Equator
Equator is a real estate technology company operating a dual-sided platform combining a consumer property marketplace (Equator.com) with an enterprise asset management platform serving lenders, servicers, asset managers, and investors nationwide in the United States.
- Company typePrivate
- Founded2003
- HeadquartersLos Angeles, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What Equator does
Equator is a real estate technology company headquartered in Los Angeles, founded in 2003 originally as REOTrans with a focus on offer management. The company operates a dual-sided platform that combines a consumer-facing property marketplace (Equator.com) with a B2B asset management platform serving institutional real estate participants. Its enterprise platform, the Equator Asset Management Platform, provides lenders, asset managers, investors, and servicers with tools to manage real estate portfolios efficiently, including handling of distressed assets. The consumer side enables nationwide property search across diverse listing types — homes for sale, single-family rentals, home auctions, foreclosure homes, short sales, and USDA properties — with connections to participating real estate agents and service providers.
Equator's core products include the Equator Platform (enterprise asset management), the Signature Homes program (a branded channel for marketing rental or owner-occupied properties to a broad investor audience), and a cryptocurrency-to-real estate investment feature that enables users to convert digital assets into property holdings. The platform is delivered as a web-based solution, with no native mobile app disclosed, and operates under a hybrid go-to-market: self-serve consumer traffic on Equator.com, direct enterprise sales to lenders and servicers, and a network of participating real estate agents and trusted service providers.
The company generates revenue through two primary streams: transaction fees on consumer property buy/sell activity facilitated through its marketplace, and recurring subscription or per-transaction enterprise pricing on its professional asset management platform. Pricing is not publicly disclosed and is likely quote-based for enterprise clients. Equator serves three customer segments: individual home buyers and sellers (primary), real estate industry professionals including lenders, servicers, and asset managers (primary), and cryptocurrency investors (secondary). The company holds 251-500 employees and operates nationwide across the United States.
Equator firmographics
Firmographics- Name
- Equator
- Website
- https://equator.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Equator is a real estate technology company operating a dual-sided platform combining a consumer property marketplace (Equator.com) with an enterprise asset management platform serving lenders, servicers, asset managers, and investors nationwide in the United States.
- Ownership category
- akta.pro rank
Equator industry classification
Industry- Product category
- Real Estate Technology Platform
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Where Equator is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Equator business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Property Transaction Facilitation: Equator generates revenue by facilitating property buy/sell transactions through its platform. The marketplace connects buyers, sellers, and real estate agents, likely earning transaction fees or commissions on completed sales.
- Professional Services Platform: Asset management platform serving lenders, servicers, and investors manages their real estate portfolios, likely through subscription or per-transaction pricing for industry professionals.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Equator product offering
Product offeringCore offering
Equator operates a dual real estate platform: a consumer-facing online marketplace (Equator.com) that lets individuals search and list homes for sale, single-family rentals, auctions, foreclosures, short sales, and USDA properties, and the Equator Asset Management Platform, an enterprise tool for lenders, asset managers, investors, and servicers to manage real estate portfolios. The Signature Homes program extends the consumer side by enabling owners of rental or occupied properties to market them to a nationwide buyer pool, and a cryptocurrency-to-real-estate capability allows digital asset holders to convert holdings into property investments.
Product overview
Equator is a real estate platform offering both consumer-facing property services and an enterprise asset management solution. The core offering includes the Equator Platform for institutional clients (lenders, asset managers, investors, servicers) to manage real estate portfolios, alongside consumer services for home buying and selling. The Signature Homes program enables sellers to market properties through the platform, while cryptocurrency investment integration allows users to convert digital assets into real estate.
Differentiator
Problem solved
Functional benefit
Brands
- Signature Homes: Program for selling rental or owner-occupied properties, allowing sellers to market to millions of potential buyers and investors
Products and services
- Equator Asset Management Platform Enterprise web-based platform for lenders, asset managers, investors, and servicers to manage real estate portfolios and secure the best possible outcomes for managed and distressed properties.
- Signature Homes Program Program that lets property owners market and sell their rental or owner-occupied properties to millions of potential buyers and investors on the Equator platform, including vacant or occupied inventory.
- Cryptocurrency Real Estate Investment Capability that enables investors and consumers to convert digital cryptocurrency assets into real estate investments, allowing portfolio diversification and exposure to tangible property.
Companies that use Equator
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Equator technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Equator partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Equator competitors and assessment
Company assessmentDirect peers
- Hubzu: Online real estate auction marketplace owned by a Blackstone-affiliated entity. Directly comparable to Equator's auction and foreclosure property offerings.
- Zillow: The largest U.S. consumer real estate marketplace, offering property search, agent connections, and a broad content library. Directly comparable to Equator's Equator.com consumer platform and most relevant competitor for buyer-side traffic.
- Auction.com: Leading online marketplace for bank-owned, foreclosure, and distressed real estate auctions. Directly comparable to Equator's home auctions and foreclosure content offerings.
- Redfin: Tech-enabled real estate brokerage and marketplace with national listings coverage. Competes with Equator for home-buyer mindshare and agent-facilitated transactions through its consumer portal.
- Realtor.com: Operated by Move (News Corp), Realtor.com is a leading U.S. residential property search portal with MLS-sourced listings — a direct marketplace peer to Equator.com.
- Foreclosure.com: Specialized foreclosure and pre-foreclosure listings platform. Directly comparable to Equator's foreclosure and distressed property categories.
Emerging players
- Homes.com: CoStar-owned consumer real estate portal investing aggressively in listings and content. An emerging national marketplace peer competing for consumer home-shopper traffic.
- Opendoor: iBuyer with a technology-driven home purchase and sale platform. Comparable to Equator on the seller-side transaction experience and marketplace model, though with a different inventory approach.
Broad incumbents
- ICE Mortgage Technology (Equifax-related REO tools): Provides enterprise mortgage technology and default/REO servicing platforms serving lenders and servicers. Comparable to Equator's asset management platform on the B2B institutional side.
- Compass: Tech-forward national real estate brokerage with proprietary platform. Comparable as a tech-enabled brokerage/marketplace peer targeting similar buyer and seller segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Equator social profiles
Digital presenceEquator financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equator leadership team
Management profileNumber of profiles
Profiles3 records
Equator funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equator M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equator
What does Equator do?
Equator operates a dual real estate platform: a consumer-facing online marketplace (Equator.com) that lets individuals search and list homes for sale, single-family rentals, auctions, foreclosures, short sales, and USDA properties, and the Equator Asset Management Platform, an enterprise tool for lenders, asset managers, investors, and servicers to manage real estate portfolios. The Signature Homes program extends the consumer side by enabling owners of rental or occupied properties to market them to a nationwide buyer pool, and a cryptocurrency-to-real-estate capability allows digital asset holders to convert holdings into property investments.
When was Equator founded?
Equator was founded in 2003. It employs 251 to 500 people.
Where is Equator based?
Equator is headquartered in Los Angeles, United States, in the North America region.
How does Equator make money?
Two revenue lines are on record. Property Transaction Facilitation is the primary driver. The others are professional Services Platform.
Who are Equator's main competitors?
Direct peers on record are Hubzu, Zillow, Auction.com, Redfin, Realtor.com and Foreclosure.com. Emerging players are Homes.com and Opendoor. Broad incumbents are ICE Mortgage Technology (Equifax-related REO tools) and Compass.
Does Equator have an API?
No public API is recorded for Equator.
What industry is Equator in?
Equator's product category is Real Estate Technology Platform. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms). Its NAICS code is 5312 and its SIC code is 6531.