What Love, Nala does

Love, Nala is a California-based, privately held direct-to-consumer pet food company specializing in premium grain-free cat nutrition. Founded in 2019 and operating with a 1-10 person team out of Canyon Lake, California (incorporated in Delaware as Love, Nala Inc.), the company markets an air-dried cat food line as its flagship product, alongside wet food (flaked and pâté formats), mousse tube treats, and three functional supplements (Calming, Digestion, Skin & Coat). Its central manufacturing claim is an air-drying process that preserves proteins, vitamins, and enzymes while delivering three times the moisture content of freeze-dried alternatives and nutrition comparable to raw diets. All products are positioned as human-grade, Non-GMO, and made in the USA without gums, carrageenan, or artificial additives.

The company's commercial model is hybrid: a Shopify-powered DTC storefront at lovenala.com with subscription/autoship programs (40% off first autoship, 10% ongoing savings via Recharge Payments) operates alongside third-party distribution through Amazon, Chewy, Walmart, and independent pet retailers. Pricing is unit-based — air-dried food at $28.99 per 1lb bag, wet food from $23.49 per 12-can case, supplements at $14.99 on sale (regular $17.95), and treat packs from $4.29. Marketing is anchored on Nala Cat's social media platform of over 10 million followers, supplemented by content marketing, email, and earned media in CNN, NBC, USA Today, and The Hollywood Reporter. The company has received Pet Innovation Awards in 2023 and 2024, was named "Best Cat Food Brand – USA" by Lux-Life in 2021, and is an accredited member of the Pet Sustainability organization.

Customer concentration is structurally diversified across long-tail individual cat owners rather than enterprise accounts, and the only disclosed external capital is a $260,750 Form D equity offering filed in March 2026 with a single investor. A December 2025 partnership with NAMI (National Alliance on Mental Illness) — leveraging Nala Cat's platform to promote pet-related mental health resources — represents the company's most recent strategic positioning move and signals an evolution from a pure-play nutrition brand toward a broader pet-wellness identity.

Name

Love, Nala

Legal name

Love, Nala Inc.

Website

https://lovenala.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Love, Nala is a California-based direct-to-consumer pet food company offering premium grain-free air-dried and wet cat food, supplements, and treats. It sells through its Shopify storefront, Amazon, Chewy, Walmart, and independent retailers, leveraging Nala Cat's 10M+ social media following for marketing.

Ownership category

akta.pro rank

Product category

Premium Cat Food

NAICS

Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (459910)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD)

akta.pro secondary industries

Wet & Canned Pet Food (AFADAFAB), Natural/Organic & Limited-Ingredient Diets (CRADAFAH), Pet Treats & Chews (AFADAFAF)

Keywords

• Premium cat food
• Grain-free cat food
• Air-dried cat food
• Cat health supplements
• Cat treats

Headquarters

HQ city

Lake Elsinore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-Commerce: Love, Nala sells its cat food, supplements, and treats directly to consumers through its Shopify e-commerce storefront (lovenala.com) via both one-time purchases and subscription/autoship programs, offering recurring revenue through subscription plans with a 40% first-order discount and 10% ongoing autoship savings.
2. Retail/Marketplace Distribution: Love, Nala distributes its products through third-party retail channels including Amazon, Chewy, and Walmart, as well as independent pet supply stores, generating wholesale/transaction-based revenue from product sales through these partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Love, Nala manufactures and sells premium grain-free cat food and supplements directly to cat owners. The portfolio includes air-dried cat food (Beef, Chicken, Turkey & Chicken), wet cat food (flaked and pâté textures), mousse tube treats, and three soft-chew health supplements (Calming, Digestion, Skin & Coat). Products are sold through a Shopify storefront with autoship subscriptions, and distributed via Amazon, Chewy, Walmart, and independent pet retailers.

