What Wens Foodstuff Group does

Wens Foodstuff Group (温氏食品集团股份有限公司) is a Chinese diversified modern agricultural and animal husbandry enterprise founded in 1983 in Xinxing County, Guangdong, and listed on the Shenzhen Stock Exchange (stock code 300498) on November 2, 2015. The company operates an integrated industrial chain spanning livestock and poultry breeding genetics, feed nutrition, farming operations, food processing, fresh food retail, biological pharmaceuticals, agricultural equipment manufacturing, and non-bank financial services. In 2025, Wens produced and sold 40.4769 million hogs and 1.303 billion chickens, generated 130,000 tons of raw milk from 25,000+ dairy cows across 6 farms, and reached 103.862 billion RMB in revenue across 20+ provinces through 404 subsidiaries and approximately 44,900 cooperative farmer households.

The company's core technology base includes proprietary breeding genetics (12 nationally certified new livestock and poultry varieties, including China's first nationally approved muscovy duck variety), 380 valid invention patents, 781 utility model patents, 65 new veterinary drug certificates, and 169 software copyrights. Wens has established multiple national-level research platforms including the National Pig Breeding Engineering Technology Research Center, National Key Laboratory for Pig and Poultry Breeding, and a postdoctoral research station. In 2025, the company co-built an AI4S science and technology innovation platform with Huawei, the Chinese Academy of Agricultural Sciences, and Ruantong Power to apply AI to agricultural research.

Wens operates a multi-channel go-to-market model combining B2B wholesale of live livestock, direct-to-consumer e-commerce (JD.com flagship store, Tmall flagship store, and proprietary Wens Mall), community fresh food chain stores (Wens Xianpin) in first and second tier cities, B2B food service distribution through Wens Jiawei (cooked food), dairy products under Wens Ranch and Beyond Fresh brands, and a 18-year continuous raw milk supply relationship to Hong Kong. The 'Company + Farmer Households' (公司+农户) cooperative model enables large-scale production without full capital expenditure on farm ownership, with cooperative farmer income reaching 132.24 billion RMB in 2025.

Name

Wens Foodstuff Group

Legal name

温氏食品集团股份有限公司

Website

https://wens.com.cn

Company type

Public

Founded year

1983

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Wens Foodstuff Group is a Chinese vertically integrated agricultural and animal husbandry enterprise producing hogs, chickens, dairy, and processed foods through 404 subsidiaries and 44,900 cooperative farmers across 20+ provinces, serving food processors, restaurants, and consumers in China and Hong Kong.

Ownership category

akta.pro rank

Product category

Livestock and Poultry Production

NAICS

Hog and Pig Farming (1122), Poultry Processing (311615), Animal Food Manufacturing (3111), Poultry and Poultry Product Merchant Wholesalers (42444), Other Animal Food Manufacturing (311119)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Poultry Slaughtering And Processing (2015), Sausages & Other Prepared Meat Products (2013), Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Wean-to-Finish Hog Operations (AFAEAEAC)

akta.pro secondary industries

Poultry Wholesale (Whole Birds, Parts) (AFAIADAC), Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH), Finishing Hog Production (Grow-Finish) (AFAEAEAE)

Keywords

• Pig farming
• Poultry breeding
• Livestock production
• Animal nutrition
• Meat processing

