Leominster Credit Union

What Leominster Credit Union does

Leominster Credit Union, doing business as All One Credit Union, is a member-owned, not-for-profit financial cooperative founded in 1954 and headquartered in Leominster, Massachusetts. The institution operates seven branch locations across six counties in north-central Massachusetts, complemented by 24/7 digital and mobile banking on iOS and Android, Zelle for person-to-person payments, Apple Pay integration, and a multi-site ATM network. It holds NCUA federal deposit insurance and Equal Housing Opportunity lender status (NMLS ID# 517287), and is independent of any parent company or private equity sponsor.

The credit union offers a full-service retail and small-business banking platform. Core products include personal and business checking (e.g., IIC Checking at 1.50% APY), savings and money market accounts (Top Tier Money Market up to 3.00% APY at $500K+), certificates of deposit and IRAs (18-month CD at 3.50% APY), mortgages, home equity loans and lines of credit (HELOC 4.99% APR intro for 12 months, then 5.75%), auto loans (from 4.39% APR), personal loans, and a Mastercard consumer credit card. Add-on modules include investment services through partner Bay State Financial Worcester, insurance products (AD&D, auto/home, life), estate planning, overdraft protection, deposit-secured loans, and the Savvymoney financial wellness tool.

Revenue is generated primarily through net interest income on loans funded by member deposits, supplemented by service fees on overdraft protection, ATM access, wire transfers, and interchange. As a cooperative, surplus is returned to members via higher deposit rates and lower loan rates rather than distributed to shareholders. Distribution is community-driven via branch network, community events and sponsorships (e.g., donations to The Arc of Opportunity, Leominster Fuel Assistance Fund, Habitat for Humanity), and an active digital presence on Facebook, Instagram, YouTube, and the all-onecu.com website. The institution completed a full rebrand from Leominster Credit Union to All One Credit Union in fall 2024, alongside a bylaw amendment expanding membership eligibility to family members and civic/charitable organizations.

Name

Leominster Credit Union

Legal name

All One Credit Union

Website

https://all-onecu.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

Leominster Credit Union (d/b/a All One Credit Union) is a member-owned, not-for-profit financial cooperative founded in 1954, operating seven branches across six counties in north-central Massachusetts and serving individual consumers and small businesses with full-service retail banking, lending, and digital channels.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213)

SIC

Personal Credit Institutions (6141), Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Faith-Based & Affinity Credit Unions (FSABAEAH)

Keywords

• Retail banking services
• Consumer lending products
• Savings and deposits
• Mortgage and home equity
• Community credit union

Headquarters

HQ city

Leominster

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Interest Income and Fee-Based Revenue: As a credit union, revenue is generated primarily from interest income on loans (mortgages, auto loans, personal loans, home equity loans), interest expense on deposits (checking, savings, CDs, money market accounts), and fee income from services (overdraft protection, ATM fees, wire transfers). Credit unions are member-owned cooperatives where profits are returned to members through better rates and lower fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

All One Credit Union (formerly Leominster Credit Union) is a member-owned, not-for-profit financial cooperative that provides consumer and small-business banking services. Core offerings include checking, savings, money market, CDs, IRAs, mortgages, home equity loans and lines of credit, auto loans, personal loans, consumer credit cards, debit cards, and business checking and lending. Add-on offerings include investment services, insurance products, estate planning, and digital banking (online and mobile) with Zelle and Apple Pay integration.

Product overview

All One Credit Union (formerly Leominster Credit Union) offers a comprehensive suite of financial products organized as a platform with core banking products and add-on services. The core platform includes personal and business checking, savings, CDs & IRAs, and digital banking. Loan products span auto loans, mortgages, home equity products, and personal loans. Add-on modules include investment services, insurance products, estate planning, and specialized services like overdraft protection and deposit-secured loans. The product architecture is designed for community banking with personal service across multiple delivery channels including branches, digital banking, and mobile apps.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Checking account services for personal members, including IIC Checking earning 1.50% APY. Includes debit card, online/mobile access, bill pay, and Zelle person-to-person payments.
• Savings Accounts Savings products including Top Tier Money Market with tiered rates up to 3.00% APY for balances of $500,000.01 or more.
• CDs and IRAs Certificate of Deposit and Individual Retirement Account products including an 18-month CD at 3.50% APY.
• Auto Loans Vehicle financing with rates starting at 4.39% APR, including a dealer partnerships program for auto dealers.
• Mortgage Loans Home mortgage financing products offered through the credit union for member home purchases.
• Home Equity Loans Home equity loan products with rates at 6.25% APR, used for home improvements, debt consolidation, or major expenses.
• Home Equity Line of Credit Revolving home equity line of credit with a 4.99% APR introductory rate for the first 12 months, then 5.75% APR after 12 months.
• Personal Loans Unsecured personal loans for various member needs.
• Consumer Credit Card Mastercard credit card with rewards program including trip giveaways and prepaid card prizes for eligible purchases.
• Debit Card Debit card services linked to checking accounts with ATM network access and Apple Pay integration for contactless payments.
• Business Checking Checking accounts designed for business members with features and services for commercial cash management.
• Business Lending Commercial and business lending products for business members, including loans and lines of credit.
• Digital Banking 24/7 online and mobile banking platform with apps on iOS and Android providing account management, transfers, deposits, bill pay, and Zelle person-to-person payments.
• Investment Services Investment and wealth management services offered to members through a partnership with Bay State Financial Worcester.
• Insurance Products Insurance offerings including Accidental Death & Dismemberment, Auto & Home Insurance, and Life Insurance for members.
• Estate Planning Estate planning services and assistance for members.

