Whisk & Bowl

What Whisk & Bowl does

Whisk & Bowl is an artisanal bakery and coffee shop concept that operates two retail locations inside Dallas/Fort Worth International Airport — Terminal A near Gate A14 and Terminal C near Skylink — open daily from 5am to 9pm. The company is a brand under Elevate Gourmet Brands, which also operates sister company Green Beans Coffee. Each Whisk & Bowl location runs a full-service espresso bar (lattés, mochas, espresso, matcha, chai, tea) alongside a scratch bakery that produces pastries, croissants, cookies, muffins, brownies, cupcakes, and bundt cakes on-site daily, supplemented by grab-and-go salads, sandwiches, wraps, parfaits, and meals.

The underlying operation is a traditional retail bakery with no proprietary digital technology platform; products are sold walk-in at retail, with brand presence maintained through organic social media on Instagram, Facebook, and LinkedIn. The company has expanded its offering over time via partnerships — most notably Low Country Quisine for Southern-inspired grab-and-go items (October 2025) and Green Beans Coffee, which uses Whisk & Bowl as its bakery supplier across all North America locations (since 2020). Community-engagement initiatives include Therapy Dog Thursdays at DFW and Whisk and Bowl Wednesdays at the USO in Terminal B.

Whisk & Bowl makes money almost entirely through direct, one-time retail transactions at its two DFW airport cafés, with an indirect revenue stream from supplying bakery items to the Green Beans Coffee network. Its customer base is exclusively SMB/individual — split between transient airport travelers seeking a memorable bakery experience and DFW airport staff who patronize the cafés on a recurring basis. Pricing is not publicly disclosed. The headcount range of 251–500 employees disclosed in firmographic data likely reflects the broader Elevate Gourmet Brands / Green Beans Coffee network rather than Whisk & Bowl's two cafés alone.

Name

Whisk & Bowl

Legal name

Whisk & Bowl

Website

https://whiskandbowl.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Whisk & Bowl is an artisanal bakery and espresso-bar concept operating two retail locations inside DFW International Airport (Terminals A and C), serving fresh-baked pastries, handcrafted coffee, and grab-and-go meals to airport travelers and airport staff under Elevate Gourmet Brands.

Ownership category

akta.pro rank

Product category

Airport Bakery and Café

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811), Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industry

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Artisan bakery products
• Specialty coffee drinks
• Airport food service
• Fresh baked pastries
• Grab and go meals

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Bakery and Pastry Retail: Direct retail sales of freshly baked pastries, cookies, muffins, croissants, cupcakes, mini and full-size bundt cakes, brownies, and savory items including breakfast burritos and quiche. All items are baked fresh daily on-site.
2. Coffee and Beverage Sales: Full-service coffee bar offering espresso drinks, lattes, mochas, chai lattes, matcha lattes, hot chocolate, organic hot tea, and house coffee. Hand-crafted beverages alongside bakery items drive combined purchases.
3. Grab-and-Go Food Items: Sale of locally sourced grab-and-go items including salads, sandwiches, wraps, parfaits, and meals, including partnership with Low Country Quisine for Southern-inspired handcrafted items.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Whisk & Bowl operates two physical bakery-café locations at Dallas/Fort Worth International Airport (Terminals A and C), selling fresh-baked pastries, croissants, cookies, muffins, brownies, cupcakes, bundt cakes, breakfast burritos, quiche, and grab-and-go meals alongside a full espresso and coffee bar. All baked goods are produced on-site daily. The concept is owned and operated by Elevate Gourmet Brands and serves travelers and airport staff on a walk-in basis from 5am to 9pm.

Product overview

Whisk & Bowl is an artisanal bakery and coffee shop that operates as a single unified offering at DFW Airport Terminals A and C. The business combines two core product lines: a full-service Coffee & Espresso Bar serving hand-crafted espresso drinks, specialty lattés, and teas alongside a scratch-baked Bakery featuring pastries, croissants, cookies, muffins, brownies, cupcakes, and bundt cakes made on-site daily. The grab-and-go program supplements the bakery with locally sourced items including salads, sandwiches, wraps, and meals. Seasonal and limited-edition pastries round out the portfolio. The company operates under Elevate Gourmet Brands and is strategically positioned at DFW Airport to serve travelers.