Product overview

Love, Nala is a California-based premium pet food company offering a comprehensive grain-free cat food portfolio centered around its namesake cat, Nala Cat (with over 10 million social media followers). The product lineup consists of three core food formats: Air-Dried Cat Food (Beef, Chicken, Turkey & Chicken recipes in 1lb bags), Wet Cat Food in both Flaked and Pate textures with various protein sources (Chicken, Tuna, Salmon, White Fish, Mackerel), and Mousse Tube Treats (Chicken, Tuna & Salmon flavors in packs of 4 or 24). Supporting the food products are three Calming, Digestion, and Skin & Coat Health Supplements in 3.2-oz, 90 soft chew containers. Add-on services include Subscribe & Save subscription autoship, Shop With Prime fulfillment, and Bundle & Save multi-pack options. All products are grain-free, use hormone-free proteins, and are made in the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Air-Dried Cat Food Premium grain-free air-dried cat food in Beef, Chicken, and Turkey & Chicken recipes (1lb bags) that uses an air-drying process to preserve nutrients and provide 3x more hydration than freeze-dried alternatives with nutrition comparable to raw diets. Targeted at cat owners seeking premium, natural daily nutrition for cats at all life stages.
• Wet Cat Food - Flaked Grain-free wet cat food in a flaked texture made with proteins such as Chicken, Tuna, Salmon, and White Fish, often combined with vegetables like carrots, pumpkin, and sweet potatoes in hydration broth, sold in cases of 12 or 24. Provides essential hydration supporting kidney and urinary health in cats.
• Wet Cat Food - Pâté Smooth-textured grain-free pâté wet cat food made with proteins like Chicken, Tuna, Salmon, and Mackerel, often combined with vegetables and available with added broth for hydration. Provides complete, balanced nutrition in a smooth texture suited to cats preferring pâté.
• Cat Treats - Mousse Tubes Whipped mousse cat treats packaged in tubes, available in Chicken, Tuna, and Salmon flavors (including regular and 'Plus' varieties), sold in packs of 4 tubes or bulk packs of 24 tubes. Designed as high-protein, Omega-3-enriched snacks for cats.
• Calming Health Supplement Natural calming soft-chew supplement for cats formulated with Chamomile (50mg), Valerian Root (30mg), L-Theanine (15mg), and L-Tryptophan (1mg) per 2 soft chews. Designed to reduce stress associated with thunderstorms, fireworks, travel, and separation anxiety.
• Digestion Health Supplement Soft-chew digestive supplement for cats containing a Lacto-Mos probiotic blend (27 Million CFU), a digestive enzyme blend (100mg including Amylase, Protease, Lipase, Cellulase, Papain, Bromelain, Hemicellulase), and FOS (20mg) to support gastrointestinal health.
• Skin & Coat Health Supplement Omega-3 fatty acid soft-chew supplement for cats containing Fish Oil (100mg), Omega 3 (32mg), EPA (16mg), DHA (10mg), Vitamin H/Biotin (20mcg), and Vitamin E (5 IU) per 2 soft chews to support healthy skin and coat.
• Bundle & Save Multi-Packs Value bundle offerings including 24-can variety packs of wet food (Flaked Fish, Flaked Chicken, Mixed Pâté) and 3x bulk packs of air-dried food at discounted multi-pack pricing. Targeted at cat owners seeking higher volume at lower per-unit cost.

Quantifiable outcome

• 3x more hydration than freeze-dried cat food, with nutrition comparable to raw diets
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• NAMI (National Alliance on Mental Illness)coreStrategic or Co-development Partner · 1 December 2025Love, Nala partnered with NAMI, the nation's largest grassroots mental health organization, to promote mental health resources through Nala Cat's social media platform of over 10 million followers. The company committed hundreds of thousands of dollars in promotional value through content focused on pet-related mental health topics including anxiety comfort, pet grieving, sick pets, and lost pets. Announced December 1, 2025, this marks the first formal collaboration between a pet food brand and NAMI.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smalls: Smalls is a DTC premium fresh cat food brand offering subscription-based human-grade recipes. It is the closest direct competitor in premium, subscription-driven cat nutrition targeting the same urban, health-conscious cat owner segment.
• Stella & Chewy's: Stella & Chewy's is a leading raw and freeze-dried pet food brand with national retail distribution. Its air-dried and freeze-dried formats compete head-to-head with Love, Nala's air-dried positioning and premium pricing model.
• Open Farm: Open Farm is a premium, ethically-sourced pet food brand with strong DTC, Petco, and independent retail presence. Comparable on grain-free positioning, sustainability credentials, and premium price-point strategy.
• Tiki Cat: Tiki Cat specializes in high-protein, grain-free wet cat food with a focus on hydration and novel proteins. Directly comparable to Love, Nala's flaked and pâté wet food portfolio in target consumer and product format.
• Vital Essentials: Vital Essentials is a raw and freeze-dried pet food brand with strong independent pet retail distribution. Comparable to Love, Nala on raw-equivalent nutrition positioning and treats/chews product lines.
• Primal Pet Foods: Primal is a pioneer in raw and freeze-dried pet food with nationwide retail and DTC distribution. Comparable on raw-nutrition messaging, premium positioning, and multi-format (food, treats, toppers) product architecture.

Broad incumbents

• Wellness Pet Company: Wellness Pet Company owns Wellness, Old Mother Hubbard, and Holistic Select brands across natural cat and dog food. A broad incumbent competing at the upper tier of mass-market with natural/limited-ingredient positioning overlapping Love, Nala's grain-free claim.
• Champion Petfoods (Orijen & Acana): Champion Petfoods produces Orijen and Acana, premium biologically-appropriate pet foods with global distribution. Comparable on premium pricing and ingredient-quality messaging, though primarily dry kibble rather than air-dried.

Others

• Chewy: Chewy is the largest U.S. online pet retailer and a current Love, Nala distribution partner. Relevant as both a key go-to-market channel and a strategic relationship that could determine national scale.
• Petco: Petco is a national pet specialty retailer with growing premium natural food assortments. A logical next retail partner for Love, Nala and a benchmark for shelf placement at scale in the premium pet nutrition category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lovenalaco
• Facebookfacebook.com/lovenalaco
• LinkedInlinkedin.com/company/love-nala

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love, Nala