Active PR
Active PR is a privately held UK public relations agency (9 employees) specialising in media relations, content, and brand-building services for clients in built environment, hospitality, leisure, and not-for-profit sectors across the UK.
- Company typePrivate
- Founded-
- HeadquartersHoylake, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Active PR does
Active PR (legal entity Active Public Relations Limited, Company No. 08790364) is a privately held UK public relations agency headquartered in Hoylake in the North West of England, with firmographic records indicating founding in 1983. The firm operates a team of 9 professionals, all described as former journalists, and delivers a full-service PR offering across eight modules: Brand Building, Social Media, Content Creation, Community Campaigns, Awards Writing, Event Management, Video & Photography, and Design & Digital. The agency's editorial DNA, built on journalist credentials and extensive media contacts, is its core production capability; there is no proprietary technology stack, no AI/ML products, and no API, SDK, or integrations disclosed.
The firm serves a vertical-specialised client base spanning the built environment and property services (including FTSE 250 and PLC housebuilders), hospitality and leisure, not-for-profit organisations, and family businesses, with some client relationships exceeding 30 years. Active PR positions itself as an embedded extension of clients' in-house communications teams, providing round-the-clock press office and issues management support. Revenue is generated through bespoke, quote-based professional services engagements — likely retainers and project work — although no pricing, contract values, or revenue figures are publicly disclosed.
Although registered in the North West, Active PR markets itself as offering bespoke UK-wide coverage, and rounds out its in-house capabilities through partner creative agencies that deliver photography, video, animation, graphics, design, and digital services. The firm operates a content marketing strategy via its blog and active organic social presence (LinkedIn, Facebook, X, Instagram), publishes thought-leadership on PR trends (including AI in PR, PR measurement, video strategy in 2025), and is GDPR-compliant. No funding rounds, acquisitions, parent companies, or institutional investors are disclosed, and the firm appears owner-operated.
Active PR firmographics
Firmographics- Name
- Active PR
- Legal name
- Active Public Relations Limited
- Website
- https://activepr.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Active PR is a privately held UK public relations agency (9 employees) specialising in media relations, content, and brand-building services for clients in built environment, hospitality, leisure, and not-for-profit sectors across the UK.
- Ownership category
- akta.pro rank
Active PR industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Relations & Press Office Services (MPAAADAI)
- akta.pro secondary industries
- Consumer & Lifestyle PR (MPAAADAB), Digital PR & Social Media Communications (MPAAADAJ), Event PR & Communications Support (BPAFADAO), Reputation Management & Online PR (BPAFADAN)
Keywords
Where Active PR is headquartered
LocationHeadquarters
- HQ city
- Hoylake
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Active PR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- PR and Communications Services: Bespoke public relations services including media relations, social media management, content creation, community campaigns, awards writing, event management, video and photography, and design and digital services. Revenue appears to be project-based or retainer arrangements for ongoing client relationships.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Active PR product offering
Product offeringCore offering
Active PR is a bespoke public relations agency offering a comprehensive suite of PR and communications services including brand building, media relations, social media management, content creation, community campaigns, awards writing, event management, video & photography, and design & digital services. The agency serves clients across the UK from its North West base, positioning itself as an extension of clients' in-house teams with round-the-clock press office support.
Product overview
Active PR is a PR agency offering a comprehensive suite of public relations services. Their core offering consists of eight distinct service modules: Brand Building (media relations and expert positioning), Social Media (content creation and platform management), Content Creation (editorial and SEO content), Community Campaigns (CSR and stakeholder engagement), Awards Writing (submission preparation), Event Management (event coordination), Video & Photography (visual content production), and Design & Digital (creative services through partners). The agency operates as a North West-based firm serving clients across the UK, specialising in the built environment, property, hospitality, leisure, and not-for-profit sectors. They position themselves as an extension of clients' in-house teams, providing round-the-clock press office support and issues management.
Differentiator
Problem solved
Functional benefit
Companies that use Active PR
Customer profileSegments5 records
Ideal customer profiles4 records
Active PR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Active PR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner Creative AgenciessupportingThe agency collaborates with partner agencies to deliver creative photography, video content, animations, graphics, and other digital services. They act as a single point of contact for clients while leveraging the expertise of award-winning designers, developers, scriptwriters, content creators, filmmakers, and other creative professionals.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Active PR competitors and assessment
Company assessmentDirect peers
- Tangerine Communications: UK consumer, hospitality, and leisure PR agency with a content and social-led offering — comparable in vertical specialization around hospitality and lifestyle, and in service breadth.
- Tala PR: UK boutique PR and communications agency for property, lifestyle, and consumer brands — closely comparable in size, sector mix, and integrated service model.
- W Communications: UK consumer and lifestyle PR agency with offices in London, serving brands across hospitality, property, and leisure — directly comparable in vertical mix and content-led approach.
- 72Point: UK PR and news-generation agency producing consumer press, brand, and content campaigns. Comparable mid-sized UK agency profile with a focus on earned media coverage for consumer and lifestyle clients.
- BECG (Built Environment Communications Group): UK-based PR and communications agency dedicated specifically to the built environment, property, and development sectors — directly comparable to Active PR's primary vertical specialization in property and housebuilding.
- Citypress: UK PR agency with regional roots (North West) serving consumer, property, and corporate clients — directly comparable on geography, scale band, and sector mix.
- Beattie Communications: UK PR and integrated communications agency offering consumer, property, healthcare, and public sector work — comparable full-service mid-market UK PR firm with multiple sector practices.
Broad incumbents
- Edelman UK: Global PR firm with a substantial UK practice spanning consumer, corporate, and sector specialisms — sets the upper-end benchmark for enterprise PR engagements Active PR competes against for FTSE 250 mandates.
- Havas PR UK: Global communications group with a UK PR network offering consumer, corporate, and healthcare communications — broader incumbent that competes for the same enterprise client budgets Active PR targets.
Emerging players
- Red Lorry Yellow Lorry: Mid-sized UK B2B tech and property PR agency — partially overlapping with Active PR on property sector work, with a more tech-tilted client mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Active PR social profiles
Digital presenceActive PR compliance and trust
Trust signalCompliance1 record
Active PR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active PR leadership team
Management profileNumber of profiles
Active PR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active PR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active PR
What does Active PR do?
Active PR is a bespoke public relations agency offering a comprehensive suite of PR and communications services including brand building, media relations, social media management, content creation, community campaigns, awards writing, event management, video & photography, and design & digital services. The agency serves clients across the UK from its North West base, positioning itself as an extension of clients' in-house teams with round-the-clock press office support.
Is Active PR a public or private company?
Active PR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Active PR founded?
Active PR was founded in -1. It employs 1 to 10 people.
Where is Active PR based?
Active PR is headquartered in Hoylake, United Kingdom, in the Europe region.
How does Active PR make money?
One revenue line is on record: PR and Communications Services.
Who are Active PR's main competitors?
Direct peers on record are Tangerine Communications, Tala PR, W Communications, 72Point, BECG (Built Environment Communications Group), Citypress and Beattie Communications. Broad incumbents are Edelman UK and Havas PR UK. Red Lorry Yellow Lorry is listed as an emerging player.
Does Active PR have an API?
No public API is recorded for Active PR.
What industry is Active PR in?
Active PR's product category is Public Relations Services. Its primary akta.pro industry code is MPAAADAI, Media Relations & Press Office Services, with a secondary code of MPAAADAB, Consumer & Lifestyle PR. Its NAICS code is 541820 and its SIC code is 7311.