Quantifiable outcome

• Home Equity Line of Credit available at 4.99% APR intro rate for first 12 months
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered supporting and minor.

• Bay State Financial WorcestersupportingChannel Partner/ Reseller/ Distributor · 14 June 2024Bay State Financial Worcester provides investment services to members of All One Credit Union through an on-site or referred advisor arrangement, offering insurance and investment products to complement the credit union's core banking services.
• Massachusetts Credit UnionssupportingOthersAll One Credit Union participates in the Massachusetts Credit Unions' College Scholarship Program, part of the statewide 'Better Values – Better Banking' campaign that funds scholarships for high school seniors.
• New England Security ShreddersminorOthersSecure shredding service vendor that provides on-site document destruction at All One Credit Union's Shred-A-Thon community events.
• Habitat for HumanityminorOthersAll One Credit Union accepts donations on behalf of Habitat for Humanity during Shred-A-Thon events, supporting the organization's mission of building affordable housing.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Workers Credit Union: Workers Credit Union is a Massachusetts-chartered community credit union serving central and northeastern Massachusetts with personal banking, lending, and business services. Directly comparable to All One Credit Union in charter type, product suite, geographic focus, and member-owned cooperative model.
• Digital Federal Credit Union (DCU): DCU is one of the largest credit unions in Massachusetts, offering a full suite of consumer and business banking products. Comparable in core products and Massachusetts footprint but materially larger in scale, making it a key aspirational benchmark for All One Credit Union.
• UMassFive College Credit Union: UMassFive is a community credit union headquartered in Hadley, MA, serving western and central Massachusetts. Comparable in charter structure, product offerings, and community-based member engagement, with a similarly hybrid branch + digital delivery model.
• Enterprise Bank: Enterprise Bank is a Massachusetts community bank serving the Greater Lowell, Metrowest, and North Central regions with personal and commercial banking. Overlaps with All One Credit Union's footprint in north-central Massachusetts with a comparable relationship-driven model.
• Country Bank: Country Bank is a community bank headquartered in Ware, MA, serving central and western Massachusetts. Comparable in scale and product breadth (deposits, consumer and business lending, wealth management) within a similar regional footprint.
• Avidia Bank: Avidia Bank is a community bank serving central Massachusetts and southern New Hampshire with consumer and business banking, lending, and wealth management. Directly competes with All One Credit Union in overlapping geographies with similar personal-service positioning.
• St. Mary's Credit Union: St. Mary's Credit Union is a Massachusetts community credit union serving the Metrowest and greater Marlborough area. Comparable in charter type, member-owned structure, and full-service personal and business banking offerings.
• Bay State Savings Bank: Bay State Savings Bank is a Massachusetts-chartered community savings bank serving Worcester County and surrounding areas with consumer and business banking products. Overlaps directly with All One Credit Union's core service area in north-central Massachusetts.
• Fidelity Bank (MA): Fidelity Bank is a Leominster-based community bank serving north-central Massachusetts with personal, mortgage, and business banking products. Direct local competitor in the same primary market as All One Credit Union's headquarters.

Broad incumbents

• Rockland Trust / Independent Bank Corp: Rockland Trust is the largest community bank in Massachusetts with broad consumer and commercial banking across New England. Competes with All One Credit Union in overlapping geographies but at significantly larger scale and broader portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/125007524176413
• Instagraminstagram.com/all.onecreditunion
• LinkedInlinkedin.com/company/leominster-credit-union

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leominster Credit Union