Kasta

Online Marketplace / Consumer E-commercekasta.ua

Kasta is a Ukrainian e-commerce SuperApp marketplace connecting third-party sellers with mass-market consumers across Ukraine via website and mobile apps, offering 15,000+ brands alongside integrated cashback, BNPL payments, and a co-branded Visa card.

Company typePrivate
Founded2010
HeadquartersKyiv, Ukraine
Headcount101–250
GTM typeB2C
OfferingDigital Commerce or Content

What Kasta does

Kasta is a Ukrainian e-commerce SuperApp founded in 2010 and operated by the legal entity TOV «Маркасон» (Markason). It functions as a horizontal online marketplace connecting third-party sellers with mass-market consumers across Ukraine, offering 15,000+ brands spanning clothing, footwear, electronics, home goods, beauty products, sports equipment, children's items, pet supplies, and groceries. The platform is accessible via a website and dedicated mobile applications for iOS and Android, with simple self-serve registration and direct checkout. Kasta operates on a product-led growth motion — customers browse, select, and purchase directly through the app or web without sales involvement, and goods are delivered across Ukraine through courier services, Nova Poshta, and Ukrposhta.

The core revenue model is marketplace commission on transactions between third-party sellers and buyers. Beyond the core marketplace, Kasta has extended into an integrated ecosystem of financial and loyalty products: Kasta Cashback (loyalty rewards), Kasta Black (premium membership with enhanced benefits), Kasta Visa Card (a co-branded Visa card with cashback), and installment/BNPL payment options. Pricing is set by individual third-party sellers on the platform, with the marketplace advertising discounts up to 90% across categories. Marketing is concentrated on social channels (Facebook, Instagram, YouTube) and app store presence. GTM is exclusively self-serve PLG targeting broad consumer demand for affordable, convenient online shopping with integrated financial benefits.

The technology stack is described only as a mobile app plus web platform, with no disclosed proprietary features, APIs, SDKs, AI/ML components, patents, or integrations. No headcount, funding rounds, institutional investors, M&A activity, leadership changes, or financial disclosures were identified in the available data. Ownership remains private under Markason, and the company continues to actively trade as of the source date.

Kasta firmographics

Firmographics

Name: Kasta
Legal name: TOV «Маркасон» (Markason)
Website: https://kasta.ua
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 101–250 employees
Short description: Kasta is a Ukrainian e-commerce SuperApp marketplace connecting third-party sellers with mass-market consumers across Ukraine via website and mobile apps, offering 15,000+ brands alongside integrated cashback, BNPL payments, and a co-branded Visa card.
Ownership category
akta.pro rank

Kasta industry classification

Industry

Product category: Online Marketplace / Consumer E-commerce
NAICS: Retail Trade (44-45)
SIC: Retail-Variety Stores (5331), Retail-Catalog & Mail-Order Houses (5961)
akta.pro primary industry: Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
akta.pro secondary industries: Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Merchant-Integrated BNPL (Online Checkout) (FSAKACAA)

Keywords

Online marketplace
E-commerce platform
Consumer marketplace
Mobile shopping app
Multi-category retail

Where Kasta is headquartered

Location

Headquarters

HQ city: Kyiv
HQ country: Ukraine
HQ region: Europe

Offices1 record

Markets served

Kasta business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

Marketplace Commission: Kasta operates as a marketplace connecting sellers with buyers, earning revenue through commissions on transactions between third-party sellers and customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Kasta product offering

Product offering

Core offering

Kasta operates an online marketplace (SuperApp) connecting third-party sellers with Ukrainian consumers across categories including clothing, footwear, electronics, home goods, beauty, sports, and groceries. The platform bundles marketplace shopping with cashback rewards (Kasta Cashback), a branded Visa card (Kasta Card), premium membership (Kasta Black), and installment (BNPL) payment options, supported by nationwide delivery via courier, Nova Poshta, and Ukrposhta.

Product overview

Kasta SuperApp is a Ukrainian e-commerce marketplace operating as a SuperApp that connects buyers with sellers offering fashion, electronics, home goods, beauty products, children's items, sports equipment, and more. The platform features over 15,000 brands with discounts up to 90%. Key products include the core marketplace, Kasta Card (Visa-branded financial card with cashback), Kasta Black membership, and the Kasta Cashback loyalty system. The platform also offers installment payment options (BNPL) and free delivery promotions.

