Farmer Brothers Coffee
- Company typePrivate
- Founded1912
- HeadquartersLubbock, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Farmer Brothers Coffee firmographics
Firmographics- Name
- Farmer Brothers Coffee
- Legal name
- Farmer Brothers Coffee Company
- Website
- https://farmerbros.com
- Company type
- Private
- Founded year
- 1912
- Operating status
- Acquired
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Farmer Brothers Coffee industry classification
Industry- Product category
- Coffee Wholesale and Foodservice Distribution
- NAICS
- Coffee and Tea Manufacturing (31192), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD), Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD), Coffee & Tea Service Supplies Wholesale (AFAIALAH)
Keywords
Where Farmer Brothers Coffee is headquartered
LocationHeadquarters
- HQ city
- Lubbock
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Farmer Brothers Coffee business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Coffee and Tea Product Sales: Sale of roasted coffee, tea, spices, cappuccino mixes, and baking/biscuit mixes through DSD network and direct-ship business
- Equipment-as-a-Service: Revive Services providing maintenance, repair, installation and replacement of beverage equipment with 24/7 support
- Beverage Planning Services: End-to-end service including custom sales, marketing and service programs, and customized merchandising for customers
- Private Label: Private label coffee products for grocery chains and foodservice distributors
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B institutional pricing through direct sales |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Farmer Brothers Coffee product offering
Product offeringCore offering
Farmer Brothers Coffee roasts, wholesales, and distributes coffee, tea, and allied foodservice products to more than 40,000 delivery points across the United States via a Direct Store Delivery (DSD) route network. The company complements its beverage portfolio with Revive equipment-as-a-service for installation, maintenance, and 24/7 repair, and provides end-to-end beverage planning including private label and customized merchandising for institutional customers.
Product overview
Farmer Brothers Coffee is a national coffee roaster, wholesaler, equipment servicer, and distributor of coffee, tea, and culinary products. The company operates a Direct Store Delivery (DSD) network serving over 40,000 delivery points across the U.S. Its product portfolio includes six distinct brands: Farmer Brothers (core brand), Boyd's Coffee, Cain's, West Coast Coffee, China Mist, and Sum>One Coffee Roasters, along with Revive Services for equipment maintenance and repair. The brands offer a range of products including organic, Direct Trade, and sustainably produced coffee, tea, cappuccino mixes, spices, and baking/biscuit mixes, serving restaurants, convenience stores, healthcare, hospitality, and retail customers.
Differentiator
Problem solved
Functional benefit
Brands
- Boyd's Coffee: Premium coffee brand from Portland, Oregon, roasting since 1900. Philosophy is 'fuel not fashion', focusing on quality coffee without unnecessary distractions.
- SUM>ONE Coffee Roasters
- West Coast Coffee
- Cain's
- China Mist
- Revive
Products and services
- Farmer Brothers Coffee The company's primary brand since 1912 offering original coffee blends, tea, spices, and culinary products to foodservice and institutional buyers through the DSD network.
- Boyd's Coffee
Quantifiable outcome
- Gross margin targets of 38-41% through DSD operations
- +2 more outcomes
Companies that use Farmer Brothers Coffee
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles5 records
Farmer Brothers Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Farmer Brothers Coffee partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and minor.
- EurestflagshipPartnership to open 50 Sum>One Coffee Roasters branded cafes across the United States. Eurest, a Compass Group subsidiary, is introducing the specialty coffee brand to corporate dining clients.
- Winston & Strawn LLPminorLegal advisor to Farmer Brothers during the strategic review and acquisition process.
- Kirkland and Ellis LLPminorLegal advisor to Royal Cup and Braemont Capital during the acquisition.
- TreeHouse FoodsminorAcquired Farmer Brothers' direct-ship business for $100 million as part of 2023-2024 strategic restructuring, enabling debt reduction.
Scale indicators15 records
Recent moves7 records
Expansion highlights5 records
Farmer Brothers Coffee competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Farmer Brothers Coffee social profiles
Digital presenceFarmer Brothers Coffee compliance and trust
Trust signalCompliance5 records
Farmer Brothers Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farmer Brothers Coffee leadership team
Management profileNumber of profiles
Profiles3 records
Farmer Brothers Coffee subsidiaries and ownership
Company hierarchySubsidiaries5 records
Farmer Brothers Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farmer Brothers Coffee M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farmer Brothers Coffee
What does Farmer Brothers Coffee do?
Farmer Brothers Coffee roasts, wholesales, and distributes coffee, tea, and allied foodservice products to more than 40,000 delivery points across the United States via a Direct Store Delivery (DSD) route network. The company complements its beverage portfolio with Revive equipment-as-a-service for installation, maintenance, and 24/7 repair, and provides end-to-end beverage planning including private label and customized merchandising for institutional customers.
Is Farmer Brothers Coffee a public or private company?
Farmer Brothers Coffee is a private company. It is classified as private equity controlled and is currently acquired.
When was Farmer Brothers Coffee founded?
Farmer Brothers Coffee was founded in 1912. It employs 501 to 1,000 people.
Where is Farmer Brothers Coffee based?
Farmer Brothers Coffee is headquartered in Lubbock, United States, in the North America region.
How does Farmer Brothers Coffee make money?
Four revenue lines are on record. Coffee and Tea Product Sales are the primary driver. The others are equipment-as-a-Service, beverage Planning Services and private Label.
Does Farmer Brothers Coffee have an API?
No public API is recorded for Farmer Brothers Coffee.
What industry is Farmer Brothers Coffee in?
Farmer Brothers Coffee's product category is Coffee Wholesale and Foodservice Distribution. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of AFAIAKAD, Coffee, Tea & Cocoa Trading/Wholesale. Its NAICS code is 31192 and its SIC code is 2080.