Wizard Live

What Wizard Live does

Wizard Live GmbH is a Frankfurt am Main-based live entertainment promoter and integrated services provider that has operated in the German-speaking market since 2000, originally as Wizard Promotions and rebranded to Wizard Live in 2024. The company is a subsidiary of the publicly listed entertainment group DEAG Deutsche Entertainment AG (ticker LOU) and is owner-managed by the Hoppe family, with a core team of approximately 15-17 employees running roughly 400 events per year.

Wizard Live structures its offering around four service divisions: Show & Touring Provider (concert and tour promotion for an international artist roster including Foreigner, Judas Priest, Five Finger Death Punch, OMD, Nena and the K-pop act KARD), Brand & Music Connector (music-driven marketing activations for non-endemic brands such as Amazon, Salesforce, Velux and Condor), Communications & Data Specialist (data-led marketing and audience services), and Artist Developer (upstream talent incubation). Ticketing and distribution flow through DEAG-affiliated myticket and CTS Eventim, with selected major tours co-presented with Live Nation, exemplified by the Five Finger Death Punch 20th Anniversary World Tour 2027.

The business model blends promoter economics (share of ticket and ancillary revenue from each show), brand activation fees, and artist development upside. Distribution and relationships are anchored by the DEAG parent and the founder's 20+ year industry network rather than by proprietary technology, and the company has not disclosed meaningful AI/ML capability beyond standard marketing analytics tooling.

Name

Wizard Live

Legal name

Wizard Live GmbH

Website

https://wizard-live.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Wizard Live GmbH is a Frankfurt-based concert promoter and live entertainment services firm, a subsidiary of DEAG Deutsche Entertainment AG, that runs around 400 shows a year for an international roster of artists and brand partners such as Amazon and Salesforce.

Ownership category

akta.pro rank

Product category

Live Entertainment Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

Keywords

• Live entertainment promotion
• Concert tour management
• Artist development services
• Brand music partnerships
• Event marketing services

Headquarters

HQ city

Frankfurt am Main

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Tour and Concert Promotion: Wizard Live generates revenue by organizing and promoting live concerts and tours for artists. They handle all aspects of event production including booking venues, logistics, marketing, and ticketing. The company takes fees or commissions from these arrangements.
2. Brand Partnerships and Sponsorships: Through the Brand & Music Connector division, Wizard Live facilitates collaborations between bands and brands, creating branded experiences and sponsorship opportunities for corporate clients.
3. Marketing and Communications Services: The Communications & Data Specialist division provides data-driven marketing campaigns and performance marketing services to artists and events.
4. Artist Development: Wizard Live provides artist development services, supporting rising artists with visibility, communication strategy, and career planning.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Wizard Live is a Frankfurt-based live entertainment service provider that organizes, produces, and promotes concerts and tours for artists across Germany and Europe. It operates four integrated divisions: Show & Touring Provider (end-to-end tour production from route planning to settlement), Brand & Music Connector (brand-artist partnerships and sponsorship facilitation), Communications & Data Specialist (data-driven performance marketing and digital audience analysis), and Artist Developer (career support for emerging talent). The company runs approximately 400 events per year, from club gigs to stadium tours.

Product overview

Wizard Live is a live entertainment company operating as an all-round service provider with four integrated divisions. The core offering consists of Show & Touring Provider (end-to-end tour management), Brand & Music Connector (brand-artist partnerships), Communications & Data Specialist (performance marketing and analytics), and Artist Developer (career development for emerging artists). As a subsidiary of DEAG (Deutsche Entertainment AG), the company leverages over 20 years of industry experience and organizes approximately 400 events annually, from club concerts to stadium tours. The four service divisions work together to provide comprehensive live entertainment solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Show & Touring Provider

Quantifiable outcome

• 400+ events organized annually
• +2 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

13 partnerships are on record, tiered core and minor.

• DEAG Deutsche Entertainment AGcoreStrategic or Co-development PartnerWizard Live is a subsidiary of DEAG, a leading entertainment service provider and supplier of live entertainment in Europe. This parent relationship provides access to international partner networks and shared infrastructure.
• AmazonminorGTM or Marketing PartnerCorporate client for brand-music connector services. Amazon logo appears in client showcase section.
• SalesforceminorGTM or Marketing PartnerCorporate client for brand partnerships and marketing collaboration. Salesforce logo appears in client showcase.
• VeluxminorGTM or Marketing PartnerCorporate brand partner for music-brand collaborations. Velux logo appears in client section.
• CondorminorGTM or Marketing PartnerCorporate brand partner for brand-music connector services. Condor logo appears in client showcase.
• AC/DCminorGTM or Marketing PartnerMajor artist represented in Wizard Live's artist roster with long-standing relationship in touring.
• Europe (band)minorGTM or Marketing PartnerSwedish rock band joining Foreigner as special guest for 50th Anniversary Arena Tour 2027 in Germany.
• Lamb of GodminorGTM or Marketing PartnerSpecial guest supporting Five Finger Death Punch on 20th Anniversary World Tour 2027 Germany dates.
• Bleed From WithinminorGTM or Marketing PartnerOpener for Five Finger Death Punch 20th Anniversary World Tour 2027 Germany dates.
• SugarSpineminorGTM or Marketing PartnerDutch metalcore band special guest for Tenside & Aurorawave Devour The Dark Across Europe Tour 2026.
• Rolling StoneminorGTM or Marketing PartnerMusic publication presenting Alison Moyet 2026 tour. Partnership for press coverage and promotion.
• Metal HammerminorGTM or Marketing PartnerMusic publication presenting multiple tours including Five Finger Death Punch, Judas Priest, and others.
• Live NationminorStrategic or Co-development PartnerCo-presenter of Five Finger Death Punch 20th Anniversary World Tour Germany dates.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• MCD Productions: Ireland's largest concert promoter, operating across Ireland, the UK, and continental Europe. Comparable touring model and event scale, though primarily serving a different home market.
• Overture Concerts: Danish concert promoter with strong Scandinavian touring footprint and growing German presence. Comparable model of touring international artists across Northern Europe.

Broad incumbents

• CTS Eventim: Europe's largest ticketing and live entertainment company, with ticketing partnerships with Wizard Live. Operates concert promotion, venue management, and ticketing at much greater scale.
• AEG Presents: Global live entertainment promoter and venue operator. Competes with Wizard Live for arena and stadium touring bookings across European markets.
• Live Nation Entertainment: World's largest live entertainment company. Co-presents tours with Wizard Live (FFDP Germany dates) and competes for major artist bookings across Europe.
• DEAG Deutsche Entertainment AG: Wizard Live's publicly listed parent company and a leading European live entertainment service provider. DEAG is the closest peer given its full-service concert promotion, venue operations, and ticketing across Germany and Europe.

Direct peers

• Karsten Jahnke Konzertdirektion: Hamburg-based concert promoter operating across rock, pop, and indie touring in Germany and Europe. Closely mirrors Wizard Live's touring-centric business model and artist rosters.
• FKP Scorpio: Independent German concert and festival promoter organizing tours and large-scale events for major international artists. Directly comparable to Wizard Live's Show & Touring Provider division across genre and scale.
• Semmel Concerts: German concert promoter and event organizer with a portfolio of arena tours, festivals, and family entertainment events. Directly comparable scale and event mix to Wizard Live.
• Undercover GmbH: German concert and tour promoter handling rock, metal, and alternative acts in Germany and Europe. Closely comparable in genre mix and touring scale to Wizard Live.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wizardlive

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wizard Live