AFIA
AFIA is Australia's peak industry body for the finance sector, representing 135+ corporate members across banks, non-bank lenders, fintechs, vehicle financiers, and professional service providers through advocacy, self-regulatory codes of practice, training, and policy engagement.
- Company typePrivate
- Founded-
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AFIA does
AFIA (Australian Finance Industry Association) is the peak industry body for Australia's finance sector, incorporated as a company limited by guarantee and headquartered in Sydney. The organization represents more than 135 corporate members spanning major and regional banks, non-bank lenders (including residential mortgage non-bank lenders), finance companies, fintechs and neobanks, vehicle and equipment finance providers, car rental and fleet operators, and a broad set of professional service providers to the finance industry (law firms, consultancies, technology vendors such as NETSOL, FIS Global, and Equifax). AFIA positions itself as the only single body that represents the entire Australian finance industry, with exclusive engagement channels into Treasury, ASIC, AUSTRAC, APRA, and AFCA.
AFIA's product surface is built around advocacy and self-regulation rather than technology. Core deliverables include four administered Codes of Practice (Finance Industry Code, BNPL Code of Practice, Car Rental Code, Insurance Premium Funding Code), member services such as the Policy Portal, CPD-accredited Training Portal, and the National Credit Reference Scheme that lets members share minimum customer account information for prospective borrower assessments. The organization also commissions and publishes industry research, including EV and hybrid vehicle finance reports, BNPL economic impact studies, the inaugural RNBL report, and an AI Economic Impact Report. AFIA's technology stack is described as having no proprietary platform; delivery is via Squarespace-hosted web properties and member portals.
AFIA's commercial model is a subscription-based association with two-tier corporate membership. Full Members (lenders and finance providers) and Associate Members (professional service providers) pay recurring annual membership fees that fund advocacy, codes administration, events (including the annual Affie Awards), training, and research. Go-to-market is sales-led through direct membership enquiries via a named membership services contact (02 9231 5877), supported by member events, webinars, news hub content, social media, and published policy submissions. Revenue figures, fees, and pricing are not publicly disclosed; the organization's scale is signaled through 135-150+ members and a small central staff of 1-10 employees.
AFIA firmographics
Firmographics- Name
- AFIA
- Legal name
- Australian Finance Industry Association Limited
- Website
- https://afia.asn.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AFIA is Australia's peak industry body for the finance sector, representing 135+ corporate members across banks, non-bank lenders, fintechs, vehicle financiers, and professional service providers through advocacy, self-regulatory codes of practice, training, and policy engagement.
- Ownership category
- akta.pro rank
AFIA industry classification
Industry- Product category
- Industry Trade Association / Peak Body
- NAICS
- Finance and Insurance (52)
- akta.pro primary industry
- Financial Crime, AML/CFT & Sanctions Compliance (BPAHAFAE)
- akta.pro secondary industries
- Financial Accounting & Reporting (GAAP/IFRS) (EDABAJAB), Fraud Risk Management & Anti-Bribery/Anti-Corruption (ABAC) (BPAHAFAL)
Keywords
Where AFIA is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
AFIA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership fees: AFIA generates revenue through corporate membership fees from Full Members (lenders, fintechs, finance companies) and Associate Members (professional service providers). Membership provides access to advocacy, industry codes of practice, data reports, training, events, and networking with regulators and policymakers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full Membership for lenders and finance providers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
AFIA product offering
Product offeringCore offering
AFIA is Australia's peak industry body representing the entire finance industry, with over 135 members including banks, non-bank lenders, fintechs, vehicle and equipment finance providers, car rental and fleet providers, and professional service providers. The association advocates on behalf of members before government and regulators, co-develops and administers industry Codes of Practice (BNPL, Finance Industry, Car Rental, Insurance Premium Funding), and delivers member services such as a Policy Portal, CPD-accredited Training Portal, and a National Credit Reference Scheme.
Product overview
AFIA (Australian Finance Industry Association) is a peak industry body representing the entire Australian finance industry with over 135 members, not a product company. AFIA's offerings consist of industry self-regulatory Codes of Practice (including the Finance Industry Code of Practice, BNPL Code of Practice, Car Rental Code of Practice, and Insurance Premium Funding Code of Practice), member services (Policy Portal, Training Portal, National Credit Reference Scheme), and industry research publications (EV Finance Reports, AI Economic Impact Research, RNBL Reports). These work together to advocate for the finance industry, set industry standards, provide member resources, and deliver industry data and insights.
Differentiator
Problem solved
Functional benefit
Brands
- Affie Awards: AFIA's annual industry awards recognizing excellence in the finance industry.
Quantifiable outcome
- 6.3 million Australians use BNPL products regulated under AFIA's BNPL Code of Practice
- +3 more outcomes
Companies that use AFIA
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
AFIA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AFIA partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- SEC NewgateminorAFIA partnered with SEC Newgate for the '2026 Headwinds & Tailwinds' briefing examining key issues shaping Australia's financial and political landscape using SEC Newgate's Mood of the Nation research.
- King & Wood MallesonscoreAFIA partnered with King & Wood Mallesons to unpack the implications of the Government's National AI Plan for credit and financial services providers, exploring regulatory compliance, innovation, and responsible AI adoption.
- Australian Financial Complaints Authority (AFCA)coreAFIA hosts AFCA to provide members with insights into complaint trends, cost-of-living drivers, and evolving expectations around customer vulnerability and hardship support.
