ferm LIVING
ferm LIVING is a Copenhagen-based, privately held Danish design brand (founded 2006) that designs and sells premium Scandinavian furniture, lighting, accessories, textiles and a dedicated Kids collection to consumers and trade professionals globally through DTC e-commerce, a B2B portal and a flagship boutique.
- Company typePrivate
- Founded2006
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ferm LIVING does
ferm LIVING is a Copenhagen-based, privately held Danish design brand (Ferm Living ApS, CVR 30070186) founded in 2006 by Trine Andersen, who continues to serve as founder and creative director alongside CEO Peter M. Vedel. The company designs and sells premium Scandinavian furniture, lighting, textiles, kitchen and tabletop items, and a dedicated Kids collection, marketed under a single design language positioned around 'considered design' and the curated Ferm Living Classics portfolio (including the Lager Trolley, Pond Mirror and Rico Lounge Chair).
The product architecture spans configurable modular sofas (Rico, Catena, Dase), build-your-own systems (Collect Lighting pendants, Punctual shelving), a comprehensive drinkware line (Ripple), and category-specific sub-collections such as Outdoor Living and Kids. Most products are one-time purchases at price points ranging from €15 accessories to €3,595+ premium seating; gift cards from €10 to €1,500 and a complimentary styling service (valued at €175) complement the core offering. Operations run on a Shopify-based e-commerce stack with regional storefronts for the US, UK, Denmark and Sweden and worldwide shipping from a Danish warehouse; the company also runs a dedicated B2B portal (b2b.fermliving.com), professional catalogues, and a flagship boutique and showroom in Copenhagen.
Revenue mechanics are a mix of DTC direct sales (one-time purchases), transactional shipping fees below a €150 EU free-shipping threshold, gift card sales, and B2B/contract project revenue. The customer base is bifurcated between individual consumers seeking Scandinavian design for the home (living, bedroom, kitchen, bathroom, hallway, outdoor) and trade professionals (interior designers, architects, hospitality/contract buyers) served through the B2B division with an extended 3-year furniture guarantee. Geographic reach is explicitly global, with active brand-building through Instagram communities (#livingwithferm), the 'Home of Ferm Living' newsletter/loyalty programme, and a strategic partnership with Nordic Nest showcased at Stockholm Design Days.
ferm LIVING firmographics
Firmographics- Name
- ferm LIVING
- Legal name
- Ferm Living ApS
- Website
- https://www.fermliving.com/
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ferm LIVING is a Copenhagen-based, privately held Danish design brand (founded 2006) that designs and sells premium Scandinavian furniture, lighting, accessories, textiles and a dedicated Kids collection to consumers and trade professionals globally through DTC e-commerce, a B2B portal and a flagship boutique.
- Ownership category
- akta.pro rank
ferm LIVING industry classification
Industry- Product category
- Home Furniture and Décor
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)
- akta.pro secondary industry
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
Keywords
Where ferm LIVING is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
ferm LIVING business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct Product Sales: Primary revenue stream from direct sales of furniture, accessories, lamps, textiles, kitchen items, and kids products through owned e-commerce platforms. One-time purchase model with products sold at various price points from €15 to €3,595+.
- Gift Cards: Digital gift cards available in denominations from €10 to €1500, redeemable in webshop and Copenhagen flagship boutique. Expires after 2 years.
- Shipping Services: Revenue from shipping fees on orders below €150 threshold. Free shipping offered on EU orders above €150. Standard rates apply for non-EU and bulky items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium furniture pieces including sofas, lounge chairs, dining tables |
| Unit Pricing | Pay-as-you-go | Accessories including glassware, candles, vases, textiles |
| One time/ perpetual license | Pay-as-you-go | Gift cards |
| Transaction based/ take rate | Pay-as-you-go | Free shipping threshold |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
ferm LIVING product offering
Product offeringCore offering
ferm LIVING is a Danish design brand that designs and sells Scandinavian-inspired furniture, lighting, textiles, kitchenware, rugs, and home accessories for every room of the house, including dedicated Kids and Outdoor Living collections. The portfolio features customisable modular sofa systems (Catena, Dase, Rico), configurable lighting (Collect) and shelving (Punctual), and an extensive Ripple drinkware range. Products are sold direct-to-consumer through owned e-commerce sites and a Copenhagen boutique, with a separate B2B trade division serving interior designers, architects, and contract buyers.
Product overview
Ferm Living is a Danish furniture, accessories, and lighting brand offering a comprehensive home décor portfolio spanning furniture, sofas, lighting, kitchenware, textiles, rugs, and a dedicated Kids sub-brand. The core product architecture is organised into multiple named sub-collections: the main Ferm Living collection (furniture, accessories, lighting), the Ferm Living Classics curated selection of iconic designs (Lager Trolley, Pond Mirror, Rico Lounge Chair, Forma Wool Rug, Ripple drinkware), the Kids Collection (toys, baby items, storage, furniture, rugs, lamps), and the Outdoor Living Collection (seating, tables, accessories). The brand differentiates through two customisable product lines — Collect Lighting (configurable pendant lamps) and Punctual Shelving System — alongside three modular sofa systems: Catena, Dase, and Rico (available as 2/3/4-seaters and divans). One standout sub-collection is the Ripple drinkware family, encompassing Champagne Flutes, Wine Carafes, Tumbler Glasses, Water Jugs, and Serving Bowls in Clear, Frosted, and Smoked Grey variants. Services include a personal styling consultation, B2B/trade programmes, and the flagship Copenhagen boutique and showroom.
Differentiator
Problem solved
Functional benefit
Companies that use ferm LIVING
Customer profileSegments3 records
Ideal customer profiles2 records
ferm LIVING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ferm LIVING partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nordic NestcoreNordic Nest, a Swedish online retailer specializing in Scandinavian design brands, invited Ferm Living to showcase their 2026 collections at the Icons of Today and Tomorrow exhibition during Stockholm Design Days. The partnership provides visibility among Scandinavian design enthusiasts and retail distribution through Nordic Nest's platform.
Scale indicators1 record
Recent moves1 record
Expansion highlights6 records
ferm LIVING competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
ferm LIVING social profiles
Digital presenceferm LIVING financial estimates
Financial estimateRevenue estimate
Valuation estimate
ferm LIVING leadership team
Management profileNumber of profiles
Profiles2 records
ferm LIVING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ferm LIVING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ferm LIVING
What does ferm LIVING do?
ferm LIVING is a Danish design brand that designs and sells Scandinavian-inspired furniture, lighting, textiles, kitchenware, rugs, and home accessories for every room of the house, including dedicated Kids and Outdoor Living collections. The portfolio features customisable modular sofa systems (Catena, Dase, Rico), configurable lighting (Collect) and shelving (Punctual), and an extensive Ripple drinkware range. Products are sold direct-to-consumer through owned e-commerce sites and a Copenhagen boutique, with a separate B2B trade division serving interior designers, architects, and contract buyers.
Is ferm LIVING a public or private company?
ferm LIVING is a private company. It is classified as unknown and is currently operating.
When was ferm LIVING founded?
ferm LIVING was founded in 2006. It employs 11 to 50 people.
Where is ferm LIVING based?
ferm LIVING is headquartered in Copenhagen, Denmark, in the Europe region.
How does ferm LIVING make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are gift Cards and shipping Services.
Does ferm LIVING have an API?
No public API is recorded for ferm LIVING.
What industry is ferm LIVING in?
ferm LIVING's product category is Home Furniture and Décor. Its primary akta.pro industry code is CRAIAAAA, Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles), with a secondary code of CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards). Its NAICS code is 4491 and its SIC code is 5700.