What Katch International does

Katch International is a Dubai-headquartered PR, marketing, and events agency founded in 2010 that operates across the GCC, broader MENA region, and Europe. The firm delivers integrated communications services spanning public relations, strategic consultancy, social media management, branding and design, content creation, and research and copywriting for clients in hospitality, food and beverage, luxury and lifestyle, entertainment, automotive, aviation, and real estate. Named enterprise clients include Live Nation Entertainment, Atlantis The Royal, JETOUR, Bombardier, BEYOND Developments, JA Resorts & Hotels, Centara Hotels & Resorts, and UAERG.

The agency operates a sales-led go-to-market model, acquiring clients through direct relationships, industry referrals, and event participation rather than self-serve or product-led channels. It maintains three offices — Dubai (headquarters, 2004 Tameem House, Barsha Heights), Riyadh (Saudi Arabia), and London (25 The Panoramic, 152 Grosvenor Rd) — generating revenue through project-based engagements and retainer agreements with enterprise and mid-market clients. Service delivery is human-capital driven; no proprietary technology stack, software product, or AI/ML capabilities are disclosed.

The company is privately held and founder-owned, with Georgina Woollams-Edwards (Georgie Woollams) serving as Founder and Managing Director. The firm celebrated its 15th anniversary in October 2025 and operates with a headcount in the 11–50 range. Pricing is not publicly disclosed, and no institutional funding rounds or venture capital backing are present in the source data.

Name

Katch International

Legal name

Katch International

Website

https://katchinternational.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Katch International is a Dubai-headquartered PR and integrated communications agency founded in 2010, serving enterprise and mid-market clients across hospitality, F&B, luxury, entertainment, and real estate from offices in Dubai, Riyadh, and London.

Ownership category

akta.pro rank

Headquarters

HQ city

Jumairah

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Communications Services: The primary revenue stream comes from public relations services including media relations, press coverage, and reputation management for clients.
2. Social Media Services: Social media management, content creation, and digital engagement services billed as part of integrated marketing retainers or project fees.
3. Branding and Design Services: Brand identity development, visual design, and creative services provided on a project or retainer basis.
4. Strategic Consultancy: Strategic communications consulting and advisory services for brand positioning and market entry.
5. Content Creation and Research: Copywriting, content development, and research services supporting PR and marketing campaigns.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Katch International is a public relations and advertising agency offering integrated communications services. The firm provides public relations, strategic consultancy, social media management, branding and design, and content creation services to clients primarily in the hospitality, F&B, luxury, entertainment, and real estate sectors. Operations are run from offices in Dubai, Riyadh, and London, with a focus on the Middle East and United Kingdom markets.

Product overview

Katch International is a storytelling and cultural transformation agency offering a comprehensive suite of marketing and communications services. The agency provides Public Relations, Strategic Consultancy, Social Media management, Branding & Design, Content Creation, and Research & Copywriting services. The company operates as a traditional service-based agency rather than a software product company, delivering client-focused campaigns across Dubai, Riyadh, and London.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations
• Strategic Consultancy
• Social Media Management
• Branding and Design
• Content Creation
• Research and Copywriting

Named customers16 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OMNIYAT GROUPparent companyOthersParent organization under which BEYOND Developments operates. Katch International appears to work on projects for brands under the OMNIYAT GROUP umbrella, including BEYOND Developments' international marketing activations.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Memac Ogilvy (MENA): Major MENA advertising and PR network with deep regional relationships. Competes with Katch across brand communications and integrated campaigns for hospitality and consumer clients in the GCC.
• FleishmanHillard (Middle East): Global communications agency with offices in Dubai and other MENA markets. Provides integrated PR, social, and content services to enterprise clients across hospitality, luxury, and corporate sectors — directly overlapping Katch's vertical mix.
• Hill+Knowlton Strategies (MENA): Global PR network with a substantial Middle East operation offering corporate, public affairs, and brand communications. Competes with Katch for enterprise hospitality and lifestyle briefs in the GCC.
• Edelman (Middle East): World's largest PR firm with significant Dubai and regional presence. Competes for premium GCC enterprise mandates in hospitality, luxury, and lifestyle — same buyer pool as Katch, but with global scale and integrated paid/earned capabilities.
• ASDA'A BCW: One of the largest MENA-headquartered PR and communications firms, part of the BCW global network. Competes with Katch for enterprise GCC mandates but at significantly greater scale and broader service breadth.

Direct peers

• Golin MENA: Global PR and communications agency with a dedicated MENA presence serving enterprise clients across hospitality, consumer, and corporate verticals. Closely comparable in service mix and client profile to Katch International.
• Seven Media PR: Dubai-based lifestyle and hospitality PR agency serving luxury, F&B, and entertainment brands in the GCC. Directly comparable to Katch in vertical focus, regional positioning, and mid-sized boutique scale.
• Active PR (Dubai): Dubai-based boutique PR and communications agency serving lifestyle, hospitality, and consumer brands in the GCC. Closely comparable to Katch in scale, vertical mix, and cross-border storytelling positioning.

Others

• Tarek Atrissi Design: UAE-based branding and design consultancy. Adjacent rather than direct competitor; relevant as ecosystem participant in the branding and design sub-discipline where Katch also offers services.

Emerging players

• Brunswick Group (Dubai): Global advisory firm with a strong Dubai office focused on corporate, investor, and public affairs communications. Adjacent rather than directly overlapping with Katch's brand/hospitality focus, but competes for high-end GCC enterprise communications work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/katchbabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Katch International