Carpet One Floor & Home

What Carpet One Floor & Home does

Carpet One Floor & Home is a cooperative flooring retail network operating more than 1,000 independently owned stores across the United States and Canada under the parent organization CCA Global Partners. The company sells six core product categories — hardwood, luxury vinyl, carpet, laminate, tile, and floor care (Resista brand) — alongside complementary services including professional installation, free in-home estimates, design catalogs, sample delivery, and financing. Its principal differentiator is the Beautiful Guarantee®, a registered trademark offering free floor replacement if customers are not satisfied with their purchase.

The underlying technology stack is centered on member-facing digital tools. The Room Visualizer enables customers to preview flooring in their own homes via mobile devices. Retail 2.0, launched in 2025, is a showroom platform combining product showcasing, room visualization, and CRM functionality for member retailers. A Retail 3D Visualization Platform pilot was launched in 2026 across the Carpet One, Flooring America, and Flooring Canada divisions, with CCA Global positioning AI integration as a cooperative-wide strategic priority. The company also maintains a content-driven website, active social channels, and SEO-optimized flooring guides that funnel consumers into local store leads.

The business model is a sales-led direct-to-consumer retail cooperative. Each store is independently owned and operates under the Carpet One brand, combining local autonomy with the collective purchasing power, brand marketing, and technology platforms provided by CCA Global. Pricing is quote-based, delivered through in-store consultation and free in-home estimates, with installation costs determined after site inspection. Revenue flows from one-time flooring product sales and professional installation services. Primary customers are residential homeowners, with secondary segments in commercial/business and trade professionals. The company was recognized by USA TODAY in 2026 as best overall flooring installer and best overall provider across cost, process, and product selection.

Name

Carpet One Floor & Home

Legal name

CCA Global Partners, Inc.

Website

https://carpetone.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Carpet One Floor & Home is a cooperative network of 1,000+ independently owned flooring retail stores across the US and Canada, selling hardwood, vinyl, carpet, laminate, tile, and floor care products with professional installation under parent CCA Global Partners.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Carpet & Area Rug Flooring Retail (CRAIAGAE)

Keywords

• Flooring retail
• Carpet sales
• Hardwood flooring
• Vinyl flooring
• Flooring installation

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Flooring Product Sales: Sale of flooring materials including hardwood, luxury vinyl, carpet, laminate, tile, and floor care products through independent retail stores
2. Professional Installation Services: Professional flooring installation services offered through Carpet One stores, including in-home measurement, subfloor preparation, and installation by independent contractors

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Carpet One Floor & Home is a cooperative network of more than 1,000 independently owned flooring retail stores that sells hardwood, luxury vinyl, carpet, laminate, tile, and Resista floor care products, and provides professional installation, design catalogs, flooring samples, and the Beautiful Guarantee satisfaction program. Sales are conducted through local showrooms, an informational e-commerce site, and free in-home estimates that produce custom quotes.

Product overview

Carpet One Floor & Home is a cooperative network of over 1,000 independently owned flooring retail stores across the United States and Canada, operating under parent company CCA Global Partners. The cooperative structure combines local store ownership with national buying power to offer competitive pricing and wide selection. The product portfolio centers on six core flooring categories: Hardwood (solid and engineered), Luxury Vinyl (planks and tiles), Carpet (including wool options), Laminate, Tile (ceramic and porcelain), and Floor Care products (Resista brand). The offering is complemented by digital tools including a Room Visualizer Tool for in-home visualization and Retail 2.0/3D Visualization platforms for showroom experiences. Key services include the Beautiful Guarantee (free floor replacement if unsatisfied), sample ordering delivery, professional installation, design catalogs, financing options, and educational resources including a comprehensive flooring guide and blog content.

Differentiator

Problem solved

Functional benefit

Brands

• The Beautiful Guarantee®: A satisfaction guarantee program where if customers are not completely in love with their new floors, the company will replace them for free.

