Faregames

What Faregames does

Flaregames is a Berlin-based mobile game publisher and developer operating as Flaregames GmbH, founded in 2011. The company designs and publishes free-to-play mobile games distributed through the three major global app storefronts: Apple App Store (iOS), Google Play (Android), and Microsoft Windows Phone Store. Its product portfolio is delivered via the Flaregames Mobile Games Platform, which targets mobile gamers aged 16 and over and provides dedicated player support and a parents' guide addressing in-app purchase and privacy concerns.

The company monetizes exclusively through a freemium model. Games are free to download, and revenue is generated from optional in-app purchases of virtual currency and virtual in-game items, with all payment processing, receipting, and customer billing handled by Apple, Google, or Microsoft. Pricing is non-subscription, pay-as-you-go, with non-refundable purchases. The underlying technology stack is standard mobile gaming — apps distributed through third-party stores — supplemented by Google Analytics for web analytics and Facebook Custom Audiences for targeted advertising.

Flaregames has raised approximately $22.7 million across three funding rounds between 2012 and 2014 from Accel and Deutsche Telekom Strategic Investments. The company operates with 51–100 employees across a Berlin headquarters and a Karlsruhe legal entity location. In August 2016, Flaregames acquired Kopla Games, a Finnish studio, extending its in-house development capacity. No subsequent funding rounds, major product launches, or additional acquisitions are disclosed in the available data.

Name

Faregames

Legal name

Flaregames GmbH

Website

https://flaregames.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Flaregames is a Berlin-based mobile game publisher and developer founded in 2011, offering free-to-play games for iOS, Android, and Windows via major app stores and monetizing through optional in-app purchases of virtual goods.

Ownership category

akta.pro rank

Product category

Mobile Gaming

akta.pro primary industry

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)

akta.pro secondary industry

Accessibility & Compliance Services (A11y Testing, Ratings, Privacy/Regulatory) (MPAFAKAO)

Keywords

• Mobile game publishing
• Free-to-play games
• In-app purchases
• Mobile game development
• Freemium gaming

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. In-app purchases: Flaregames generates revenue through in-app purchases of virtual currency and virtual in-game items. Games are free to download with optional purchases available to enhance gameplay experiences. Payment processing is handled by third-party app stores.
2. Virtual items and merchandise: Users can purchase virtual in-game items and merchandise using real money through the service. All purchases are final and non-refundable per terms of service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Faregames is a mobile game publisher and developer that operates the Flaregames Mobile Games Platform, offering free-to-play games distributed through the Apple App Store, Google Play Store, and Windows Phone Store. Games feature optional in-app purchases of virtual currency and virtual in-game items processed entirely through the platform operators. The company provides player support and dedicated parental guidance resources for users aged 16+.

Product overview

Flaregames is a mobile game publisher and developer based in Berlin, Germany. The company operates a platform for publishing and developing mobile games available for download via the Apple App Store, Google Play Store, and Windows Phone Store. Their games are free-to-download and feature optional in-app purchases. The company also provides player support services and maintains parental guidance resources. The core offering consists of the Flaregames Mobile Games Platform through which users access and play games on their mobile devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Flaregames Mobile Games Platform Mobile game publishing and development platform offering free-to-play games distributed through Apple App Store, Google Play Store, and Windows Phone Store, featuring virtual currency and optional in-app purchases of virtual in-game items, with player support and parental guidance resources.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• Apple (App Store)coreChannel Partner/ Reseller/ DistributorApple processes all payment transactions for in-app purchases made on iOS devices. Flaregames does not have access to user credit card information as Apple handles the entire payment process. Apple also emails receipts to users after each purchase.
• Google (Play Store)coreChannel Partner/ Reseller/ DistributorGoogle processes all payment transactions for in-app purchases made on Android devices. Flaregames does not have access to user credit card information as Google handles the entire payment process. Google also emails receipts to users after each purchase.
• Microsoft (Windows Store)coreChannel Partner/ Reseller/ DistributorMicrosoft processes all payment transactions for in-app purchases made on Windows devices. Flaregames does not have access to user credit card information as Microsoft handles the entire payment process.

Expansion highlights3 records

Direct peers

• Wooga: Berlin-based mobile and social free-to-play game developer and publisher (June's Journey). Strongly comparable as a German free-to-play mobile studio headquartered in the same city as Flaregames.
• King Digital Entertainment: London-based mobile and social free-to-play game publisher (Candy Crush) generating revenue through in-app purchases on app stores. Comparable freemium mobile publisher serving global mass-market gamers.
• Scopely: Global free-to-play mobile game publisher (Monopoly GO, Stumble Guys) generating revenue via in-app purchases on iOS and Android. Comparable freemium mobile publisher with similar distribution and monetization mechanics.
• Supercell: Finnish mobile game developer (Clash of Clans, Clash Royale) operating free-to-play titles on iOS and Android with in-app purchases. Comparable as a European-headquartered mobile free-to-play publisher.
• Rovio Entertainment: Finnish mobile game publisher (Angry Birds franchise) generating revenue primarily through free-to-play in-app purchases on app stores. Comparable free-to-play mobile publishing business with similar distribution mechanics.
• Playrix: Major free-to-play mobile game developer and publisher (Homescapes, Gardenscapes) generating revenue through in-app purchases on iOS and Android. Highly comparable business model and target customer base as Flaregames.
• Jam City: Los Angeles-based mobile and social free-to-play game publisher (Cookie Jam, Disney Mirrorverse). Comparable as a free-to-play mobile publisher monetizing through in-app purchases on major app stores.
• InnoGames: Hamburg-based free-to-play online and mobile game developer and publisher (Forge of Empires). Comparable German-headquartered free-to-play publisher with a similar European footprint.
• Zynga: US-based social and mobile free-to-play game publisher generating revenue through in-app purchases across iOS and Android. Comparable freemium mobile publisher with a similar target audience and monetization model.
• Voodoo: Paris-based publisher of free-to-play hyper-casual mobile games distributed via the Apple App Store and Google Play. Directly comparable to Flaregames as a free-to-play mobile publisher reliant on in-app purchases and app-store distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/flaregames
• Facebookfacebook.com/flaregames
• LinkedInlinkedin.com/company/flaregames

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faregames