Elli

Name

Elli

Legal name

Volkswagen Group Charging GmbH

Website

https://elli.eco

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

EV Charging & Energy Services

NAICS

Electric Power Generation, Transmission and Distribution (2211), Battery Manufacturing (33591), Electric Power Distribution (221122)

SIC

Electric Services (4911), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

akta.pro secondary industries

EV & Fleet Charging Equipment (AC/DC chargers, depot charging systems) (IMAGAHAF), EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)

Keywords

• EV charging infrastructure
• Vehicle-to-Grid services
• Electric mobility platform
• Fleet charging management
• Renewable electricity supply

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Supply Chain, Marketing or Sales

Revenue model

1. EV Charging Hardware Sales: Sale of Wallbox home chargers and Flexpole fast charging stations to consumers and businesses. Hardware is sold through the Elli webshop and business partner channels.
2. Electricity Supply (Volkswagen Naturstrom): Elli provides renewable electricity supply contracts (Volkswagen Naturstrom, Volkswagen Naturstrom Connect, Volkswagen Naturstrom Flex) to EV owners and households, generating recurring revenue from energy supply.
3. Vehicle-to-Grid (V2G) Energy Services: Revenue generated from aggregating EV battery capacity into the energy grid and energy trading on EPEX SPOT, with customers earning €700–900/year from grid participation. VW Group estimates V2G could generate €22 billion in annual system cost savings across Europe by 2040.
4. Fleet & Site Management Services: Subscription-based fleet charging management and charging site management (Elli Site Management Console) services for business customers, including planning, installation, maintenance, and operation of charging infrastructure.
5. Energy Trading (Elli PowerCenter): Elli operates large-scale battery storage (Elli PowerCenter, 20 MW/40 MWh in Salzgitter) and conducts electricity trading on European Power Exchange EPEX SPOT, generating revenue from energy market participation.
6. Public Charging Network Access: Elli provides access to over 1 million public charging points across Europe through its charging card and app, monetized through roaming agreements and tariff plans for EV drivers.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Elli provides an integrated EV charging and energy ecosystem combining home charging hardware (Elli Charger Wallbox, Flexpole DC fast charging stations), renewable electricity supply (Volkswagen Naturstrom tariffs), public charging network access across more than 1 million European points, Vehicle-to-Grid bidirectional charging, and fleet and charging site management software and services for business customers. The offering spans consumer products (home wallbox, mobile app, dynamic electricity tariffs, V2G) and enterprise solutions (Fleet Charging, Charge&Fuel, Elli Site Management Console, large-scale battery storage via Elli PowerCenter).

Product overview

Elli is a comprehensive energy and charging ecosystem operated by Volkswagen Group through its subsidiaries Volkswagen Group Charging GmbH and Elli Mobility GmbH. The offering combines hardware products (Wallbox, Flexpole fast charging stations), software platforms (Elli Site Management Console, Charging App), and energy services (Volkswagen Naturstrom tariffs, Vehicle-to-Grid bidirectional charging) into an integrated e-mobility solution. The ecosystem serves both private consumers seeking home charging and energy management, as well as business customers requiring fleet charging management and charging site operations. Key product lines include the Elli Charger wallbox series, public charging access via over one million charging points across Europe, dynamic electricity tariffs optimized for EV charging, and emerging Vehicle-to-Grid technology that enables EVs to participate in grid energy markets. The company also operates large-scale battery storage facilities for energy trading.

Differentiator

Problem solved

Functional benefit

Brands

• Volkswagen Naturstrom: Renewable electricity tariff product offered by Elli under the Volkswagen brand for home use.
• Volkswagen Naturstrom Connect
• Flexpole
• Elli Charger 2
• Elli Site Management Console
• Elli Charge & Go
• Charge&Fuel

Products and services

• Elli Charger (Wallbox) Home EV charging station sold under the Elli Charger brand (including the second-generation Elli Charger 2), enabling residential charging of electric vehicles. Sold to consumers via the Elli webshop and to businesses via Elli partner and installer channels.
• Flexpole Fast Charging Station Battery-buffered DC fast charging station designed for rapid deployment without requiring large grid connections, sold to business customers for workplace, destination, and depot charging. Production is being transitioned to ZongDe Energy by end of 2026.
• Volkswagen Naturstrom Renewable electricity supply contracts offered under the Volkswagen Naturstrom brand for EV owners and households. The product family includes Volkswagen Naturstrom Connect (first intelligent electricity tariff for EV charging with dynamic optimization) and Volkswagen Naturstrom Flex (flexible tariff variant for managing charging costs).
• Vehicle-to-Grid (V2G) Bidirectional charging technology and integrated product package combining an EV, Elli app, dynamic electricity tariff, smart meter, and DC bidirectional charger, allowing EV owners to charge and feed electricity back to the grid. Customers can earn approximately €700–900 annually through grid participation; VW Group estimates V2G could generate up to €22 billion in annual system cost savings across Europe by 2040.
• Elli Charging App Mobile application that simplifies EV charging by locating nearby charging stations and enabling convenient control and documentation of charging sessions, used by EV drivers to access the Elli charging card and tariff network across Europe.
• Charging Tariffs Public charging tariff plans providing EV drivers with unified access to over one million public charging points across Europe through the Elli Charging App and charging card.
• Elli Charge & Go Ad-hoc public charging service enabling EV owners to charge at designated stations without prior registration or contract, using QR code scanning and on-the-spot payment.
• Fleet Charging Charging solution for business fleets providing centralized management of charging processes, costs, and energy consumption across company vehicle fleets.
• Charge&Fuel Combined charging and fuel card service for mixed fleets including both electric vehicles and combustion engine vehicles, offering unified payment for charging, fueling, and washing services.
• Elli Site Management Console Web-based digital platform for managing charging sites, enabling operators to track energy consumption, assign charging cards, manage billing, and oversee site operations across multiple charging locations.
• Charging Site Management End-to-end service offering for business customers covering site analysis, planning, installation, hardware migration, integration, maintenance, and ongoing operation of charging locations.
• Elli PowerCenter Large-scale battery energy storage system (BESS) enabling energy trading and grid stabilization services. The first unit in Salzgitter, Germany has 20 MW / 40 MWh capacity, sufficient to supply electricity for approximately 20,000 households for about two hours.