- NETSOL TechnologiesminorAFIA promoted NETSOL's webinar on data modernization and AI readiness, positioning NETSOL's expertise in helping financial institutions modernize data ecosystems.
- Gilbert + TobincoreAFIA partnered with Gilbert + Tobin to deliver a briefing on AML/CTF reform and regulatory risk for members. The session covers the government's staged approach to AML/CTF reform, Tranche 2 impact, governance changes, and practical compliance steps.
- Financial Safety AlliancecoreAFIA co-founded the Financial Safety Alliance with Australian Banking Association, Customer Owned Banking Association, and Arca (formerly Australian Retail Credit Association). Founded by social enterprise Flequity Ventures, the alliance brings together Australia's leading financial safety experts to prevent financial abuse through safety-by-design practices across the finance industry.
- King & Wood Mallesons and SaperecoreAFIA commissioned King & Wood Mallesons and Sapere to produce a report on the economic and productivity benefits of generative AI in the Australian finance industry, finding AI could add $37-60 billion to GDP by 2035.
- Deloitte Access EconomicscoreAFIA commissioned Deloitte Access Economics to produce a report on the role of the finance industry in the transition to sustainable transport, identifying barriers to EV and hybrid vehicle uptake.
- BIS Oxford Economics and RFI GlobalcoreAFIA commissioned BIS Oxford Economics and RFI Global to research the economic impact of the BNPL sector, finding it injected $22.9 billion into the Australian economy and supported 150,000 jobs in FY23.
- Positive Economics AdvisoryminorAFIA developed its inaugural RNBL report in association with Positive Economics Advisory to demonstrate the role of non-bank lenders in Australia's housing finance ecosystem.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
AFIA competitors and assessment
Company assessmentBroad incumbents
- UK Finance: Trade association for the UK banking and finance industry. International peer to AFIA — analogous model of advocacy, codes of practice, and regulator engagement in a more mature regulatory environment.
- American Bankers Association: Largest US banking trade association. International peer to AFIA in industry advocacy, compliance, and training — operates at much greater scale but follows the same peak-body model for finance-industry representation.
Direct peers
- Australian Banking Association (ABA): Peak body for Australia's major banks. Direct peer to AFIA in financial-services advocacy, codes of practice, and regulator engagement — and a co-founder of the Financial Safety Alliance alongside AFIA.
- Customer Owned Banking Association (COBA): Peak body for mutual and customer-owned banks in Australia. Direct peer in industry advocacy and co-founder with AFIA of the Financial Safety Alliance; competes for mutual-bank members in overlapping policy domains.
- Australian Retail Credit Association (Arca): Peak body for retail credit providers in Australia. Direct peer in credit reporting, responsible-lending standards, and consumer credit advocacy; recently co-founded the Financial Safety Alliance with AFIA.
- Insurance Council of Australia: Peak body for the general insurance industry in Australia. Direct peer in industry advocacy, codes of practice, and disaster-response coordination — AFIA's Insurance Premium Funding Code overlaps with their regulatory remit.
- Financial Services Council (FSC): Peak industry body for Australia's financial services sector, including superannuation, funds management, and life insurance. Direct peer in advocacy, policy submissions, and member services to financial firms.
Others
- Australian Industry Group (Ai Group): Broad cross-industry employer association. Adjacent peer — represents many employers across the economy including financial services members, and competes for HR, training, and policy influence with sector-specific bodies like AFIA.
- Business Council of Australia: Peak body for major Australian businesses, including large financial institutions. Adjacent peer — influences macro policy that affects AFIA members, and member banks participate in BCA alongside AFIA membership.
Emerging players
- Australian Payments Network: Industry body for payments and payments-system participants in Australia. Adjacent peer — both organisations engage regulators on financial infrastructure, but AFIA focuses on credit and lending while AusPayNet covers payments rails.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AFIA social profiles
Digital presenceAFIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
AFIA leadership team
Management profileNumber of profiles
Profiles2 records
AFIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AFIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AFIA
What does AFIA do?
AFIA is Australia's peak industry body representing the entire finance industry, with over 135 members including banks, non-bank lenders, fintechs, vehicle and equipment finance providers, car rental and fleet providers, and professional service providers. The association advocates on behalf of members before government and regulators, co-develops and administers industry Codes of Practice (BNPL, Finance Industry, Car Rental, Insurance Premium Funding), and delivers member services such as a Policy Portal, CPD-accredited Training Portal, and a National Credit Reference Scheme.
Is AFIA a public or private company?
AFIA is a private company. It is classified as unknown and is currently operating.
When was AFIA founded?
AFIA was founded in -1. It employs 1 to 10 people.
Where is AFIA based?
AFIA is headquartered in Sydney, Australia, in the Oceania region.
How does AFIA make money?
One revenue line is on record: membership fees.
Who are AFIA's main competitors?
Broad incumbents on record are UK Finance and American Bankers Association. Direct peers are Australian Banking Association (ABA), Customer Owned Banking Association (COBA), Australian Retail Credit Association (Arca), Insurance Council of Australia and Financial Services Council (FSC). Others are Australian Industry Group (Ai Group) and Business Council of Australia. Australian Payments Network is listed as an emerging player.
Does AFIA have an API?
No public API is recorded for AFIA.
What industry is AFIA in?
AFIA's product category is Industry Trade Association / Peak Body. Its primary akta.pro industry code is BPAHAFAE, Financial Crime, AML/CFT & Sanctions Compliance, with a secondary code of EDABAJAB, Financial Accounting & Reporting (GAAP/IFRS). Its NAICS code is 52.