Nordic Nest
Nordic Nest is a Swedish e-commerce retailer headquartered in Kalmar that sells approximately 30,000 Scandinavian design products from over 200 brands across furniture, lighting, kitchenware, and home décor to Swedish consumers and businesses.
- Company typePrivate
- Founded2002
- HeadquartersKalmar, Sweden
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Nordic Nest does
Nordic Nest AB is a Swedish e-commerce retailer headquartered in Kalmar that sells approximately 30,000 products from over 200 Scandinavian design brands across categories including furniture, lighting, kitchenware, textiles, outdoor furniture, and home décor. Founded in 2002 under the name Designonline and rebranded to Nordic Nest in May 2019, the company operates the nordicnest.se storefront as its primary sales channel, supported by a physical outlet store in Kalmar and a dedicated B2B/corporate sales section. Its proprietary sub-brand Nordwik covers cast-iron cookware, and the company runs The Nest loyalty program (2% bonus on purchases, 60-day price guarantee). The technology stack is a standard web-based e-commerce platform with integrated catalog, order management, and loyalty system; no proprietary technology or AI/ML capabilities are disclosed.
The business model is direct-to-consumer retail at unit prices with promotional discounting (Summer Sale 20–70%, Black Friday), supplemented by an affiliate marketing channel via Adtraction at a minimum 8% commission. Customer segments are primarily B2C consumers in Sweden, with a secondary B2B segment for office furnishing and corporate gifting; pricing includes free shipping above 495 SEK and a 30-day return policy. Nordic Nest Group surpassed 2 billion SEK in revenue in 2023 and has expanded via acquisitions of Svenssons i Lammhult (2021), KitchenTime (2024), and LampGallerian (2024), as well as exclusive brand collaborations and curated exhibitions such as Icons of Today and Tomorrow at Stockholm Design Days.
Nordic Nest firmographics
Firmographics- Name
- Nordic Nest
- Legal name
- Nordic Nest AB
- Website
- https://nordicnest.se
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Nordic Nest is a Swedish e-commerce retailer headquartered in Kalmar that sells approximately 30,000 Scandinavian design products from over 200 brands across furniture, lighting, kitchenware, and home décor to Swedish consumers and businesses.
- Ownership category
- akta.pro rank
Where Nordic Nest is headquartered
LocationHeadquarters
- HQ city
- Kalmar
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Nordic Nest business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Product Sales (E-commerce Retail): Nordic Nest generates the majority of its revenue through direct online sales of Scandinavian design products including furniture, lighting, home décor, kitchenware, and textiles. The company acts as an online retailer/marketplace for third-party Scandinavian design brands, selling directly to consumers at listed prices with occasional promotional discounts.
- Affiliate Marketing: Nordic Nest operates an affiliate program through Adtraction where partners (influencers, content creators, bloggers) earn commission (minimum 8%) for driving sales. This provides a secondary revenue stream through performance-based marketing partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
| Subscription | Monthly | The Nest Loyalty Program - 2% bonus on purchases |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Nordic Nest product offering
Product offeringCore offering
Nordic Nest operates an e-commerce platform at nordicnest.se that aggregates approximately 30,000 products from 200+ Scandinavian design brands across furniture, lighting, kitchenware, textiles, tableware, outdoor furniture, and interior décor. The company sells directly to consumers through its own website, supplemented by a physical outlet store in Kalmar, Sweden, and a loyalty program (The Nest) offering 2% bonus points and a 60-day price guarantee.
Product overview
Nordic Nest operates as a comprehensive online destination for Scandinavian design, functioning as both a multi-brand e-commerce platform and retailer of home furnishings. The core platform (nordicnest.se) offers an extensive portfolio spanning inredning (interior decoration), belysning (lighting), möbler (furniture), dukning & servering (tableware), kök & matlagning (kitchenware), mattor & textilier (rugs & textiles), and utemöbler (outdoor furniture). The offering includes proprietary sub-brands like Nordwik (kitchenware) alongside hundreds of partner brands including Ferm Living, Louis Poulsen, &Tradition, HAY, Muuto, and Georg Jensen. The ecosystem is enhanced by The Nest loyalty program (offering 2% bonus points and 60-day price guarantees), a physical Nordic Nest Outlet in Kalmar, and participation in curated exhibitions like Icons of Today and Tomorrow. Nordic Nest Group has expanded through acquisitions including KitchenTime and LampGallerian.
