What Racecourse Media Group does

Racecourse Media Group (RMG) is a London-based holding company founded in 2004 that manages the global media rights of 37 British racecourse shareholders. It is uniquely structured with 100% of its shares held by the racecourses it serves, and 100% of operating profit is returned to those racecourses - £118.4m in 2025 and £1.5b cumulatively. RMG operates across broadcast, betting, and data rights, coordinating content from 35 British racecourses plus all 26 Irish racecourses, along with international rights for Dubai Racing Club and Bahrain Turf Club.

The core product portfolio includes Racing TV, a subscription channel carried on Sky, Virgin, and streaming platforms serving approximately 55,000 residential subscribers and 10,000 pubs and clubs; Racing TV Play, a free FAST channel launched on Samsung TV Plus in April 2026; GBI Racing, a joint venture with Arena Racing Company distributing 1,863 British and Irish fixtures to international wagering operators; Racecourse Data Company (RDC), a JV of 59 racecourses licensing pre-race data; Race-Day Data delivered via PA Betting Services; Raceday TV, a social media platform that surpassed 1 billion video views by January 2026; and RaceiQ, an AI/ML analytics platform developed with Ellipse. Underlying technology includes CourseTrack GPS tracking with sub-10cm RTK accuracy across 60 UK and Irish racecourses, and an in-house broadcast production facility at Ealing Broadcast Centre.

RMG's revenue model combines subscription (Racing TV), licensing and royalties (LBO media rights, international TV rights via HBA Media), transaction fees (international wagering via GBI Racing), and data monetisation (RDC). The customer base spans betting operators (Entain, William Hill, Flutter, BetVictor), international broadcasters (Fox Sports, ESPN, SuperSport, Viaplay), retail betting shops (~6,250 LBOs via SIS), and consumers. Distribution reaches 150+ countries through 30+ broadcast partners. Recent strategic moves include the GBI Racing JV (January 2024), Racing TV Play launch (April 2026), in-play betting expansion to Irish racing (February 2026), and increased investment in BoscaSports to support its acquisition of 2DB (March 2026).

Name

Racecourse Media Group

Legal name

Racecourse Media Group Limited

Website

https://racecoursemediagroup.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Racecourse Media Group is a 100% racecourse-owned holding company that manages and distributes British and Irish horse racing broadcast, betting, and data rights globally to operators, broadcasters, and consumers across 150+ countries.

Ownership category

akta.pro rank

Product category

Sports Media Rights Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Horse Racing Media, Data & Handicapping Content (MPAEADAF)

akta.pro secondary industries

Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL), International Sports Broadcasters & Rights Networks (MPABAJAE)

Keywords

• Horse racing media rights
• Live broadcast production
• Sports data licensing
• Betting content distribution
• Racing subscription television

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Racing TV Subscription Revenue: Subscription TV channel broadcasting on Sky (channel 424), Virgin (536/412), Eir TV and Vodafone TV in Ireland. Available on streaming apps (Amazon Fire TV, Apple TV, Android TV). Also available free-to-air for certain events. Revenue from ~55,000 residential subscriptions and 10,000 pubs and clubs.
2. Licensed Betting Office Media Rights: Manages LBO media rights for 36 racecourse shareholders broadcast to ~6,250 Licensed Betting Offices in Britain and Ireland through Sports Information Services (SIS) partnership.
3. International Wagering Distribution: GBI Racing JV with Arena Racing Company distributes British and Irish racing to international wagering operators. Includes fixed odds and Tote markets. Separate arrangement with Tabcorp for Australia/New Zealand distribution. Covers 1,863 fixtures annually.
4. Racecourse Data Company (RDC) Licensing: Joint venture of 59 British racecourses licensing pre-race data (PRD) to third parties via a transparent licensing regime.
5. International Television Rights: Non-betting distribution rights to 35 British racecourses and all 26 Irish racecourses, plus Dubai Racing Club and Bahrain Turf Club. Distributed via HBA Media agency to ~130 countries through 30 broadcasters including Fox Sports, ESPN, SuperSport.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Racecourse Media Group is the holding company that aggregates and manages the global media rights (broadcast, betting, and data) of 37 British racecourse shareholders. It produces live horse racing coverage, distributes it through subscription TV (Racing TV), international wagering partnerships (GBI Racing), licensed betting offices (via SIS), and a worldwide broadcaster network (via HBA Media), while licensing pre-race and race-day data to operators.

