What PA Media does

PA Media, legally The Press Association Limited, is the UK and Ireland's national news agency, tracing its origins to 1858 and operating as a private limited company headquartered in Paddington, London. The company provides multimedia content — text, images, video, graphics, audio, and structured data — to media publishers, broadcasters, PR and communications professionals, the betting industry, TV and streaming platforms, and puzzle publishers. Its core products are delivered through the Create (Newswire) platform and the unified PA Explore distribution hub, with specialized offerings including Now (live updates), Ready (ready-to-publish packages), Video and Live Video, Vertical Video, PA Audio, Pages print production, Puzzles (digital and print), TV Metadata (Pawa), Sport APIs (Football, Cricket, Sport), RADAR (AI-augmented local news), PA Mediapoint (PR services), PA Media Academy (training), and Podium Sports (betting industry solutions).

The company's technology stack is anchored by PA Explore, a unified content management and distribution platform that supports search, discovery, saved searches, email notifications, browser notifications, and API/FTP delivery into customer CMS systems. The Sport API infrastructure covers 30+ sports and 170 UK and international competitions with sub-minute latency for football and sub-20-second latency for tennis. RADAR combines human editors with AI to automate local news production, and PA Audio applies NLP-based transcript search across audio assets. The business operates 7 UK offices plus India operations, with a workforce of over 1,000 employees.

PA Media's revenue model is primarily B2B subscription and licensing-based. Content subscriptions cover Create, Ready, Now, Newswire, Video, Pages, and Audio; sport data subscriptions include Football Fixtures (priced at £650 per service for 2026/27), live data APIs, and premium data packages; PR services include press release distribution, media training, and virtual events via PA Mediapoint; puzzle revenue is generated through print and digital licensing to 100+ publications; and training revenue flows through PA Media Academy's courses and apprenticeships. Bespoke content and custom integrations are quote-based. The customer base spans enterprise broadcasters and publishers, betting operators, outdoor signage firms, and digital news outlets, with selective geographic expansion into Asia via the October 2023 acquisition of Singapore-based iRace Media Pte. Ltd.

Name

PA Media

Legal name

The Press Association Limited

Website

https://pa.media

Company type

Private

Founded year

1858

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

News Agency / Multimedia Content & Data Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516), Advertising, Public Relations, and Related Services (5418)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)

akta.pro secondary industries

Media Relations & Press Office Services (MPAAADAI), Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG), Sports Media Relations & Rights Support Services (Press Ops, Rights Packaging Support) (MPAKAKAN), Media Localization Operations & Fulfillment (Packaging, Naming, File Prep, Delivery) (MPAHAFAI)

Keywords

• Multimedia news content
• Newswire services
• Sports data APIs
• TV metadata solutions
• PR media services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Content Subscription Services: PA Media generates revenue through subscription-based access to its multimedia content platform, including services like Ready (ready-to-publish multimedia content), Now (live multimedia updates), Newswire, Video, and Pages (print production). Customers pay for ongoing access to content packages.
2. Sport Data Services: Revenue from sports data packages including Football Fixtures service priced at £650.00 for the 2026/27 season, live data APIs, and premium data packages covering multiple sports
3. PR and Communications Services: PA Mediapoint provides press release distribution, media training, virtual events (PA Meets), and briefing services to PR and communications professionals
4. Puzzle Content Licensing: Supplying puzzles to newspapers, magazines, websites and apps with over 100 customers worldwide. Revenue from both print and digital puzzle solutions
5. Training Services: PA Media Academy (formerly PA Training) provides journalism, writing, multimedia and public relations training through short courses, apprenticeships, and NCTJ diplomas
6. Custom/Bespoke Content: Bespoke content creation services including seasonal features, celebrity interviews, travel content, and custom puzzle solutions for publishers

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

PA Media is a B2B multimedia news agency providing ready-to-publish editorial content, live newswires, images, video, audio, graphics, sport data APIs, and bespoke content services to media publishers, broadcasters, sports betting operators, and PR/comms professionals. Its central offering is the PA Explore platform, which unifies discovery and delivery of text, image, video, audio, vertical video and structured sports data, with the Create newswire as the flagship subscription product.

Product overview

PA Media is the UK's leading national news agency offering a comprehensive multimedia content platform and suite of services. The core offering centers on Create (Newswire), a next-generation newswire and monitoring platform integrating real-time content from breaking news to multimedia assets. Key content products include Now (live updates), Ready (ready-to-publish articles), Video, Live Video, Vertical Video, Pages (print production), Graphics, and the new PA Audio for audio content. The Sport vertical encompasses specialized coverage via Sport API, Football API, Cricket API, and dedicated products for Premier League, Six Nations, Tennis Grand Slams, F1, Winter Olympics, World Cup, Women's Euro, The Hundred, and Golf Majors. For PR/comms professionals, PA Mediapoint provides press release distribution, media training, PA Meets events, and briefings. Additional services include Puzzles (digital and print), TV Metadata (Pawa), Elections Data, Sport Data, and Football Widget. The company operates PA Media Academy (training) and Podium Sports (betting industry solutions). RADAR enables AI-powered local news production. All content is accessible through PA Explore, a unified platform integrating text, images, video, audio, and data.

