Holiday Inn

What Holiday Inn does

Holiday Inn is a mid-market hotel brand offering full-service accommodations for business and leisure travelers. Founded in 1952 by Kemmons Wilson in Memphis, Tennessee, the brand was acquired by InterContinental Hotels Group (now IHG Hotels & Resorts) in 2003 and operates today as a wholly owned brand within IHG's portfolio. Holiday Inn serves a diversified customer base including business travelers, families, and leisure guests across global markets, with key operations in the United States, United Kingdom, China, Singapore, and India. The brand's core offering includes comfortable guest rooms, on-site full-service restaurants and bars, meeting and event spaces, swimming pools, fitness centers, business centers, and family-oriented programs such as Kids Stay and Eat Free.

The brand operates under a franchise and management model where individual hotels are independently owned by third-party investors who license the Holiday Inn brand. IHG generates revenue through franchise fees, royalties, and management fees from these properties. The technology platform is anchored by IHG's digital booking system and the IHG One Rewards loyalty program, which enables members to earn and redeem points across 7,000+ IHG properties worldwide. The Holiday Inn 3.0 Bright Version, launched in 2025, represents the latest design and operational standard, and is being deployed across new property signings globally. Distribution channels include direct online booking, the IHG mobile app, phone reservations, travel agent networks, corporate booking tools, and GDS systems.

Holiday Inn's go-to-market combines a direct-to-consumer model (website, app, phone, loyalty program) for guest bookings with a B2B channel partner model for hotel owner franchise agreements. The brand targets primary customer segments including business travelers needing reliable Wi-Fi and meeting facilities, family travelers seeking kid-friendly amenities, and leisure travelers at destination locations. Recent strategic activity centers on expansion in Greater China, where 24 new hotels were signed in July 2026, bringing the regional pipeline to 106 hotels alongside 168 open properties.

Name

Holiday Inn

Legal name

Holiday Inn (brand owned by IHG Hotels & Resorts)

Website

https://holidayinn.com

Company type

Public

Founded year

1952

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Holiday Inn is a mid-market hotel brand under IHG Hotels & Resorts, offering full-service accommodations, dining, and meeting spaces to business, family, and leisure travelers globally through a franchise model.

Ownership category

akta.pro rank

Product category

Mid-Market Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Mid-market hotels
• Hotel franchise brand
• Hospitality services
• Hotel loyalty program
• Business travel accommodations

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Room Revenue: Holiday Inn generates primary revenue through room rentals at independently owned and operated hotels operating under its franchise or management agreements. Room pricing varies by property, location, and season.
2. Franchise and Licensing Fees: IHG collects franchise fees and royalties from hotel owners operating under the Holiday Inn brand. These typically include a percentage of room revenue plus fixed fees.
3. Food and Beverage: On-site full-service restaurants and bars at Holiday Inn properties generate revenue from dining, with some properties featuring elevated breakfast buffets and full bar service.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Holiday Inn is a mid-market hotel brand operating a global network of franchised and managed properties that provide guest room accommodations, on-site dining, meeting and event spaces, and family-friendly amenities. The brand is supported by the IHG One Rewards loyalty program and the Holiday Inn 3.0 design and operational standard. The brand primarily serves business travelers, families, and leisure guests through direct booking, corporate channels, travel agents, and the IHG mobile app.