Differentiator
Problem solved
Functional benefit
Products and services
- Nordic Nest Online Store A Swedish e-commerce platform offering approximately 30,000 products from 200+ Scandinavian design brands across interior decoration, lighting, furniture, tableware and serving, kitchen and cooking, rugs and textiles, and outdoor furniture.
- The Nest (Kundklubb) Loyalty Program Free membership loyalty program offering 2% bonus on purchases (1 point per krona), a 60-day price guarantee for members (vs 30-day standard), exclusive events and campaigns, personalized offers, and design newsletters.
- Nordic Nest Outlet Kalmar Physical retail outlet at Nyhagsvägen 4, Kalmar selling discounted designer furniture, lamps, and interior details with new discounted stock added regularly.
- Nordwik (Own-Brand Kitchenware) Nordic Nest's own kitchenware brand offering cast iron pots, skillets, roasting pans, stockpots, and cookware sets in multiple colors including black, green, dark blue, burgundy, taupe, and cream.
- KitchenTime Wholly-owned kitchenware brand within the Nordic Nest Group, acquired to expand cooking and kitchen product offerings.
- LampGallerian Wholly-owned lighting brand within the Nordic Nest Group, acquired to expand the lighting product category.
- Nordic Nest Corporate/B2B Service Dedicated Företag (business) section of nordicnest.se offering Scandinavian design products for office furnishing, bulk purchases, and corporate gifting.
Companies that use Nordic Nest
Customer profileSegments2 records
Ideal customer profiles2 records
Nordic Nest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nordic Nest partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor.
- MontanaminorNordic Nest partnered with Montana to showcase their 2026 collection at the Icons of Today and Tomorrow exhibition during Stockholm Design Days. Montana reinterpreted the Pantonova System as part of the exhibition coinciding with Verner Panton's centenary.
- Louis PoulsenminorNordic Nest partnered with Louis Poulsen to showcase their 2026 collection at the Icons of Today and Tomorrow exhibition. Louis Poulsen reissued the Panthella lamp as part of the centenary celebrations of Verner Panton.
- &TraditionminorNordic Nest partnered with &Tradition to showcase their 2026 collection. The brand launched new colorways of the iconic Flowerpot lamp as part of the exhibition.
- Ferm LivingminorNordic Nest partnered with Ferm Living to showcase their 2026 collection at the Icons of Today and Tomorrow exhibition.
- FlosminorNordic Nest partnered with Flos to showcase their 2026 collection at the Icons of Today and Tomorrow exhibition at Galleri Existens in Stockholm.
- KitchenTimeminorNordic Nest Group expanded by adding KitchenTime brand to its portfolio, as announced in January 2024 press release.
- LampGallerianminorNordic Nest Group expanded by adding LampGallerian brand to its portfolio, as announced in January 2024 press release.
- Ekbacken StudiosminorNordic Nest announced the addition of the award-winning Ekbacken Studios to their product assortment in September 2023.
- GärsnäsminorNordic Nest Group entered into an exclusive collaboration agreement with Gärsnäs, as announced in July 2023.
- Ellas HjältarminorCharitable partnership with Ellas Hjältar, a foundation started by Catja Karlberg that helps children in difficult situations by providing daily assistance and memorable experiences.
- Project PlaygroundminorPartnership with Project Playground, an organization working to ensure all children have access to meaningful leisure activities. They offer free, playful, and developmental activities for children and youth after school.
- Kalmar StadsmissionminorPartnership with Kalmar Stadsmission, a non-profit association established in 1998 that advocates for disadvantaged groups and works to alleviate hardship and drive change for people in vulnerable life situations.
- Ronald McDonald HusminorPartnership with Ronald McDonald Barnfond, a foundation that supports families with seriously ill children by providing housing at Ronald McDonald Houses near hospitals.
