Luxome
Luxome is a privately held, bootstrapped US direct-to-consumer e-commerce brand selling premium bedding, bath, sleepwear, loungewear, and slippers through its Shopify storefront, targeting comfort-seeking consumers in the US and Canada.
- Company typePrivate
- Founded2018
- HeadquartersBirmingham, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Luxome does
Luxome, operated under the legal entity CB Consumer Products LLC (US/Michigan-governed), is a direct-to-consumer e-commerce brand that designs and sells premium comfort products across four merchandising pillars: bedding (bamboo viscose sheets, comforters, duvet covers, weighted blankets, throws, pillows), bath (plush performance towels, robes), apparel (modal sleepwear and essential loungewear for men and women), and, since October 2025, footwear (Signature Slipper engineered in Detroit). The catalog is sold exclusively through the company's own Shopify-hosted storefront (luxome.com), with no third-party retail or marketplace distribution, and as of December 2025 the company operates a Canadian fulfillment center in Ontario to serve North American demand. Pricing is positioned at premium unit-price points (e.g., Luxury Sheet Set at $155, Weighted Blanket $165–$195, Ultra Plush Throw $150–$225, Dual Chamber Pillow $80), with free ground shipping on orders over $100 and deep seasonal promotional discounts of 15–80% during Black Friday/Cyber Monday.
The go-to-market motion is a hybrid of paid digital advertising (Google, Meta, Microsoft, Twitter/X, LinkedIn with retargeting and cross-device matching), content/SEO via the company blog, email marketing through the Lux Rewards loyalty program, and a community-led creator/affiliate program offering product gifting, commissions, sample sales, and exclusive perks to interior designers, home-decor influencers, health professionals, and property managers. Customer acquisition is anchored on a "#1 Most-Gifted Comfort Essential" positioning, a documented 12,000+ review base on the Luxury Sheet Set, and editorial endorsements. Revenue is generated primarily through one-time unit purchases with a repeat-purchase mechanism via Lux Rewards. The company is privately held, bootstrapped (no disclosed funding rounds or institutional investors), and operates with a 1–10 employee headcount, suggesting a lean e-commerce operator model rather than a venture-backed scale-up.
Luxome firmographics
Firmographics- Name
- Luxome
- Legal name
- CB Consumer Products LLC
- Website
- https://luxome.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Luxome is a privately held, bootstrapped US direct-to-consumer e-commerce brand selling premium bedding, bath, sleepwear, loungewear, and slippers through its Shopify storefront, targeting comfort-seeking consumers in the US and Canada.
- Ownership category
- akta.pro rank
Luxome industry classification
Industry- Product category
- Premium Bedding & Home Textiles
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (3159), Shoe Retailers (458210)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Footwear, (No Rubber) (3140)
- akta.pro primary industry
- Luxury Intimates, Loungewear & Sleepwear (CRAAAFAJ)
- akta.pro secondary industries
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF), Luxury Scarves, Gloves & Cold-Weather Accessories (CRAKAEAF)
Keywords
Where Luxome is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Luxome business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Direct Product Sales: Luxome generates revenue through direct-to-consumer sales of luxury comfort products including bedding, bath, loungewear, and footwear. Products are sold at premium price points through the company's e-commerce website, with orders processed via Shopify platform. Revenue is primarily one-time purchase based, though the brand offers a loyalty program (Lux Rewards) to encourage repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Luxury Sheet Set - $155 |
| Unit Pricing | Pay-as-you-go | Ultra Plush Throw - $150 (Individual) / $225 (Extra Large) |
| Unit Pricing | Pay-as-you-go | Weighted Blanket - $165 (on sale from $195) |
| Unit Pricing | Pay-as-you-go | Dual Chamber Pillow - $80 |
| Unit Pricing | Pay-as-you-go | Signature Slippers - Pricing varies by style |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Luxome product offering
Product offeringCore offering
Luxome is a direct-to-consumer luxury comfort brand that designs and sells premium bedding, bath, loungewear, sleepwear, and footwear (slipper) products. The product range is built primarily from viscose from bamboo and modal fabrics and is sold exclusively through the company's own Shopify-powered e-commerce website at luxome.com.