Headquarters

HQ city

Yunfu

HQ country

China

HQ region

Asia

Offices21 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Livestock and Poultry Breeding Sales: Core revenue stream from raising and selling hogs and chickens. In 2025, produced 40.4769 million hogs and 1.303 billion chickens. Operations use 'Company + Farmer Households' cooperative model.
2. Food Processing: Processing of livestock and poultry products including cooked poultry and dairy products. Guangdong Wens Jiawei Food Co., Ltd. (established 2004) handles deep processing and sales of poultry products with three major production bases in South China, East China, and Central China.
3. Dairy Products: Wens Dairy operates 6 large-scale farms with 25,000+ dairy cows, producing 130,000 tons of raw milk annually. Has two modern dairy product processing plants. Products include room-temperature and low-temperature dairy products under '温氏牧场' (Wens Ranch) and '鲜之外' brands.
4. Fresh Food Retail Chain: Community-based fresh food chain stores and fresh meat wholesale business. Wens Xianpin (温氏鲜品) is the retail chain brand. Primarily located in first and second tier cities.
5. Biological Pharmaceuticals: Veterinary biological products, veterinary pharmaceutical preparations, and feed additives. Operates four production bases with international advanced technology and 41 GMP production lines.
6. Agricultural Equipment Manufacturing: South牧科技 (Nanmu Technology) provides farm planning, construction engineering, equipment manufacturing, IoT environment control, environmental protection treatment, and farming services for pig farming.
7. Financial Services: 广东温氏集团财务有限公司 (Wens Financial), a non-bank financial institution established December 2018 with 1 billion RMB registered capital, provides financial services to member units including settlement, credit, and financial advisory.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Wens Foodstuff Group is a vertically integrated agricultural and animal husbandry conglomerate that raises and sells hogs, chickens, and ducks through its "Company + Farmer Households" cooperative model, producing 40.4769 million hogs and 1.303 billion chickens in 2025. It operates downstream food processing (Wens Jiawei cooked chicken products), dairy products (Wens Ranch with 25,000+ dairy cows producing 130,000 tons of raw milk annually), fresh food retail chain stores, and e-commerce channels, supported by biological pharmaceuticals (Dahuanong) and agricultural equipment manufacturing (Nanmu Technology).

Product overview

Wens Foodstuff Group is a diversified modern agricultural and animal husbandry enterprise with a platform-plus-modules architecture. The core offering is livestock and poultry breeding and farming (pigs, chickens, ducks), supported by value-added products including fresh food brands (温氏食材, 温氏天露), prepared food (温氏佳味), and dairy products (温氏牧场/鲜之外). The company operates integrated supply chains spanning breeding genetics, feed nutrition, farming operations, food processing, cold chain logistics, and retail channels (e-commerce and fresh stores). Supporting functions include bio-pharmaceuticals via 大华农, agricultural equipment via 南牧科技, and financial services via the Wens Financial Company.

Differentiator

Problem solved

Functional benefit

Brands

• 温氏食材: 中国肉蛋奶食材领航者 brand covering fresh chicken, pork, layer hens, cooked food, raw milk and other sub-business brands
• 温氏天露
• 温氏佳味
• 温氏牧场
• 温氏乳业
• 鲜之外
• 温氏鲜品
• 温氏转债

Products and services

• Livestock and Poultry Breeding (畜禽繁育) Complete breeding business covering chicken, pig, duck, goose, and pigeon species with comprehensive breeding technology system and 12 national new varieties including 9 poultry, 2 pig, and 1 duck breed. Intended for cooperative farmers and internal farming operations.
• Livestock and Poultry Farming (畜禽养殖) Farming operations using Company + Farmer Households cooperative model, covering pig and chicken farming with integrated supply chain management, distributed across South China, East China, North China, Southwest, and Central China. In 2025, produced 40.4769 million hogs and 1.303 billion chickens.
• Food Processing (食品加工) Livestock slaughtering, deep processing, and dairy processing with ISO22000 food safety management system certification, using modern cold chain logistics. Processed product lines include Gongshao cooked chicken, Master Dishes, and Hot Pot Bowls.
• Fresh Product Marketing (生鲜营销) Fresh food chain operation and community fresh retail targeting first and second tier cities with 温氏鲜品 (Wens Xianpin) as the chain brand. Operates JD.com flagship store, Tmall flagship store, and proprietary Wens Mall.
• Wens Dairy Products (温氏乳业) Dairy products under 温氏牧场 (Wens Ranch) and 鲜之外 (Beyond Fresh) brands. Operates 6 large-scale dairy farms with 25,000+ dairy cows producing 130,000 tons of raw milk annually. Products include room-temperature and low-temperature dairy products.
• Veterinary Biological Pharmaceuticals (生物制药) Veterinary biological products, veterinary pharmaceutical preparations, and feed additives through Dahuanong subsidiary, with four GMP production bases and 41 GMP production lines.
• Agricultural Equipment Manufacturing (农牧设备制造) Equipment business through Nanmu Technology (南牧科技), providing farm planning, construction engineering, equipment manufacturing, IoT environmental control, environmental protection treatment, and EPC engineering services for pig farming.
• Wens Financial Services (温氏财务公司) Non-bank financial institution providing financial services to member units including settlement, credit, and financial advisory. Registered capital of 1 billion RMB.

