What Haulmer does

Haulmer is a privately held Chilean technology company headquartered in Curicó that builds and operates an integrated platform of fintech, electronic invoicing, electronic signature, and cloud infrastructure products aimed at micro, small, and medium entrepreneurs across Chile, Peru, and Colombia. Its core commercial offering is TUU, an all-in-one POS system that accepts credit and debit card payments, issues unlimited electronic receipts, and includes catalog and inventory management, with hardware variants ranging from the compact TUU Mini to the flagship TUU Pro 2, and optional modules for scheduling (TUU Reserva), standalone payments (TUU Pago), and event ticketing (TUU Evento). The platform is anchored by OpenFactura, an SII-integrated electronic tax document platform, and complemented by Simpleboleta (electronic receipts), ChileFirmas (certified electronic signatures under Chilean law 19.799), OpenCloud (VPS and dedicated servers with 99.98% uptime claims), and BlueHosting (shared web hosting and domains). All products are hosted on Microsoft Azure and share a common SII integration layer that constitutes Haulmer's principal regulatory moat.

Haulmer's revenue model blends transaction-based payment processing fees (single commission across credit and debit on TUU), hardware sales (POS terminals sold outright or deducted from transaction revenue), and recurring subscriptions across OpenFactura invoicing (1-4 year contracts), OpenCloud/BlueHosting (monthly or annual USD billing), and the recently launched AndCo financial services unit offering digital accounts and instant settlement. Distribution is hybrid: product-led self-serve signup through haulmer.com and tuu.cl, a paid authorized reseller network (TUU Revendedores earning CLP $20,000 per machine plus transaction-milestone commissions), a customer referral program, and a direct sales team for larger enterprise deployments. In 2025 Haulmer acquired Digital Payments Prepago S.A., operator of Falabella's Fpay digital wallet, and in April 2026 it acquired Apanio, a micro-SMB e-commerce platform; both brands have been retained, signaling an explicit ecosystem roll-up strategy under the AndCo financial services umbrella.

The company is founder-led, with San Feng as CEO, Juan M. Parraguez as CTO, Miguel González as CPO, and Enrique Álvarez as CRO; no external institutional investor, PE, or VC funding rounds are disclosed in the available data. Certifications are limited to self-attested PCI DSS compliance for payment processing, and the customer base is described as 65K+ clients across SMB and micro-entrepreneur segments with named case studies concentrated in retail, cosmetics, veterinary, and sports verticals.

Name

Haulmer

Legal name

HAULMER SpA

Website

https://haulmer.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Haulmer is a privately held Chilean fintech and SMB technology company that provides an integrated stack of POS payments, SII-integrated electronic invoicing, electronic signatures, cloud hosting, and merchant financial services (AndCo) to micro and small entrepreneurs across Chile, Peru, and Colombia.

Ownership category

akta.pro rank

Product category

Payment Processing and SMB Fintech Infrastructure

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)

Keywords

• Electronic invoicing
• POS payment processing
• Cloud hosting services
• Electronic signatures
• Payment terminals

Headquarters

HQ city

Curicó

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Payment Processing Fees: Transaction-based fees charged to merchants for processing credit and debit card payments through TUU POS terminals. Single commission applies to both credit and debit transactions.
2. POS Hardware Sales: Sale of TUU POS terminal devices including TUU PRO 2, TUU PRO, TUU SE, TUU Mini, and TUU Mini S. Devices can be purchased outright or through installment plans deducted from transaction revenue.
3. Electronic Invoicing Subscription: Subscription-based pricing for OpenFactura platform with annual or multi-year contract options for electronic invoice issuance and document management.
4. Web Hosting and Cloud Services: Recurring subscription revenue from web hosting, VPS, and cloud server services. Plans are billed monthly or annually with various resource tiers.
5. Digital Account and Financial Services: Revenue from AndCo financial services unit offering digital accounts, instant settlement, and financial management tools for merchants.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Haulmer sells an integrated suite of technology products for entrepreneurs and small/medium businesses in Latin America, anchored by the TUU all-in-one POS payment platform (with proprietary POS terminals that accept credit/debit cards and issue unlimited electronic receipts), the OpenFactura electronic invoicing platform integrated with the Chilean tax authority (SII), Simpleboleta electronic receipt issuance, ChileFirmas electronic signatures, OpenCloud VPS/cloud servers, and BlueHosting web hosting. Following 2025–2026 acquisitions, it is also extending into financial services via the AndCo unit (digital accounts, instant settlement) and e-commerce via Apanio.

Product overview

Haulmer is a technology company offering an integrated platform of solutions for entrepreneurs and SMEs in Chile. The core product portfolio includes TUU (all-in-one payment and POS solution), OpenFactura (electronic invoicing), Simpleboleta (electronic receipts), and ChileFirmas (electronic signature). The TUU ecosystem includes multiple POS device variants (TUU Pro 2, TUU Pro, TUU SE, TUU Mini, TUU Mini S) and complementary services like TUU Reserva (scheduling), TUU Pago (payment processing), and TUU Evento. Additional services include BlueHosting (web hosting), OpenCloud (cloud servers), and the recently acquired Apanio (e-commerce platform). The AndCo unit provides financial services including digital accounts and instant settlement. All products are designed to serve micro, small, and medium businesses with technology solutions that accelerate growth.

Differentiator

Problem solved

Functional benefit

Brands

• TUU: POS payment service for receiving card payments with flexible settlement options
• OpenFactura
• Simpleboleta
• ChileFirmas
• OpenCloud
• Bluehosting
• AndCo

Products and services

• TUU All-in-one POS payment platform combining proprietary TUU terminals with software that accepts credit and debit cards, issues unlimited electronic receipts, manages catalog and inventory, and supports flexible settlement starting from 1 business day. Designed for micro, small and medium merchants in Chile and Latin America.
• OpenFactura Cloud-based electronic invoicing platform that enables Chilean businesses to issue, receive, and manage electronic tax documents (DTE) — invoices, credit notes, debit notes, dispatch guides, and electronic books — with unlimited document issuance, SII XML certification, an API for third-party integration, and a Google Workspace Marketplace add-on.
• Simpleboleta Electronic receipt issuance service that lets businesses generate electronic receipts (boletas) through a mobile app or a TUU POS terminal.
• ChileFirmas

Quantifiable outcome

• 65K+ entrepreneurs use Haulmer solutions for their businesses

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• ApaniocoreStrategic or Co-development Partner · 3 April 2026Haulmer acquired Apanio, an e-commerce platform for micro and small businesses. Apanio will be integrated as a free service while maintaining its brand and team, further expanding Haulmer's product ecosystem for entrepreneurs.
• Digital Payments Prepago S.A.coreStrategic or Co-development Partner · 1 January 2025Haulmer acquired Digital Payments Prepago S.A., operator of Falabella's digital wallet Fpay, in 2025. This acquisition expanded Haulmer's product ecosystem and supported its expansion into financial services through its AndCo unit offering digital accounts, instant settlement, and financial management tools.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/Haulmerlat
• Facebookfacebook.com/HaulmerLAT
• LinkedInlinkedin.com/company/haulmer

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haulmer