Lotto

What Lotto does

Lotto Ukraine is a privately-held sole proprietorship (FOP Shevchenko Olha Volodymyrivna) registered in Kyiv that operates as the official authorized distributor of the Italian Lotto sportswear brand in the Ukrainian market. The business runs the e-commerce storefront lotto-sport.com.ua and two physical retail locations — one in TRC Gulliver (Sportyvna Square 1-A, Kyiv) and one in Sviatopetrovsk village, Kyiv-Sviatoshyn district — supported by a toll-free call center (0 800 330 478). The product portfolio spans men's, women's, and children's categories across athletic footwear (sneakers, tennis shoes, futsal shoes, sandals, slippers), apparel (tracksuits, jackets, windbreakers, hoodies, leggings, t-shirts, polo dresses), and accessories (bags, backpacks, caps, socks, futsal balls), organized into named lines (ATHLETICA, SMART, TRAINING, MSC, MSP, DIANA, SIERRA). Notable technical features include AIR MEMORY FOAM insole cushioning in the VENTO sneaker line, water-repellent polyester shells in the SIERRA parka, and fabric technologies (FRENCH TERRY, INTERLOCK, COTTON FLEECE, STRETCH) tailored to different activity profiles.

The underlying commerce stack is built on OpenCart with Nova Poshta integration for nationwide delivery and cash-on-delivery collection, plus NovaPay processing for card and bank-transfer payments. Lotto Ukraine monetizes through one-time unit sales at retail price points ranging from 199 UAH (sale leggings) to 4,300 UAH (premium men's sneakers), with a clearance channel applying markdowns up to 85% off and a minimum card-payment threshold of 449 UAH. The Bonus Club loyalty program offers a 300 UAH welcome bonus plus 5% cashback to drive repeat purchases, with early-access sale notifications distributed via email newsletter and a Telegram channel. The primary customer segment is broad horizontal — Ukrainian general consumers (men, women, children) seeking genuine branded sportswear for training, tennis, futsal, fitness, and everyday lifestyle wear, with no named enterprise or B2B customers disclosed. Headcount is reported at 1–10 employees and no external funding or institutional ownership is recorded.

Name

Lotto

Legal name

ФОП Шевченко Ольга Володимирівна

Website

https://lotto-sport.com.ua

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sportswear Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Shoe Retailers (4582), Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

akta.pro secondary industries

Athletic Footwear & Sport Apparel Retail (CRAMABAC), Team Sports Equipment & Uniforms Retail (CRAMABAE), Soccer/Football Footwear & Apparel Retail (CRAMACAC)

Keywords

• Athletic footwear
• Sportswear retail
• Sports apparel
• Athletic accessories
• Fitness clothing

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce sales (lotto-sport.com.ua): Direct online sales through the official Ukrainian e-commerce website, offering the full Lotto product range across footwear, apparel, and accessories. Customers can pay by bank transfer, cash on delivery (Nova Poshta), or credit card (Visa, Mastercard, Maestro).
2. Physical retail store sales: Sales through two owned retail stores in Ukraine — in TRC Gulliver (Kyiv) and Sviatopetrovsk village near Kyiv. Stores operate daily with extended hours.
3. Call center telephone sales: Orders can be placed by phone through the call center (0(800) 330-478), providing an inside sales channel complementing the digital storefront.
4. Nova Poshta cash-on-delivery processing: Revenue collected through Nova Poshta cash-on-delivery shipments. Commission for money transfer is paid by the buyer regardless of order amount.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Lotto Ukraine operates the official authorized e-commerce store (lotto-sport.com.ua) and two physical retail stores for the Italian Lotto sportswear brand. It sells genuine branded athletic footwear (sneakers, futsal shoes, tennis shoes, sandals), sports apparel (tracksuits, windbreakers, hoodies, pants, leggings, polo dresses), and sports accessories (bags, socks, caps, futsal balls) to men, women, and children across Ukraine. Orders are fulfilled nationwide through Nova Poshta delivery, supplemented by in-store retail at the TRC Gulliver (Kyiv) and Sviatopetrovsk locations and a call center ordering channel.

