Auction.com (a Ten-X Company)
Auction.com operates the largest U.S. online marketplace for foreclosure and bank-owned real estate auctions, serving 8.1M+ registered individual and institutional investors and sellers across all 50 states via a transaction-fee-based auction platform.
- Company typePrivate
- Founded2007
- HeadquartersIrvine, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Auction.com (a Ten-X Company) does
Auction.com, a Ten-X Company, is a privately held online real estate marketplace that has operated since 2007 as the largest U.S. platform for foreclosure and bank-owned (REO) property auctions, claiming 553K+ properties closed, $69B in residential property volume sold, and 8.1M+ registered accounts across all 50 states. The Irvine, California-based LLC employs 501-1,000 people and operates a self-service marketplace where buyers browse and bid on distressed real estate, while sellers (banks, servicers, government entities, and individuals) leverage the platform for liquidation of foreclosure, sheriff's sale, and REO inventory. The core platform combines real-time property search, Remote Bid functionality enabling online-only auction participation, and end-to-end transaction processing. Complementary offerings include the SmartSale sub-brand (seller-side resources for foreclosure avoidance and quick cash offers), mobile applications on iOS and Android, and a cooperating broker/agent channel with posted commission structures.
The company's technology stack is purpose-built for online auction execution: real-time listing search, bid management, and transaction processing, supported by integrations with analytics platforms (Google Analytics, Adobe Marketing Cloud, AppsFlyer), social plugins, and EqualWeb accessibility tooling for WCAG 2.1 Level AA compliance. The business model is transaction-based: Auction.com earns buyer's premiums on winning bids and auction fees paid by sellers for marketing and transaction facilitation, with specific take rates not publicly disclosed. The platform is regulated as a licensed California real estate broker (DRE license #01093886). Geographic reach is strictly domestic — non-U.S. geographies are explicitly blocked — and growth levers include the SmartSale seller-side expansion, mobile channel penetration, and the broker/agent distribution layer rather than international expansion. Ownership and capital structure are opaque, with one disclosed private equity relationship (THL, 2017), one historical acquisition (Channel, 2015), and no public revenue, ARR, or financial disclosures.
Auction.com (a Ten-X Company) firmographics
Firmographics- Name
- Auction.com (a Ten-X Company)
- Legal name
- Auction.com, LLC
- Website
- https://auction.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Auction.com operates the largest U.S. online marketplace for foreclosure and bank-owned real estate auctions, serving 8.1M+ registered individual and institutional investors and sellers across all 50 states via a transaction-fee-based auction platform.
- Ownership category
- akta.pro rank
Auction.com (a Ten-X Company) industry classification
Industry- Product category
- Online Real Estate Auction Marketplace
- akta.pro primary industry
- Foreclosure/REO & Distressed Property Auctions (BPAJAEAF)
- akta.pro secondary industry
- Residential Real Estate Auctions (BPAJAEAA)
Keywords
Where Auction.com (a Ten-X Company) is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Auction.com (a Ten-X Company) business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Buyer's Premium/Transaction Fee: Winning bidders pay a buyer's premium or transaction fee in addition to their bid amount at closing. This fee defrays seller costs including Auction Fee and brokerage fees, and compensates for services provided to the successful buyer.
- Auction Services: Auction.com conducts Events solely on behalf of Sellers, earning fees for marketing and transaction facilitation services. Fees may be paid by sellers (Auction Fee) and/or through buyer premiums.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Buyer's Premium applies to winning bids |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Auction.com (a Ten-X Company) product offering
Product offeringCore offering
Auction.com is an online auction marketplace that connects buyers with sellers of foreclosure, bank-owned (REO), sheriff's sale, and other distressed residential real estate across all 50 U.S. states. Sellers (homeowners, banks, REO holders) list properties; registered buyers browse listings, place remote bids, and complete transactions on the platform, with Auction.com earning a Buyer's Premium/transaction fee and/or an Auction Fee from sellers. A complementary SmartSale sub-brand provides seller-facing resources for distressed property situations, foreclosure avoidance, and quick sales.
Product overview
Auction.com is a technology-driven online real estate auction platform offering foreclosure and bank-owned property transactions. The core product is Auction.com, the nation's largest online marketplace for distressed properties, which connects buyers and sellers through a transparent auction process. SmartSale serves as a complementary sub-brand providing seller-focused resources for distressed property situations including foreclosure guidance, quick sales options, and cash offers. The platform also includes Remote Bid functionality for remote auction participation, a Winning Bidder Resource Center for post-auction support, and advanced property search tools for browsing listings across all 50 states.
Differentiator
Problem solved
Functional benefit
Brands
- SmartSale: A subsidiary brand offering services for distressed property sales including foreclosure solutions, cash home sales, and property transaction services. Operates as SmartSale.com alongside Auction.com's auction platform.
Products and services
- Auction.com Marketplace The nation's largest online real estate auction marketplace for foreclosure, bank-owned (REO), sheriff's sale, and other distressed residential properties, enabling buyers to browse listings, place remote bids, and complete transactions in all 50 U.S. states.
- SmartSale A sub-brand/subsidiary of Auction.com providing seller-facing resources and tools for distressed property situations, including foreclosure avoidance guidance, pre-auction sale options, and quick cash offers for homeowners and other sellers of distressed real estate.
