What Barco Products does

Barco Products is a US-based manufacturer and direct-to-consumer retailer of commercial outdoor site furnishings and traffic safety equipment, founded in 1985 and headquartered in Batavia, Illinois with manufacturing operations in Waukesha, Wisconsin. The company produces a comprehensive product portfolio spanning park benches, picnic tables, waste receptacles, patio furniture, traffic control devices, signs, bike racks, floor mats, and park amenities, organized under sub-brands including BarcoBoard (premium recycled plastic, 50-year guarantee), KirbyBuilt (handcrafted premium), Mason Collection (recycled plastic with unique squircle design, 50-year guarantee), Bear-Proof Products (IGBC-certified), BrightStream, City Series, and Pinnacle MGP. Core technology centers on commercial-grade materials engineering using recycled plastic lumber, recycled rubber, steel, concrete, and fiberglass, with proprietary features including IGBC-certified bear-resistant enclosures and BABA-compliant traffic safety products targeting federal-funded municipal projects.

The company's business model is direct-to-consumer e-commerce through barcoproducts.com, with next-day shipping on in-stock items, unit pricing with volume discounts, and multi-payment options including credit cards, checks, and purchase orders for approved government buyers. Revenue is generated primarily through one-time product sales with no recurring subscription component. Distribution is supported by a Key Accounts Group for complex enterprise projects, inside phone sales, and cooperative purchasing program participation that streamlines procurement for schools, municipalities, parks, public agencies, and nonprofits. A sister company, Barco Products Canada, handles Canadian sales and distribution, while international destinations outside the US and Canada are explicitly excluded. Customer segments span government and municipal agencies, schools and educational institutions, commercial properties (hotels, restaurants, offices, healthcare), parks and recreation, and housing communities and resorts. Leadership comprises Peter Chatel (CEO), Cyril Matter (Founder), and Kevin Spence (President of Sales), with the company operating as an independent private entity following a $31.15M funding round in August 2023.

Name

Barco Products

Legal name

Barco Products Company

Website

https://barcoproducts.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Barco Products manufactures and sells commercial outdoor site furnishings and traffic safety equipment directly to municipalities, schools, commercial properties, and parks via e-commerce, operating from Batavia, Illinois with manufacturing in Waukesha, Wisconsin since 1985.

Ownership category

akta.pro rank

Product category

Commercial Outdoor Site Furnishings

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)

akta.pro secondary industry

Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ)

Keywords

• Outdoor site furnishings
• Traffic safety equipment
• Park amenities
• Commercial outdoor furniture
• Waste receptacles

Headquarters

HQ city

Batavia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time product sales of outdoor site furnishings, traffic safety equipment, and related products through e-commerce direct-to-consumer model. Products include benches, picnic tables, trash receptacles, bike racks, speed bumps, wheel stops, signs, patio furniture, and specialty items. Revenue is generated from individual product purchases with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Barco Products manufactures and sells commercial-grade outdoor site furnishings and traffic safety equipment directly to municipalities, government agencies, schools, and commercial businesses. Core offerings include park benches, picnic tables, waste receptacles, patio furniture, bike racks, signs, speed bumps, wheel stops, and specialized park amenities such as bear-proof storage. Products are sold one-time via the company's e-commerce website with quantity discounts, next-day shipping on in-stock items, and a dedicated Key Accounts Group for large/complex projects.

Product overview

Barco Products is a manufacturer and online retailer of commercial outdoor site furnishings and traffic safety equipment headquartered in Batavia, Illinois, operating since 1985. The company offers a comprehensive portfolio of physical products organized into core categories including Park Benches, Picnic Tables, Waste Receptacles/Trash Cans, Patio Furniture, Traffic Control and Safety Products, Signs and Posts, Bike Racks, Mats and Flooring, and Park Amenities. The product ecosystem includes several branded sub-collections: BarcoBoard (premium recycled plastic furniture with 50-year guarantee), KirbyBuilt (handcrafted premium furniture), Mason Collection (recycled plastic outdoor collection with unique squircle design), Bear-Proof Products (IGBC-certified wildlife-resistant containers), BrightStream Receptacles, City Series, and Pinnacle MGP. Most products are made in the USA with commercial-grade materials designed for heavy use in businesses, schools, municipalities, and government agencies. The company sells directly through its e-commerce platform at barcoproducts.com.