Differentiator

Problem solved

Functional benefit

Products and services

Kasta SuperApp (online marketplace) Horizontal online marketplace and SuperApp where Ukrainian consumers browse and purchase clothing, footwear, electronics, home goods, beauty products, sports equipment, children's items, and groceries from over 15,000 brands, with discounts reaching up to 90% and nationwide delivery.
Kasta Card (Kasta Visa Card) Visa-branded card offering cashback on purchases and additional financial benefits for Kasta customers shopping on the marketplace.
Kasta Black membership Premium paid membership program providing enhanced cashback rewards and exclusive benefits to frequent Kasta shoppers.
Kasta Cashback loyalty program Loyalty/cashback program that rewards customers with cashback on purchases made across the Kasta marketplace.

Companies that use Kasta

Customer profile

Segments1 record

Ideal customer profiles1 record

Kasta technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Kasta partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and supporting.

Nova PoshtacoreChannel Partner/ Reseller/ DistributorPrimary delivery partner for shipments across Ukraine. Customers can receive orders at Nova Poshta branches.
UkrposhtasupportingChannel Partner/ Reseller/ DistributorPostal delivery service partner for wider geographic coverage across Ukraine including rural areas.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Kasta competitors and assessment

Company assessment

Direct peers

Rozetka: Largest horizontal e-commerce marketplace in Ukraine covering electronics, fashion, home goods, and more. Most directly comparable peer given identical geographic focus, marketplace model, and broad assortment.
Prom.ua: Major Ukrainian B2C and B2B marketplace with a wide catalog of sellers across categories. Closely comparable to Kasta in marketplace structure, third-party seller base, and Ukraine-wide delivery.
Allo: Leading Ukrainian marketplace specializing in electronics and home appliances with significant fashion and general merchandise exposure. Comparable online-first marketplace operating across Ukraine.
OLX Ukraine: Dominant Ukrainian classifieds and C2C/B2C marketplace for new and used goods. Comparable horizontal marketplace with consumer-facing transaction model across fashion, electronics, and home categories.
Epicentr: Large Ukrainian home improvement and general merchandise retailer with significant online marketplace operations. Comparable broad-assortment retailer targeting Ukrainian mass-market consumers.
Lamoda Ukraine: Fashion and lifestyle marketplace operating in Ukraine (part of the CIS Lamoda group). Comparable on apparel/footwear category focus and marketplace delivery model.

Broad incumbents

AliExpress: Global cross-border marketplace with deep presence in Ukraine. Comparable as a horizontal third-party marketplace, though broader in geographic scope and assortment depth.

Regional players

Wildberries: Major CIS-origin marketplace with Ukraine operations. Comparable horizontal marketplace and SuperApp-style offering, primarily focused on Russia/CIS rather than Ukraine-domestic operations.

Emerging players

Citrus: Ukrainian online electronics and gadget retailer with marketplace-style assortment. Comparable online-first consumer electronics category overlap with Kasta's electronics vertical.
Makeup: Leading Ukrainian beauty and cosmetics online retailer. Comparable online-only specialty retailer with horizontal marketplace-style assortment in the beauty category Kasta also serves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Kasta financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Kasta leadership team

Management profile

Number of profiles

Kasta funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Kasta M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kasta

What does Kasta do?

Is Kasta a public or private company?

Kasta is a private company. It is classified as unknown and is currently operating.

When was Kasta founded?

Kasta was founded in 2010. It employs 101 to 250 people.

Where is Kasta based?

Kasta is headquartered in Kyiv, Ukraine, in the Europe region.

How does Kasta make money?

One revenue line is on record: marketplace Commission.

Who are Kasta's main competitors?

Direct peers on record are Rozetka, Prom.ua, Allo, OLX Ukraine, Epicentr and Lamoda Ukraine. AliExpress is listed as a broad incumbent. Wildberries is listed as a regional player. Emerging players are Citrus and Makeup.

Does Kasta have an API?

No public API is recorded for Kasta.

What industry is Kasta in?

Kasta's product category is Online Marketplace / Consumer E-commerce. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 44-45 and its SIC code is 5331.