AudioSalad
AudioSalad is a B2B SaaS platform providing catalog management, digital distribution, delivery to 100+ DSPs, analytics, and white-label solutions for independent record labels, artists, managers, publishers, and distributors. Founded 2014 in New York, it operates from NYC, LA, and London as part of the SESAC Music Group.
- Company typePrivate
- Founded2014
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AudioSalad does
AudioSalad is a B2B SaaS platform serving the independent music industry with catalog management, digital distribution, delivery to streaming platforms, cross-platform analytics, and white-label solutions. The company was founded in 2014 in New York City and operates from offices in New York, Los Angeles, and London; in 2023, it joined the SESAC Music Group as a portfolio company. Its primary customers are independent record labels, independent artists, music managers, music publishers, distributors, and content administrators who need to manage large catalogs of media assets and rights and deliver them to global streaming services.
The platform comprises six integrated modules: Catalog Management for ingesting and managing media assets, metadata, and rights through a browser-based dashboard supporting spreadsheet, AudioSalad XML, and DDEX ingest; Delivery to 100+ DSPs including Spotify, Apple Music, YouTube, Amazon, TikTok, Tidal, Deezer, Pandora, SoundCloud, Qobuz, Audiomack, iHeartRadio, Anghami, and Bandcamp; Distribution as a fully managed service including playlist pitching; centralized Analytics aggregating streams, skip rates, and TikTok trends; a White Label offering for branded partner dashboards; and a headless API for automated ingest and delivery. The platform supports DDEX ERN specifications 3.4.1, 3.71, and 3.8.2, with version 4.3 under development, and holds Spotify Preferred Delivery Platform, Apple Music Preferred Partner and Apple Certified Encoding House, and YouTube Certified Partner designations. Notable customers include Merge Records, Hopeless Records, New West Records, Stones Throw, ATO Records, Mad Decent, Lex, Secret City, MNRK, Light in the Attic, Redeye, Foundation, Godmode, and Mushroom.
AudioSalad generates revenue through three streams: monthly SaaS subscription fees tiered by catalog size, fully managed distribution services with marketing and promotion pitching, and white-label licensing to partners who resell under their own brand. The go-to-market motion is sales-led, with direct website contact and demo requests supplemented by referrals through the Merlin Network and visibility across industry associations including A2IM, AIM, IMPALA, and STOMP. Pricing is not publicly disclosed; contact-sales is the standard model. The disclosed headcount of 1-10 suggests a lean team that relies on automation and the underlying platform scale to serve a mid-market customer base.
AudioSalad firmographics
Firmographics- Name
- AudioSalad
- Legal name
- AudioSalad LLC
- Website
- https://audiosalad.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AudioSalad is a B2B SaaS platform providing catalog management, digital distribution, delivery to 100+ DSPs, analytics, and white-label solutions for independent record labels, artists, managers, publishers, and distributors. Founded 2014 in New York, it operates from NYC, LA, and London as part of the SESAC Music Group.
- Ownership category
- akta.pro rank
AudioSalad industry classification
Industry- Product category
- Music Distribution and Catalog Management Software
- NAICS
- Record Production and Distribution (512250), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Music & Audio Streaming Platforms (BPAMAJAC)
- akta.pro secondary industry
- White-Label DSP Platforms & Streaming-as-a-Service (MPAIACAN)
Keywords
Where AudioSalad is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
AudioSalad business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Software License: Monthly software license fee for platform access. Pricing tiers based on number of assets under management. Provides catalog management, delivery, and analytics tools.
- Distribution Services: Fully managed distribution services to DSPs for artists, labels, and rights holders. Includes marketing and promotion pitching for priority releases.
- White Label Licensing: Branded dashboard solution for partners who want to offer music management under their own brand identity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tiered pricing based on catalog size |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
AudioSalad product offering
Product offeringCore offering
AudioSalad is a SaaS platform for the independent music industry that provides catalog management, music and video delivery to 100+ DSPs, fully managed distribution services, cross-platform analytics, white-label dashboards, and an API for headless content management. The platform enables labels, distributors, artists, publishers, and rights holders to manage media assets, metadata, and rights, and to deliver content globally with preferred-partner treatment at Apple Music, Spotify, and YouTube.
Product overview
AudioSalad is a unified SaaS platform for the independent music industry combining six integrated modules: Catalog Management for metadata and media asset control, Delivery for DSP distribution (100+ platforms including Spotify, Apple Music, YouTube), Distribution for fully managed services and reporting, Analytics for cross-platform performance insights, White Label for branded client experiences, and an API for headless content management and automation. The platform serves as the central operating system for labels, distributors, artists, and rights holders to manage catalogs and deliver content worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Catalog Management Web-based dashboard module for creating releases, bulk ingesting via spreadsheet, AudioSalad XML Spec, or DDEX, and managing catalog media assets, metadata, and rights from any browser. Used by record labels, distributors, artists, and rights holders to centralize music catalog operations.
- Distribution Fully managed music and video distribution service for artists, labels, and right holders. Includes collaboration with an Artist & Label Marketing team for playlist consideration and marketing opportunities, plus detailed sales reporting across every DSP.
- Delivery Music and video delivery module connecting releases to 100+ global DSPs. Leverages Apple Music Preferred Partner and Spotify Preferred Delivery Platform integrations, and provides tools to configure timed releases, different release dates, and territory-specific rights.
- Analytics Centralized analytics module aggregating data across all DSPs. Provides catalog performance insight including stream sources, skip rates, percentage change, TikTok trends, and alerts for unexpected activity spikes.
- White Label Fully branded dashboard solution that lets clients apply their own logo, color scheme, and custom domain to create a seamless branded experience for their clients and team while AudioSalad operates in the background.