Product overview

Lotto is an Italian sportswear brand operating in Ukraine through an official e-commerce platform (lotto-sport.com.ua) and physical retail stores. The product portfolio is organized into two main categories: athletic footwear (sneakers, tennis shoes, futsal shoes, sandals, slippers) and sports apparel (tracksuits, jackets, windbreakers, sports trousers, hoodies, t-shirts, leggings, polo-dresses). Products serve three demographic segments: men, women, and children. Key product lines include ATHLETICA (performance athletic wear), SMART (comfort-focused everyday wear), TRAINING (training-specific apparel), MSC (cotton fleece collection), MSP (leggings and activewear), DIANA (polo and tennis wear), and SIERRA (outerwear). Notable technologies include AIR MEMORY FOAM (cushioning insole technology), STRETCH (fabric elasticity), and water-repellent coatings. The business operates as an authorized distributor offering bonus loyalty programs, delivery via Nova Poshta, and a 14-day return policy with 1-month footwear warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Lotto: Italian sportswear and footwear brand offering athletic apparel, shoes, and accessories for various sports including tennis, football, and fitness

Products and services

• Lotto Official Online Store (lotto-sport.com.ua) Official Ukrainian e-commerce platform selling Lotto sportswear, footwear, and accessories for men, women, and children; offers multiple payment methods including bank transfer, Visa/Mastercard, and cash-on-delivery through Nova Poshta.
• Lotto VENTO 50 AMF (Men's Sneakers) Men's athletic sneaker with breathable jacquard mesh textile upper, AIR MEMORY FOAM insole technology that adapts to foot anatomy, 90% EVA sole with rubber outsole and tread pattern; designed for active urban lifestyle.
• Lotto EQUIPO 3 AMF KNIT (Men's Sneakers) Men's athletic knit sneaker featuring AIR MEMORY FOAM insole technology; part of Lotto's EQUIPO performance line for men.
• Lotto SPEEDRIDE 600 IV W (Women's Sneakers) Women's athletic sneaker for running and tennis activities; positioned as a top-selling product on the Lotto Ukraine storefront.
• Lotto PARKA SIERRA W (Women's Windbreaker) Women's windbreaker jacket in polyester with water-repellent coating for protection from wind and rain, featuring built-in hood with drawstring, elastic cuffs, drawstring waist, and free fit design.
• Lotto TRAINING W II PANT CUFF (Women's Sports Pants) Women's sports pants made from elastic interlock fabric (76% cotton, 17% polyester, 7% elastane) with fleece lining, printed logo, and jogger fit.
• Lotto SMART YOU W SWEAT HD (Women's Hoodie) Women's hoodie made from BABY FRENCH TERRY 245 cotton knitwear (60% cotton, 40% polyester), featuring print-logo, drawstring hood, ribbed cuffs and hem, and side slits.
• Lotto MSC W PANT (Women's Cotton Fleece Pants) Women's sports pants made from soft COTTON FLEECE 270 with brushed inner side for warmth and comfort, featuring two pockets and jogger cut.
• Lotto POLO-D DIANA W (Women's Polo Dress) Women's polo dress made from cotton piquet 180 stretch (95% cotton, 5% elastane) with button closure, collar, two-tone tape on collar and sleeves, featuring STRETCH technology and rhinestone logo.
• Lotto MSP W LEGGING MID (Women's Leggings) Women's leggings designed for fitness and sports activities with stretchable fit, part of the MSP performance line.
• Lotto ATHLETICA DUE W V PANT (Women's Athletic Pants) Women's sports pants made from elastic interlock fabric (63% polyester, 37% cotton) with printed stripes and ribbed cuffs.
• Lotto BAG TRAINING MLG W (Women's Sports Bag) Women's sports bag in durable synthetic fabric (90% polyester, 10% nylon/polyamide), measuring 52x26x22 cm with adjustable shoulder strap and multiple zippered compartments.
• Lotto ROLL BAG GYM W (Women's Sports Bag) Women's sports bag made from waterproof durable nylon (100% nylon) with textile lining, zipper and velcro closure, three pockets, measuring 50x26x26 cm with adjustable shoulder strap.
• Lotto ELITE SHOE BAG (Men's Shoe Bag) Sports shoe bag for storing and transporting footwear, made from durable polyester with central zipper and side handle; dimensions 34x20x16 cm.
• Bonus Club Loyalty Program Registered customer loyalty program offering 300 UAH welcome bonus on registration (5% of first order), 5% cashback on all subsequent purchases credited 14 days after purchase, early access to discounts, personalized offers, and order tracking.
• Delivery and Payment Services E-commerce logistics service offering nationwide delivery via Nova Poshta with cash-on-delivery option, online card payment (Mastercard/Visa), and orders under 449 UAH payable only by card on website.
• Lotto Retail Stores (TRC Gulliver & Sviatopetrovsk) Physical retail store locations in Ukraine including the Lotto Gulliver store in TRC Gulliver (Sportyvna Square 1-A, 3rd floor, Kyiv, daily 10:00-22:00) and the Lotto Sviatopetrovsk store (Kyivo-Sviatoshynskyi district, weekdays 10:00-20:00, weekends 10:00-19:00) offering in-person fitting and immediate purchase.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Nova PoshtacoreChannel Partner/ Reseller/ DistributorNova Poshta is the exclusive logistics and delivery partner for Lotto Ukraine's e-commerce orders. The partnership enables nationwide delivery across all of Ukraine, including cash-on-delivery collection services. Delivery fees are charged per Nova Poshta tariffs, and cash-on-delivery transfer commission is borne by the buyer.
• NovaPay (ТОВ НовaПей)minorChannel Partner/ Reseller/ DistributorNovaPay (TOV NovaPay) is the payment services provider processing bank transfers for Lotto Ukraine. The company is listed as the banking institution for the merchant account UA189358710000067329000043426, facilitating electronic payment processing for online orders.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Lotto Italia (Lotto S.p.A. official store): The Italian brand owner Lotto S.p.A. operates its own e-commerce site and a portfolio of country-level distributors. Lotto Ukraine sells through exactly this same distribution architecture under license, making Lotto Italia the closest structural peer — the brand architect whose product portfolio, technology (AIR MEMORY FOAM), and pricing positioning define what Lotto Ukraine sells.
• Atletika: Atletika is a Ukrainian sporting goods retailer that operates multi-category sports equipment and apparel stores plus an online presence. It competes with Lotto Ukraine on the same Ukrainian consumer base, particularly on tennis equipment, futsal, and athletic apparel categories.

