees and bespoke branded content engagements; pricing is not publicly disclosed and contracts are structured as commissioned production services rather than standardized offerings. International distribution flows through ITV Studios, BBC Studios, and Passion Distribution.

The company employs 11-50 people, operates as an Albert Affiliate with a claimed net-zero carbon footprint, and has been recognized with Emmy, BAFTA, NTA, and RTS awards. It was named one of Broadcast Magazine's Best Places to Work and reports an equal gender split at executive level. Recent strategic activity includes the 2026 Aldi relaunch with Channel 4, January 2026 development funding from BBC Cymru Wales and Creative Wales under the Made in Wales initiative, and the addition of a Wales office to its existing London headquarters.

Name

South Shore

Legal name

South Shore Productions Limited

Website

https://southshore.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

South Shore Productions is a UK television production company producing primetime entertainment, documentaries, and factual formats for ITV, BBC, and Channel 4, alongside branded entertainment content for enterprise clients including Marks & Spencer, Flutter, Racecourse Media Group, and Aldi.

Ownership category

akta.pro rank

Product category

Television Production Services

NAICS

Television Broadcasting Stations (516120), Media Buying Agencies (54183)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Live-Action TV Movies, Miniseries & Specials Production (MPADABAD)

akta.pro secondary industry

Branded Content & Sponsorship Licensing (Integrations, Product Placement) (MPABANAH)

Keywords

• Television production services
• Branded entertainment content
• Factual entertainment programming
• Documentary series production
• Game show production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. TV Production Commissions: South Shore produces television programming for broadcasters including ITV, BBC, and Channel 4, earning production fees and commission payments for original content.
2. Branded Entertainment: South Shore creates branded entertainment content for corporate clients like Marks & Spencer and Flutter Entertainment, developing integrated TV and digital content that drives measurable ROI for brands.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

South Shore is a television production company that develops and produces original programming — including game shows, factual entertainment, and documentaries — for major UK broadcasters such as ITV, BBC, and Channel 4. It also operates a branded entertainment division that creates custom, brand-integrated TV and digital content for corporate clients such as Marks & Spencer, Flutter Entertainment, and Aldi.

Product overview

South Shore is a television production company producing two main offerings: TV Shows and Branded Entertainment. Their TV Shows portfolio includes game shows (The Floor, Time is Money), documentaries (Freddie Flintoff's Field of Dreams, DIY SOS), factual entertainment (Accidental Tourist, Worlds Apart, The Great Escapers), and entertainment formats (Cooking with the Stars). Their Branded Entertainment division creates custom programming for brands including the Cooking with the Stars partnership with Marks & Spencer, Champions: Full Gallop with Flutter and Racecourse Media Group, and Aldi: The Next Big Seller with Channel 4 and Aldi. The company has won multiple industry awards including Emmys, BAFTAs, NTAs, and RTS awards.

Differentiator

Problem solved

Functional benefit

Products and services

• The Floor High-stakes game show hosted by Rob Brydon where 81 contestants compete in trivia duels on an interactive grid to conquer The Floor and win £50,000, produced for ITV.
• Time is Money Fast-paced quiz show hosted by Sara Davies where players race to answer questions before their prize money slips away, produced for ITV.
• Accidental Tourist Factual entertainment series where Stephen Mulhern is sent by Ant & Dec to face his fears through immersive experiences.
• Freddie Flintoff's Field of Dreams Documentary series following sporting legend Freddie Flintoff as he returns to grassroots cricket to transform reluctant teens into keen cricketers, broadcast on BBC.
• DIY SOS BBC One factual series where Nick Knowles and the team recruit friends, family and local trades to transform the homes of families across Britain.
• Worlds Apart Treasure hunt series where six young Brits paired with pensioners chase clues across Japan, overcoming the generation gap to win a life-changing cash prize, produced for Channel 4.
• Cooking with the Stars Primetime ITV entertainment series where celebrities cook with well-known chefs in a studio competition format, reaching 9+ million viewers per series across 5 seasons (2021-2025).
• The Great Escapers ITV1 factual entertainment series where Britain's best-known faces buddy up for holidays in European destinations, competing to win the most memorable trip.
• Branded Entertainment Services End-to-end branded entertainment offering that helps brands build connections with TV audiences through custom showreels, case studies, and branded entertainment programming.
• Cooking with the Stars (Marks & Spencer Branded Entertainment) Primetime ITV cookery format branded entertainment partnership with Marks & Spencer that generates £5 return for every £1 spent, reaching 45M total viewers over 5 series.
• Champions: Full Gallop (Flutter x Racecourse Media Group Branded Entertainment) Docuseries giving backstage access to horse racing, from stable yard to winning post, produced for Flutter Entertainment and Racecourse Media Group, reaching 8M viewers over 6 episodes.
• Aldi: The Next Big Seller Branded entertainment series produced with Channel 4 and Aldi where British food and drink suppliers compete for shelf space in over 1,080 Aldi stores nationwide.

