Kidding Around Greenville

What Kidding Around Greenville does

Kidding Around Greenville is a for-profit local content publishing platform that provides free editorial guides, event listings, and curated resources for families with children across the Upstate South Carolina region, including Greenville, Spartanburg, Pickens, Anderson, and surrounding counties. The company produces categorized editorial content covering outdoor activities, indoor play, restaurants, education (preschools, private schools, summer camps, homeschool resources), birthday party venues, healthcare, and local services, supplemented by a searchable event calendar, an annual reader-voted KABOOM Awards program, and travel guides extending into North Carolina, Georgia, and Tennessee.

The platform is built on a standard WordPress content management system and distributes content through its owned website (kiddingaroundgreenville.com), a weekly Thursday email newsletter, and social media channels including Facebook, Instagram, Pinterest, and YouTube. No mobile application, public API, or proprietary technology stack is disclosed. The business operates with 1–10 employees out of Roebuck/Greenville, SC, and is owned through Bethany Winston, LLC. The Kidding Around® mark is a registered trademark and is shared across sister publications in Columbia, SC and Charlotte, NC under the Kidding Around® Media umbrella.

The company operates a two-sided, direct-to-consumer and direct-to-local-business model. Consumers access all editorial content at no cost; monetization is generated exclusively through sponsored content, featured listings in guides, and paid advertising placements sold to local family-focused businesses (restaurants, entertainment venues, educational programs, healthcare providers, retailers). Pricing for business services is not publicly disclosed and is procured via direct sales outreach and media kit inquiries. There are no disclosed funding rounds, institutional investors, or parent company; the business is founder-owned and bootstrapped.

Name

Kidding Around Greenville

Legal name

Bethany Winston, LLC

Website

https://kiddingaroundgreenville.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Kidding Around Greenville is a WordPress-based local content publishing platform serving families in Upstate South Carolina with free editorial guides, event calendars, and curated resources, monetizing through sponsored content and featured listings sold to local family-focused businesses.

Ownership category

akta.pro rank

Product category

Local Family Content & Guides

NAICS

All Other Publishers (513199), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Children’s Reference & Informational Series Publishing (MPAJAFAN)

Keywords

• Local family activities
• Family event guides
• Parenting resources
• Community event listings
• Local content publishing

Headquarters

HQ city

Roebuck

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Sponsored Content and Featured Listings: Local businesses pay for sponsored articles, featured listings in guides, and advertising placements throughout the website. The company provides free content to families and monetizes through business sponsorships and featured placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Kidding Around Greenville operates a free online publication that aggregates and curates family-focused local content for the Upstate South Carolina region, including comprehensive guides for activities, events, parks, dining, education, healthcare, and travel. The site features a searchable event calendar, categorized editorial guides, and is complemented by a weekly email newsletter and the annual KABOOM Awards reader-voted best-of contest. The business monetizes through sponsored content and featured listings sold to local family-focused businesses.

Product overview

Kidding Around Greenville operates as a content publishing platform providing comprehensive family-focused local guides and event information for the Greenville, SC and Upstate region. The core offering is the Kidding Around Greenville website, which serves as a directory of family activities spanning categories including outdoor activities (parks, hiking, swimming), dining (family restaurants, kids eat free), education (preschools, private schools, summer camps), healthcare, and local resources. The site complements its editorial content with the KABOOM Awards annual reader-voted best-of contest and a searchable event calendar. Travel content extends coverage to nearby states (NC, GA, TN, SC). The platform monetizes through paid sponsorships and featured listings while providing free content to readers.

Differentiator

Problem solved

Functional benefit

Brands

• Kidding Around Columbia: Sister site covering Columbia, SC area
• Kidding Around Charlotte

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bethany Winston, LLCcoreOthersKidding Around Greenville is owned and operated by Bethany Winston, LLC. This is the parent company structure for the Kidding Around Media brand.

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Indy with Kids: Local family-activities publication serving the Indianapolis metro with guides, events, and an SMB sponsorship model analogous to Kidding Around Greenville's Upstate SC focus.
• Mommy Poppins: Family-activities editorial site with curated guides, event calendars, and a newsletter covering NYC and other metros; comparable in content model and parent-audience focus.
• Hulafrog: Franchise-style local family-activity publication network with newsletters, directories, and SMB advertising, directly mirroring the Kidding Around Media local-edition approach.
• Macaroni KID: National franchise network of locally-edited, family-focused community publications with weekly newsletters, event calendars, and SMB sponsorships — the closest direct comparable to Kidding Around Media's operating model.
• Mommy Nearest: Geo-targeted family-activities app and website providing local event listings, guides, and family-friendly business discovery — a near-direct digital peer.

Broad incumbents

• What to Expect: National pregnancy and parenting media brand with editorial content, community, and advertising; a broad incumbent whose family-focused editorial competes for the same reader and advertiser wallet.
• BabyCenter: Large-scale national pregnancy and parenting platform with editorial content, newsletters, and advertising; a broad incumbent that competes for the same family-audience attention and ad dollars at national scale.

Regional players

• Nashville Parent: Local family-focused magazine and digital publication serving Nashville-area parents with activity guides and SMB advertising — a regional comparable in audience, format, and revenue model.
• Charlotte Parent: Print and digital family magazine covering the Charlotte, NC metro — the same market where Kidding Around Charlotte operates, making it a direct regional competitor for family-content attention.
• Oh Baby! Atlanta: Atlanta-area family and parenting magazine with digital editions covering events, schools, and activities for families — comparable as a regional family-content publication with SMB sponsorship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-tEodOuokRtv2oB2PAQCnw
• Facebookfacebook.com/KiddingAroundGreenvilleSc
• Instagraminstagram.com/kidaroundsc
• Pinterestpinterest.com/kidaroundsc
• LinkedInlinkedin.com/company/clever-media-group-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidding Around Greenville