Differentiator

Problem solved

Functional benefit

Products and services

• Whisk & Bowl Bakery Artisanal bakery offering fresh-baked pastries, cookies, muffins, croissants, brownies, cupcakes, mini and full-size bundt cakes, breakfast burritos, quiche, and savory items made on-site daily, served to travelers and airport staff at DFW Airport.
• Coffee & Espresso Bar Full-service espresso and coffee bar serving hand-crafted espresso drinks, café mocha, white chocolate mocha, caramel latté, café latté, spiced chai latté, turmeric latté, matcha latté, hot chocolate, organic hot tea, house coffee, espresso, macchiato, cappuccino, and americano.
• Grab-and-Go Meals Handcrafted grab-and-go food program offering salads, sandwiches, wraps, parfaits, and meals supplied by partner Low Country Quisine for travelers and airport staff seeking quick, locally sourced meal options.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Green Beans CoffeecoreStrategic or Co-development Partner · 21 October 2025Green Beans Coffee provides the coffee program at Whisk & Bowl locations, including their new Matcha Latté available at Whisk & Bowl bakeries. Green Beans Coffee is a sister company under Elevate Gourmet Brands. Whisk & Bowl also serves as the bakery section for Green Beans Coffee locations across North America.
• Low Country QuisinecoreStrategic or Co-development Partner · 16 October 2025Low Country Quisine, an award-winning Dallas catering company founded by 'Chef Jolie' Oree-Bailey, supplies over a dozen handcrafted Southern-inspired grab-and-go items to Whisk & Bowl bakeries at DFW Airport. The partnership expands Whisk & Bowl's grab-and-go selection with fresh, convenient items combining comfort and quality for travelers and airport staff.
• Elevate Gourmet BrandscoreStrategic or Co-development PartnerElevate Gourmet Brands is the parent company that owns and operates the Whisk & Bowl concept. The company was awarded the contract at DFW International Airport for the Whisk & Bowl concept in June 2018. Whisk & Bowl is described as an 'Elevate Gourmet Brand'.
• DFW Airport K9 Crew (Therapy Dogs)minorOthersWeekly Therapy Dog Thursdays initiative celebrating therapy dogs and ambassadors at Whisk & Bowl locations. The bakery provides fresh dog treats and complimentary coffee to therapy dog teams working 10:00 AM - 12:30 PM in the airport.
• USO (United Service Organizations)minorGTM or Marketing PartnerWhisk & Bowl participates in weekly 'Whisk and Bowl Wednesdays' visits to the USO in DFW Terminal B, where they donate free pastries for military families and service members.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Nothing Bundt Cakes: Specialty bundt cake bakery concept with both retail storefronts and pre-order channels. Direct product overlap with Whisk & Bowl's bundt cake line, though operating outside airports and through grocery/club distribution.
• Cinnabon: Specialty bakery kiosk brand with heavy concentration in airports and travel hubs. Direct competitor for traveler pastry spend, though single-product focused (cinnamon rolls) versus Whisk & Bowl's broader pastry and coffee offering.
• La Madeleine: French-style cafe-bakery chain with deep Texas roots (founded in Dallas). Closely comparable to Whisk & Bowl in European-inspired bakery-plus-espresso format and menu mix, though it operates suburban/urban storefronts rather than airports.
• Auntie Anne's: Specialty baked-goods kiosk brand with extensive airport and travel-hub presence. Direct competitor for traveler snack and pastry purchases, particularly for grab-and-go occasions.
• Le Pain Quotidien: European-inspired bakery-cafe concept centered on communal tables, espresso bar, and fresh-baked bread/pastry. Highly comparable positioning to Whisk & Bowl's European artisanal aesthetic and bakery-plus-coffee model.

Broad incumbents

• Panera Bread: Large U.S. bakery-cafe chain offering fresh-baked goods, espresso/coffee, and grab-and-go meals. Comparable product mix and counter-service format, though serving a much broader suburban footprint rather than airport travel hubs.
• Paris Baguette: Global French-inspired bakery-cafe chain offering pastries, cakes, sandwiches, and specialty coffee. Comparable product breadth and cafe-bakery model, with established U.S. presence and non-airport store footprint.
• Starbucks: Dominant coffee-and-snack brand with significant airport presence at DFW and globally. Competes directly with Whisk & Bowl for traveler beverage-and-pastry purchases, particularly through grab-and-go and mobile-order formats.

Emerging players

• Café du Monde: Iconic New Orleans coffee-and-beignet concept that has begun expansion beyond its original French Quarter footprint. Comparable in the coffee-plus-specialty-pastry destination positioning that Whisk & Bowl pursues in airports.
• Tatte Bakery & Café: Modern European-inspired bakery-cafe with handcrafted pastries, specialty coffee, and a strong design-led brand. Closely comparable in aesthetic and bakery-plus-espresso format to Whisk & Bowl's positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/whiskandbowlbakery
• LinkedInlinkedin.com/company/whisk-and-bowl-bakery
• Instagraminstagram.com/whiskandbowlbakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whisk & Bowl