Products and services

• Hardwood Flooring Solid and engineered hardwood flooring in species such as oak, maple, and hickory, available in multiple stains, finishes, plank widths including wide-plank, and textures such as hand-scraped, with water- and scratch-resistant options. Sold to homeowners through Carpet One showrooms.
• Luxury Vinyl Flooring Luxury vinyl planks (LVP) and luxury vinyl tiles (LVT) offering wood, tile, and stone visuals with water resistance and durability, sold to homeowners via Carpet One stores.
• Carpet Residential and commercial carpeting in various styles, colors, and performance features, including wool carpet options such as the Just Shorn brand for durability and comfort. Sold to homeowners and businesses through Carpet One stores.
• Laminate Flooring Low-maintenance laminate flooring built from a four-layer construction (wear layer, decorative sheet, rigid core, balancing layer) that mimics wood, tile, or stone, marketed for high-traffic residential areas.
• Tile Flooring Ceramic and porcelain tile flooring in stylish colors, patterns, shapes, and sizes, including wood-look tile and natural stone tile for various room applications.
• Resista Floor Care Products Premium cleaning supplies designed to protect and preserve carpet, hardwood, ceramic, laminate, resilient, and tile flooring, including daily and deep-cleaning formulas sold alongside flooring purchases.
• Professional Flooring Installation Professional installation services delivered through locally owned Carpet One stores, including in-home measurement, subfloor preparation, and complete installation by independent contractors.
• The Beautiful Guarantee Satisfaction guarantee program: if a customer is not completely in love with their new floors, Carpet One will replace them for free. Differentiates the brand and reduces purchase risk.
• Flooring Samples Delivery Service that delivers up to six flooring samples directly to customers' homes, letting them evaluate options in their own space before purchasing.
• Design Catalogs Design inspiration and catalog materials featuring designer collaborations and styling ideas to help homeowners visualize flooring in their homes.
• Room Visualizer Tool Digital tool that lets customers preview how different flooring options will look in their own home via mobile phone, supporting pre-purchase decision-making.
• Retail 2.0 Showroom Solution Cooperative-level showroom platform for member flooring retailers that integrates product showcasing, room visualization, and customer relationship management tools to improve sales techniques and customer engagement. Sold to member retailers within the CCA Global cooperative.
• Retail 3D Visualization Platform Pilot 3D visualization platform enabling customers and member retailers to visualize flooring products in three dimensions within a customer's actual home. Part of CCA Global's AI integration roadmap.

Quantifiable outcome

• USA TODAY named Carpet One Floor & Home best overall for flooring installation in 2026
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• CCA Global PartnerscoreStrategic or Co-development Partner · 12 May 2026CCA Global Partners is the parent cooperative organization that operates the Carpet One Floor & Home brand along with Flooring America and Flooring Canada divisions. The cooperative provides strategic direction, technology solutions like Retail 2.0, AI integration initiatives, and collective purchasing power for member retailers.
• Tunnel to Towers FoundationminorOthersCarpet One Floor & Home supports the Tunnel to Towers Foundation, which provides mortgage-free homes to Gold Star families, fallen first responders' families, and catastrophically injured veterans through programs like the SMART Home Program and Veteran Villages.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flooring America: Sister brand under CCA Global Partners operating a parallel cooperative of independently owned flooring retail stores across the United States. Directly comparable in product mix, cooperative structure, and go-to-market.
• Floor & Decor: Specialty flooring retailer operating large-format stores focused on hard-surface flooring, accessories, and installation supplies. Most direct large-cap public comparable for the category-diverse specialty flooring retail model.
• Empire Today: Direct-to-consumer flooring retailer specializing in in-home shopping, carpet, hardwood, LVP, and tile with installation services. Comparable in residential focus and bundled installation offering.
• LL Flooring: National specialty flooring retailer (formerly Lumber Liquidators) focused on hardwood, vinyl, laminate, and tile. Directly comparable as a multi-category flooring retail brand competing for the same residential flooring customer.
• Flooring Canada: Sister cooperative brand under CCA Global Partners serving the Canadian market with independent member stores. Operates an essentially identical model in a different geography.

Broad incumbents

• Home Depot Flooring: Largest home improvement retailer in North America with a sizable flooring department spanning carpet, hardwood, LVP, laminate, and tile plus installation services. A primary competitor on price and convenience for the residential flooring shopper.
• Lowe's Flooring: Second-largest home improvement retailer in North America with comparable flooring assortment and installation services. Competes with Carpet One for project-driven residential renovations and trade professionals.
• Shaw Floors: One of the largest flooring manufacturers in the world, supplying carpet, hardwood, LVP, and tile through dealer networks including Carpet One. Comparable as a vertically integrated flooring brand serving residential customers through retail partners.
• Mohawk Industries: World's largest flooring manufacturer with carpet, LVP, laminate, and tile product lines distributed through independent retailers. Comparable as a supplier and brand that competes for shelf space and consumer mindshare in the same dealer channel.
• IKEA Kitchen and Flooring: Global home furnishings retailer with growing flooring assortment and adjacent kitchen/bath offerings. Represents a broader incumbent that overlaps with Carpet One's diversification ambitions into adjacent home categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CarpetOne
• YouTubeyoutube.com/user/carpetonefh
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/carpetonefh
• Pinterestpinterest.com/carpetonefh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carpet One Floor & Home