Miroma Group

What Miroma Group does

Miroma Group is a London-based global marketing platform that aggregates 25+ specialist agencies — spanning creative (Fold7), entertainment (Multiple, Dewynters, SpotCo), sports content (Buzz16), experiential (Hyperactive), digital in-housing (Maker Lab), AR/VR (Miroma Project Factory), creator/audio media buying (Ad Results Media), and OOH (Newman Displays, MX Location) — under a single commercial umbrella with shared intelligence and cross-sell capability. The group positions itself as an "AI-powered marketing platform" combining data-led thinking, creativity, and technology, and it operates Miroma Ventures, a $100M growth-stage investment fund targeting consumer brands and media platforms. Client relationships span Google, Netflix, Amazon, Spotify, Carlsberg, Adidas, Paramount, NBC, and Disney, with marquee long-term relationships including a 10+ year Carlsberg/Fold7 partnership.

The group earns revenue through bespoke agency retainer and project fees, media commissions on managed buys (notably through ARM's creator/audio/podcast buying), and content production fees for broadcasters. Geographic operations span 13-14 countries including the UK, US, Spain, the Netherlands, Italy, Australia, Singapore, Indonesia, Malaysia, India, and Thailand, with 600+ employees globally following the 2022 Miroma SET acquisition and the 2026 ARM acquisition expanding its US footprint. The business has grown primarily through M&A — five acquisitions between 2018 and 2026 — augmented by senior hires (Jean-Philippe Amos as CGO EMEA in May 2025) and the Miroma Founders Network joint venture with Founders Forum Group, which provides startups and scaleups with MFN advertising rates. Combined revenue base was disclosed at more than $350M following the 2022 Miroma SET acquisition, though this figure has not been publicly reaffirmed.

Name

Miroma Group

Legal name

Miroma Holdings Limited

Website

https://miromagroup.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Miroma Group is a London-based global AI-powered marketing platform aggregating 25+ specialist agencies across creative, entertainment, sports, media buying, experiential, and digital in-housing disciplines, serving enterprise brands and growth-stage clients across 13+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Marketing and Creative Agency Services: Fees for integrated marketing services delivered by the group's portfolio agencies, including creative campaigns, brand strategy, media planning and buying, digital development, experiential activations, theatre marketing, OOH advertising, and influencer/social/PR services. Revenue is project-based and retainer-based, spanning enterprise brands and mid-market clients.
2. Media Investment and Buying: ARM's media buying operations — spanning creator media, podcast, audio, YouTube, streaming, radio, and social — generate revenue through media commissions and fees from managing brand advertising budgets globally. The acquisition of ARM significantly increases the group's annual media investment and positions it as a top creator/audio media buyer.
3. Content Production: Buzz16 produces sports and entertainment content (live sport, documentaries, social-first formats, podcasts, branded campaigns) for broadcasters and platforms including Sky Sports, Warner Bros. Discovery, Premier League, and BT Sport, generating production fees.
4. Venture Capital / Growth Investment Returns: Miroma Ventures invests $100M in seed/Series A consumer brands and media platforms in exchange for equity. Returns accrue through portfolio company exits. Track record includes ClassPass, Cedar, Pinterest, SBTV, Minute Media, Simba, Who What Wear, and 50+ other investments.
5. Acquisition-Driven Scale (Full-Year Combined Revenue): Following the Miroma SET acquisition, the group reported an expected full-year combined revenue base of more than $350m, reflecting the aggregated fees, media buys, and production revenue across all portfolio entities.

Pricing tiers

Go-to-market motion2 records

Core offering

Miroma Group operates a global portfolio of 25+ specialist marketing agencies that deliver end-to-end creative, media, digital, content, and performance marketing services to brand clients. The group provides brand strategy, campaign creative, media planning and buying (including creator, audio, podcast, and OOH), sports and entertainment content production, experiential activations, theatre marketing, AR/VR experiences, influencer and social campaigns, and PR services. It bundles these disciplines through agencies such as Fold7, Dewynters, SpotCo, Buzz16, Maker Lab, Hyperactive, Multiple, Miroma Project Factory, Ad Results Media, and Miroma Founders Network under a single commercial platform.