Companies that use AudioSalad
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles3 records
AudioSalad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature6 records
AudioSalad partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- SpotifycoreSpotify Preferred Delivery Platform status. Direct relationship with Spotify ensures priority delivery, reliable ingestion, and optimized content placement for AudioSalad clients.
- Apple MusiccoreApple Music Preferred Partner and Apple Certified Encoding House status. Direct relationship ensures priority processing and encoding compliance for content delivery to Apple Music.
- YouTubecoreYouTube Certified Partner status. Direct certification ensures reliable content delivery and optimal integration with YouTube's content management systems.
- Merlin NetworkcoreProud member of Merlin Network, which connects independent labels with DSPs and advocates for fair practices in the independent music community.
- DDEX ConsortiumcoreProud member of DDEX Consortium. Supports DDEX ERN specifications 3.4.1, 3.71, 3.8.2 for standardized metadata exchange across the music industry.
- A2IMminorMember of American Association of Independent Music, advocating for independent labels and fair industry practices.
- AIMminorMember of Association of Independent Music (UK), promoting and protecting independent music sector interests.
- IMPALAminorMember of IMPALA, the European association representing independent music companies.
- STOMPminorMember of STOMP (STOMP), advocating for independent music sector and fair practices.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
AudioSalad competitors and assessment
Company assessmentDirect peers
- DistroKid: DistroKid is one of the largest direct-to-DSP music distributors serving independent artists and small labels worldwide. Like AudioSalad, it provides catalog upload, metadata management, and delivery to Spotify, Apple Music, TikTok, and other DSPs, though it competes primarily on artist self-service rather than label-grade white-label SaaS.
- TuneCore: TuneCore distributes independent music to global streaming platforms and offers release management, royalty collection, and analytics. It overlaps directly with AudioSalad on DSP distribution and catalog metadata for indie artists and labels, and competes for similar budget-constrained independent customers.
- AWAL: AWAL, owned by Sony Music, provides global distribution, marketing, and analytics services to independent artists and labels. It overlaps with AudioSalad on DSP delivery, catalog management, and analytics, and targets the same premium tier of independent labels that AudioSalad serves.
- Believe: Believe is a global digital music company serving independent artists and labels with distribution, marketing, and analytics across 100+ platforms. It is a direct competitor to AudioSalad in the indie-label distribution and catalog management space, with deeper international reach.
- Ingrooves: Ingrooves, owned by Universal Music Group, provides global distribution, marketing, and royalty processing to independent labels. It competes with AudioSalad on DSP delivery infrastructure, metadata management, and white-label services for indie label clients.
- CD Baby: CD Baby (operated by Downtown Music) distributes independent music to global streaming platforms and offers publishing administration and sync licensing. It overlaps with AudioSalad on distribution and catalog management for indie artists and small labels.
- Stem (acquired by Spotify): Stem provides distribution, royalty splits, analytics, and label services to independent artists and labels through a unified dashboard. It is a direct SaaS competitor to AudioSalad for indie-label catalog management, distribution, and analytics.
- ONErpm: ONErpm is a global music distribution and label services company operating in multiple regions with delivery to major DSPs, marketing, and analytics. It competes with AudioSalad on multi-territory distribution infrastructure for independent labels and artists.
- Ditto Music: Ditto Music distributes independent releases to global streaming platforms and offers label services, distribution, and analytics. It targets similar indie artist and small-label customers and competes with AudioSalad on DSP delivery and catalog tools.
Emerging players
- Amuse: Amuse is a mobile-first music distribution and label services platform serving independent artists with free and paid tiers. It intersects with AudioSalad on DSP delivery and metadata, but skews toward DIY artists rather than the mid-market indie-label focus of AudioSalad.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
AudioSalad social profiles
Digital presenceAudioSalad compliance and trust
Trust signalCompliance4 records
AudioSalad financial estimates
Financial estimateRevenue estimate
Valuation estimate
AudioSalad leadership team
Management profileNumber of profiles
Profiles3 records
AudioSalad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AudioSalad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AudioSalad
What does AudioSalad do?
AudioSalad is a SaaS platform for the independent music industry that provides catalog management, music and video delivery to 100+ DSPs, fully managed distribution services, cross-platform analytics, white-label dashboards, and an API for headless content management. The platform enables labels, distributors, artists, publishers, and rights holders to manage media assets, metadata, and rights, and to deliver content globally with preferred-partner treatment at Apple Music, Spotify, and YouTube.
Is AudioSalad a public or private company?
AudioSalad is a private company. It is classified as corporate owned and is currently operating.
When was AudioSalad founded?
AudioSalad was founded in 2014. It employs 1 to 10 people.
Where is AudioSalad based?
AudioSalad is headquartered in Brooklyn, United States, in the North America region.
How does AudioSalad make money?
Three revenue lines are on record. SaaS Software License is the primary driver. The others are distribution Services and white Label Licensing.
Who are AudioSalad's main competitors?
Direct peers on record are DistroKid, TuneCore, AWAL, Believe, Ingrooves, CD Baby, Stem (acquired by Spotify), ONErpm and Ditto Music. Amuse is listed as an emerging player.
Does AudioSalad have an API?
Yes. Powerful API for headless content management, ingestion, and delivery. Developers can retrieve metadata and media assets, remotely trigger ingestions and deliveries, return delivery statuses, and more.
What industry is AudioSalad in?
AudioSalad's product category is Music Distribution and Catalog Management Software. Its primary akta.pro industry code is BPAMAJAC, Music & Audio Streaming Platforms, with a secondary code of MPAIACAN, White-Label DSP Platforms & Streaming-as-a-Service. Its NAICS code is 512250 and its SIC code is 7372.