Shell Recharge
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Shell Recharge does
Shell Recharge is Shell PLC's integrated EV charging brand and business unit, operating one of the world's largest public charging networks with 700,000+ charging stations across 33 European countries and 70,000+ chargers globally, positioning it among the global Top 5 charge point operators. The platform serves individual EV drivers, business fleet operators, automotive OEMs (BMW Canada, Nissan, Mini), and retail and real estate partners (Aldi, Redevco) through a single card and app that combines home, business, and public charging with consolidated invoicing. Operating geographies span the UK, Germany, the Netherlands, Belgium, France, Canada, China, and the Philippines, with roaming agreements extending access to 20,000+ additional public charge points via IONITY, Allego, and Ubitricity.
The underlying technology stack comprises ultra-fast and megawatt charging hardware, cloud-based charger management software (originally built on the Greenlots platform acquired in 2019), coordinated cloud-charger scheduling for grid load optimization, and AI-driven smart operations and maintenance for predictive maintenance. The Shell Recharge–SINEXCEL Joint Innovation Lab inaugurated in Shenzhen in June 2026 is developing next-generation ultra-fast charging architectures, solar-storage-charging integration, megawatt charging for heavy vehicles and fleets, and AI-powered energy management. Notable product extensions include Shell Recharge Ubitricity (street-lamp charging, 10,597 UK devices as of July 2025) and the Shell Recharge Card/App for unified network access.
Shell Recharge generates revenue primarily through per-kWh transaction fees on public charging (€0.79/kWh fast, €0.55/kWh regular, plus a €0.35 transaction fee), roaming and inter-network settlement fees with partner networks, and recurring fleet management subscriptions for business customers with consolidated fuel and EV charging invoicing. The go-to-market combines Shell's owned retail forecourt distribution, OEM app integrations, supermarket and real estate partnerships, and B2B fleet solutions. In 2024–2025 the business exited the US and Canada third-party charger software market (Shell Sky/Greenlots) to concentrate on its own public charging network, narrowing its commercial surface area to core European infrastructure and selected international markets.
Shell Recharge firmographics
Firmographics- Name
- Shell Recharge
- Legal name
- Shell Recharge Solutions (brand of Shell PLC)
- Website
- https://shellrecharge.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Shell Recharge industry classification
Industry- Product category
- EV Charging Infrastructure
- NAICS
- Business Support Services (5614)
- SIC
- Electric Services (4911), Electric & Other Services Combined (4931)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK), EV Charging Forecourt Retail (Charge-Integrated Convenience) (CRAHABAJ), EV Managed Charging as Demand Response (Residential, Fleet, Workplace) (EUAFAGAL)
Keywords
Where Shell Recharge is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shell Recharge business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Supply Chain, Technology or R&D, Operations, Personnel
Revenue model
- Public charging transaction fees: Revenue generated from EV drivers paying per kWh for charging sessions at Shell Recharge public charging stations. Shell Recharge charges €0.79/kWh for fast charging and €0.55/kWh for regular charging with a €0.35 transaction fee.
- Roaming and network partnerships: Revenue through roaming agreements with partner networks allowing Shell Recharge customers to access other charging networks and vice versa, creating a unified EV charging ecosystem across multiple providers.
- Fleet management solutions: Revenue from business fleet customers using Shell Recharge card and app for consolidated invoicing of both fuel and EV charging, targeting UK business fleets with integrated fleet management solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Regular charging rate |
| Usage-based | Pay-as-you-go | Fast charging rate |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels3 records
Shell Recharge product offering
Product offeringCore offering
Shell Recharge is an integrated EV charging ecosystem providing access to over 700,000 public charging stations across 33 European countries, plus home and business charging solutions, under a unified platform. The service is delivered through the Shell Recharge Card and mobile app with roaming agreements across multiple charge point operators, consolidated invoicing for fleet customers, and ultra-fast charging points deployed at Shell gas stations and partner retail locations.
Product overview
Shell Recharge is Shell PLC's integrated EV charging ecosystem comprising multiple products and brands: Shell Recharge (core public charging network with 700,000+ charging stations across 33 European countries), Shell Recharge Ubitricity (street lamp charging acquired subsidiary leading the UK market with 10,597 devices), Shell Recharge Solutions (cloud-based charger management software, acquired from Greenlots in 2019), and the Shell Recharge Card/App (unified access card and mobile application providing roaming access to partner networks including IONITY, Allego, and Ubitricity). The ecosystem combines hardware, software, and roaming partnerships to provide home, business, and public charging under one platform. Recent developments include the Shell Recharge–SINEXCEL Joint Innovation Lab launched in June 2026 for next-generation EV charging technologies.
Differentiator
Problem solved
Functional benefit
Products and services
- Shell Recharge Public Charging Network Integrated public EV charging network providing access to over 700,000 charging stations across 33 European countries through roaming agreements with partner networks including IONITY, Allego, and Ubitricity, available to individual EV drivers and fleet customers.
- Shell Recharge Ubitricity Street lamp EV charging subsidiary operating 10,597 devices in the UK public charging market as of July 2025, providing convenient urban charging by converting street lamps into EV charge points.
- Shell Recharge Card and App Physical charge card and mobile application providing access to Shell Recharge's network of over 20,000 public charge points through roaming partnerships, with features including consolidated invoicing for both fuel and EV charging, real-time charger availability, and contactless payment options for business fleets and consumers.
- Shell Recharge Fast Charging Sites (up to 400 kW) Ultra-fast charging infrastructure deployed at Shell gas stations and partner locations with charging power up to 400 kW, available to EV drivers across European markets.
Companies that use Shell Recharge
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
Shell Recharge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature5 records
Shell Recharge partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- RedevcominorTwo charging facilities are located at partner locations of the real estate company Redevco in Hessen, Germany, as part of Shell Recharge's expansion of its fast charging network.