Quantifiable outcome

• EV owners can earn €700–900 per year through V2G grid participation
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ZongDe EnergyminorStrategic or Co-development Partner · 26 June 2026ZongDe Energy, a Chinese company, acquired Elli's Flexpole battery-buffered fast charging station production at the Hannover facility. ZongDe Energy, previously a partner of Elli, plans to move final assembly of an improved version of the charging station to a location near Frankfurt, Germany, by end of 2026. The deal marks Volkswagen's exit from direct charging infrastructure manufacturing.
• Flower (Energy Storage Company)minorStrategic or Co-development Partner · 10 March 2026Flower, Volkswagen's Elli, and Nuvve launched large-scale BESS (Battery Energy Storage System) projects totaling nearly 400 MWh across Germany and Sweden. Flower acquired a 63 MW/257 MWh project in Dollnitz, Germany, while Elli commissioned its 20 MW/40 MWh facility in Salzgitter, and Nuvve partnered for a 50 MW/75 MWh project in Sweden with a 1 GW deployment pipeline.
• Nuvve Holding Corp.minorStrategic or Co-development Partner · 10 March 2026Nuvve, a V2G and energy storage technology company, partnered with Volkswagen's Elli and Flower for large-scale BESS projects totaling nearly 400 MWh across Germany and Sweden. Nuvve is also developing a 1 GW deployment pipeline starting with a 50 MW/75 MWh project in Sweden, targeting commercial operations between 2026 and 2028.
• PowerCo (Volkswagen Group Battery Subsidiary)coreTechnology or Integration · 9 March 2026PowerCo, Volkswagen Group's battery subsidiary, supplied the Unified Cell technology for the Elli PowerCenter large-scale battery storage facility (20 MW/40 MWh) in Salzgitter, Germany. PowerCo's battery cells power Elli's energy storage and trading operations.
• The Mobility HousecoreTechnology or IntegrationThe Mobility House is Elli's technology partner for the Vehicle-to-Grid (V2G) offering. The partnership provides the bidirectional charging technology that enables Elli's V2G package, combining an EV, app, dynamic electricity tariff, smart meter, and DC bidirectional charger to allow customers to earn €700–900 annually by feeding electricity back to the grid.

Scale indicators9 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Wallbox: Global home and commercial EV charging hardware manufacturer with a public charging app. Directly competes with Elli's Wallbox/Charging App and charging site management products.
• Ionity: Pan-European high-power charging (HPC) network joint venture of VW, BMW, Mercedes, Ford, Hyundai. Directly overlaps with Elli's public fast-charging ambitions and competes for the same drivers on highways across Europe.
• The Mobility House: Germany-based V2G and energy flexibility technology provider; Elli's stated technology partner for the V2G offering. Directly comparable as a V2G aggregator and bidirectional charging specialist serving European automotive and energy markets.
• ChargePoint: US-listed EV charging network operator with significant European presence offering hardware, software, and services to fleets, workplaces, and public locations. Competes with Elli's charging site management and fleet solutions offerings.
• Nuvve Holding: US-listed V2G and BESS technology company partnering with Elli on the Sweden/Germany 400 MWh BESS portfolio. Directly comparable V2G aggregator technology and bidirectional charging software stack.
• Allego: European public charging network operator with roaming, site management, and energy services. Offers a directly competing end-to-end charging and energy platform across Germany, the Netherlands, and broader Europe.
• EnBW mobility+: German utility EnBW's e-mobility business operating one of the largest HPC networks in Germany alongside home charging and energy offerings. A directly competing integrated e-mobility provider in Elli's core German home market.

Broad incumbents

• Tesla Supercharger: World's largest DC fast-charging network operating from Tesla but increasingly opened to non-Tesla EVs in Europe. A broad incumbent setting pricing and network expectations against which Elli competes.
• Shell Recharge: Shell's integrated EV charging brand offering public charging, home solutions, and energy across Europe. A broad incumbent with capital and forecourt footprint that competes on price and ubiquity.

Emerging players

• Octopus Energy: UK-headquartered renewable energy retailer with EV tariff, smart charging, and V2G initiatives through Octopus Electric Vehicles. Comparable in dynamic EV-optimized tariffs and home charging bundles targeting a similar European consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat8 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elli