apanio (SUP Ignite 23’)
apanio is a Chilean SaaS company that provides an all-in-one e-commerce platform for micro and small entrepreneurs, integrating site building, payments (WebPay, Mercado Pago), logistics, SII electronic invoicing, marketing tools, and the Morado IA chatbot, serving 3,000+ entrepreneurs and 1,500+ stores across diverse verticals in Chile.
- Company typePrivate
- Founded-
- HeadquartersSantiago, Chile
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What apanio (SUP Ignite 23’) does
apanio is a Chilean SaaS company that operates an all-in-one e-commerce platform purpose-built for micro and small entrepreneurs in Chile who lack technical resources to launch and run an online store. The platform bundles a drag-and-drop website editor, inventory and order management, integrated payments via Transbank WebPay and Mercado Pago, shipping integration with Chilexpress and Blue Express, electronic invoicing connected to the Servicio de Impuestos Internos (SII), email marketing via Sendgrid, discount coupons, bio links, a digital catalog magazine, and an AI-powered chat assistant called Morado IA that automates WhatsApp and Instagram conversations.
Underlying technology is a proprietary, self-developed platform with native integrations to Chilean payments, logistics, and tax rails rather than a fork of a global commerce engine; the AI features are powered by OpenAI's APIs. Pricing is freemium: a free tier, then Standard at CLP $11,990/month, Advanced at CLP $19,990/month, and Professional at CLP $99,990/month, with annual billing offering a 35% discount and optional paid add-ons (Morado IA at CLP $59,990/month with a CLP $29,990 launch price, electronic billing at CLP $4,990-$9,990/month). apanio additionally generates per-transaction flow revenue from merchant sales processed through WebPay (2.09%-2.99% + IVA) and Mercado Pago (2.19%-2.89% + IVA), while explicitly charging zero platform commissions on sales themselves.
Distribution is product-led and self-serve via a 3-day free trial (no credit card), supplemented by partnerships with Microsoft for Startups and Startup Chile (SUP Ignite 23 cohort), content marketing through its blog, organic social media, and a customer referral program paying CLP $8,000 per paid referral. The company is privately held, headquartered in Santiago, and reportedly serves more than 3,000 entrepreneurs and 1,500+ active stores across verticals including wine, baby products, sports supplements, office furniture, natural pharmacy, jewelry, and energy drinks. Co-founders are Roberto Camhi, Felipe Baitelman (CEO, ex-McKinsey, Wharton MBA), and Arturo Rojas (CTO); strategic advisors include senior operators with prior roles at Visa, Banco de Chile, Mercado Libre, Concha y Toro, and the Albagli Zaliasnik law firm.
apanio (SUP Ignite 23’) firmographics
Firmographics- Name
- apanio (SUP Ignite 23’)
- Legal name
- apanio
- Website
- https://apanio.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- apanio is a Chilean SaaS company that provides an all-in-one e-commerce platform for micro and small entrepreneurs, integrating site building, payments (WebPay, Mercado Pago), logistics, SII electronic invoicing, marketing tools, and the Morado IA chatbot, serving 3,000+ entrepreneurs and 1,500+ stores across diverse verticals in Chile.
- Ownership category
- akta.pro rank
apanio (SUP Ignite 23’) industry classification
Industry- Product category
- E-commerce Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH)
- akta.pro secondary industries
- Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE), Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)
Keywords
Where apanio (SUP Ignite 23’) is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
apanio (SUP Ignite 23’) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Monthly or annual subscription fees for platform access with different feature tiers. Plans range from free to Professional at $99.990 + IVA/month.
- Payment Gateway Commission: Transaction commission on payment processing through WebPay and Mercado Pago. Rates vary by plan (2.99% to 2.09% + IVA). No commission on sales itself.
- Billing Module: Electronic invoicing add-on with variable pricing ($400/document) or fixed plans ($4.990-$9.990/month for limited/unlimited DTE).
- Morado AI: AI chatbot subscription at $59.990 + IVA/month (launch offer $29.990/month), included in Professional plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with basic features |
| Subscription | Monthly | Standard plan - $11.990 + IVA/month |
| Subscription | Monthly | Advanced plan - $19.990 + IVA/month |
| Subscription | Monthly | Professional plan - $99.990 + IVA/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
apanio (SUP Ignite 23’) product offering
Product offeringCore offering
apanio provides an all-in-one e-commerce SaaS platform that enables Chilean micro and small entrepreneurs to create online stores, accept payments through WebPay and MercadoPago, manage inventory and orders, ship via Chilexpress and Blue Express, generate electronic invoices through SII, run email marketing campaigns, and automate customer service via AI — without requiring technical skills and without charging sales commissions. The platform operates on a freemium model with paid subscription tiers and paid add-on modules (Morado IA chatbot, electronic billing).