Differentiator

Problem solved

Functional benefit

Brands

• KirbyBuilt: Premium line of handcrafted outdoor furniture using durable materials and time-tested manufacturing methods. Features recycled plastic benches, tables, and receptacles manufactured in the USA with a focus on American craftsmanship.
• BarcoBoard
• Mason Collection

Products and services

• Park Benches Commercial-grade outdoor park benches available in multiple materials including recycled plastic, metal, plastic-coated steel, concrete, wood grain, and MGP options, designed for parks, schools, and municipal spaces.
• Picnic Tables Outdoor picnic tables in various configurations including rectangular, round, square, and ADA-accessible wheelchair accessible designs, available in steel, recycled plastic, wood, concrete, fiberglass, and MGP materials.
• Waste Receptacles and Trash Cans Outdoor trash receptacles and waste containers including recycling receptacles, personalized receptacles, indoor trash cans, pet waste disposal units, cigarette disposal units, and bear-proof receptacles.
• Patio Furniture Outdoor patio furniture including collections (Traditional Patio, Sunburst Patio, Oakton Patio, Crestmont Patio, Mason Patio), patio furniture sets, tables, seating, lounge furniture, bar height furniture, and poolside furniture for commercial properties.
• Traffic Control and Safety Products Traffic safety equipment including speed bumps, speed humps, wheel stops, rumble strips, radar signs, intersection safety devices, flashing signs, portable signs, bike lane safety equipment, barriers, and crowd control products.
• Signs and Posts Comprehensive signage solutions including parking signs (no parking, accessible, bike parking, school, reserved, time limit, tow, fire lane), traffic control signs (speed limit, stop, yield, caution, warning, highway), property and building signs, and custom sign options.
• Bike Racks Outdoor and indoor bike storage solutions including curve-it bike racks, double-stack bike storage, wall-mount hangers, vertical bike racks, and repair stations for bicycle maintenance.
• Mats and Flooring Commercial floor mats including entrance mats, anti-fatigue mats, logo/custom mats, scraper mats, wiper mats, and specialty mats for various environments including hotels, restaurants, offices, and healthcare facilities.
• Park Amenities Additional park and outdoor amenities including kiosks, bulletin boards, shade structures, dog park equipment, outdoor water stations, grills, fire rings, planters, outdoor lighting, and bus/smoking structures.
• Parking Lot Products Parking lot safety and control products including bollards, cart corrals, channelizers, delineators, flexible posts, wheel stops, parking lot stripe marking paint, and cable protectors.
• Speed Bump Kits Speed bumps, speed humps, speed bump sections and hardware, wheel stops, and rumble strips for traffic calming in parking lots, private roads, and commercial properties.
• BarcoBoard Collection Premium commercial-grade lightweight recycled plastic furniture collection featuring UV resistance and durability for harsh conditions, backed by a 50-year guarantee and designed to withstand all weather conditions year-round.
• KirbyBuilt Products Handcrafted premium outdoor furniture using durable materials and time-tested manufacturing methods. Products include benches, picnic tables, receptacles, and custom options with American craftsmanship.
• Mason Collection Outdoor furniture collection originally launched May 2024 featuring unique squircle-design tables, expanded to include benches, tree-hugger benches, waste receptacles, and patio furniture sets. Made from recycled plastic lumber with graffiti-resistant surfaces, available in eight colors, backed by 50-year guarantee.
• Bear-Proof Products IGBC-certified bear-resistant products including trash receptacles and food storage containers designed to prevent wildlife tampering in campgrounds, RV parks, national parks, and outdoor recreation areas, available in capacities of 24 and 30 cubic feet.
• BrightStream Receptacles Indoor and outdoor receptacle collection including 17, 24, 36 gallon indoor units, 2-stream and 3-stream indoor trash and recycling combinations, and 36 and 72 gallon outdoor options.
• City Series Collection Commercial site furnishing collection featuring benches, buddy benches, players benches, and rectangular/square/round picnic tables including ADA-accessible and wheelchair accessible configurations.
• Pinnacle MGP Collection Premium metal furniture collection including benches, picnic tables, and single/double receptacles with high-end finish options.
• Solar Lighting Products Solar-powered outdoor lighting solutions including Solar Brite commercial lamp poles, Solar Brite Elite double head lamps, and Solar Brite II models with single, double, and triple head configurations.
• Shade Structures Outdoor shade solutions including dual column umbrella shades, hanging cantilever shades, hexagon hip end shades, quad sail shades, rectangle hip end shades, and recycled plastic shelters.
• Dog Park Equipment Complete dog park amenities including adjustable bar jumps, archway runs, benches, canine castles, pet waste stations, leash posts, water fountains, bowls, bridges, slides, and hoop jumps.
• Waterhog Impressions HD Logo Mats Custom logo entrance mats featuring superior-quality printing with clean, crisp images, certified slip-resistant by National Floor Safety Institute, available with 32 standard background colors and custom sizes from 2' X 3' to 6' X 20'.
• Buddy Benches Anti-bullying and friendship benches for schools and parks designed to help children find friends and promote inclusion, available in various materials including recycled plastic.