Differentiator

Problem solved

Functional benefit

Brands

• Attentive: Marketing and advertising services subsidiary
• Buzz16
• Dewynters
• Fold7
• Hyperactive
• Maker Lab
• Miroma Founders Network
• Miroma Outcomes
• Miroma Project Factory
• MX Location
• Multiple
• Newman Displays
• Raven
• Sold Out
• SpotCo
• Story House
• Twelve.AM
• Ad Results Media (ARM)

Products and services

• Fold7 Creative agency within the Miroma Group portfolio, delivering global campaigns for brands including Carlsberg Group's Kronenbourg 1664 Blanc, Adidas, NatWest's Mettle, and Beats. Has produced work such as 'Good Taste with a Twist', 'Bottle As Art' (London Fashion Week), and 'Amped Up' for Mettle by NatWest.
• Dewynters Theatre marketing specialist agency serving Broadway and West End productions, with three years of successive growth under James Charrington's leadership. Part of the portfolio acquired through Miroma SET in 2022.
• SpotCo Global arts and entertainment marketing agency serving Broadway and West End productions, with US operations in New York. Three years of successive growth under Miroma ownership.
• Buzz16 Sports and entertainment content production company producing live sport, documentaries, social-first formats, podcasts, and branded campaigns for broadcasters and platforms including Sky Sports, Warner Bros. Discovery, Premier League, BT Sport, and Prime Video. Produces The Overlap YouTube channel with 38M+ monthly views and 2.2B total views in 2025.
• Maker Lab In-housing digital agency operating in APAC markets with a 150-person team covering India, Malaysia, and Thailand. Builds and embeds dedicated digital teams for global brands including Google, Netflix, and Taco Bell, with planned growth to a 300-person global team.
• Hyperactive Experiential marketing agency within the Miroma Group portfolio, delivering live, virtual, and hybrid experiences for brands including Adidas ('Support Is Everything' statue campaign), Beats, Weezy, and Most Wanted Wines. Won three Campaign Experience Awards in 2022 for the BBL CLB interactive rave.
• Multiple Multi-service entertainment and sports agency built with AI to drive optimised PR, influencer, social, and content production for entertainment brands including Paramount, Sony Pictures, Universal Pictures, NBC, Sky, Spotify, Hamilton, Disney, Beats, and the British Film Institute.
• Miroma Project Factory Digital development studio that builds AR, VR, lens experiences, digital products, and gamified campaigns using behaviour change techniques, gamification, and human behaviour economics. Clients include Amazon Prime Video (Date My Mate app), Snapchat, Disney, IMAX, and Colossal.
• Ad Results Media (ARM) Creator, audio, and podcast media buying agency recognised as one of the largest buyers of creator and audio media globally. Buys across podcasts, YouTube, streaming, radio, and social for brands including FanDuel, Molson Coors, and ZipRecruiter.
• Miroma Founders Network Marketing services offering for startups and scaleups providing Brand & Growth Strategy, Communications Planning, Media Planning and Buying, Content & Partnership, Tech, and AI Consultancy. Clients include Stripe, Marshmallow, and Simba Sleep. Provides MFN (most favoured nation) advertising rates typically available only to larger companies.
• Miroma Outcomes Marketing outcomes services delivered through Miroma International Limited, providing performance and measurable results-focused marketing services across the group.
• Newman Displays Large-scale outdoor signage and display company providing outdoor advertising services as part of the Miroma Group portfolio.
• MX Location Out-of-home media location services subsidiary of Miroma Group, providing location-based OOH advertising services. Susie McAvoy was appointed as its first UK Managing Director.
• Raven Communications and PR agency within the Miroma Group, working with fashion and lifestyle brands including Juicy Couture and Gareth Pugh on London Fashion Week activations.
• Story House PR agency providing communications services as part of the Miroma Group portfolio of specialist businesses.
• Sold Out Press and concert/entertainment agency providing publishing and concert services under the Miroma Group umbrella.
• Attentive Marketing and advertising services subsidiary of Miroma Holdings Limited.
• Twelve.AM Media services agency operating within the Miroma Group portfolio.
• Miroma Ventures Venture capital arm that invests equity capital and marketing services in Seed and Series A consumer brands and media platforms. Track record includes ClassPass, Cedar, Pinterest, SBTV, Minute Media, Simba, MikMak, and Who What Wear across 50+ investments.