Product overview

Racecourse Media Group (RMG) operates as a unified media rights management platform for British and Irish horse racing, organized around a portfolio of interconnected products. The core offering centers on Racing TV, a subscription channel serving approximately 55,000 residential and 10,000 pub/club subscribers, supplemented by the free-to-view Racing TV Play FAST channel on Samsung TV Plus. International distribution is handled through GBI Racing (joint venture with ARC) and the Crown Jewels Racing broadcast package, while domestic betting distribution operates through Licensed Betting Office media rights (serving 6,250 LBOs) and the Racecourse Data Company (pre-race data) plus Race-Day Data services. Supporting products include Raceday TV social media platform (1B+ video views) and RaceiQ analytics (AI-powered). All 37 shareholder racecourses are represented across these products, with 100% of profits returned to racing.

Differentiator

Problem solved

Functional benefit

Brands

• Racing TV: Subscription TV channel broadcasting British and Irish horseracing on Sky (channel 424), Virgin (channels 536 and 412), Eir TV, Vodafone TV, and streaming platforms including Amazon Fire TV, Apple TV and Android TV. Offers coverage from 35 shareholder racecourses plus all 26 Irish racecourses.
• Raceday TV
• Racecourse Data Company (RDC)
• GBI Racing
• Crown Jewels Racing (CJR)
• RaceiQ

Products and services

• Racing TV Subscription TV channel broadcasting live British and Irish horse racing from 35 shareholder racecourses plus all 26 Irish racecourses, distributed via Sky, Virgin, Eir TV, Vodafone TV and streaming apps (Fire TV, Apple TV, Android TV). Serves approximately 55,000 residential subscribers and over 10,000 pubs and clubs in the UK and Ireland.
• Racing TV Play Free ad-supported streaming TV (FAST) channel hosted on Samsung TV Plus, offering curated archive horse racing content including Cheltenham Festival, Grand National, and Epsom Derby coverage. Available on Samsung Smart TVs (2016 onwards) and Samsung Galaxy mobile devices.
• GBI Racing International wagering distribution partnership with Arena Racing Company (ARC) that packages British and Irish racing vision and data for fixed odds and Tote markets across retail, online, and mobile betting channels. Covers 1,468 British fixtures, 395 Irish fixtures, and approximately 13,000 betting events annually.
• Licensed Betting Office Media Rights Retail betting media rights management for 36 racecourse shareholders, distributing live racing pictures and data to approximately 6,250 Licensed Betting Offices in Britain and Ireland through Sports Information Services (SIS).

