Auction.com (a Ten-X Company)

What Auction.com (a Ten-X Company) does

Auction.com, a Ten-X Company, is a privately held online real estate marketplace that has operated since 2007 as the largest U.S. platform for foreclosure and bank-owned (REO) property auctions, claiming 553K+ properties closed, $69B in residential property volume sold, and 8.1M+ registered accounts across all 50 states. The Irvine, California-based LLC employs 501-1,000 people and operates a self-service marketplace where buyers browse and bid on distressed real estate, while sellers (banks, servicers, government entities, and individuals) leverage the platform for liquidation of foreclosure, sheriff's sale, and REO inventory. The core platform combines real-time property search, Remote Bid functionality enabling online-only auction participation, and end-to-end transaction processing. Complementary offerings include the SmartSale sub-brand (seller-side resources for foreclosure avoidance and quick cash offers), mobile applications on iOS and Android, and a cooperating broker/agent channel with posted commission structures.

The company's technology stack is purpose-built for online auction execution: real-time listing search, bid management, and transaction processing, supported by integrations with analytics platforms (Google Analytics, Adobe Marketing Cloud, AppsFlyer), social plugins, and EqualWeb accessibility tooling for WCAG 2.1 Level AA compliance. The business model is transaction-based: Auction.com earns buyer's premiums on winning bids and auction fees paid by sellers for marketing and transaction facilitation, with specific take rates not publicly disclosed. The platform is regulated as a licensed California real estate broker (DRE license #01093886). Geographic reach is strictly domestic — non-U.S. geographies are explicitly blocked — and growth levers include the SmartSale seller-side expansion, mobile channel penetration, and the broker/agent distribution layer rather than international expansion. Ownership and capital structure are opaque, with one disclosed private equity relationship (THL, 2017), one historical acquisition (Channel, 2015), and no public revenue, ARR, or financial disclosures.

Name

Auction.com (a Ten-X Company)

Legal name

Auction.com, LLC

Website

https://auction.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Auction.com operates the largest U.S. online marketplace for foreclosure and bank-owned real estate auctions, serving 8.1M+ registered individual and institutional investors and sellers across all 50 states via a transaction-fee-based auction platform.

Ownership category

akta.pro rank

Product category

Online Real Estate Auction Marketplace

akta.pro primary industry

Foreclosure/REO & Distressed Property Auctions (BPAJAEAF)

akta.pro secondary industry

Residential Real Estate Auctions (BPAJAEAA)

Keywords

• Online real estate auctions
• Foreclosure property marketplace
• Bank-owned properties
• Distressed property sales
• REO auction platform

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Buyer's Premium/Transaction Fee: Winning bidders pay a buyer's premium or transaction fee in addition to their bid amount at closing. This fee defrays seller costs including Auction Fee and brokerage fees, and compensates for services provided to the successful buyer.
2. Auction Services: Auction.com conducts Events solely on behalf of Sellers, earning fees for marketing and transaction facilitation services. Fees may be paid by sellers (Auction Fee) and/or through buyer premiums.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Auction.com is an online auction marketplace that connects buyers with sellers of foreclosure, bank-owned (REO), sheriff's sale, and other distressed residential real estate across all 50 U.S. states. Sellers (homeowners, banks, REO holders) list properties; registered buyers browse listings, place remote bids, and complete transactions on the platform, with Auction.com earning a Buyer's Premium/transaction fee and/or an Auction Fee from sellers. A complementary SmartSale sub-brand provides seller-facing resources for distressed property situations, foreclosure avoidance, and quick sales.

Product overview

Auction.com is a technology-driven online real estate auction platform offering foreclosure and bank-owned property transactions. The core product is Auction.com, the nation's largest online marketplace for distressed properties, which connects buyers and sellers through a transparent auction process. SmartSale serves as a complementary sub-brand providing seller-focused resources for distressed property situations including foreclosure guidance, quick sales options, and cash offers. The platform also includes Remote Bid functionality for remote auction participation, a Winning Bidder Resource Center for post-auction support, and advanced property search tools for browsing listings across all 50 states.

Differentiator

Problem solved

Functional benefit

Brands

• SmartSale: A subsidiary brand offering services for distressed property sales including foreclosure solutions, cash home sales, and property transaction services. Operates as SmartSale.com alongside Auction.com's auction platform.

Products and services

• Auction.com Marketplace The nation's largest online real estate auction marketplace for foreclosure, bank-owned (REO), sheriff's sale, and other distressed residential properties, enabling buyers to browse listings, place remote bids, and complete transactions in all 50 U.S. states.
• SmartSale A sub-brand/subsidiary of Auction.com providing seller-facing resources and tools for distressed property situations, including foreclosure avoidance guidance, pre-auction sale options, and quick cash offers for homeowners and other sellers of distressed real estate.
• Auction.com Remote Bid A bidding functionality that allows registered Auction.com users to place bids on auction properties remotely through the online platform, without being physically present at the auction event.

Quantifiable outcome

• 553K+ properties closed through the platform
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

One partnership is on record.

• SmartSalecoreOthersSmartSale is a subsidiary/brand of Auction.com focused specifically on seller-facing services for distressed property situations. It provides resources for homeowners facing foreclosure, those wanting to sell quickly, and sellers of distressed properties, offering guidance on avoiding foreclosure, selling before auction, and fast cash sales.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hubzu: Online marketplace for bank-owned (REO) and foreclosure real estate auctions, historically tied to lender foreclosure platforms (formerly LPS/Black Knight/Altisource). Direct substitute for Auction.com's core offering, targeting similar investor buyers of distressed single-family assets.
• Xome: Real estate auction marketplace operating live and timed online auctions for foreclosure, REO, and short-sale properties. Overlaps directly with Auction.com on distressed-asset transactions and buyer segments.
• Bid4Assets: Online auction platform specializing in distressed real estate, tax-defaulted properties, and government-seized assets. Comparable in auction mechanics and distressed-asset focus, though with broader asset classes beyond residential.
• Auction Network: Online aggregator and listings site for real estate auctions across the US. Comparable in connecting buyers to auction inventory, though it functions more as a listing marketplace than a full transaction platform.
• RealtyTrac: Foreclosure listing and data service covering pre-foreclosure, auction, and bank-owned properties nationwide. Comparable in targeting distressed-asset buyers with listing visibility, though more data/content-led than transaction-led.

Emerging players

• Ten-X (formerly Auction.com Commercial): Commercial real estate auction platform spun out of the same lineage as Auction.com and referenced in the Auction.com brand header. Operates in a related but distinct vertical (CRE auctions), making it a sibling rather than direct substitute.
• CoStar Group (LoopNet): Dominant commercial real estate marketplace under CoStar. Adjacent in online real estate marketing and auction exposure, particularly relevant if Auction.com extends into commercial or multifamily distress.

Broad incumbents

• Zillow: Largest US residential real estate marketplace with broad listing coverage. While not focused on foreclosure auctions, Zillow competes for investor attention and could expand into distressed inventory via Zillow Offers-type programs.
• Redfin: National real estate brokerage and marketplace with significant online traffic from buyers and investors. Competes for the same retail-investor audience as Auction.com, though its core model is traditional brokerage.
• Realtor.com: Major residential real estate portal operated by Move (News Corp). Functions as a broad incumbent marketplace that could surface distressed or auction listings alongside MLS inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/auction
• Facebookfacebook.com/Auctioncom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auction.com (a Ten-X Company)