Product overview
LUXOME is a luxury comfort brand offering a unified product portfolio of comfort essentials spanning bedroom, bath, loungewear, sleepwear, and footwear categories. The core product line includes bamboo-based bedding (sheets, blankets, comforters, duvet covers, pillows), luxury throws (Ultra Plush Throw in viscose from bamboo), bath essentials (Plush Performance Towels, bathrobes), apparel (Modal Sleepwear and Essential Loungewear collections for men and women), and Signature Slippers as the brand's first footwear expansion. The products are positioned as premium comfort items designed for quality-conscious consumers, with an emphasis on viscose from bamboo materials, ultra-soft textures, and resort-like luxury. The brand operates a direct-to-consumer e-commerce model through its Shopify-powered website.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxome Bedding Collection
Quantifiable outcome
- 12,000+ customer reviews across core products demonstrating strong customer satisfaction
- +2 more outcomes
Companies that use Luxome
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Luxome technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Luxome partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Luxome competitors and assessment
Company assessmentBroad incumbents
- Bedsure: Bedsure is a large-scale DTC bedding and home textiles seller covering sheets, comforters, blankets, and pillowcases at accessible price points, competing with Luxome on the same core product categories at different price tiers.
- UGG: UGG is a heritage footwear and loungewear brand most known for sheepskin slippers and house shoes. It is the most relevant direct competitor to Luxome's Signature Slipper launch.
- Casper: Casper is a public sleep brand spanning mattresses, bedding, pillows, and bedroom furniture. Its bedding, comforter, and pillow categories compete directly with Luxome's core offering as part of a broader sleep portfolio.
Direct peers
- Eberjey: Eberjey is a premium women's sleepwear and loungewear brand known for soft modal and cotton pajamas — directly comparable to Luxome's Modal Sleepwear and Essential Loungewear collections.
- Boll & Branch: Boll & Branch is a premium DTC bedding and bath brand selling sheets, comforters, towels, and robes, with ethical-sourcing positioning overlapping Luxome's premium comfort essentials narrative.
- Parachute Home: Parachute is a DTC premium home essentials brand selling sheets, blankets, towels, robes, and slippers with a similar 'resort-quality comfort' positioning, making it a close peer to Luxome's premium comfort portfolio.
- Brooklinen: Brooklinen is a premium DTC bedding brand offering sheets, comforters, towels, robes, and loungewear with an emphasis on quality materials and direct-to-consumer pricing — a direct competitor to Luxome across bedding, bath, and loungewear SKUs.
- Cozy Earth: Cozy Earth sells premium bamboo viscose sheets, blankets, comforters, sleepwear, and robes DTC — virtually the same bamboo-based material story and category mix as Luxome.
- Buffy: Buffy is a DTC comfort brand best known for its eucalyptus-based bedding, comforters, and sleepwear, directly overlapping Luxome on premium sustainable bedding and sleep-positioning.
Emerging players
- Quince: Quince is a DTC affordable-luxury brand offering bedding, towels, robes, and apparel at lower price points. It overlaps Luxome on luxury positioning and direct-to-consumer comfort essentials while undercutting on price.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Luxome social profiles
Digital presenceLuxome financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luxome leadership team
Management profileNumber of profiles
Profiles1 record
Luxome funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luxome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luxome
What does Luxome do?
Luxome is a direct-to-consumer luxury comfort brand that designs and sells premium bedding, bath, loungewear, sleepwear, and footwear (slipper) products. The product range is built primarily from viscose from bamboo and modal fabrics and is sold exclusively through the company's own Shopify-powered e-commerce website at luxome.com.
Is Luxome a public or private company?
Luxome is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Luxome founded?
Luxome was founded in 2018. It employs 1 to 10 people.
Where is Luxome based?
Luxome is headquartered in Birmingham, United States, in the North America region.
How does Luxome make money?
One revenue line is on record: direct Product Sales.
Who are Luxome's main competitors?
Broad incumbents on record are Bedsure, UGG and Casper. Direct peers are Eberjey, Boll & Branch, Parachute Home, Brooklinen, Cozy Earth and Buffy. Quince is listed as an emerging player.
Does Luxome have an API?
No public API is recorded for Luxome.
What industry is Luxome in?
Luxome's product category is Premium Bedding & Home Textiles. Its primary akta.pro industry code is CRAAAFAJ, Luxury Intimates, Loungewear & Sleepwear, with a secondary code of CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands. Its NAICS code is 45811 and its SIC code is 5600.