Back to Nature

What Back to Nature does

Back to Nature Foods, LLC is a heritage American snack brand founded in 1960, producing a portfolio of crackers, cookies, and nuts positioned around clean-label ingredients — Non-GMO verified, plant-based (where applicable), and free from synthetic colors and flavors, hydrogenated oils, and high-fructose corn syrup. The active product line spans 22+ SKUs across three categories, including flagship items such as Classic Round Crackers, Crispy Wheat Crackers, Stoneground Wheat Crackers, Cheezy Crackers (with newer White Chedda and Hot & Spicy variants), Classic Creme and Peanut Butter Creme Sandwich Cookies, Chocolate Chunk Cookies, Fudge Mint Cookies, Cashew Almond Pistachio mix, Whole Cashews, and Sweet & Salty Nut Mix. The company discontinued its Harvest Whole Wheat Crackers line in Spring 2026 due to facility constraints. The brand completed a full rebrand in 2025 and serves health-conscious consumers, natural and organic food shoppers, and mainstream snack consumers seeking better-for-you versions of classic American snack formats.

The company's core technology is its CPG product formulation and brand IP, not proprietary software. In September 2025, Back to Nature implemented John Galt Solutions' Atlas Planning Platform to enhance supply chain planning and agility in support of its expanding distribution footprint; this is a third-party enterprise planning tool, not an in-house technology platform. There is no disclosed proprietary AI/ML, no patents, and no software product surface. Marketing assets include an Instagram channel (@snackbacktonature), a content blog ("Snack Lab"), an email signup, and earned media coverage across AllRecipes, Food & Wine, Food Network, The Kitchn, The Skimm, and similar outlets.

Back to Nature generates revenue through one-time consumer purchases of branded snack products via retail and e-commerce channels. Products are sold at standard per-unit retail price points through 17+ retail chains spanning mass merchants (Target, Kroger), natural and specialty grocers (Whole Foods Market, Sprouts Farmers Market, Natural Grocers, Erewhon, Happier Grocery, National Coop Grocers), regional grocers (Publix, Wegmans, Giant, Giant Eagle, Harris Teeter, Stop & Shop, Hannaford), and e-commerce (Amazon, Thrive Market, the company's direct website). The company is operationally affiliated with Barilla America, Inc., with compliance and corporate infrastructure routed through Barilla's Northbrook, IL office. Headcount is estimated at 11–50 (firmographic) to 51–200 (LinkedIn); no revenue is publicly disclosed.

Name

Back to Nature

Legal name

Back to Nature Foods, LLC

Website

https://backtonaturefoods.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Back to Nature is a heritage American snack brand founded in 1960, producing non-GMO, plant-based crackers, cookies, and nuts. The company sells through 17+ retail chains including Target, Whole Foods, Kroger, Sprouts, and Amazon, serving health-conscious consumers seeking clean-label snacks.

Ownership category

akta.pro rank

Product category

Healthy Snack Foods

NAICS

Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182), Snack Food Manufacturing (31191)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)

akta.pro secondary industries

Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH), Trail Mix & Snack Mix Manufacturing (AFAKAIAG)

Keywords

• Healthy snack foods
• Crackers and cookies
• Plant-based snacks
• Non-GMO snacks
• Better-for-you snacks

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Retail and E-commerce Product Sales: Back to Nature generates revenue through the sale of snack products (crackers, cookies, nuts) via major retail grocery chains, mass merchants, natural food stores, and online e-commerce platforms including Amazon and the company's own website. Revenue is derived from one-time consumer purchase transactions at retail and online.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels5 records

Core offering

Back to Nature manufactures and sells better-for-you snack foods, including crackers, cookies, granola, nuts, and trail mix made with non-GMO, plant-based, and clean-label ingredients. Products are distributed through major grocery retailers and online channels including Target, Whole Foods, Kroger, Sprouts, and Amazon.

Product overview

Back to Nature is a snack brand offering a diverse portfolio of crackers, cookies, and nuts. The product lineup centers on non-GMO snacks without artificial flavors, colors, or sweeteners, and features plant-based options across most products. The cracker portfolio includes varieties like Classic Round Crackers, Crispy Wheat Crackers, Stoneground Wheat Crackers, various flavored crackers (Garlic & Herb, Sour Cream & Onion, Cheezy Crackers including new White Chedda and Hot & Spicy flavors), flatbread crackers, rice thins, and saltines. The cookie lineup features sandwich cookies (Classic Creme, Peanut Butter Creme, Golden Creme, Double Classic Creme), chocolate chunk cookies, and fudge varieties (Fudge Mint, Fudge Striped). The nuts category includes whole cashews, nut mixes (Cashew Almond Pistachio, Sweet & Salty Nut Mix). Some Harvest Whole Wheat Crackers varieties were discontinued in Spring 2026. Products are available at major retailers including Target, Whole Foods, Kroger, Sprouts, and Amazon.

Differentiator

Problem solved

Functional benefit

Products and services

• Crackers Baked crackers made with non-GMO, plant-based, and clean-label ingredients, sold to health-conscious consumers through grocery and online retailers.
• Cookies Sweet and crunchy cookies made with simple, non-GMO ingredients, targeted at consumers seeking better-for-you dessert and snack options.
• Granola Granola products made with whole grains and clean-label ingredients for breakfast and snacking occasions.
• Nuts Packaged nuts sold as a standalone better-for-you snack option for health-conscious consumers.
• Trail Mix Trail mix blends combining nuts, dried fruit, and other ingredients, positioned as portable, better-for-you snacking.