Quantifiable outcome

• The Overlap reached 38 million monthly YouTube views and 2.2 billion total views across all platforms in 2025, becoming one of the UK's most dynamic sports media properties
• +6 more outcomes

Named customers49 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Jordan Fox (CEO, Ad Results Media)coreStrategic or Co-development Partner · 9 July 2026Jordan Fox, CEO of ARM, will continue to lead the business following Miroma Group's acquisition. Fox noted that ARM has an established leadership position in creator and audio media and that Miroma is the natural partner for ARM's next phase. The partnership opens opportunities for ARM's clients and partners while leveraging Miroma's global scale and breadth of service-led capabilities.
• Founders Forum GroupcoreStrategic or Co-development Partner · 13 November 2023Miroma Group and Founders Forum Group launched Miroma Founders Network (MFN), a joint venture dedicated to providing global media-buying and marketing communications services to startups and scaleups. The venture combines Miroma's media buying and marketing communications expertise with Founders Forum Group's extensive knowledge of the entrepreneurial ecosystem, giving founders access to MFN advertising rates typically only available to much larger companies. Founders Forum Group — co-founded by Brent Hoberman (co-founder of Lastminute.com and Made.com) — also encompasses Founders Makers (creative brand agency), Founders Keepers (executive search), and Founders Law. The partnership was strengthened in July 2025 when Founders Forum Group took a significant stake in Wake The Bear, rebranding it as Miroma Founders Network.
• SnapchatcoreTechnology or Integration · 17 January 2023Miroma Project Factory (MPF) was announced as the only official Australian Snapchat Lens Creative Partner, working directly with Snapchat to provide cutting-edge creative and technical skills for their internal clients and brands. MPF has built AR, VR, and lens experiences for Just Water, Laika Studios, IMAX, Disney, Colossal, and SKY Studios, with some reaching almost half a million impressions. The partnership gives Miroma access to Snapchat's AR platform capabilities, six billion daily AR lens plays, and over 250 million Daily Average Users engaged with AR daily.
• Carlsberg GroupcoreGTM or Marketing Partner · 14 June 2022Carlsberg Group (owner of Kronenbourg 1664 Blanc) has a 10+ year relationship with Fold7 (Miroma Group agency), creating global campaigns including 'Good Taste with a Twist' (a socially led campaign spanning Asia, North America, Europe, and Russia) and the 'Bottle As Art' London Fashion Week activation. Fold7 also won back the Carlsberg global creative account in 2022.
• Miroma Ventures Venture PartnersminorStrategic or Co-development Partner · 5 November 2021Miroma Ventures is led by Marc Boyan with a deep bench of venture partners and operating advisors including Sir David Michels (Chairman of Miroma Ventures, former Global CEO of Hilton Group), Kelly McCarthy (former SVP at LVMH and GM/Sr Director at Nike), Justin Stefano (Co-Founder and Former CEO at Refinery29), Patrick Yee (former CMO of Daily Harvest), and Jamal Edwards MBE (founder of SBTV). These advisors bring industry-specific expertise and networks to Miroma Ventures' portfolio companies.
• Stop The Traffik / TAHubminorGTM or Marketing Partner · 24 September 2021Counter-trafficking charity Stop The Traffik appointed Miroma Group as agency of record for TAHub — the world's leading platform for data intelligence on human trafficking using IBM Watson. Miroma Group develops brand strategy and global awareness campaigns to recruit commercial partners in both public and private sectors. Work was led by Wake The Bear, supported by CCO Jon Burley and Group CEO Marc Nohr.
• WeezyminorGTM or Marketing Partner · 1 August 2021Weezy, the on-demand supermarket service, appointed Hyperactive (part of Miroma Group) as agency of record to support its UK expansion following a competitive pitch. The partnership covers community-focused campaigns, launching Weezy in new UK locations, and driving new customer acquisition in existing localities.
• Most Wanted WinesminorGTM or Marketing Partner · 1 August 2021Most Wanted Wines appointed Hyperactive (Miroma Group) to deliver a series of culturally impactful collaborations designed to break down barriers to the wine industry and drive brand appeal and commercial returns.
• Lord Michael GrademinorStrategic or Co-development Partner · 17 June 2021Lord Michael Grade, Chairman of Miroma SET, joined The Miroma Group advisory board following the group's acquisition of Miroma SET in early 2022. His strategic and entrepreneurial expertise adds governance and industry credibility to the group's advisory capabilities.
• Tammy HembrowminorGTM or Marketing Partner · 18 December 2020Tammy Hembrow, international influencer and owner of the Tammy Fit empire, announced a global digital partnership with Miroma Project Factory, leveraging MPF's digital development capabilities to extend her brand's digital engagement with her audience.
• Gareth PughminorGTM or Marketing Partner · 18 September 2020Raven (Miroma Group) collaborated with visionary designer Gareth Pugh for 'The Reconstruction' project at London Fashion Week, delivering talent and communications for this high-profile fashion collaboration.

