What Biztory does

Biztory is a Belgian data and AI consultancy founded in 2014, headquartered in Kontich, Belgium, with offices in London, Düsseldorf, and Utrecht. The company serves European enterprise clients across financial services, retail, manufacturing, transportation, and public sector verticals, with named customers including Trainline, Rheinmetall, HelloFresh, Spotify, Zalando, Brussels Airport, JetBlue, and Crown Agents Bank. Its operating model combines strategic consultancy with hands-on implementation across five service practices: Data Strategy, Data Engineering, BI & Analytics, Data & AI Activation, and Data Stack Management.

The firm's technology stack is anchored by Premier-tier partnerships with Snowflake and Salesforce (Data Cloud, Tableau, Agentforce), supplemented by best-in-class data tools including Fivetran, Rivery, dbt, Sigma, and ThoughtSpot. Biztory has built three proprietary software products that extend its services offering: TabMove accelerates Tableau Cloud migration up to 10x, Orbit One provides a unified analytics management hub across Tableau, Power BI, and Snowflake, and Autom8 is a no-code extension that converts Tableau dashboards into triggerable workflows.

Revenue is generated primarily through bespoke professional services engagements with custom pricing, supplemented by transparent SaaS pricing for Orbit One (€2,500 setup, €150/month per module, or €999/month full bundle). In May 2023, Biztory received a corporate investment from Salesforce Ventures to fund European expansion into Scandinavia and scale headcount, with a stated goal of European market leadership within five years. The company operates with 51–100 employees across four European countries.

Name

Biztory

Legal name

Biztory NV

Website

https://biztory.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Biztory is a Belgian data and AI consultancy serving European enterprises with modern data stack implementation, BI, and AI activation services, supported by proprietary tools (TabMove, Orbit One, Autom8) and Premier partnerships with Snowflake and Salesforce.

Ownership category

akta.pro rank

Product category

Data & AI Consulting Services

NAICS

Custom Computer Programming Services (541511), Administrative Management and General Management Consulting Services (541611), Software Publishers (5132)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Data Platform, BI & Analytics Integration (BPAEAAAI)

akta.pro secondary industries

Self-Service BI & Data Visualization (HDAEAMAA), Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

Keywords

• Data strategy consulting
• Snowflake implementation services
• BI analytics consulting
• Data engineering services
• AI activation services

Headquarters

HQ city

Kontich

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services / Consulting: Strategic and hands-on consultancy services for data and AI teams. Services include Data Strategy, Data Engineering, BI & Analytics, Data & AI Activation, and Data Stack Management. Engagement model involves end-to-end sprints with a proven 5-stage process tailored to client journeys.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Biztory is a strategic and hands-on data and AI consultancy that helps enterprises modernize their data stack, activate data for BI and AI use cases, and run AI-enabled operations. Its core revenue is generated through end-to-end consulting sprints across Data Strategy, Data Engineering, BI & Analytics, Data & AI Activation, and Data Stack Management, supplemented by proprietary SaaS products — TabMove (Tableau Cloud migration), Orbit One (cross-platform analytics hub), and Autom8 (no-code dashboard actions).

Product overview

Biztory is a strategic data consultancy offering a combination of proprietary tools and professional services. Their proprietary product portfolio includes TabMove (Tableau Cloud migration tool in Pro/Lite versions), Autom8 (no-code Tableau dashboard extension for triggering workflows), and Orbit One (multi-platform analytics management hub). Their service offerings span five practice areas: Data Strategy, Data Engineering, BI & Analytics, Data & AI Activation, and Data Stack Management. These services leverage platform partnerships with Snowflake (Premier Partner) and Salesforce (Data Cloud, Tableau, Agentforce), supported by technologies including Fivetran, Rivery, dbt, Sigma, and Thoughtspot. The proprietary tools extend the core consulting capabilities, with TabMove accelerating Tableau migrations, Autom8 enabling dashboard-to-action workflows, and Orbit One providing a unified analytics interface across multiple BI platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Orbit One: Analytics management hub that allows users to consume, manipulate and manage analytics from multiple platforms into a single unified hub with plug-and-play modules
• TabMove
• Autom8