Quantifiable outcome

• Products designed to withstand harsh conditions and heavy use with minimal maintenance
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• KAG (Kelley Analysis Group)minorGTM or Marketing PartnerKAG appears as a partner/vendor in Barco Products' cooperative purchasing program portfolio, suggesting a marketing or channel partnership for reaching government and institutional buyers.
• Cooperative Purchasing Program PartnerscoreChannel Partner/ Reseller/ DistributorBarco Products participates in select cooperative purchasing and government procurement programs to help schools, municipalities, parks, public agencies, and nonprofit organizations simplify the buying process. These partnerships allow products to be purchased through pre-approved vendor contracts.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• UltraSite (a PlayCore brand): UltraSite manufactures commercial outdoor site furnishings — benches, picnic tables, bike racks, and trash receptacles — for parks, schools, and municipalities. Directly comparable to Barco's core product mix and B2B/government GTM.
• Pilot Rock: Pilot Rock (by R.J. Thomas Mfg) manufactures park and campground equipment including picnic tables, fire rings, grills, benches, and ADA-accessible furnishings. Closely overlaps with Barco's park amenities, picnic table, and ADA product lines.
• Anova (formerly Doty & Sons): Anova manufactures precast concrete site furnishings including benches, picnic tables, planters, and waste receptacles. Comparable commercial outdoor furniture category to Barco, particularly concrete-based SKUs.
• Keystone Ridge Designs: Keystone Ridge Designs produces commercial outdoor site furnishings including benches, tables, bike racks, and waste receptacles in metal, recycled plastic, and wood. Closely overlaps Barco's commercial outdoor furniture range.
• Dumor Site Furnishings: Dumor produces commercial outdoor benches, picnic tables, trash receptacles, and bike racks for parks, schools, and municipalities. Comparable product breadth and B2B/government buyer focus to Barco.
• TimberForm (Columbia Cascade): TimberForm by Columbia Cascade designs and manufactures commercial outdoor site furnishings including benches, picnic tables, receptacles, and bike racks for parks, streetscapes, and campuses. Same core category and customer profile as Barco.
• Poligon (by PlayCore): Poligon manufactures engineered shade structures and shelters for parks, schools, and recreational facilities. Direct overlap with Barco's Shade Structures category under Park Amenities.
• Wabash Valley Manufacturing: Wabash Valley is a US manufacturer of outdoor commercial site furnishings, including picnic tables, benches, grills, and waste receptacles sold to parks, schools, and municipalities. Directly comparable product portfolio and customer base to Barco Products.

Emerging players

• Traffic Safety Store / T2 Systems: T2 Systems focuses on parking and traffic management technology with adjacent traffic safety products (wheel stops, speed bumps, signage). Partial overlap with Barco's Traffic Control and Parking Lot product categories.
• PlaygroundEquipment.com (Playground Specialists): PlaygroundEquipment.com supplies playground structures, park amenities, and outdoor site furnishings to schools and municipalities. Overlaps with Barco's Parks and Recreation customer segment and amenity offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/barcoproducts

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barco Products