Product overview
Apanio is an all-in-one e-commerce platform designed for micro and small entrepreneurs in Chile. The platform operates on a modular SaaS architecture with a core website builder and store management system supplemented by integrated tools. The core offering includes the Website Editor (Editor de Sitio), Payment Links (Enlaces de Pago), Inventory & Orders (Inventario y Pedidos), Logistics (Logística), Payment Methods (Medios de Pago), Meta and Google Marketing Integration, Email Marketing (Correos Promocionales), Bio Link (Bioenlace), Discount Coupons (Cupones), Digital Magazine (Revista Digital), and Blog. Additional paid modules include Morado IA for AI-powered chat automation and electronic Billing (Facturación) connected to Chile's SII tax authority. The platform integrates built-in payment gateways (WebPay, Mercado Pago) and logistics providers (Chilexpress, Blue Express) without requiring technical setup.
Differentiator
Problem solved
Functional benefit
Brands
- Morado IA: AI-powered chat automation assistant for Instagram and WhatsApp
Products and services
- apanio E-commerce Platform All-in-one SaaS platform that lets Chilean micro and small entrepreneurs build an online store, accept card payments via WebPay and MercadoPago, manage inventory and orders, ship with Chilexpress and Blue Express, run email marketing, and create digital catalogs. Offered via freemium and tiered monthly/annual subscriptions (Free, Standard at $11.990 + IVA/month, Advanced at $19.990 + IVA/month, Professional at $99.990 + IVA/month) with no sales commission.
- Morado IA (AI Chat Automation) Standalone AI chatbot subscription sold separately at $59.990 + IVA/month (launch offer $29.990/month) that automates customer service on Instagram and WhatsApp, answers product inquiries using real-time store inventory, builds shopping carts and sends checkout links. Powered by OpenAI. Also included in the Professional platform plan.
- Facturación (Electronic Invoicing Module) Standalone electronic invoicing add-on that connects to SII (Servicio de Impuestos Internos) to automatically generate boletas and facturas for each sale, with manual invoice creation, multi-format downloads and automatic customer email delivery. Sold separately with per-document or monthly plans.
Quantifiable outcome
- 60% efficiency increase for businesses using electronic billing
- +5 more outcomes
Companies that use apanio (SUP Ignite 23’)
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
apanio (SUP Ignite 23’) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability5 records
Feature5 records
apanio (SUP Ignite 23’) partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Microsoft for Startupscoreapanio is backed by Microsoft for Startups program, providing credibility, technical resources, and distribution support for the e-commerce platform targeting Chilean entrepreneurs.
- Startup ChilecoreOfficial Startup Chile cohort member, providing local accelerator credibility, mentorship, and network access for the Chilean startup ecosystem.
- Transbank (WebPay)coreIntegrated payment gateway enabling credit and debit card transactions. WebPay commission rates vary by plan (2.99%-2.09% + IVA). Core payment infrastructure for Chilean e-commerce.
- Mercado PagocoreIntegrated alternative payment method with varying commission rates by plan (2.89%-2.19% + IVA). Provides additional payment options for buyers.
- ChilexpresscoreIntegrated logistics partner for shipping. Platform generates shipping labels and tracking. Coverage up to $70.000 per shipment insurance.
- Blue ExpresscoreIntegrated logistics partner with up to $85.000 coverage per order. Full API integration for label generation and tracking.
- CORFOminorChilean economic development agency. Listed among institutions that support or trust apanio's ecosystem.
- SercotecminorChilean small business support agency. Listed among institutions that support or trust apanio's ecosystem.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
apanio (SUP Ignite 23’) competitors and assessment
Company assessmentBroad incumbents
- VTEX: LATAM-origin enterprise and SMB e-commerce platform, publicly traded. Competes with apanio in the LATAM SMB market and acquired Tiendanube to strengthen its SMB offering. Has significantly larger scale, capital, enterprise capabilities, and an international footprint.
- BigCommerce: Global SaaS e-commerce platform targeting SMBs and mid-market merchants. Comparable to apanio in core use case (subscription-based online store creation with integrated payments and marketing), but with multi-region infrastructure, headless commerce features, and enterprise-grade capabilities.