Products and services

• TabMove A proprietary Tableau Cloud migration tool, sold as a standalone product (Pro and Lite versions), that migrates Tableau workbooks up to 10x faster than manual approaches and reduces migration cost. Targeted at enterprises undertaking Tableau Cloud migrations, typically paired with the Wiiisdom analytics governance partner solution.
• Orbit One A proprietary analytics management hub sold as a standalone SaaS product that lets enterprises consume, manipulate, and manage analytics from Tableau, Power BI, and Snowflake in one place, with modular plug-and-play modules (Portal, Insight Messaging, Broadcast, User & License Management, Health & Monitoring, Write-back) available at €150/month per module or €999/month for the full bundle with premium support.
• Autom8 A no-code Tableau extension sold as a standalone product that lets dashboard users trigger real workflows directly from insights without leaving the Tableau dashboard — turning existing dashboards into action points. Built by Biztory's development team and aimed at Tableau enterprises that want dashboard-to-action capability.
• Data Strategy Consulting A strategic consultancy practice covering business alignment, data governance, data culture & training, and data monetisation, designed to connect data and AI initiatives to measurable business outcomes for enterprise data leaders.
• Data Engineering Services A technical consulting practice covering data ingestion, data warehousing, and data transformation to build unified data foundations and eliminate data silos — typically leveraging Snowflake, Fivetran, Rivery, and dbt as part of the modern data stack.
• BI & Analytics Services A consulting practice covering dashboarding & reporting, conversational analytics, and embedded analytics to enable faster decision-making from data, delivered primarily on Tableau and Salesforce CRM Analytics.
• Data & AI Activation Services A consulting practice covering Generative AI, Agentic Analytics, and AI Agents that helps enterprises accelerate the transition from AI-ready to AI-enabled operations, including Agentforce-based deployments.
• Data Stack Management Services A managed consulting practice for data stack modernization, implementation, and optimization that ensures performance, scalability, and readiness for advanced data and AI workloads.
• Data & AI Accelerators End-to-end sprint-style consulting engagements powered by Biztory's proven 5-stage process (tailored to the client journey) that deliver faster impact across data and AI initiatives as packaged offerings.

Quantifiable outcome

• 65% reduction in support time with AI Agents for customer support (manufacturing client)
• +3 more outcomes

Named customers17 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• WiiisdomcoreTechnology or IntegrationStrategic partnership for trusted Tableau Cloud migrations. Combines Biztory's hands-on Tableau Cloud migration expertise and TabMove tool with Wiiisdom's Analytics Governance solutions. Empowers organizations to migrate to Tableau Cloud with confidence through automated validation, monitoring, and governance throughout the migration journey.
• SnowflakecoreTechnology or IntegrationPremier Snowflake Partner with deep ecosystem expertise. Specializes in Snowflake data cloud implementation, data warehousing, and AI Data Cloud solutions. Provides certified capabilities across data engineering, analytics, and activation on the Snowflake platform.
• Salesforce (Ecosystem)coreTechnology or IntegrationSalesforce Partner with ecosystem expertise spanning Data Cloud, Tableau, and Agentforce. Certified capabilities in CRM Analytics, Revenue Intelligence, and Tableau implementations for Salesforce customers.
• TableaucoreTechnology or IntegrationKey analytics and visualization partner. Biztory specializes in Tableau implementations, migrations (via TabMove), and embedded analytics. Tiered Services Partner with Premier designation.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• InterWorks: Global Tableau, Snowflake, and data strategy consultancy with a strong European presence; closely comparable partner-driven model and BI/analytics service portfolio.
• Element61: Belgian BI and data analytics consultancy with deep Snowflake and Tableau expertise; a direct local competitor to Biztory in the Benelux market with a very similar service offering and partnership ecosystem.
• Slalom: Global data and AI consultancy with strong Snowflake and Salesforce partnerships; competes with Biztory for enterprise data strategy, engineering, and AI activation engagements across markets.
• The Information Lab: European Tableau-focused consultancy and Elite Tableau Partner; competes directly with Biztory on Tableau migrations (TabMove), dashboarding, and BI enablement engagements.
• Thoughtworks: Global technology consultancy specializing in data platforms, cloud, and AI engineering; overlaps directly with Biztory's modern data stack implementation and data engineering services.

Emerging players

• Dataiku: Enterprise AI/ML platform company that increasingly overlaps with the analytics and AI activation services Biztory delivers; represents both an emerging competitor and a potential partner technology.

Broad incumbents

• Accenture (Data & AI practice): Global systems integrator with a large Data & AI practice spanning Snowflake, Salesforce, and Tableau implementations; competes with Biztory on large European enterprise transformation deals.
• Capgemini Invent: Global consulting and technology services firm with strong European presence and data/AI capabilities; competes with Biztory on enterprise data modernization programs across Benelux and DACH.
• Deloitte (Analytics & AI): Big Four consultancy with established Snowflake and Salesforce ecosystems; competes with Biztory for large regulated-industry analytics engagements, particularly in financial services where Biztory is also strong.

Others

• Wiiisdom: Analytics governance software partner with whom Biztory has a strategic Tableau Cloud migration alliance; included as an ecosystem enabler and adjacent technology peer rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/BiztoryBe
• Facebookfacebook.com/Biztory
• LinkedInlinkedin.com/company/biztory
• Instagraminstagram.com/biztorydata
• Xx.com/biztory

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biztory