La Patisserie Chouquette

What La Patisserie Chouquette does

La Pâtisserie Chouquette is a privately held, single-location boutique French pastry shop founded in 2013 by Simone Faure in St. Louis, Missouri. Faure, a New Orleans native who began her career with the Ritz Carlton Hotel chain, leads pastry operations and is supported by an Assistant Pastry Chef; the broader team falls in the 11–50 employee range. The shop produces handcrafted French pastries, macarons, stuffed croissants, party and celebration cakes, and a signature 12-flavor wedding cake program built around a $25 Cake Tasting Box, at-home sampling, and a Zoom design consultation. A reserved Afternoon Tea experience and Square-issued gift cards supplement the core bakery assortment.

The business operates on a direct-to-consumer model through a single retail storefront at 1626 Tower Grove (open Tuesday–Friday 9am–2pm, Saturday 9am–3pm) and a Square-powered online store that handles pre-orders, tasting box purchases, afternoon tea bookings, and gift cards. Custom and wedding cake pricing is quote-based, determined by design complexity, flavor selection, and serving count, while standard pastries and party cakes are sold at listed unit prices. There are no third-party distributors, no mobile app, and no disclosed partnerships or resellers.

Revenue is concentrated in four segments: wedding clients, celebration/party cake customers (3-week minimum lead time), general pastry consumers, and afternoon tea patrons. The company has no external funding, no parent company, and no subsidiaries, and operates as a family-run enterprise. Marketing is driven by organic social (Instagram, Facebook), earned media in national and regional publications (Food Network, Martha Stewart Weddings, The New York Times, The Washington Post, Feast Magazine, Sauce Magazine, STL Made), and word-of-mouth amplified by Faure's celebrity clientele.

Name

La Patisserie Chouquette

Legal name

La Patisserie Chouquette

Website

https://simonefaure.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

La Pâtisserie Chouquette is a founder-owned, single-location French pastry shop in St. Louis, Missouri, founded in 2013 by chef Simone Faure, serving retail pastry customers, wedding and celebration cake clients, and afternoon tea patrons through in-store and online ordering.

Ownership category

akta.pro rank

Product category

Artisanal Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

akta.pro secondary industries

Cake Shops & Custom Celebration Cakes (THAFAFAC), Patisseries & Dessert Boutiques (CRAHAGAB), Artisanal & Craft Bakeries (CRAHAGAA)

Keywords

• Artisan french pastries
• Custom wedding cakes
• Celebration cake design
• French macarons retail
• Afternoon tea service

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Pastry and Cake Retail Sales: Ongoing in-person and online sales of pastries, macarons, party cakes, stuffed croissants, and other baked goods. Customers order via the Square online store and pick up at the physical location.
2. Custom and Wedding Cakes: Custom cake orders for celebrations and weddings, with a structured process: Cake Tasting Box purchase, at-home sampling, Zoom consultation, and final order placement. Prices based on design, flavor, and serving size.
3. Gift Cards: Square gift cards sold online, allowing customers to purchase预付费 gift certificates for pastry and cake purchases.
4. Afternoon Tea Experiences: Pre-booked afternoon tea experiences available through the online store, providing a curated in-store dining offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

La Pâtisserie Chouquette is a French-inspired boutique pastry shop in St. Louis that handcrafts and sells artisan French pastries, macarons, stuffed croissants, and signature items, alongside a custom and wedding cake program. Orders are placed through the Square online store with in-store pickup at the Tower Grove storefront, and the brand also offers bookable afternoon tea experiences and gift cards.

Product overview

La Patisserie Chouquette is a French-inspired boutique pastry shop offering a portfolio of handmade pastries and custom cakes. The core offerings include wedding cakes (with a Cake Tasting Box sampling system), custom cakes (3-week minimum notice), celebration/party cakes, signature macarons, stuffed croissants, and dessert assortments. The company also provides Afternoon Tea experiences and gift cards. Products are ordered through the Square online store with in-store pickup at their St. Louis location.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sprinkles Cupcakes: Celebrity-driven cupcake and custom cake brand with multiple US locations. Comparable to Chouquette in its chef-/celebrity-driven custom cake business and premium dessert positioning.
• Mah-Ze-Dahr Bakery: Chef Umber Ahmed's French-inspired bakery in NYC with a focus on pastries, cakes, and custom celebration cakes. Comparable to Chouquette in its chef-founder model, French pastry focus, and bespoke celebration cake business.
• Ladurée: Iconic French patisserie and macaron brand with global retail presence. Comparable to La Pâtisserie Chouquette as a French-inspired patisserie specializing in macarons and bespoke cakes, with strong brand-driven premium positioning.
• Bouchon Bakery: Thomas Keller's French-style bakery with multiple US locations. Comparable in its French pastry expertise, premium positioning, and macaron and viennoiserie offerings.
• Amorino: European gelato and patisserie brand with global retail boutiques. Comparable to Chouquette as a French-style dessert boutique with macarons, pastries, and premium gift positioning.
• Dominique Ansel Bakery: Celebrity pastry chef-led bakery in NYC known for signature pastries and custom cakes. Closely comparable to Chouquette's celebrity-chef-driven, custom-cake-positioned model with strong earned media presence.
• Le Marais Bakery: French-style neighborhood bakery in San Francisco serving pastries, croissants, and cakes. Comparable to Chouquette as a French-inspired single-city bakery with a retail storefront and custom cake offerings.
• Pierre Hermé Paris: French luxury patisserie and macaron house. Comparable as a French-trained, chef-driven patisserie with a signature macaron line and high-end custom cakes priced at a premium.

Regional players

• Whisk: A Baking Company: Custom celebration cake and pastry shop in St. Louis. A direct regional competitor in the same metro for custom cakes and French-inspired pastries.
• Café Du Monde: French-style café and pastry destination in New Orleans. Comparable as a French-origin boutique café/patisserie with strong regional brand recognition and premium pastry positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lapatisseriechouquette
• Xx.com/chouquettestl
• Facebookfacebook.com/chouquettestl
• LinkedInlinkedin.com/company/la-patisserie-chouquette

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Patisserie Chouquette