What Traffic Safety Store™ does

Traffic Safety Store™ is a US-based, privately held e-commerce distributor of traffic safety and worksite protection equipment, headquartered in West Chester, Pennsylvania, and operating as a subsidiary of Muvz. Founded circa 2003, the company catalogs more than 30 product categories including traffic cones (in 10 colors and multiple sizes), parking blocks, speed bumps and humps, water-filled and pedestrian barricades, traffic drums, channelizers, delineators, MUTCD-compliant signs, high-visibility apparel, Kask safety helmets, FallTech fall protection, U-Power safety footwear, Orion road flares, cable protectors, and reflective tape. Differentiation rests on self-claimed largest-in-USA inventory depth, MUTCD/FHWA/NCHRP-350/ANSI compliance across the line, proprietary weather-resistant custom cone printing with no setup fees, and a fulfillment network of 10 distribution centers that ships 90% of orders the same day.

The business model is direct-to-consumer and B2B e-commerce through trafficsafetystore.com, supplemented by an inside-sales phone channel (800-429-9030) supporting tax-exempt bulk purchases for government and enterprise buyers. Revenue is generated primarily through hardware product sales with automated volume-based pricing tiers (e.g., 14-43% discounts at quantity breakpoints) plus a customization services revenue stream. The customer base spans five horizontal use-case segments — Construction & Road Work (primary), Parking Facilities, Event Management, Emergency Services, and Workplace Safety — across government, enterprise, education, and healthcare end markets. Multi-brand distribution partnerships (Remcon, Yodock, Plasticade, Traffix Devices, Kask, U-Power, FallTech, KISHIGO, Orion) underpin the catalog.

The go-to-market combines content marketing (50+ resource pages, SEO-optimized category and installation-guide content), email promotions, and organic social (Facebook, X, YouTube). Distribution is purely domestic US with same-day shipping from ten strategically located centers. Recurring recognition includes Inc. 5000 and Certified Evergreen designations. Leadership comprises founder/CEO William Snook, COO Brian Westrick, and CTO Rob Epler. The company has no disclosed AI/ML capabilities, no disclosed funding rounds, and no public revenue figures.

Name

Traffic Safety Store™

Legal name

Traffic Safety Store

Website

https://trafficsafetystore.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Traffic Safety Store™ is a US e-commerce distributor of traffic safety and worksite protection equipment — cones, barricades, signs, safety apparel, and PPE — serving construction, municipal, emergency-services, and commercial customers nationwide from 10 distribution centers under parent Muvz.

Ownership category

akta.pro rank

Headquarters

HQ city

West Chester

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct product sales of traffic safety equipment including traffic cones, parking blocks, speed bumps, barriers, signs, hi-visibility apparel, road flares, and safety gear. Revenue generated through e-commerce transactions with volume-based pricing tiers and promotional sales.
2. Custom Product Services: Customization services for traffic cones and select products with proprietary weather-resistant ink printing. Custom lettering and logos applied without setup fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Traffic Safety Store™ is a U.S. e-commerce retailer and distributor of traffic safety supplies and equipment, selling traffic cones, parking blocks, speed bumps, water-filled and traffic barricades, delineators, traffic drums, channelizers, road flares, signage, and high-visibility apparel and PPE. The company also offers proprietary custom cone printing with weather-resistant ink and ships nationwide from 10 distribution centers, fulfilling 90% of orders the same day.

Product overview

Traffic Safety Store™ operates as a multi-category e-commerce platform offering America's largest inventory of traffic safety supplies. The product portfolio centers on core traffic control equipment including Traffic Cones (with extensive JBC brand offerings and custom branding services), Parking Blocks/Wheel Stops, Water Filled Barriers, Speed Bumps & Humps, Traffic Barricades (A-frame, folding, Jersey style), MUTCD Type III Barricades, Traffic Drums, Channelizers, and Delineators. The company also offers a comprehensive range of personal protective equipment including Kask Safety Helmets, Safety Vests (ANSI/ISEA 107 compliant Class 2 and Class 3), Hi-Vis Apparel, Fall Protection systems, Safety Shoes (via U-Power partnership), Work Gloves, and Safety Glasses. Supporting products include Orion Road Flares, Reflective Traffic Markers, Cable Protectors, Reflective Tape, Striping & Marking Paint, Barricade Lights, Fencing, Flags & Paddles, Traffic Wands, Pavement Markings, and First Aid Kits. The platform differentiates through custom cone branding services (logos and lettering with weather-resistant ink), installation guides, and same-day shipping from multiple distribution centers nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Traffic Cones

Quantifiable outcome

• 90% of orders ship same day
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ULINE: North America's largest distributor of shipping, industrial, and safety supplies. Overlaps directly with TSS on traffic cones, barricades, PPE, and safety signage, with a similarly broad catalog and rapid-shipping distribution model.
• Safety Zone: Online retailer specializing in traffic safety, road construction, and industrial safety equipment. Closely comparable to TSS in product mix (cones, vests, barricades), customer base (contractors, municipalities), and e-commerce-led GTM.
• Reliance Foundry: Supplier of traffic safety and parking products including bollards, parking blocks, and delineators. Overlaps with TSS's parking-and-traffic-control categories and shares commercial-construction and municipal buyer profiles.
• Cortina Safety Products: Manufacturer and brand behind several traffic-safety SKUs sold by TSS (e.g., EZ Grab delineators, cable protectors). Competes at the brand level in cones, delineators, and traffic-control accessories.
• Plasticade: Manufacturer of plastic traffic safety and crowd-control products including barricades, cones, and pedestrian barriers. Brand partner to TSS, but also a competing supplier selling direct to the same contractor and event-management buyers.
• Seton: Brady Corporation-owned specialist in safety signs, labels, and traffic-control products. Competes with TSS on construction signs, parking signs, and PPE-adjacent signage categories for facility and contractor buyers.

Broad incumbents

• Grainger: Fortune 500 industrial-supply distributor with a massive safety and MRO catalog. Competes with TSS on traffic safety equipment and PPE, serving similar contractor and facility-maintenance buyers with broader inventory and B2B procurement tools.
• Amazon Business: Massive B2B procurement marketplace offering competitively priced traffic cones, vests, and barricades with Prime-style fast shipping. Represents a structural pricing and convenience threat to niche traffic-safety specialists.

Emerging players

• Accuform Signs: Manufacturer and distributor of safety signs, traffic signs, and facility-identification products. Overlaps with TSS's roll-up construction signs, regulatory signs, and MUTCD-compliant barricades.
• Eagle Manufacturing: Manufacturer of safety products including spill containment, wheel chocks, and traffic-related equipment. Partial overlap with TSS on chocks and parking/industrial safety categories, mostly serving industrial facility buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/trafsafetystore
• YouTubeyoutube.com/user/TrafficSafetyStore
• Facebookfacebook.com/TrafficSafetyStore
• LinkedInlinkedin.com/company/the-traffic-safety-store

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traffic Safety Store™