What Gether does

Gether is an AI-powered family organizer application founded in 2023 in Sydney, Australia, by sisters Elly Bartens (CEO) and Claire Waring (co-founder), alongside CTO Chris Bartens. The product targets parents and families overwhelmed by the administrative burden of managing children's schedules, school communications, and household logistics — a problem the founders estimate consumes roughly 520 hours per year, with 90% of women reporting sole responsibility for family scheduling. The platform ingests forwarded emails, WhatsApp messages, SMS/MMS, Facebook and Instagram DMs, newsletters, and photos of handwritten notes or invitations, then uses natural language processing, computer vision, and structured-data parsing to automatically extract dates, events, and tasks and schedule them onto a shared family calendar. It supports native two-way sync with Google Calendar and Apple Calendar, site monitoring for school and sports-club newsletters, voice-to-event dictation, and daily SMS reminders to family members.

The product is delivered entirely as a web-based application with no downloads required, accessible from any browser on mobile, laptop, or tablet. Gether distributes via a self-serve product-led growth motion with a 14-day free trial and three monthly subscription tiers: LITE at $4.90 (up to 2 users, 50 emails/month), PLUS at $9.90 (up to 3 users, 100 emails, SMS reminders, calendar sync), and MAX at $19.90 (up to 5 users, unlimited emails, priority support). The company serves families in over 50 countries with localization in more than 30 languages. It has not publicly disclosed paying-customer counts, ARR, or equity funding rounds; its primary external validations to date are graduating from the Techstars Tech Central Sydney Accelerator in December 2024 and reaching the Pitchapalooza grand finals at Google's Sydney HQ in April 2025. The platform is GDPR- and CCPA-compliant, and Gether explicitly states it does not train AI on user interactions.

Name

Gether

Legal name

Gether Pty Ltd

Website

https://gether.life

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Gether is an AI-powered family organizer app that automatically extracts events, tasks, and appointments from forwarded emails, messages, and photos and schedules them onto a shared family calendar. It serves parents and families globally via a self-serve web-based subscription product.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Three-tier subscription model offering monthly plans at $4.90, $9.90, and $19.90 per month. Subscriptions provide access for multiple users (2-5 depending on plan) including partners, co-parents, and caregivers. Revenue is recurring monthly based on tier selected.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Gether is an AI-powered web-based family organizer that ingests forwarded emails, WhatsApp messages, SMS, newsletters, and photos, then uses natural language processing and computer vision to automatically extract events, dates, tasks, and appointments and schedule them onto a shared family calendar. The platform supports multi-channel intake, daily SMS reminders, and two-way sync with Google and Apple calendars, with tiered access for partners, co-parents, and caregivers.

Product overview

Gether is a single unified AI-powered family organizer platform consisting of the core Gether application and three subscription tiers (LITE, PLUS, MAX). The core platform acts as an AI family assistant that automatically extracts events and tasks from emails, messages, and photos via NLP and computer vision, then schedules them on a shared family calendar. The three pricing tiers provide progressive feature access: LITE for basic scheduling (2 users, 50 emails), PLUS for full-featured family coordination (3 users, 100 emails, SMS reminders, calendar sync), and MAX for larger families needing unlimited emails and priority support (5 users). All tiers include access to the central dashboard, multi-channel communication (WhatsApp, SMS, Facebook, Instagram), and calendar integrations with Google and Apple Calendar.

Differentiator

Problem solved

Functional benefit

Products and services

• Gether Family Organizer AI-powered web-based family organizer that ingests forwarded emails, WhatsApp messages, SMS, newsletters, and photos, extracts events and tasks using natural language processing and computer vision, auto-schedules them onto a shared family calendar, and sends daily SMS reminders; supports Google and Apple Calendar sync and multi-channel intake. Designed for parents and families to reduce the mental load of scheduling.

Quantifiable outcome

• 92% of customers report fewer missed appointments
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• GoogleminorOthers · 24 April 2025Gether pitched at the Pitchapalooza grand final held at Google's Sydney HQ. While this is a competition venue rather than a formal partnership, it indicates alignment with Google's startup ecosystem and platform relevance.
• MamamiaminorGTM or Marketing Partner · 3 March 2025Co-founder Claire Waring appeared as a guest on Mamamia's parenting podcast 'This Glorious Mess' to discuss mental load and Gether. This represents earned media and podcast marketing collaboration.
• Techstars Tech Central Sydney AcceleratorcoreStrategic or Co-development Partner · 7 December 2024Gether participated in the Techstars Tech Central Sydney Accelerator, a 13-week intensive startup program. The program culminated in Demo Day where Gether pitched on stage. Techstars provided mentorship, investor connections, and startup ecosystem support. Kirstin Hunter, Techstars Australia MD, publicly supported the company.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Notion AI: Broad productivity workspace with native AI features for summarizing emails, capturing tasks, and creating calendars/databases. A horizontally expansive platform that overlaps with Gether's information-organization value proposition for both individual and family use cases.
• Apple Calendar: Native iOS/macOS calendar now incorporating Apple Intelligence scheduling and event-extraction features. A direct competitive threat to Gether's AI-extraction positioning for the substantial iOS user base.
• Google Calendar: Default calendar for most consumers, with rapidly improving AI features (Gemini in Workspace) and Apple Mail/Calendar tier competition. Incumbent whose native AI releases could directly compete with Gether's extraction capabilities.

Direct peers

• Cozi Family Organizer: Long-standing family organizer app offering shared family calendars, to-do lists, meal planning, and shopping lists. Direct competitor in the family-calendar space, though without Gether's AI extraction or multi-channel intake capabilities.
• FamilyWall: Family organizer app providing shared calendar, to-do, meal planner, and family messaging. Closely comparable to Gether in target customer (families) and product surface (shared family calendar plus tasks).
• Skylight Calendar: Smart-display-based shared family calendar with a mobile companion app and to-do features. Compares to Gether through its family-calendar focus and household coordination workflow, though centered on a hardware display rather than AI message parsing.
• Motion: AI calendar and project scheduling app that auto-builds daily schedules from tasks, meetings, and priorities. Directly comparable on AI-driven calendar automation, with a more team/professional orientation vs. Gether's family focus.
• Clockwise: AI calendar optimization tool that automatically rearranges meetings, focus time, and personal events. Overlaps with Gether's auto-scheduling and calendar-sync positioning, though primarily team- and productivity-oriented.
• Reclaim.ai: AI-powered calendar and scheduling assistant for individuals and teams that auto-schedules tasks, habits, meetings, and breaks. Most analogous direct competitor to Gether in the AI-personal-assistant category, though targeted at professionals rather than families.

Others

• Todoist: Cross-platform task manager that recently added AI-assisted task capture and natural-language entry. Adjacent productivity tool competing for the same parent/family workflow that Gether targets, focused on tasks rather than calendar events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/getherlife
• Facebookfacebook.com/getherlife
• LinkedInlinkedin.com/company/getherlife
• Instagraminstagram.com/getherlife

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gether