GLP

What GLP does

GLP Georg Leitner Productions GmbH is an Austrian international artist booking agency founded in 1979 and headquartered in Vienna. The company represents a roster of more than 100 artists across multiple music genres and books more than 300 shows annually, serving as an intermediary between performing artists and promoters, festival organizers, and corporate clients worldwide. Its client base spans global brands (Coca-Cola, Dolce & Gabbana, Emirates, IBM, Replay) and individual marquee artists (Shakira, Nicole Scherzinger, Michael Bolton), reflecting a dual focus on private/corporate events and touring concerts.

The agency's service offering is built on long-cycle relationship management rather than proprietary technology: it sources talent, negotiates engagements, and coordinates logistics for live performances across Europe and beyond. Recent roster additions and tour commitments extend through 2026-2027, including arena-scale co-productions (Foreigner, EUROPE) delivered through a formal partnership with Wizard Live. Operational scale is small and relationship-driven, with a compact team handling bookings, contracting, and tour production oversight.

GLP earns revenue through booking commissions on artist engagements and co-production economics on larger tours. The model is project-based with no disclosed SaaS, subscription, or technology platform component. Geographic reach is anchored in the German-speaking and broader European live-music market, with selective international activity in Latin America (Argentina) and Asia (K-POP). The firm has remained privately held under founder Georg Leitner since inception and operates without disclosed external funding.

Name

GLP

Legal name

Georg Leitner Productions GmbH

Website

https://glp.at

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

GLP Georg Leitner Productions is a Vienna-based international artist booking agency, founded 1979, representing 100+ artists and booking 300+ live shows annually for promoters, festivals, and global brands.

Ownership category

akta.pro rank

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Talent Booking Agencies (Live Performance) (MPAIAGAB)

akta.pro secondary industries

Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Talent Agency & Representation Services (HSACAHAK)

Keywords

• Artist booking agency
• Live music booking
• Corporate event entertainment
• International touring coordination
• Family entertainment productions

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Artist Booking Commission: GLP generates revenue through commissions from booking live music performances for artists in their roster. The agency facilitates corporate and private events, festival appearances, and worldwide touring.
2. Family Entertainment Booking: Revenue from booking immersive experiences, ice shows, and family entertainment productions for venues and events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GLP is an international artist booking agency that represents a roster of 100+ iconic and legendary artists across genres including Soul, Funk, Rock, R&B, Hip Hop, Latin, Jazz, Classics, Crossover, Reggae, World, Electro, and K-POP. It arranges live music bookings for corporate events, private functions, festival appearances, and worldwide touring, and also handles family entertainment productions such as ice shows and immersive experiences. The agency earns commissions on each booking it facilitates between its roster artists and clients.

Product overview

GLP (German Light Products) is a manufacturer of professional stage and event lighting equipment. The company produces a portfolio of LED lighting fixtures and lighting control systems designed for live events, concerts, theatre productions, and AV installations. Their product line includes various lighting fixtures such as the Twyn, Wild Wash 12, and X5 Dot Wash series, which serve the professional lighting market for stage, touring, and fixed installation applications.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 300+ shows booked annually
• +1 more outcomes

Named customers8 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wizard LivecoreGTM or Marketing Partner · 1 January 2025Partnership with Wizard Live for co-promoting international tours, specifically mentioned for Foreigner and EUROPE arena tour in Germany 2027.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Creative Artists Agency (CAA): Global full-service entertainment and sports agency; a broad incumbent that competes with GLP for high-profile artist bookings, corporate engagements, and tour representation across all major genres.
• IMG Artists: Global artist management and booking agency representing classical, jazz, pop, and crossover artists; directly comparable to GLP's Crossover & Classics book (e.g., José Carreras, Il Divo) and broader artist representation model.
• William Morris Endeavor (WME): One of the world's largest talent agencies representing musicians, entertainers, and speakers globally; competes with GLP for premium artist representation but at vastly greater scale and with integrated music, sports, and entertainment capabilities.
• ICM Partners: Major talent agency representing artists, speakers, and entertainers worldwide; overlaps with GLP in music booking and corporate event talent sourcing at a global scale.
• Paradigm Talent Agency: Major full-service talent agency with strong music touring and festival representation; competes with GLP for mid-to-top tier touring artists in North America, Europe, and internationally.
• United Talent Agency (UTA): Major global talent and entertainment agency with music, comedy, and corporate speaking divisions; overlaps with GLP in artist representation and corporate event bookings at the premium end of the market.

Direct peers

• K2 Agency: European artist booking and management agency representing international touring acts across festivals and concerts — comparable mid-sized boutique peer to GLP with overlapping artist rosters in pop, rock, and world music.
• Primary Talent International: UK-headquartered international music booking agency representing established and legacy artists for concerts, festivals, and corporate events — directly comparable to GLP in scale, scope, and boutique approach to global talent booking.
• Buddy Lee Attractions: Long-established international booking agency specializing in corporate events, fairs, festivals, and concerts with a roster of established artists — directly comparable to GLP's boutique, multi-decade model.

Regional players

• Asgard Concert & Event: Germany-based concert and event booking agency specializing in European touring for international artists; comparable to GLP in its DACH focus and artist representation model, though operating primarily in the German-speaking market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/glpat
• Facebookfacebook.com/GeorgLeitnerProductionsGmbh
• LinkedInlinkedin.com/company/georg-leitner-productions-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GLP