What TEMA does

TEMA (legal name: TEMA automatizacija u industriji d.o.o.) is a Croatian designer, developer, and manufacturer of permanent magnet (PMS/PMAC) electric motors and generators, founded in 1989 in Pula by current General Manager Branimir Ruzojcic. The company's core technology centers on Interior Permanent Magnet (IPM) rotor designs that protect magnets from mechanical damage, demagnetization, and chemical hazards, with a product range spanning 10KW to 1500KW across four families — LPMR (100–1000 KW high-power), LPMG (100–350 KW heavy-duty), SPM132 (10–60 KW compact), and MWB400 (10–150 KW external rotor torque motors) — plus a custom motor development service line. TEMA also offers a complete marine electric propulsion system (motor, controller, components) for zero-emission boats, serial and parallel hybrids, with above 95% efficiency.

TEMA operates a sales-led, direct-and-distributor go-to-market targeting four vertical segments: marine (sailboats, yachts, commercial vessels, gensets), industrial equipment (cranes, winches, metal forming, oil and gas), power generation (gensets, wind, small hydro), and mobile equipment (electric vehicles, demining and firefighting machines, mining). Revenue is generated primarily through hardware sales of its product lines and professional services revenue from custom motor design, simulation, and prototyping for OEM customers. Distribution is handled through wholly owned Italian subsidiary Fortec S.r.l. (acquired 2009) and regional representatives in the USA (Argo Resources Ltd.), China (Liuzhou Jiali Electric Manufacturing), Mexico, India, Malaysia, Singapore, and the Philippines, giving the firm a multi-region footprint despite a headcount of 11–50 employees.

The business is privately held with no external institutional investors identified. Its R&D base is anchored by long-standing academic alliances with University of Zagreb (since 1989), Marine Institute Zagreb (since 1995), and University of Padua's EdLAB (since 1999). The company holds ISO 9001 (TUV) certification and marine industry certifications from Bureau Veritas, Croatian Register of Shipping, and DNV. Named enterprise customers include Dok-Ing (defense/demining and the XD electric car) and Yanmar (marine diesel gensets). Revenue, ownership details, and financials are not publicly disclosed.

Name

TEMA

Legal name

TEMA automatizacija u industriji d.o.o.

Website

https://tema.hr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

TEMA is a Croatian designer and manufacturer of permanent magnet electric motors and generators (10KW–1500KW) serving marine, industrial equipment, power generation, and mobile equipment OEMs through direct sales and a multi-region distributor network.

Ownership category

akta.pro rank

Product category

Electric Motors and Generators

NAICS

Motor and Generator Manufacturing (335312)

SIC

Motors & Generators (3621)

akta.pro primary industry

Marine Hybrid & Electric Propulsion Systems (IMAJAHAC)

akta.pro secondary industries

AC Motors (Induction, Synchronous) (IMAGACAA), Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ), Propulsion Control, Monitoring & Automation (ECS, PMS interface) (IMAJAHAH), Electrical Engineering & Power Distribution (Generation, Switchboards, Cabling, Lighting) (IMAJAGAF)

Keywords

• Permanent magnet motors
• Electric propulsion systems
• Marine electric motors
• Industrial generators
• Power generation equipment

Headquarters

HQ city

Pula

HQ country

Croatia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Electric Motor and Generator Sales: Sale of permanent magnet motors and generators including LPMR, LPMG, SPM132, and MWB400 series. Products sold directly and through distributors for marine, industrial, and mobile equipment applications.
2. Custom Motor Development Services: Design, simulation, development and construction of customized motors and generators according to special customer specifications. Includes prototyping and technical documentation.

Go-to-market motion1 record

Core offering

TEMA designs, develops, constructs, and produces permanent magnet synchronous (PMS, PMAC) electric motors and generators spanning 10KW to 1500KW, organized into four core series (LPMR, LPMG, SPM132, MWB400) plus custom-engineered motors. The company also assembles complete electric propulsion packages integrating motor, controller, and components for marine vessels (leisure yachts to commercial boats), mobile equipment (electric vehicles, demining and mining machines), industrial machinery (cranes, winches, metal forming), and power generation (gensets, wind turbines, small hydro).

Product overview

TEMA develops, constructs, and produces electric motors and generators using permanent magnet (PM) technology, ranging from 10KW to 1500KW. The product portfolio includes four main motor/generator series: LPMR (100-1000 KW, highest power series), LPMG (100-350 KW, heavy duty), SPM132 (10-60 KW, compact), and MWB400 (10-150 KW, external rotor torque motors). These products serve as the core offerings and can be customized for OEM applications. TEMA also provides complete propulsion packages combining motors with controllers and components for marine and automotive electrification. Founded in 1989 in Croatia, the company acquired Italian automation company Fortec in 2009 to strengthen its market presence.