Broad incumbents

• INTERSPORT: INTERSPORT is a multi-brand sporting goods retail chain operating across Eastern Europe, including Ukraine. Like Lotto Ukraine, it sells sporting footwear, apparel, and accessories to general consumers through both physical stores and digital channels, making it the most direct category-level competitor for the same household sportswear spend.
• adidas (adidas.ua official store): adidas operates its own official brand-direct e-commerce site in Ukraine selling athletic footwear, apparel, and accessories for men, women, and children. It competes head-on with Lotto Ukraine for the same mid-priced athletic sneaker and sportswear consumer.
• Nike (Nike.com): Nike runs a brand-direct e-commerce operation that competes in the same athletic footwear and apparel categories as Lotto Ukraine, with overlapping customer base (active + lifestyle buyers in Kyiv and nationwide). It is a higher-equity incumbent against which Lotto Ukraine must differentiate on price and Italian-brand positioning.

Direct peers

• Sportmaster: Sportmaster is a multi-brand sporting goods retail chain operating in Ukraine with a multi-format physical retail footprint plus e-commerce. It sells the same mix of athletic footwear, sportswear, and accessories from global sportswear brands, making it a directly comparable sporting-goods-retail peer competing for the same household budgets.

Emerging players

• 4F: 4F is a Polish sportswear brand with growing presence in Eastern Europe (including Ukraine). It competes in the same value-priced athletic apparel and footwear space as Lotto Ukraine, often positioned in the same department stores and multi-brand sporting retailers across the region.
• Footshop: Footshop is a specialty online footwear retailer carrying premium athletic and lifestyle sneakers. While more sneaker-specialist than multi-category, it competes for the same online athletic-shoe purchase occasion as lotto-sport.com.ua and reflects the broader D2C sneaker retail model in the European market.
• Diadora (Italian sportswear brand): Diadora is an Italian heritage sportswear brand (similar profile to Lotto) with European brand-direct retail. It is a relevant peer in terms of brand positioning — value-tier Italian athletic footwear and sportswear — and competes for similar mid-market consumers across European markets where Lotto is distributed.

Others

• Kasta.ua: Kasta is a major Ukrainian multi-category online marketplace where international and domestic sportswear brands (including Lotto and its competitors) are commonly resold. It is a relevant adjacency — a channel where Lotto Ukraine competes for traffic and where unofficial Lotto resellers compete directly with the authorized store.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lotto_ukraine
• Facebookfacebook.com/Lotto.Sport.Ukraine
• LinkedInlinkedin.com/company/lotto-ukraine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lotto