beMatrix
beMatrix is a Belgian manufacturer founded in 1993 that produces a proprietary modular frame system for temporary constructions including exhibition stands, events, and pop-ups, serving exhibition builders and event organizers across 46+ countries through direct sales, a 10-center global rental network, and certified partner channels.
- Company typePrivate
- Founded1993
- HeadquartersRoeselare, Belgium
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What beMatrix does
beMatrix, founded in 1993 and headquartered in Roeselare, Belgium, is a privately held manufacturing company that designs and produces a proprietary modular frame system used for temporary constructions including exhibition stands, trade show booths, congress walls, indoor and outdoor events, and pop-up retail installations. The core platform is a grid-based aluminum frame architecture from which a single frame can serve as walls, ceilings, or floors across indoor and outdoor applications. The product portfolio is organized as a platform-plus-modules architecture: the core frame system is extended by Electronic Solutions (LEDskin, LightLines), Xtreme Solutions (beMAX for large spans), Outdoor Solutions (pop-OUT), and Custom Solutions for bespoke manufacturing, alongside the proprietary beCAD 3D design software and the My bematrix customer portal.
beMatrix operates a sales-led go-to-market with direct frame sales, a global rental network of 10 owned service centers (8 in Europe, 2 in USA), and certified partner networks (beMasters skilled builders, bePartners audited service partners). The company generates revenue through one-time frame system sales, recurring rental services, beCAD software subscriptions (freemium with paid professional tiers), and training/support services delivered through beAcdemy. Manufacturing is split between Belgium and the United States, and the company serves customers in over 46 countries globally, with target segments including exhibition stand builders, event organizers, outdoor event providers, and pop-up event operators.
The company is led by owner and CEO Stefaan Decroos. Recent strategic activity centers on EuroShop 2026 product launches (beMAX, Re-Connect Floor, pop-OUT, LEDskin E), a co-development partnership with Expo Floor, a refreshed beCAD software release, and the 2025 GOOD DESIGN Lighting Award for the LightLines product. Sustainability is a core positioning pillar, supported by ClimatePartner certification of frames and a CO2 Calculator tool integrated into the customer workflow.
beMatrix firmographics
Firmographics- Name
- beMatrix
- Legal name
- beMatrix
- Website
- https://bematrix.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- beMatrix is a Belgian manufacturer founded in 1993 that produces a proprietary modular frame system for temporary constructions including exhibition stands, events, and pop-ups, serving exhibition builders and event organizers across 46+ countries through direct sales, a 10-center global rental network, and certified partner channels.
- Ownership category
- akta.pro rank
Where beMatrix is headquartered
LocationHeadquarters
- HQ city
- Roeselare
- HQ country
- Belgium
- HQ region
- Europe
Offices4 records
Markets served
beMatrix business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Frame System Sales: Sale of modular frame systems and components for exhibition stands, congress walls, and events. The same frame can be used for walls, ceilings, and floors both indoors and outdoors.
- Rental Services: Global rental network offering frame rentals through 10 service centers worldwide (8 in Europe, 2 in USA). Provides flexibility for customers with smaller inventories or larger events.
- beCAD Software Subscriptions: Online design tool with free demo version and paid professional accounts. Includes firm accounts with admin rights, calculation tools, and project management features.
- Training and Support Services: Technical, commercial, and local support services. Includes both online and offline training courses through beAcdemy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Demo Account - Free tier with basic beCAD access |
| Subscription | Annual | Paid Professional Account - Full beCAD access |
| Usage-based | Pay-as-you-go | Frame Rental - Global rental network |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
beMatrix product offering
Product offeringCore offering
beMatrix manufactures and supplies a modular frame system based on a unified grid for temporary constructions such as exhibition stands, congress walls, indoor and outdoor events, and pop-ups. The company complements the frames with proprietary software (beCAD), LED lighting and display accessories (LEDskin, LightLines), flooring (Re-Connect Floor), and a global rental network of 10 service centers supporting builders and event organizers.
Product overview
beMatrix offers a modular frame system for easy and sustainable event building, operating as a platform-plus-modules architecture. The core beMatrix Frame System (The System) serves as the foundational product, which customers can extend with specialized product lines including Electronic Solutions (for digital/electronic stand features), Xtreme Solutions (for large spans and multi-level structures), Outdoor Solutions (for outdoor events), and Custom Solutions (bespoke manufacturing). Supporting the frame system are software products: beCAD (3D design tool), beCAD plan2print (print planning), and My bematrix (online platform with inspiration databank). Accessory products include LEDskin® and LightLines (lighting), Re-Connect Floor (flooring), beMAX (larger spans), and pop-OUT (outdoor modular). The company also provides services through beMasters (certified builders network), bePartners (audited partners), and a Global Rental Network of 10 service centers. The system was established in 1993 and is ClimatePartner certified.
Differentiator
Problem solved
Functional benefit
Brands
- beCAD: 3D software solutions to design and manage a beMatrix project
- My bematrix
- LEDskin
- beMAX
- Re-Connect Floor
- pop-OUT
- LightLines
- beMasters
- bePartners
- beAcdemy
Products and services
- beMatrix Frame System (The System) The foundational modular aluminum frame system that serves as the basis for all beMatrix temporary constructions; the same frame can be used for walls, ceilings, and floors both indoors and outdoors. Sold to professional stand builders and event companies.
- Electronic Solutions A product line of integrated electronic accessories (LED displays, lighting) that transform beMatrix stands into illuminated digital hotspots.
- Xtreme Solutions Frame configurations that enable next-level concepts with large bearing spans or second-level structures built on the beMatrix frame system.
- Outdoor Solutions Modular beMatrix structures engineered for outdoor events, providing sustainable and reusable outdoor building solutions.