Quantifiable outcome

• Launched at Target stores nationwide, expanding to 2,000 additional retail locations across the US
• +1 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• John Galt SolutionscoreTechnology or Integration · 8 September 2025Back to Nature implemented John Galt Solutions' Atlas Planning Platform to enhance supply chain planning and agility. This technology investment supports the brand's rapid growth and retail expansion, enabling more responsive supply chain operations across its expanding distribution network.
• TargetcoreChannel Partner/ Reseller/ DistributorBack to Nature launched its products at Target stores nationwide, expanding to 2,000 additional retail locations across the US. The launch featured six SKUs including crackers and cookies. This represents one of the brand's largest retail expansions to date following its 2025 rebrand.
• Thrive MarketminorChannel Partner/ Reseller/ DistributorBack to Nature expanded distribution to Thrive Market, a membership-based online natural grocery platform. This partnership complements existing retail and e-commerce distribution.
• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorBack to Nature products are sold at Whole Foods Market across the US. The brand recently expanded its presence with new product launches (White Chedda and Hot & Spicy Cheezy Crackers) at Whole Foods.
• KrogercoreChannel Partner/ Reseller/ DistributorBack to Nature products are sold at Kroger grocery stores nationwide, providing broad mainstream retail coverage.
• Sprouts Farmers MarketcoreChannel Partner/ Reseller/ DistributorBack to Nature expanded its Sprouts Farmers Market presence with new White Chedda and Hot & Spicy Cheezy Crackers. Sprouts is a key natural grocery channel for the brand.
• PublixminorChannel Partner/ Reseller/ DistributorBack to Nature products are sold at Publix grocery stores across the southeastern US.
• AmazoncoreChannel Partner/ Reseller/ DistributorBack to Nature products are sold via Amazon, making them accessible nationwide through the leading e-commerce platform.
• Barilla America, Inc.coreOthersBack to Nature Foods, LLC is a subsidiary of Barilla America, Inc. Barilla is the parent company providing corporate infrastructure, compliance support, and strategic direction. Contact information lists Back to Nature Foods, LLC c/o Barilla America, Inc., 885 Sunset Ridge Rd., Northbrook, IL 60062.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Simple Mills: Simple Mills is a leading better-for-you CPG snack brand offering crackers, cookies, and bars built with clean, nutrient-dense ingredients (almond flour, cassava, etc.). It directly competes with Back to Nature in crackers and cookies across the same natural and mainstream retail channels (Whole Foods, Sprouts, Target).
• Annie's Homegrown: Annie's (a General Mills subsidiary) makes better-for-you crackers, cookies, and snacks with a similar family-friendly, clean-label positioning. Annie's competes head-to-head with Back to Nature on shelf at Target, Whole Foods, and Kroger, especially in the kid- and family-snacking occasion.
• Mary's Gone Crackers: Mary's Gone Crackers is a pioneer in gluten-free, organic, plant-based crackers (and cookies), competing with Back to Nature's Multi-Seed Rice Thin Crackers and other better-for-you cracker SKUs in natural grocery and mass channels.
• Kashi: Kashi (owned by Kellogg's) markets non-GMO, plant-based crackers, cookies, and snack products targeting health-conscious consumers. Kashi is a direct competitor to Back to Nature in natural and mainstream retailers, sharing similar clean-label brand positioning.
• KIND Snacks: KIND (Mars) produces better-for-you snack bars and clusters that overlap with Back to Nature's nut-mix and on-the-go snacking occasions. KIND also competes for the same health-conscious consumer at Target, Whole Foods, and Kroger.
• Barbara's Bakery: Barbara's Bakery makes better-for-you, Non-GMO cereals, crackers, and snack bars sold in natural and mainstream grocery. It is a direct competitor to Back to Nature's stoneground wheat crackers, cookies, and plant-based snack portfolio.
• Blue Diamond Growers: Blue Diamond (Almond Breeze, Nut-Thins crackers, snack almonds) directly overlaps Back to Nature's nut-mix and cracker offerings, particularly in the plant-based and Non-GMO snacking segments at the same retail customers.
• Bare Snacks: Bare makes baked and fruit/vegetable-based snacks with a clean-label positioning. While its product mix differs (apple chips, coconut chips, veggie crisps), it competes with Back to Nature for the same health-conscious shopper across Whole Foods, Sprouts, and Target.

Broad incumbents

• Pepperidge Farm: Pepperidge Farm (Campbell Soup) is a major incumbent cracker and cookie brand (Goldfish, Milano, etc.). As a large-scale legacy snack maker with deep mainstream distribution, Pepperidge Farm competes with Back to Nature's Classic Round and Cheezy Crackers at mass retail.
• Nabisco / Mondelez International: Mondelez owns Nabisco (Oreo, Ritz, Premium), and competes directly with Back to Nature's sandwich cookie and cracker lines at mass retailers like Target, Kroger, and Walmart. Scale, trade spend, and shelf-space dominance make Mondelez the most consequential incumbent competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/snackbacktonature
• Xx.com/back2naturefood
• LinkedInlinkedin.com/company/back-to-nature-foods-company-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Back to Nature