- Auction.com Remote Bid A bidding functionality that allows registered Auction.com users to place bids on auction properties remotely through the online platform, without being physically present at the auction event.
Quantifiable outcome
- 553K+ properties closed through the platform
- +2 more outcomes
Companies that use Auction.com (a Ten-X Company)
Customer profileSegments3 records
Ideal customer profiles3 records
Auction.com (a Ten-X Company) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Auction.com (a Ten-X Company) partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SmartSalecoreSmartSale is a subsidiary/brand of Auction.com focused specifically on seller-facing services for distressed property situations. It provides resources for homeowners facing foreclosure, those wanting to sell quickly, and sellers of distressed properties, offering guidance on avoiding foreclosure, selling before auction, and fast cash sales.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Auction.com (a Ten-X Company) competitors and assessment
Company assessmentDirect peers
- Hubzu: Online marketplace for bank-owned (REO) and foreclosure real estate auctions, historically tied to lender foreclosure platforms (formerly LPS/Black Knight/Altisource). Direct substitute for Auction.com's core offering, targeting similar investor buyers of distressed single-family assets.
- Xome: Real estate auction marketplace operating live and timed online auctions for foreclosure, REO, and short-sale properties. Overlaps directly with Auction.com on distressed-asset transactions and buyer segments.
- Bid4Assets: Online auction platform specializing in distressed real estate, tax-defaulted properties, and government-seized assets. Comparable in auction mechanics and distressed-asset focus, though with broader asset classes beyond residential.
- Auction Network: Online aggregator and listings site for real estate auctions across the US. Comparable in connecting buyers to auction inventory, though it functions more as a listing marketplace than a full transaction platform.
- RealtyTrac: Foreclosure listing and data service covering pre-foreclosure, auction, and bank-owned properties nationwide. Comparable in targeting distressed-asset buyers with listing visibility, though more data/content-led than transaction-led.
Emerging players
- Ten-X (formerly Auction.com Commercial): Commercial real estate auction platform spun out of the same lineage as Auction.com and referenced in the Auction.com brand header. Operates in a related but distinct vertical (CRE auctions), making it a sibling rather than direct substitute.
- CoStar Group (LoopNet): Dominant commercial real estate marketplace under CoStar. Adjacent in online real estate marketing and auction exposure, particularly relevant if Auction.com extends into commercial or multifamily distress.
Broad incumbents
- Zillow: Largest US residential real estate marketplace with broad listing coverage. While not focused on foreclosure auctions, Zillow competes for investor attention and could expand into distressed inventory via Zillow Offers-type programs.
- Redfin: National real estate brokerage and marketplace with significant online traffic from buyers and investors. Competes for the same retail-investor audience as Auction.com, though its core model is traditional brokerage.
- Realtor.com: Major residential real estate portal operated by Move (News Corp). Functions as a broad incumbent marketplace that could surface distressed or auction listings alongside MLS inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Auction.com (a Ten-X Company) social profiles
Digital presenceAuction.com (a Ten-X Company) compliance and trust
Trust signalCompliance2 records
Auction.com (a Ten-X Company) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auction.com (a Ten-X Company) leadership team
Management profileNumber of profiles
Profiles6 records
Auction.com (a Ten-X Company) subsidiaries and ownership
Company hierarchySubsidiaries1 record
Auction.com (a Ten-X Company) funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auction.com (a Ten-X Company) M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auction.com (a Ten-X Company)
What does Auction.com (a Ten-X Company) do?
Auction.com is an online auction marketplace that connects buyers with sellers of foreclosure, bank-owned (REO), sheriff's sale, and other distressed residential real estate across all 50 U.S. states. Sellers (homeowners, banks, REO holders) list properties; registered buyers browse listings, place remote bids, and complete transactions on the platform, with Auction.com earning a Buyer's Premium/transaction fee and/or an Auction Fee from sellers. A complementary SmartSale sub-brand provides seller-facing resources for distressed property situations, foreclosure avoidance, and quick sales.
Is Auction.com (a Ten-X Company) a public or private company?
Auction.com (a Ten-X Company) is a private company. It is classified as private equity controlled and is currently operating.
When was Auction.com (a Ten-X Company) founded?
Auction.com (a Ten-X Company) was founded in 2007. It employs 501 to 1,000 people.
Where is Auction.com (a Ten-X Company) based?
Auction.com (a Ten-X Company) is headquartered in Irvine, United States, in the North America region.
How does Auction.com (a Ten-X Company) make money?
Two revenue lines are on record. Buyer's Premium/Transaction Fee is the primary driver. The others are auction Services.
Who are Auction.com (a Ten-X Company)'s main competitors?
Direct peers on record are Hubzu, Xome, Bid4Assets, Auction Network and RealtyTrac. Emerging players are Ten-X (formerly Auction.com Commercial) and CoStar Group (LoopNet). Broad incumbents are Zillow, Redfin and Realtor.com.
Does Auction.com (a Ten-X Company) have an API?
No public API is recorded for Auction.com (a Ten-X Company).
What industry is Auction.com (a Ten-X Company) in?
Auction.com (a Ten-X Company)'s product category is Online Real Estate Auction Marketplace. Its primary akta.pro industry code is BPAJAEAF, Foreclosure/REO & Distressed Property Auctions, with a secondary code of BPAJAEAA, Residential Real Estate Auctions.