Quantifiable outcome

• Cooperative farmers' total income grew from 3.1 billion RMB in 2011 to 132.24 billion RMB in 2025
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• HuaweicoreTechnology or Integration · 1 July 2025Jointly built AI4S (AI for Science) science and technology innovation platform with Huawei, Chinese Academy of Agricultural Sciences, and Ruantong Power to，开启农牧科研智能化升级新篇章 (enable new chapter of intelligent upgrading of agricultural and livestock science research).
• Chinese Academy of Agricultural Sciences (中国农科院)coreStrategic or Co-development Partner · 1 July 2025Jointly built AI4S science and technology innovation platform for agricultural and livestock science research intelligent upgrading.
• Ruantong Power (软通动力)coreTechnology or Integration · 1 July 2025Partner in AI4S science and technology innovation platform for intelligent agricultural science research.
• Jiangsu Jinghai Poultry Group (江苏京海禽业集团有限公司)coreStrategic or Co-development Partner · 1 June 2019Wens announced acquisition of 80% equity in Jiangsu Jinghai Poultry Group in June 2019. This acquisition was of significant strategic importance, marking a benchmark event for Wens building its industrial chain ecosystem through 'capital-driven' approach.
• South China Agricultural University (华南农业大学)coreStrategic or Co-development Partner · 1 May 2011Comprehensive cooperation signing ceremony in May 2011. This partnership began in 1992 when Lizhu Chicken Farm signed long-term technical cooperation agreement with South China Agricultural University Animal Science Department, creating a model for 'production, learning, and research' cooperation in China's agricultural sector.
• Nanjing Agricultural University (南京农业大学)coreStrategic or Co-development Partner · 1 January 2004Established joint R&D center with Nanjing Agricultural University National Meat Quality Safety Control Engineering Technology Research Center and National Key Laboratory for Meat Quality Control and New Resource Creation. Wens Jiawei cooperates with multiple Master's and PhD-level food R&D professionals.

Scale indicators21 records

Recent moves9 records

Expansion highlights19 records

Direct peers

• Muyuan Foodstuff Co., Ltd. China's largest pig producer, operating integrated farrow-to-finish hog farming at scale. Muyuan is Wens' most direct competitor in Chinese commercial hog production, with comparable vertically integrated operations and similar exposure to pork price cycles.
• New Hope Liuhe Co., Ltd. Major Chinese agribusiness with operations spanning animal feed, pig farming, poultry, and food processing. Directly comparable to Wens in integrated protein production model, with significant pig farming and poultry breeding operations across China.
• Shuanghui Development (WH Group): China's largest meat processing company and owner of Smithfield Foods. Directly comparable to Wens' Jiawei prepared foods business, with dominant position in packaged pork products and downstream consumer meat brands.
• Inner Mongolia Yili Industrial Group: China's largest dairy company. Directly comparable to Wens Dairy business (Wens Ranch and Beyond Fresh brands), competing in the same Chinese dairy market for premium positioning and dairy farming scale.
• China Mengniu Dairy Company: China's second-largest dairy company competing directly with Yili. Relevant peer for Wens' dairy business as a competitor in raw milk sourcing, dairy processing, and consumer dairy branding in China.
• Haid Group (Guangdong Haid): China's largest animal feed producer with growing pig farming operations. Comparable to Wens' upstream feed production and livestock farming operations, with similar geographic footprint in southern China and integrated agribusiness model.

Broad incumbents

• COFCO Group: China's largest state-owned food and agriculture conglomerate with diversified operations including grain trading, oilseeds, meat processing, and dairy. While overlapping with Wens in food processing and downstream brands, COFCO operates at much greater scale and breadth.
• Charoen Pokphand Foods (CPF): Thai integrated agriculture conglomerate with feed, livestock, and food operations across Asia. Comparable to Wens as a vertically integrated Asian protein producer with similar product categories and supply chain structure.
• Smithfield Foods: World's largest pork processor, now owned by WH Group. Comparable to Wens' hog production operations at global scale, with vertically integrated hog farming and pork processing—directly relevant as a model for Wens' downstream ambitions.

Others

• Tyson Foods, Inc. US-based largest poultry producer and major pork and beef processor. Comparable to Wens in poultry production scale (chicken processing) and meat processing capabilities, though operating in mature US market versus emerging Chinese market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wens Foodstuff Group