- SINEXCELcoreShell Recharge and SINEXCEL signed a Memorandum of Understanding and inaugurated a joint laboratory in Shenzhen on June 22, 2026. The partnership combines Shell's global energy retail expertise with SINEXCEL's power electronics capabilities to develop ultra-fast charging, solar-storage-charging solutions, and megawatt charging technologies. Both companies aim to accelerate transformation of advanced R&D into real-world productivity.
- BMW CanadacorePartnership with BMW Canada enables integrated app functionality allowing BMW and Mini drivers to locate, activate, and pay for charging sessions across Shell Recharge's network, which as of March 2026 supports chargers from over a dozen providers including Tesla Superchargers.
- IONITYcoreRoaming partnership providing Shell Recharge customers access to IONITY's high-power charging network across Europe as part of Shell's network of over 20,000 public charge points.
- AllegocoreRoaming partnership with Allego expanding Shell Recharge's network coverage across European charging locations.
- UbitricitycoreRoaming partnership with Ubitricity (now part of Shell Recharge Ubitricity) providing access to their street lamp charging network across the UK.
- HubjectcoreHubject expanded its intercharge roaming platform to include Shell Recharge, enabling seamless cross-border EV charging across Europe. EV users can locate, initiate, and pay for charging sessions using various contactless methods without separate accounts.
- AldicorePartnership with Aldi supermarket chain nearly tripled Shell Recharge charge points from 199 to 592 units, overtaking Morrisons to claim second position in UK supermarket EV charging network rankings.
- ACMobility/EvrominorShell Pilipinas partnership with ACMobility (operator of Evro) for the first true roaming integration between major charge point operators in the Philippines. Initial rollout covers 10 Shell Recharge stations with full integration expected by September 2025.
- NissancoreNissan's NISSAN ENERGY Charge Network integrates Shell Recharge into their MyNISSAN app, providing access to over 90,000 in-network chargers. Available to app users by November 2024.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Shell Recharge competitors and assessment
Company assessmentDirect peers
- ChargePoint: Largest independent EV charging network operator in North America and Europe, combining Level 2 AC and DC fast chargers with cloud-based network management software - a nearly identical business model to Shell Recharge on the public-charging-plus-CPMS side.
- IONITY: European high-power charging (HPC) joint venture from BMW, Mercedes, Ford, and VW/Audi/Porsche that competes head-on with Shell Recharge's ultra-fast charging hubs and is also a Shell roaming partner.
- Allego: Pan-European public fast-charging network operator with roaming agreements and similar forecourt/highway real-estate footprint, listed as a Shell Recharge roaming partner and direct competitor for European sites.
- EVgo: US-focused public DC fast-charging network combining owned stations with roaming/partner integrations - directly comparable network-and-software model in North America.
- Electrify America: Large US DC fast-charging network competing on similar ultra-fast charging value proposition and roaming/aggregator integrations to Shell Recharge.
- Ubitricity: UK street-lamp and lamppost EV charging specialist now wholly owned by Shell Recharge (acquired and rebranded Shell Recharge Ubitricity), serving as both subsidiary and benchmark for urban-on-street charging economics.
Broad incumbents
- Tesla Supercharger: World's #1 EV charging network by installed base, opening to non-Tesla EVs via NACS - explicitly listed as a competing/partnering benchmark for Shell Recharge and integrated through the BMW partnership.
- BP Pulse: Oil-major-affiliated EV charging division (BP) competing on depot/forecourt real estate and fleet solutions, the closest direct analogue to Shell Recharge as a peer energy-major EV arm.
- TotalEnergies (EV Charging): Integrated energy major operating EV fast-charging networks at service stations across Europe, competing for the same forecourt/hub real estate and fleet customers as Shell Recharge.
Others
- Hubject: Intercharge roaming platform that enables cross-network EV charging access; Shell Recharge joined Hubject's intercharge network in late 2025, making Hubject an enabler/platform peer rather than a competing operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Shell Recharge social profiles
Digital presenceShell Recharge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shell Recharge leadership team
Management profileNumber of profiles
Profiles3 records
Shell Recharge subsidiaries and ownership
Company hierarchySubsidiaries2 records
Shell Recharge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shell Recharge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shell Recharge
What does Shell Recharge do?
Shell Recharge is an integrated EV charging ecosystem providing access to over 700,000 public charging stations across 33 European countries, plus home and business charging solutions, under a unified platform. The service is delivered through the Shell Recharge Card and mobile app with roaming agreements across multiple charge point operators, consolidated invoicing for fleet customers, and ultra-fast charging points deployed at Shell gas stations and partner retail locations.
Is Shell Recharge a public or private company?
Shell Recharge is a private company. It is classified as corporate owned and is currently operating.
When was Shell Recharge founded?
Shell Recharge was founded in 2019. It employs 251 to 500 people.
Where is Shell Recharge based?
Shell Recharge is headquartered in Los Angeles, United States, in the North America region.
How does Shell Recharge make money?
Three revenue lines are on record. Public charging transaction fees are the primary driver. The others are roaming and network partnerships and fleet management solutions.
Who are Shell Recharge's main competitors?
Direct peers on record are ChargePoint, IONITY, Allego, EVgo, Electrify America and Ubitricity. Broad incumbents are Tesla Supercharger, BP Pulse and TotalEnergies (EV Charging). Hubject is listed as an others.
Does Shell Recharge have an API?
No public API is recorded for Shell Recharge.
What industry is Shell Recharge in?
Shell Recharge's product category is EV Charging Infrastructure. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of TLABAMAK, EV Charging Payment & Reimbursement Programs (Public/Depot Charging). Its NAICS code is 5614 and its SIC code is 4911.