Irace Media Pte. Ltd.

What Irace Media Pte. Ltd. does

iRace Media Pte. Ltd. is a Singapore-incorporated private limited company (UEN 200616869G) founded in 2006 that operates irace.com.sg, a digital horse racing data and information platform. The platform delivers form guides, race cards, expert tips, race previews, results, and statistical leaderboards covering nine international racing jurisdictions: Singapore, Malaysia, Australia, Japan, South Africa, the UK, France, Hong Kong, and Germany. The product surface is delivered through a bilingual web platform (English and Chinese, with a dedicated Chinese sub-site at irace.com.sg/cn/), free downloadable PDF form sheets covering international meetings, and social channels on Facebook and Twitter under the iRaceSG handles.

The underlying technology is a content and database platform aggregating structured racing data — horse entries, barriers, weights, jockey assignments, track conditions, trainer/jockey/owner rankings, prize money, and historical results — across multiple jurisdictions. The platform supports user authentication (including Google OAuth SSO on the Chinese-language version) and operates a free membership registration model with premium content access gated behind registration. Distribution is digital-first and self-serve via the website, with no mobile app disclosed. The company is PDPA-compliant under Singapore's Personal Data Protection Act, with documented data handling, encryption, access controls, retention limits, and breach-notification procedures.

The business model is freemium and direct-to-consumer, targeting horse racing enthusiasts and punters in Singapore, Malaysia, and broader Asian markets. Publicly disclosed pricing is limited to a free tier; specific premium tier pricing is not disclosed. In October 2023, iRace was acquired by UK-based PA Media Group, integrating the platform into PA's larger international racing data portfolio and providing access to global racing content infrastructure. The company maintains a single office at 321 Orchard Road, Singapore, with no disclosed subsidiaries, headcount, or revenue figures.

Name

Irace Media Pte. Ltd.

Legal name

iRace Media Pte. Ltd.

Website

https://irace.com.sg

Company type

Private

Founded year

2006

Operating status

Operating

Short description

iRace Media Pte. Ltd. operates irace.com.sg, a Singapore-based bilingual (English/Chinese) horse racing data platform providing form guides, race cards, tips, results, and statistics across nine international jurisdictions, serving racing enthusiasts and punters in Singapore, Malaysia, and broader Asian markets.

Ownership category

akta.pro rank

Product category

Horse Racing Data Services

NAICS

Information (51)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Horse Racing Media, Data & Handicapping Content (MPAEADAF)

akta.pro secondary industry

Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)

Keywords

• Horse racing data
• Form guides
• Race cards
• Racing statistics
• Racing tips

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription/Membership Services: Free membership registration with premium content access including form guides, race cards, tips, and results. Platform monetizes through data services and potentially premium subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Irace Media operates a digital horse racing data services platform delivering comprehensive racing information including form guides, race cards, tips and previews, race results, and statistical leaderboards across multiple international jurisdictions (Singapore, Malaysia, Australia, Japan, South Africa, UK, France, Hong Kong, Germany). The platform is accessible via web with bilingual English and Chinese language support and operates on a freemium membership model with free registration for core features.

Product overview

iRace Media Pte. Ltd. operates a unified horse racing data services platform providing comprehensive coverage of international racing markets. The core offering combines real-time and historical racing information including form guides, race cards, tips, previews, results, and statistical leaderboards across Australia, Japan, South Africa, UK, France, Germany, Singapore, Malaysia, and Hong Kong. The platform distributes content through both web interfaces (English and Chinese) and free downloadable PDF form sheets. The company was acquired by UK-based PA Media Group in October 2023, strengthening its global racing data portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• iRace Platform Comprehensive horse racing information platform providing news, form guides, race cards, tips, previews, results, and statistics across multiple international racing markets including Australia, Japan, South Africa, UK, France, Germany, Singapore, Malaysia, and Hong Kong. Available via web with bilingual (English and Chinese) interface.
• Form Guides Detailed racing form analysis providing horse performance data, ratings, trainer and jockey statistics, and historical race results to inform betting decisions. Covers multiple international jurisdictions.
• Race Cards Pre-race information packages including horse entries, barriers, weights, jockey assignments, and track conditions for upcoming races across multiple international jurisdictions.
• Tips & Previews

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Timeform: Long-established UK horse racing data and ratings provider producing form figures, race cards, and tipping content. Comparable to iRace as a data-led racing information brand serving serious punters across multiple jurisdictions.
• Racing Post: UK-based horse racing data, form, tips, and results platform that operates as a consumer subscription and B2B data business. Directly comparable to iRace in product offering (form guides, race cards, tips, statistics) and target user (punters), with PA Media Group ownership linking the two via parent integration.
• At The Races: UK-based horse racing media platform delivering race cards, form, results, and tips across British and Irish racing. Comparable to iRace as a digital-first racing content destination serving engaged punters.
• Racenet: Australian horse racing data, form, and tips platform. Comparable to iRace in product offering and in competing for the same Australian and Southeast Asian racing audiences via digital channels.
• Racing.com: Australian racing media platform providing form guides, race cards, tips, and results across Australian and international racing. Closely mirrors iRace's product mix and multi-jurisdiction model in the Australian/NZ market.

Broad incumbents

• Japan Racing Association: Official operator of Japanese horse racing and publisher of comprehensive JRA racing data, form, and results in Japanese and English. Comparable to iRace as a primary Asian racing data source, with greater scale and official status.
• Sportradar: Global sports data and content company distributing official racing and sports data feeds to media and betting operators. Comparable to iRace at the B2B data layer and as a likely competitor for any future iRace data-licensing expansion.
• Hong Kong Jockey Club: Operates Hong Kong's only authorized horse racing and provides an extensive official racing website with form, results, statistics, and tips. Comparable to iRace in Asian horse racing data delivery, with the advantage of official data rights and tote integration.
• Sky Racing (Tabcorp): Australian racing media arm of Tabcorp providing form, tips, results, and broadcasting rights across Australian and international racing. Comparable to iRace in product mix but with materially larger scale and ties to wagering operator Tabcorp.

Others

• PA Media Group: UK-headquartered news and sports data agency and iRace's parent company since October 2023. Comparable as the consolidator of racing data feeds globally and the integration channel through which iRace's Asian footprint joins PA's wider data portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/iRaceSG
• Facebookfacebook.com/iRaceSG
• LinkedInlinkedin.com/company/irace-media-pte-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irace Media Pte. Ltd.