- Custom Solutions Bespoke frame manufacturing for shapes, outlines, and constructions not available in the standard portfolio.
- beCAD 3D design software to design and manage beMatrix projects. Available as a free demo version and paid professional accounts with firm administration features, automatic calculation tools, project management, and quote requests.
- beCAD plan2print beCAD add-on that streamlines infill print plans so designers spend less time on plans and more time on big ideas.
- My bematrix Online 24/7 customer platform that provides access to the beCAD tool, an inspiration database, project management, quote requests, and support resources.
- LEDskin Modular LED panel product line for creating illuminated displays and backdrops integrated into the beMatrix frame system.
- LightLines Award-winning lighting product for beMatrix frames, recognized with the GOOD DESIGN 2025 Lighting Award.
- Re-Connect Floor Fast and durable pre-connected floor system developed with Expo Floor to reduce site effort, loose parts, and build delays. Available across Europe for sales and rental.
- beMAX Frame solution enabling larger bearing spans within the beMatrix system for next-level stand and event concepts.
- pop-OUT Enhanced outdoor modular solution offering new modular possibilities for outdoor events built on the beMatrix frame system.
- Global Rental Network Rental service of beMatrix frame systems through 10 service centers worldwide (8 in Europe, 2 in USA), providing rental stock, training, and build-up support.
Quantifiable outcome
- 30% time savings on typical 20x20 and under exhibits
- +1 more outcomes
Companies that use beMatrix
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
beMatrix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
beMatrix partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Expo FloorcoreStrategic partnership for Re-Connect Floor product development. Jointly developed a fast, durable, pre-connected floor system available across Europe for both sales and rental. Product launched February 2026.
- Team WestminorRegional service partner providing installation and support services for European projects. Praised for professionalism, attention to detail, responsiveness, and proactiveness.
- beMasters NetworkcoreNetwork of the most highly skilled stand and event builders certified by beMatrix. Provides quality assurance for customers seeking professional installation services.
- bePartners NetworkcoreAudited partners providing best-in-class service to customers. Partners are vetted and certified to ensure quality standards across the network.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
beMatrix competitors and assessment
Company assessmentBroad incumbents
- Hamilton Exhibits: US-based exhibit and event marketing company supplying design, fabrication, and modular solutions to enterprise exhibitors. Broader portfolio than beMatrix, but addresses the same end-customer spend.
- Skyline Exhibits: Large US-headquartered trade show exhibit provider with both custom-build and modular offerings. Competes with beMatrix indirectly by serving the same enterprise exhibitors, but with a heavier custom-build portfolio.
Direct peers
- Octanorm: German manufacturer of modular profile systems widely used in exhibition stand construction across Europe. Competes on the same modular-frame category as beMatrix with a comparable product architecture and dealer/installer ecosystem.
- Syma System: Swiss modular exhibition system manufacturer serving event builders and stand constructors. Overlaps directly with beMatrix's core frame offering and rental-driven distribution model.
- Aluvision: Belgian-headquartered direct competitor offering modular aluminum frame systems for exhibitions and events. Closest head-to-head rival to beMatrix in both product (modular frames) and go-to-market (rental network + global distributor base).
- Display Italia: Italian modular display and exhibition system supplier competing for the same stand-builder and event-organizer customers as beMatrix, with overlapping product categories in modular frames and accessories.
Emerging players
- 3D Exhibits: US exhibit house offering custom and modular exhibit solutions to mid-market and enterprise customers. Adjacent competitor in the same trade-show builder ecosystem, smaller in scale than Skyline/Hamilton.
Regional players
- Radon (Modul-System / Polish exhibition systems): Polish exhibition and modular display system supplier serving Central and Eastern European markets. Operates in the same product category as beMatrix but with a more regional footprint.
Others
- Messe Frankfurt (Exhibition organizer): Global trade fair organizer and venue operator (e.g., EuroShop host). Functions as a customer and demand-generator for beMatrix's frame systems rather than a competitor, but is structurally tied to the same exhibition end-market.
- Bürkle Surface Finishing: German supplier of surface finishing and lamination lines used in exhibition and interior surface production. Adjacent ecosystem participant supplying the broader trade-show build supply chain rather than competing directly with frames.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
beMatrix social profiles
Digital presencebeMatrix compliance and trust
Trust signalCompliance2 records
beMatrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
beMatrix leadership team
Management profileNumber of profiles
Profiles1 record
beMatrix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
beMatrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about beMatrix
What does beMatrix do?
beMatrix manufactures and supplies a modular frame system based on a unified grid for temporary constructions such as exhibition stands, congress walls, indoor and outdoor events, and pop-ups. The company complements the frames with proprietary software (beCAD), LED lighting and display accessories (LEDskin, LightLines), flooring (Re-Connect Floor), and a global rental network of 10 service centers supporting builders and event organizers.
Is beMatrix a public or private company?
beMatrix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was beMatrix founded?
beMatrix was founded in 1993. It employs 51 to 100 people.
Where is beMatrix based?
beMatrix is headquartered in Roeselare, Belgium, in the Europe region.
How does beMatrix make money?
Four revenue lines are on record. Frame System Sales are the primary driver. The others are rental Services, beCAD Software Subscriptions and training and Support Services.
Who are beMatrix's main competitors?
Broad incumbents on record are Hamilton Exhibits and Skyline Exhibits. Direct peers are Octanorm, Syma System, Aluvision and Display Italia. 3D Exhibits is listed as an emerging player. Radon (Modul-System / Polish exhibition systems) is listed as a regional player. Others are Messe Frankfurt (Exhibition organizer) and Bürkle Surface Finishing.
Does beMatrix have an API?
No public API is recorded for beMatrix.