- WooCommerce: Open-source WordPress-based e-commerce plugin used by millions of SMB merchants globally and owned by Automattic. Comparable to apanio as a low-cost SMB commerce solution, though distributed as an open-source plugin on WordPress rather than as a full-stack hosted SaaS.
- Shopify: Global leader in SMB e-commerce SaaS and the category benchmark. Competes with apanio in the same fundamental use case (enabling SMB merchants to sell online), but with vastly broader geographic reach, a deep app ecosystem, and substantially larger capital. Sets the global standard for SMB commerce platforms.
- Squarespace: Website builder with commerce capabilities targeting SMBs, creators, and solopreneurs. Comparable to apanio in self-serve, design-led approach for non-technical entrepreneurs, though with stronger brand recognition in design-conscious segments but narrower commerce feature depth.
- Wix: Website builder with integrated e-commerce functionality serving SMBs globally. Comparable to apanio in self-serve, editor-led approach for non-technical merchants, though with broader non-commerce use cases, larger template marketplace, and substantially greater global scale and capital.
Direct peers
- Jumpseller: Chile-founded e-commerce SaaS platform targeting SMBs across LATAM with integrated payments, shipping, and POS. Closely comparable to apanio in customer segment (small/micro entrepreneurs) and Chilean/LATAM geographic focus, though Jumpseller has broader regional reach and an earlier-mover position.
- Tiendanube (Nuvemshop): Leading e-commerce SaaS platform for SMBs across Spanish-speaking LATAM and Brazil, recently acquired by VTEX. Directly comparable to apanio in target customer (LATAM SMB merchants), business model (subscription SaaS with integrated payments), and feature set including marketing automation and logistics integrations.
- Mercado Shops: Mercado Libre's integrated e-commerce platform for SMBs in LATAM, natively bundled with Mercado Pago and Mercado Envios. Directly comparable to apanio in targeting micro/small entrepreneurs with bundled payments/logistics, but with massive ecosystem advantages from Mercado Libre's marketplace traffic and capital base.
Emerging players
- Bagisto: Open-source e-commerce platform built on Laravel, gaining traction among SMBs in emerging markets including parts of LATAM. Comparable to apanio in serving smaller merchants with limited technical resources, though distributed as downloadable open-source software rather than hosted SaaS.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
apanio (SUP Ignite 23’) social profiles
Digital presenceapanio (SUP Ignite 23’) financial estimates
Financial estimateRevenue estimate
Valuation estimate
apanio (SUP Ignite 23’) leadership team
Management profileNumber of profiles
Profiles9 records
apanio (SUP Ignite 23’) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
apanio (SUP Ignite 23’) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about apanio (SUP Ignite 23’)
What does apanio (SUP Ignite 23’) do?
apanio provides an all-in-one e-commerce SaaS platform that enables Chilean micro and small entrepreneurs to create online stores, accept payments through WebPay and MercadoPago, manage inventory and orders, ship via Chilexpress and Blue Express, generate electronic invoices through SII, run email marketing campaigns, and automate customer service via AI — without requiring technical skills and without charging sales commissions. The platform operates on a freemium model with paid subscription tiers and paid add-on modules (Morado IA chatbot, electronic billing).
Is apanio (SUP Ignite 23’) a public or private company?
apanio (SUP Ignite 23’) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was apanio (SUP Ignite 23’) founded?
apanio (SUP Ignite 23’) was founded in -1. It employs 11 to 50 people.
Where is apanio (SUP Ignite 23’) based?
apanio (SUP Ignite 23’) is headquartered in Santiago, Chile, in the Latin America region.
How does apanio (SUP Ignite 23’) make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are payment Gateway Commission, billing Module and morado AI.
Who are apanio (SUP Ignite 23’)'s main competitors?
Broad incumbents on record are VTEX, BigCommerce, WooCommerce, Shopify, Squarespace and Wix. Direct peers are Jumpseller, Tiendanube (Nuvemshop) and Mercado Shops. Bagisto is listed as an emerging player.
Does apanio (SUP Ignite 23’) have an API?
No public API is recorded for apanio (SUP Ignite 23’).
What industry is apanio (SUP Ignite 23’) in?
apanio (SUP Ignite 23’)'s product category is E-commerce Platform. Its primary akta.pro industry code is EDAMAHAH, E-commerce & Online Business (Marketplaces, DTC), with a secondary code of FSAMACAE, Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods). Its NAICS code is 513210 and its SIC code is 7372.