Greenhous Group
- Company typePrivate
- Founded1912
- HeadquartersHigh Ercall, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Greenhous Group does
Greenhous Group is a privately held, multi-brand automotive dealership group headquartered in High Ercall, Shropshire, operating primarily across Shropshire and the West Midlands of England. Founded in 1912 by Vincent Greenhous and now owned by Monkmoor Holdings Limited, the group sells new vehicles from 10+ manufacturers — BYD, Chery, Citroën, Geely, Leapmotor, Nissan, OMODA, JAECOO, Peugeot Commercials, and Vauxhall — alongside used vehicles (through Greenhous Used Vehicle Centre and Motorhous sub-brands) and DAF trucks. Its operations are organized across a network of physical sites including the Telford-based Stellantis Professional Centre (LCV), Shrewsbury showrooms, and the upcoming Nissan Business Centre in Shrewsbury.
Greenhous Group firmographics
Firmographics- Name
- Greenhous Group
- Legal name
- Greenhous Group Ltd
- Website
- https://greenhous.co.uk
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Greenhous Group is headquartered
LocationHeadquarters
- HQ city
- High Ercall
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Greenhous Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Vehicle Sales: New and used car, van, and truck sales across multiple brands including BYD, Chery, Citroen, Geely, Leapmotor, Nissan, OMODA, JAECOO, Peugeot, and Vauxhall. Also acts as a DAF commercial vehicle dealer.
- Aftersales Services: Vehicle servicing, MOT testing, maintenance, and repairs. Service plans available from £14.49/month with manufacturer-trained technicians.
- Parts Sales: Genuine and approved manufacturer parts for all represented brands.
- Motability: Partnership with Motability Scheme offering vehicle leasing to disabled individuals using mobility allowances.
- Finance Broker Services: Credit broking services introducing customers to finance providers. Company acts as credit broker not lender, earning commission from lenders on financed vehicle purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | New vehicle PCP finance - varying monthly payments based on deposit, term, and mileage |
| Subscription | Monthly | Service plans - monthly payment for vehicle servicing |
| Subscription | Monthly | Motability scheme - weekly rental based on disability allowance |
| Unit Pricing | Pay-as-you-go | Van servicing - fixed price by service type |
| Other | One time/ perpetual license | EV grants and incentives |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Greenhous Group product offering
Product offeringCore offering
Greenhous Group is a multi-brand automotive dealership group operating across Shropshire and the West Midlands, UK. It sells new and used cars, vans, and trucks across more than 10 manufacturer brands (including BYD, Chery, Citroën, Geely, Leapmotor, Nissan, OMODA, JAECOO, Peugeot, and Vauxhall), and provides aftersales services such as MOT testing, routine servicing, repairs, and parts supply. It also offers vehicle financing brokering, Motability Scheme leasing, fleet management, and vehicle protection products.
Product overview
Greenhous Group is a multi-brand car and commercial vehicle dealership operating as a unified automotive retail platform. The core offering encompasses new and used vehicle sales across 13 vehicle brands (BYD, Chery, Citroën, Geely, Leapmotor, Nissan, OMODA, JAECOO, Peugeot Commercials, Vauxhall, and others), supported by comprehensive aftersales services including MOT testing, servicing, parts, warranties, and vehicle protection products like Autoglym LifeShine. The group operates multiple sub-brands including Greenhous Used Vehicle Centre, Motorhous, Greenhous Shrewsbury, Greenhous Fleet Services, Greenhous Professional Centre (commercial vehicles), and Greenhous Business Centres. Financing is facilitated through multiple provider partnerships, and the group participates in the Motability Scheme. For electric vehicle customers, the group assists with government EV grants, manufacturer incentives, and facilitates home charging installation through Octopus Energy plus access to public charging networks.
Differentiator
Problem solved
Functional benefit
Brands
- Greenhous Shrewsbury: Used vehicle dealership location in Shrewsbury, Shropshire.
- Motorhous
- Greenhous Motability
- Greenhous Professional Centre
- Greenhous Fleet
Products and services
- New Vehicle Sales Sale of brand-new passenger cars and commercial vehicles from multiple manufacturer franchises, targeting retail consumers and business buyers across Shropshire and the West Midlands.