Quantifiable outcome

• M&S generates £5 return for every £1 spent on Cooking with the Stars branded entertainment
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• AldicoreStrategic or Co-development Partner · 25 February 2026Produced Aldi: The Next Big Seller branded entertainment series where British food and drink suppliers compete for shelf space in over 1,080 Aldi stores nationwide. The new 7-episode series builds on the success of Aldi's Next Big Thing with returning judges and a Christmas Special.
• Channel 4coreStrategic or Co-development Partner · 25 February 2026Channel 4 and Aldi partnered with South Shore to relaunch Aldi: The Next Big Seller branded entertainment series. Channel 4 provides broadcast distribution for the branded content.
• Marks & SpencercoreStrategic or Co-development PartnerLong-standing branded entertainment partnership producing Cooking with the Stars, a primetime ITV cookery format now in its 5th season. The partnership has generated 45M total viewers and 5:1 ROI for M&S, successfully shifting consumer perception of M&S Food as a destination for weekly shops.
• Flutter EntertainmentcoreStrategic or Co-development PartnerBetting company Flutter co-funded Champions: Full Gallop docuseries with Racecourse Media Group to attract new audiences to horseracing. The series reached 8M viewers with 72% more likely to watch horse racing after viewing.
• Racecourse Media GroupcoreStrategic or Co-development PartnerRacecourse media owner RMG co-funded Champions: Full Gallop alongside Flutter Entertainment to promote the horse racing sport and attract younger audiences to the sport.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BBC Studios: Production and distribution arm of the BBC, commissioning South Shore's DIY SOS and Freddie Flintoff's Field of Dreams while also acting as international distribution partner. Much larger incumbent in the same factual/entertainment space.
• Banijay UK: Global independent production giant (Endemol Shine parent) producing MasterChef, Big Brother, Survivor, and many UK primetime formats. Broader and much larger incumbent in the same space, competing for the same broadcasters and talent.
• ITV Studios: Production and distribution arm of ITV, producing and globally distributing entertainment and drama. Acts both as a commissioner/buyer for South Shore's ITV shows and as a competitor/distribution partner.

Direct peers

• North One Television: UK indie producing factual entertainment including Bangers and Cash and multiple Channel 4 / Channel 5 factual formats. Similar in size and factual-entertainment focus to South Shore, also distributing via global partners.
• Love Productions: UK indie behind The Great British Bake Off and Race Across the World. Comparable as a UK factual entertainment indie producing multi-series primetime formats for major broadcasters with strong brand collaboration expertise.
• Studio Lambert: UK independent production company of comparable size behind factual entertainment hits like Gogglebox, The Circle, and Race Across the World. Directly comparable as a UK indie producing primetime entertainment and factual formats for major broadcasters.
• Shine TV (Endemol Shine): UK factual entertainment indie within Endemol Shine, producing MasterChef, Hunted, and The Island. Comparable factual/entertainment portfolio with multi-series format expertise.
• Expectation Entertainment: UK indie producing premium entertainment and factual formats including The Bridge and The Yorkshire Auction House. Comparable as a mid-sized UK factual/entertainment indie.
• RDF Television: UK indie (part of Banijay) producing Wife Swap, The Secret Life of 5 Year Olds, and other factual entertainment. Comparable factual-entertainment indie within a larger group, operating at similar scale to South Shore.
• Twofour Group: UK indie producing factual entertainment including Gogglebox spinoffs, Devon & Cornwall, and I'm a Celebrity spin-offs. Comparable size and broadcaster-relationship profile to South Shore.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/south-shore-productions-ltd
• Instagraminstagram.com/southshoreuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Shore