Differentiator

Problem solved

Functional benefit

Brands

• PA Media Academy: Europe's leading journalism, writing, multimedia and public relations training company, formerly PA Training.
• Podium Sports
• Create
• Now
• Ready
• Newswire
• Pages
• PAWA
• PA Fact Check
• PA Mediapoint
• RADAR
• PA Audio
• Vertical Video
• Puzzle Creators
• Puzzle Streaks
• Football Widget

Products and services

• Now Real-time multimedia updates delivered direct to newsrooms, featuring alerts, quick text, advisories, pictures, video, graphics, and verified social media content across News, Entertainment, Finance, and Sport, for media publishers and broadcasters.
• Ready Ready-to-publish multimedia content across nine core channels including News, Sport, Entertainment, Finance, Lifestyle, Real Life, Uplifting, Sci-tech, and Royals, with each story including up to five rich media assets, for media publishers.
• Create (Newswire) Next-generation newswire and content monitoring platform providing 24/7 access to breaking news alerts, in-depth coverage, images, graphics, social posts, schedules, diaries, and customizable email notifications for newsrooms and editorial teams.
• Video Engaging, high-quality video content across diverse strands including breaking news, sport, entertainment, politics, and royals, with live coverage and on-demand footage for media publishers and broadcasters.
• Live Video Live video coverage spanning politics, royals, entertainment, breaking news, protests, speeches, press conferences, and major UK events, delivering up to 100 live feeds per month across broadcast and digital platforms for media clients.
• Vertical Video Social-ready vertical video feed (9:16 format) optimized for mobile and publishable across TikTok, Instagram Reels, YouTube Shorts, Facebook, and beyond, available via PA Explore or automated feed into customer CMS.
• Pages Comprehensive print production service offering page-ready solutions and full editorial and design services for newspapers, magazines, and publications.
• PA Audio High-quality audio content ready to publish in minutes, providing authentic audio from key moments across news, sport, and entertainment including interviews, press conferences, and live event coverage, with full transcript search via the PA Explore platform.
• PA Fact Check Fact-checking service for verifying claims and content accuracy, operated as an IFCN signatory.
• Graphics Infographics, charts, graphs, maps, timelines, and visual explainers for newspapers, websites, and social media, produced by expert designers and data journalists and delivered as JPEGs and editable Adobe Illustrator versions.
• Puzzles Digital and print puzzle solutions including crosswords, sudoku, cryptic crosswords, Futoshiki, Gogen, Lextimate, Spot the Difference, Word Hunt, and quizzes, supplied to newspapers, magazines, websites and apps with over 100 customers worldwide.
• PA Explore Unified content platform integrating access to all PA Media services including text, images, video, audio, vertical video, and data, providing a single interface for search, discovery, and publishing.
• PAWA TV metadata solutions for TV channels, streaming services, and video-on-demand platforms enabling content discovery through programme and event listings.
• PA Mediapoint Media services platform for PR and communications professionals including press release distribution, media training, assignments, virtual events (PA Meets), and industry briefings.
• Sport API Unified API delivering 30+ sports in standardized format covering football, cricket, F1, golf, tennis, US sports and more, with real-time and historical data options delivered via push and RESTful APIs.
• Football API Standalone API providing in-depth football data including fixtures, results, live tables, player profiles, and real-time match updates with line-ups, scores, and in-play actions.
• Cricket API Standalone API for cricket data covering fixtures, live ball-by-ball updates, player statistics, and venue-specific coverage for Test, County, and international matches.
• Football Fixtures Email subscription service providing weekly football fixtures across 170 UK and international competitions, covering fixtures, kick-off times, venue information, and postponed/rearranged matches.
• Football Widget Hostable and customizable football widget for league standings, tables, fixtures and results with easy integration and brand customization, designed to boost engagement and reduce bounce rates.
• RADAR AI-powered local news production service combining human reporters with automation to mass-localize news stories across core local news pillars including health, education, crime, transport, housing, and environment.
• PA Media Academy Europe's leading journalism, writing, multimedia, and public relations training company offering short courses, media training, apprenticeships, and NCTJ diploma programs.
• Podium Sports Leading supplier of sports data and multimedia solutions to the betting industry, operated as a wholly owned subsidiary of PA Media.
• Elections Data Comprehensive elections data service covering UK elections with candidate information, results tracking, and real-time coverage.
• Features Wire Topical and evergreen feature articles including celebrity interviews, reviews, travel, fashion, health, food/drink, and bespoke content for print and digital platforms.
• Press Release Distribution Service for distributing press releases to increase coverage and reach for PR and communications teams.
• Media Training Specialist media training services for spokespeople and PR teams to develop communication skills.
• PA Meets Virtual events platform for the PR and communications sector.
• Briefings Industry news monitoring service keeping PR professionals informed of relevant developments.
• Assignments Photography and video services connecting brands with audiences through visual content creation.
• Women's Euro 2025 Coverage Women's Euro 2025 coverage from Switzerland including editorial, photography, video, data, supplements, and football widget for publishers.
• Women's Sport Coverage Women's sport coverage including football (WSL, Champions League), netball, golf (Solheim Cup), rugby, cricket, tennis, cycling, badminton, hockey, volleyball, squash, and equestrian.
• World Cup 2026 Coverage Comprehensive coverage of FIFA World Cup 2026 across USA, Canada, and Mexico including editorial, photography, video, data, and graphics.
• Winter Olympics 2026 Coverage Multimedia coverage of Milano Cortina 2026 Winter Olympics including editorial reporting, award-winning photography, video, vertical video, data-driven graphics, and comprehensive live data.

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature10 records

Partnerships

One partnership is on record.

• iRace Media Pte. Ltd.coreStrategic or Co-development Partner · 1 October 2023PA Media Group acquired Singapore's iRace Media in October 2023 to strengthen its presence in Asian horse racing markets. This strategic acquisition extends PA Media's sports data and multimedia solutions into Asian markets.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/pa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PA Media