Product overview

Holiday Inn is a mid-market hotel brand and part of IHG Hotels & Resorts. The core offering comprises guest room accommodations with consistent comfort standards, enhanced by Holiday Inn 3.0 concept properties featuring modern design and operational efficiency. The brand operates the IHG One Rewards loyalty program for point earning and redemption. Additional offerings include meeting and event spaces with technology support, full-service restaurants and bars (some with celebrity chef partnerships), swimming pools, fitness centers, and the Kids Stay and Eat Free family program. The brand serves business travelers, families, and leisure segments across key markets globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Inn Hotels Mid-market hotel brand offering comfortable guest room accommodations, full-service dining with bars and restaurants, meeting and event spaces, swimming pools, fitness centers, and business facilities for business travelers, families, and leisure guests at franchised and managed properties worldwide.
• IHG One Rewards Loyalty program enabling members to earn points on stays, access member-exclusive rates, receive free Wi-Fi and late check-out privileges, and redeem points for Reward Nights at more than 7,000 IHG properties worldwide.
• Holiday Inn Meeting & Event Spaces Bookable meeting rooms and event venues with flexible configurations, on-site catering, business center facilities, reliable Wi-Fi, and technology support for business and social gatherings at Holiday Inn properties.
• Holiday Inn 3.0 Bright Version Concept Latest hotel design and operational standard featuring updated guest rooms, gathering spaces, and improved operational efficiency, deployed across new openings to drive long-term asset value and guest experience enhancements.

Quantifiable outcome

• Kids Eat Free program available at most Holiday Inn properties, reducing family travel costs

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• IHG Hotels & ResortscoreOthers · 20 July 2026Holiday Inn is a brand owned and operated by IHG Hotels & Resorts. IHG manages the brand's global operations, distribution systems, loyalty program (IHG One Rewards), and development strategy. The partnership encompasses all aspects of brand management, technology platforms, marketing, and hotel development.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hyatt Place: Hyatt Place is Hyatt's select-service, all-suite brand targeting business and leisure travelers with consistent modern accommodations — directly comparable to Holiday Inn's mid-scale full-service model and customer base.
• Fairfield by Marriott: Fairfield by Marriott is a value-tier hotel brand under Marriott targeting price-sensitive business and leisure travelers through a franchise-driven model, overlapping directly with Holiday Inn's mid-market positioning.
• Courtyard by Marriott: Courtyard by Marriott is a select-service midscale hotel brand within Marriott Bonvoy's portfolio, targeting business and leisure travelers with consistent amenities and franchise economics — directly comparable to Holiday Inn's positioning and operating model.
• Comfort Inn (Choice Hotels): Comfort Inn is a mid-scale franchised hotel brand within Choice Hotels International, targeting both business and leisure travelers with consistent accommodations — directly comparable to Holiday Inn's mid-market positioning.
• Radisson Hotels: Radisson Hotels operates a portfolio of upper-midscale and upscale franchised properties globally under Radisson Hotel Group, serving business and leisure travelers with comparable brand standards to Holiday Inn.
• Hampton by Hilton: Hampton by Hilton is a globally scaled upper-midscale/budget-friendly hotel chain operating under Hilton Worldwide, with comparable franchise model, business and leisure traveler segments, and a strong loyalty program (Hilton Honors). It is Holiday Inn's closest head-to-head competitor in the mid-market segment.
• Best Western: Best Western is a global mid-scale hotel chain operating primarily through franchise/membership models, serving business and leisure travelers across thousands of independent properties — directly comparable to Holiday Inn's franchise-based mid-market approach.
• La Quinta by Wyndham: La Quinta by Wyndham is a midscale hotel brand focused on value-conscious business and family travelers, operating largely through franchise agreements — closely comparable to Holiday Inn's mid-market franchise model.

Broad incumbents

• Marriott International: Marriott International is the world's largest hotel company, operating Courtyard, Fairfield, Sheraton, and other brands that overlap with Holiday Inn in the midscale segment while serving a broader luxury-to-budget portfolio.
• IHG Hotels & Resorts: IHG Hotels & Resorts is Holiday Inn's publicly traded parent company and the broader hospitality group operating Crowne Plaza, InterContinental, Holiday Inn Express, and other brands. It is the parent incumbent that provides Holiday Inn with its global distribution, loyalty, and technology platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HolidayInn
• Facebookihg.co/HI_FB_Footer
• Instagraminstagram.com/holidayinn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday Inn