Differentiator

Problem solved

Functional benefit

Products and services

• LPMR Series Permanent Magnet Motor/Generator Permanent magnet synchronous (PMS, PMAC) motor/generator (100–1000 KW) with unique Interior Permanent Magnet (IPM) rotor design delivering maximum power-to-volume ratio, wide constant power range, and magnet protection for the most demanding industrial and marine applications.
• LPMG Series Permanent Magnet Motor/Generator Advanced PMS/PMAC motor/generator designed for harsh conditions requiring reliable, compact, enduring high-efficiency operation; IPM rotor design protects magnets from mechanical damage and demagnetization across a wide RPM range.
• SPM132 Compact Permanent Magnet Motor/Generator Compact PMS/PMAC motor/generator (10–60 KW) with large power concentration and extremely high efficiency, designed to be robust and enduring; proven in the hardest conditions including demining operations.
• MWB400 External Rotor Torque Motor/Generator Special PMS/PMAC torque motor/generator (10–150 KW) with external rotor and internal stator design enabling very high torque, high power at low RPM, low working temperature, and wide constant power range for defense and heavy-duty transport in-wheel mounting.
• Marine Electric Propulsion System Complete electric propulsion systems for zero emission boats, serial hybrids and parallel hybrids, from small leisure yachts to large commercial vessels; brushless permanent magnet motors with premium efficiency above 95%, direct-drive, quiet, vibration-free, and maintenance-free.
• Complete Propulsion Package Turnkey propulsion system including e-motor, controller, and all necessary components for marine and automotive applications; simple plug-and-play installation.
• PMG Generator Units Permanent magnet generator units for gensets, wind turbines, and small hydro powerplants; smaller and lighter than competitive products while offering more power, high efficiency, and reliability.
• Custom Motor and Generator Development Design, simulation, development, and construction of customized motors and generators according to special customer specifications; includes prototyping and full technical documentation for OEM and special-application customers.

Quantifiable outcome

• Above 95% efficiency in marine electric propulsion systems
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Gether ASminorStrategic or Co-development Partner · 1 June 2023Norwegian partner in ethanol CHP project funded by Norway Financial Mechanism 2014-2021. Project aims to develop ethanol-powered combined heat and power engine coupled with TEMA's permanent magnet electric motor.
• Fortec S.r.l.coreOEM/ Whitelabel/ Licensing Partner · 1 January 2009Electronics and automation company acquired in 2009 in Padua, Italy. Fortec helps strengthen TEMA's electronic drive offerings and market presence, particularly in the Italian market.
• University of Padua - EdLABcoreStrategic or Co-development Partner · 1 January 1999Cooperation with University of Padua Laboratory for electric drives (EdLAB) established in 1999 to expand scientific research and development team for current activities.
• Marine Institute (BI) ZagrebcoreStrategic or Co-development Partner · 1 January 1995Cooperation established in 1995 to strengthen marine-specific R&D capabilities and develop motors specifically for marine propulsion applications.
• University of Zagreb - Electric Engineering FacultycoreStrategic or Co-development Partner · 1 January 1989Early cooperation from founding in 1989 with University of Zagreb Automation department on electric engineering research. This academic partnership helped establish the company's technical foundation in permanent magnet motor technology.
• Dok-IngcoreStrategic or Co-development PartnerCroatian company manufacturing unmanned demining and firefighting vehicles. TEMA develops custom motors for their extreme condition applications, including Croatia's first electric car XD.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ABB: Global industrial motor and drives major with a dedicated Marine offering covering full electric and hybrid propulsion systems. Competes with TEMA on the same motor-and-controls integration thesis but at vastly greater scale and with full OEM service coverage.
• Siemens (Innomotics): Innomotics (Siemens' spun-off motors and drives business) supplies industrial motors, generators, and integrated drive systems across marine, mobile, and industrial electrification — directly overlapping TEMA's LPMR/LPMG PM synchronous motor portfolio at higher volumes.
• Nidec Corporation: Nidec is one of the world's largest motor manufacturers with strong PM motor technology and an aggressive expansion into EV, appliance, and industrial drive-trains. Competes with TEMA on PM synchronous motor performance and increasingly on marine/driving applications.
• WEG: Brazilian industrial motor and generator manufacturer with a global industrial and energy-generation footprint. Directly comparable as a PM motor and generator producer serving cranes, winches, gensets, and marine auxiliaries at much larger scale.
• Kongsberg Maritime (Rolls-Royce power systems): Kongsberg Maritime supplies full marine hybrid and electric propulsion packages for offshore and commercial vessels. It represents the integrated, well-capitalized incumbent alternative to TEMA in the zero-emission commercial boat opportunity.

Direct peers

• Bonfiglioli: Italian industrial motor, gearmotor, and drive specialist with a strong European presence in cranes, winches, marine, and energy — overlapping TEMA's industrial-equipment and Italian (Fortec) customer footprint with comparable PM and induction offerings.
• Torqeedo: Torqeedo (Deutz Group) is a specialist in marine electric propulsion systems from leisure kayaks to commercial vessels, with >95% efficient PM motors and certified turnkey drivetrains — directly competing with TEMA in the zero-emission boat niche.
• Yaskawa Electric: Yaskawa is a global specialist in PM servo motors and industrial drives, with growing presence in marine electrification and motion-heavy industrial equipment. Comparable as a PM technology-first motor and drives vendor serving similar industrial electrification buyers.
• Danfoss Editron: Danfoss Editron sells integrated marine electric and hybrid propulsion drivetrains (motor + inverter + control software) for commercial vessels and off-highway machines — the most direct plug-and-play comparison to TEMA's complete marine propulsion package.
• Leroy-Somer (Nidec Industrial): Leroy-Somer (now part of Nidec) is a long-established industrial motor and generator manufacturer with strong positions in power generation, marine, and heavy-duty industrial equipment — a closely comparable mid-sized specialist competitor to TEMA's LPMG and PM generator lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEMA