Bodybuilding.com

What Bodybuilding.com does

Bodybuilding.com, operated by Dynamo Group LLC and founded in 1999, is a long-established US fitness e-commerce and content platform headquartered in Boise, Idaho with corporate operations in Boca Raton, Florida. The company sells supplements, vitamins, pre-workout formulas, protein powders, weight management products, apparel, and workout accessories through its Shopify-powered shop.bodybuilding.com storefront, native iOS and Android mobile applications, and a curated marketplace featuring 20+ third-party brands including Cellucor, Kaged, Alani Nu, Dymatize, Bucked Up, and Jocko Fuel alongside its proprietary Bodybuilding.com Signature line. The platform also operates a paid membership subscription (BBCOM Fitness) offering 20% discounts and free shipping, the BodySpace community forums with thousands of product reviews, and an extensive editorial library covering training, nutrition, and recovery. The company's core customers are fitness enthusiasts, bodybuilders, and weight management consumers in the US market. In March 2026, Bodybuilding.com launched Bodybuilding Health Plus, a telehealth-enabled platform providing physician-guided compounded GLP-1 weight loss medications, NAD longevity therapies, and erectile dysfunction treatments through a partnership network of licensed physicians, representing a strategic expansion from supplement retail into higher-margin health services.

Name

Bodybuilding.com

Legal name

Dynamo Group LLC

Website

https://bodybuilding.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bodybuilding.com is a US-based fitness e-commerce and content platform, founded 1999, selling supplements, vitamins, and workout accessories via a Shopify marketplace of 20+ brands plus its own Signature line, with subscription membership, mobile apps, community forums, and a newly launched telehealth service offering physician-guided GLP-1, NAD, and sexual health treatments.

Ownership category

akta.pro rank

Product category

Online Sports Nutrition & Supplement Retail

NAICS

Sporting Goods Retailers (45911), Health and Personal Care Retailers (456), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Weight Gain & Muscle-Building Nutrition (HSADAFAC)

akta.pro secondary industries

Weight Loss & Body Transformation Training (HSADAAAC), Fitness Equipment & Performance Accessories Retail (CRAMABAD)

Keywords

• Online supplement retail
• Sports nutrition ecommerce
• Fitness content platform
• Telehealth wellness services
• Proprietary supplement brand

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Supplement and Product Sales: Core e-commerce revenue from selling supplements, vitamins, pre-workout, protein, amino acids, weight management products, apparel, and workout accessories. Products include both proprietary Bodybuilding.com Signature brand and third-party brands. Revenue generated through one-time purchases and repeat customers.
2. Bodybuilding.com Membership Subscription: Subscription membership program offering 20% savings on Signature and Wellness products, 3x free items on signup, free shipping over $99.99, and exclusive deals. Drives customer loyalty and recurring revenue.
3. Bodybuilding Health Plus Telehealth Services: Personalized metabolic health and wellness service providing physician-guided treatments including compounded GLP-1 medications, NAD therapies, and erectile dysfunction support through online consultations and digital platform access.
4. Gift Cards: Digital and physical gift cards sold through the e-commerce platform for gifting occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bodybuilding.com operates a Shopify-powered online storefront that sells its proprietary Bodybuilding.com Signature supplement line alongside a curated catalog of third-party fitness, supplement, vitamin, and workout accessory brands. The platform is complemented by free editorial fitness content, training tools and calculators, the BodySpace community forums, native iOS and Android mobile apps, a paid BBCOM Fitness membership, and the newly launched Bodybuilding Health Plus telehealth service offering physician-guided GLP-1 weight management, NAD longevity therapies, and sexual health treatments.

Product overview

Bodybuilding.com operates as a comprehensive fitness and wellness platform combining an e-commerce storefront, proprietary supplement brand, digital membership, and a newly launched telehealth service. The core offering is the Shopify-powered shop.bodybuilding.com storefront, which hosts the company's proprietary Bodybuilding.com Signature Series supplement line alongside a curated selection of third-party supplement brands. The platform is complemented by a paid Bodybuilding.com Membership (BBCOM Fitness) providing exclusive content and deals, the BodySpace community forums, native iOS and Android fitness apps, and the recently launched Bodybuilding Health Plus telehealth service offering physician-guided GLP-1 weight loss, NAD longevity therapies, and sexual health support. The platform also provides free fitness tools and calculators (body type, calorie burn, RMR, fats) and editorial content through its articles section.

Differentiator

Problem solved

Functional benefit

Brands

• Bodybuilding Health Plus: Personalized metabolic health and wellness service offering physician-guided treatments for weight management, energy, recovery, and wellness including GLP-1 medications and NAD therapies.
• Bodybuilding.com Signature
• BodySpace

Products and services

• Bodybuilding.com Shop (E-Commerce Platform) The primary e-commerce storefront at shop.bodybuilding.com, built on Shopify, offering a broad catalog of supplements, vitamins, workout accessories, apparel, and gear from third-party brands including EVLUTION NUTRITION, Cellucor, Jocko Fuel, MuscleMeds, Nutrex Research, Axe & Sledge, Raw Nutrition, Codeage, Core Nutritionals, Unmatched Nutrition, Pro Supps, KAGED, VMI Sports, Gold's Gym Nutrition, Bucked Up, Redcon1, Alani Nu, Dymatize, Xtend, EHP Labs, and Panda, among others.
• Bodybuilding.com Signature Series The company's proprietary supplement line sold exclusively on Bodybuilding.com, offering protein powders (100% Whey, 100% Isolate, Plant Protein), pre-workout formulas, creatine monohydrate, EAAs, BCAAs, L-Glutamine, nitric oxide boosters, fat burners (Shred), CLA, Triple Carnitine, Appetite Control, multivitamins, greens blends, collagen complex, and gut health products.
• Bodybuilding.com Membership (BBCOM Fitness) A subscription membership program providing access to fitness training content, workout programs, exclusive deals, 3x free items on sign-up, and enabling the BB COM App experience.
• Bodybuilding Health Plus A telehealth-enabled health services platform providing physician-guided access to compounded GLP-1 medications for weight management, NAD therapies for longevity, and erectile dysfunction support. Customers complete an online intake, consult with licensed physicians, and receive prescribed therapies through a secure digital portal at health.bodybuilding.com.
• Bodybuilding.com Fitness App (iOS) Native iOS mobile application for accessing Bodybuilding.com fitness content, workout programs, and features on iPhone and iPad devices. Available on the Apple App Store.
• Bodybuilding.com Fitness App (Android) Native Android mobile application (com.bodybuilding.rise) for accessing Bodybuilding.com fitness content, workout programs, and features on Android devices. Available on Google Play.
• Bodybuilding.com Forums (BodySpace) Community discussion forums enabling users to connect, share fitness journeys, and seek advice. Brand trademarked as BodySpace.
• Bodybuilding.com Gift Cards Digital and physical gift cards sold through the e-commerce platform for gifting occasions.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Licensed Physicians NetworkcoreStrategic or Co-development Partner · 16 March 2026Bodybuilding Health Plus partners with licensed physicians to provide online evaluations and prescribe therapies including compounded GLP-1 medications, NAD therapies, and erectile dysfunction support. The platform enables online intake, physician consultations, and secure digital treatment delivery through a partnership network of healthcare providers.
• Third-Party Supplement BrandscoreChannel Partner/ Reseller/ DistributorBodybuilding.com distributes products from multiple third-party supplement brands including EVLUTION NUTRITION, Cellucor, Jocko Fuel, MuscleMeds, Nutrex Research, Axe & Sledge, Raw Nutrition, Codeage, Kaged, Core Nutritionals, Unmatched Nutrition, Pro Supps, Dymatize, Alani Nu, Redcon1, Bucked Up, EHP Labs, Golds Gym Nutrition, and others through its e-commerce marketplace.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• GNC: GNC is a long-established mass-market supplement retailer with both physical stores and e-commerce, selling vitamins, sports nutrition, and wellness products. It is comparable to Bodybuilding.com as a multi-brand supplement destination serving fitness and general wellness consumers, though GNC's assortment is broader and its brand more mainstream.
• Vitamin Shoppe: Vitamin Shoppe is a multi-channel retailer specializing in vitamins, supplements, and wellness products with a strong DTC e-commerce presence. It competes directly with Bodybuilding.com for sports nutrition and general supplement wallet share, serving a similar fitness-conscious consumer base.

Direct peers

• Life Extension: Life Extension is a long-running supplements and wellness retailer with a strong e-commerce platform and clinical/research-driven positioning. It competes with Bodybuilding.com on vitamins, longevity-oriented supplements, and content-driven wellness marketing, and overlaps with Bodybuilding Health Plus's longevity and metabolic health narrative.
• Thorne: Thorne is a premium supplement and health brand with a strong DTC and practitioner channel, emphasizing personalization and clinical credibility. It overlaps with Bodybuilding.com's Signature and Wellness lines and increasingly with Bodybuilding Health Plus's positioning around physician-guided wellness.
• MyProtein: MyProtein is a leading direct-to-consumer sports nutrition brand offering protein, pre-workout, vitamins, and activewear globally. It directly competes with Bodybuilding.com on proprietary supplement brands, pricing, and DTC conversion, though it is a brand-led model rather than a marketplace.
• Onnit: Onnit is a supplement and fitness brand selling protein, nootropics, and wellness products DTC alongside content and a community platform. It mirrors Bodybuilding.com's content-plus-commerce playbook for a more performance/longevity-oriented audience.
• iHerb: iHerb is a large online retailer of vitamins, supplements, and natural health products shipping globally. It competes with Bodybuilding.com on supplement assortment, pricing, and customer reviews, and represents the marketplace-style alternative for supplement shoppers online.

Emerging players

• Athletic Greens (AG1): AG1 is a premium daily nutritional drink sold on subscription DTC, competing in the supplements and wellness category with a content-heavy brand. It targets the same general wellness and fitness consumer that Bodybuilding.com reaches, but with a narrower product line and a strong subscription model.
• Legion Athletics: Legion Athletics is a DTC sports nutrition brand focused on protein, pre-workout, and supplements with a content-led, science-emphasized brand. It competes for the same bodybuilding/fitness audience as Bodybuilding.com's Signature brand but without a marketplace model.
• Cellucor (C4): Cellucor is the manufacturer of C4 pre-workout and other sports nutrition products. It is both a partner brand distributed on Bodybuilding.com and a competitor via its own DTC site, making it a peer in sports nutrition that competes on the same supplement shelves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bodybuildingcom
• YouTubeyoutube.com/@bodybuildingcom
• Facebookfacebook.com/Bodybuildingcom
• LinkedInlinkedin.com/company/bodybuilding-com
• Instagraminstagram.com/bodybuildingcom
• TikToktiktok.com/@bodybuildingcom
• Pinterestpinterest.com/Bodybuildingcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodybuilding.com