Scale indicators25 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• WPP: World's largest advertising holding company (Ogilvy, GroupM, VMLY&R) and direct competitor to Miroma in integrated creative, media, and content services for global enterprise brands.
• Publicis Groupe: Global advertising holding company (Leo Burnett, Saatchi & Saatchi, Digitas) competing directly with Miroma in creative, media, digital, and data-driven marketing services.
• Havas: Global advertising and communications group (Havas Creative, Havas Media) operating across creative, media, and health communications, with comparable integrated-services positioning to Miroma.
• Dentsu: Japan-headquartered global advertising holding company (Dentsu Creative, Dentsu Media) with significant international presence, competing with Miroma in creative, media, and CXM services.
• IPG (Interpublic Group): Global advertising holding company (McCann, FCB, Mediabrands) offering creative, media, and specialised marketing services, with similar client roster overlap to Miroma (Adidas, Spotify, Amazon, etc.).
• Omnicom Group: Major advertising holding company (BBDO, DDB, TBWA) offering integrated advertising, media planning/buying, and specialty communications services — competing for the same enterprise clients as Miroma.

Direct peers

• S4 Capital / Monks: Tech-first marketing services group built via M&A, offering creative, content, data/digital media, and technology services to enterprise brands — directly comparable to Miroma's AI-powered, integrated-services positioning.
• Brandtech Group: PE-backed digital-first marketing and technology services holding company (parent of Jellyfish, Collectively, Grip) built through acquisitions of specialist agencies, mirroring Miroma's challenger-holding-company approach.
• Stagwell: Publicly listed challenger marketing-services holding company that has pursued an M&A-led roll-up of specialist digital, content, and PR agencies, structurally the closest comparable to Miroma's25+ specialist agency model.

Regional players

• Engine Group: UK-headquartered independent marketing-services group with creative, media, and digital agencies, comparable to Miroma's London-based portfolio (Fold7, Multiple) in terms of geography and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/miromagroup
• Instagraminstagram.com/miromagroup
• Xx.com/MiromaGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miroma Group