- Barn till ensamma mammorminorPartnership with Barn till ensamma mammor, an organization offering free activities, education, and support to single mothers and their children aged 0-18 who are experiencing economic or social vulnerability.
- AdtractionminorNordic Nest uses Adtraction as its affiliate marketing platform partner, enabling influencers, bloggers, and content creators to earn commission (minimum 8%) by promoting Nordic Nest products through banners and direct links.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Nordic Nest competitors and assessment
Company assessmentDirect peers
- Made.com: UK-based online retailer specializing in design-led furniture and home accessories, with curated collections from named designers — closely parallels Nordic Nest's positioning in branded Scandinavian/design home goods.
- Wayfair: The largest pure-play online furniture and home furnishings retailer in the West, carrying a multi-brand assortment across furniture, lighting, décor, and kitchen — directly comparable to Nordic Nest's marketplace model across most product categories.
- West Elm: Williams-Sonoma-owned design home furnishings retailer combining own-brand products with curated third-party designers — comparable to Nordic Nest's mix of owned sub-brands (Nordwik) and partner brands (HAY, Ferm Living).
- H&M Home: Scandinavian-rooted (H&M Group, Sweden) home and interior retail concept offering curated design-led décor, textiles, lighting, and kitchenware across e-commerce and physical stores — directly overlapping Nordic Nest's Scandinavian design assortment.
- Design Within Reach: US-based retailer of authentic modern and contemporary design furniture and accessories from named designers — comparable to Nordic Nest in curating premium design home brands and selling them DTC, primarily online.
- Zara Home: Inditex-owned home and décor retailer operating a global e-commerce and physical-store footprint, selling design-forward textiles, lighting, and tableware — comparable mid-market design home assortment with similar omnichannel model.
- Anthropologie Home: URBN-owned lifestyle retailer with a strong home furnishings assortment spanning furniture, lighting, textiles, and kitchenware — overlaps with Nordic Nest on curated design-led home goods sold DTC online and through stores.
- Houzz: US-headquartered online platform combining home design inspiration, marketplace retail of furniture and décor from multiple brands, and professional services — a marketplace model with overlapping assortment and buyer persona to Nordic Nest.
Broad incumbents
- IKEA: Swedish-founded global furniture and home furnishings incumbent with massive omnichannel scale and a growing e-commerce business — competes with Nordic Nest in furniture, lighting, and home décor but at a vastly larger scale and lower price point.
Others
- Ferm Living: Danish design brand carried by Nordic Nest that also sells direct to consumers via its own e-commerce site — exemplifies the partner-brand-as-competitor dynamic and offers a like-for-like benchmark for design home D2C economics.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Nordic Nest social profiles
Digital presenceNordic Nest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nordic Nest leadership team
Management profileNumber of profiles
Profiles1 record
Nordic Nest subsidiaries and ownership
Company hierarchySubsidiaries2 records
Nordic Nest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nordic Nest M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nordic Nest
What does Nordic Nest do?
Nordic Nest operates an e-commerce platform at nordicnest.se that aggregates approximately 30,000 products from 200+ Scandinavian design brands across furniture, lighting, kitchenware, textiles, tableware, outdoor furniture, and interior décor. The company sells directly to consumers through its own website, supplemented by a physical outlet store in Kalmar, Sweden, and a loyalty program (The Nest) offering 2% bonus points and a 60-day price guarantee.
Is Nordic Nest a public or private company?
Nordic Nest is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nordic Nest founded?
Nordic Nest was founded in 2002. It employs 251 to 500 people.
Where is Nordic Nest based?
Nordic Nest is headquartered in Kalmar, Sweden, in the Europe region.
How does Nordic Nest make money?
Two revenue lines are on record. Product Sales (E-commerce Retail) is the primary driver. The others are affiliate Marketing.
Who are Nordic Nest's main competitors?
Direct peers on record are Made.com, Wayfair, West Elm, H&M Home, Design Within Reach, Zara Home, Anthropologie Home and Houzz. IKEA is listed as a broad incumbent. Ferm Living is listed as an others.
Does Nordic Nest have an API?
No public API is recorded for Nordic Nest.