Quantifiable outcome

• £118.4m delivered to racecourses in 2025 despite betting turnover pressures and regulatory challenges
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• At The Races (ATR)minorStrategic or Co-development Partner · 1 April 2026Archive content exchange agreement allowing race replays from all British and Irish racecourses to be viewed on both racingtv.com and attheraces.com within minutes of finish.
• Arena Racing Company (ARC)coreStrategic or Co-development Partner · 1 January 2024Since January 2024, RMG partners with ARC under the 'GBI Racing' brand to distribute British and Irish horse racing to wagering operators worldwide. The unified approach allows fixed odds and Tote market content delivery via single linear channel and contract.
• HBA MediacoreChannel Partner/ Reseller/ DistributorInternational TV distribution agency appointed by RMG. Manages broadcast rights to ~130 countries via 30 broadcasters including Fox Sports, ESPN, SuperSport. Created Crown Jewels Racing (CJR) package.
• TabcorpcoreChannel Partner/ Reseller/ DistributorAustralian operator exclusively distributes RMG content to wagering operators throughout Australia and New Zealand.
• Sports Information Services (SIS)coreChannel Partner/ Reseller/ DistributorSIS distributes racing content from 37 racecourses to ~6,250 Licensed Betting Offices in UK and Ireland. Long-standing partnership for retail betting shop distribution.
• BoscaSportscoreTechnology or IntegrationRMG is a minority investor in BoscaSports, the Irish technology company providing live betting information to retail displays at 86 UK/Irish racecourses. RMG increased investment to support BoscaSports' acquisition of 2DB and expansion. RMG Director Ben Dowding sits on BoscaSports Board.
• CourseTrackcoreTechnology or IntegrationRMG's timing partner providing real-time GPS tracking for 60 UK and Irish racecourses. RMG CFO Tim Moss serves on CourseTrack Board. System underpins in-running betting and RaceiQ analytics.
• Dubai Racing ClubcoreChannel Partner/ Reseller/ DistributorRMG represents non-betting distribution rights for Dubai Racing Club and Meydan racecourse season. Provides all broadcast services via Timeline TV. Distribution to record 40 broadcasters in 150+ countries.
• Bahrain Turf ClubminorChannel Partner/ Reseller/ DistributorRMG awarded exclusive two-year distribution contract for Bahrain Turf Club's international season.
• Entain (Ladbrokes, Coral)coreTechnology or IntegrationIn-play betting on Irish horse racing using CourseTrack GPS data, successfully integrated into Ladbrokes and Coral sportsbooks.
• William HillcoreTechnology or IntegrationIn-play betting integration for Irish horse racing using CourseTrack real-time data.
• Samsung TV PlusminorChannel Partner/ Reseller/ DistributorPlatform hosting Racing TV Play free-to-view FAST channel - first dedicated horse racing channel on Samsung TV Plus in UK/Ireland.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• At The Races: At The Races is a UK-based horse racing media and data business that operates attheraces.com and supplies racing content to UK betting operators. ATR is RMG's closest direct competitor in UK and Irish racing media, and the two entered an archive content exchange in April 2026 covering race replays from all British and Irish racecourses.
• Sports Information Services (SIS): SIS distributes live racing pictures and data to licensed betting offices and online operators across the UK, Ireland and international markets, and is a long-standing distribution partner of RMG. SIS operates the same B2B betting-shop picture and data distribution model that underpins RMG's LBO media rights business serving ~6,250 shops.

Broad incumbents

• The Jockey Club: The Jockey Club is the UK's largest racecourse group, owning Aintree, Cheltenham, Epsom Downs, Sandown Park, Newmarket and other flagship venues. The Jockey Club is both RMG's largest shareholder and the principal content supplier for the company's broadcast, betting and data rights offerings.
• Sky Sports: Sky Sports is the UK's leading pay-TV sports broadcaster and distributes Racing TV on channel 424 alongside its own extensive horse racing programming. Sky Sports operates at much broader scope than RMG but represents the primary broadcast platform for RMG's subscription product.
• Sportradar: Sportradar is a global sports data and content company serving sportsbooks, leagues and media companies with official data feeds, trading services and AV distribution. Sportradar's data and content services to sportsbook operators overlap directly with RMG's GBI Racing wagering distribution and RDC pre-race data licensing offerings.
• ITV Sport: ITV is the UK's main terrestrial broadcaster of major horse racing events including the Grand National, the Derby and Royal Ascot, and is a key free-to-air distribution partner for RMG content. ITV operates at a much broader media portfolio scale and provides mainstream UK audience reach complementary to Racing TV.
• Stats Perform: Stats Perform is a sports data and AI analytics company serving sportsbook, media and team performance customers with proprietary data feeds and Opta-powered analytics. Stats Perform's AI sports analytics directly overlaps with RMG's RaceiQ platform developed with Ellipse.
• Genius Sports: Genius Sports is a global sports data and technology company providing data feeds, trading technology, and media solutions to sportsbook operators and leagues worldwide. Its B2B data and content distribution offerings compete with RMG's data licensing and wagering distribution business for the same betting operator customers.

Others

• Flutter Entertainment: Flutter Entertainment is one of the world's largest online betting and gaming companies operating Paddy Power, Betfair, Sky Betting & Gaming, and other leading brands. Flutter is a major B2B customer of RMG content and data and a participant in the Sky Bet Sunday Series partnership, rather than a direct competitor to RMG's media rights model.
• Arena Racing Company: Arena Racing Company is the UK's largest racecourse group and a major wagering distribution business. ARC is RMG's strategic JV partner in GBI Racing (international wagering distribution launched January 2024) and operates complementary racecourses and media businesses that both compete and cooperate with RMG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/racecoursemedia
• YouTubeyoutube.com/@RacingTV
• LinkedInuk.linkedin.com/company/racecoursemediagroup
• Instagraminstagram.com/racingtv

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Racecourse Media Group