- Used Vehicle Sales Sale of inspected and reconditioned pre-owned cars and vans, including petrol, diesel, and electric models, offered through dedicated used vehicle centres and supported with warranty options.
- MOT and Servicing Vehicle maintenance and compliance services including MOT testing from £45, routine servicing, repairs, and warranty work, performed by manufacturer-trained technicians at modern service centres.
- Vehicle Servicing Plans Monthly subscription plans covering routine vehicle servicing, designed to provide predictable maintenance costs for car owners.
- Parts and Accessories Supply of genuine and approved manufacturer parts and accessories for all brands represented by the dealership group, available through parts departments.
- Vehicle Finance Brokering Vehicle financing solutions brokered through partnerships with multiple finance providers, offering PCP, PCH, and other finance products; Greenhous acts as a credit broker, not a lender.
- Motability Scheme Leasing Vehicle leasing through the Motability Scheme for disabled individuals using DLA, PIP, AFIP, WPMS, or CDP/ADP mobility allowances, with comprehensive packages including insurance, servicing, and breakdown cover.
- Autoglym LifeShine Vehicle Protection Vehicle protection package offering ceramic paintwork coating, interior protection, and glass treatment with a lifetime guarantee, sold with new and used vehicle purchases.
- Extended Warranties Extended warranty plans providing coverage beyond manufacturer warranties for new and used vehicles, offering protection against mechanical and electrical failures.
- Greenhous Fleet Services Dedicated fleet management service providing business vehicle solutions for sole traders, SMEs, and fleet operators, including multi-vehicle purchases, business leasing, and ongoing maintenance packages.
- Commercial Vehicle Sales and Servicing (ProCentre) Light commercial vehicle sales, servicing, and maintenance operated through the Greenhous Professional Centre (Stellantis ProCentre) for business customers, offering LCV FastTrack servicing and demonstrator vehicles.
Quantifiable outcome
- EV adoption rate among private buyers is less than 20%, highlighting opportunity for dealer-assisted transitions
Companies that use Greenhous Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Greenhous Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Greenhous Group partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- BulkritecoreAcquisition of property and assets of Bulkrite, a commercial vehicle bodybuilder. The acquisition aimed to expand Greenhous Group's product offerings and supply chain control as a DAF dealer.
- DAFcoreAuthorized DAF dealer representing the truck manufacturer. DAF is a major commercial vehicle brand in the UK.
- BYDcoreAuthorized BYD dealer offering new electric vehicles including Seal, ATTO 3, DOLPHIN, SEALION 7, and plug-in hybrid models.
- NissancoreAuthorized Nissan dealer for new cars and vans including Qashqai, Juke, X-Trail, ARIYA, LEAF, Micra, and commercial vehicles.
- VauxhallcoreAuthorized Vauxhall dealer for cars and vans. One of the longest-running Vauxhall franchises in the UK.
- CitroëncoreAuthorized Citroën dealer for cars and vans including ë-C3, C4, and commercial range. Also Stellantis Professional Centre for LCVs.
- PeugeotcoreAuthorized Peugeot dealer for commercial vehicles including Partner, Expert, Boxer and electric variants.
- StellantiscoreStellantis Professional Centre designation for Citroën, Peugeot and Vauxhall professional LCV operations.
- OMODA & JAECOOcoreAuthorized dealer for OMODA (5, E5, 7, 9) and JAECOO (5, 7, 8) brands covering SUVs and electric vehicles.
- LeapmotorcoreAuthorized Leapmotor dealer offering electric vehicles C10, T03, B10, B05 with Leap-grant incentives.
- CherycoreAuthorized Chery dealer for Tiggo 7, Tiggo 8, Tiggo 9, and Tiggo 4 SUV models.
- GeelycoreAuthorized Geely dealer for EX5, EX2, and Starray EM-i electric and hybrid models.
- Motability SchemecorePartnership providing vehicles to disabled customers using mobility allowances. Comprehensive lease including insurance, servicing, breakdown cover.
- ITC Compliance LimitedminorFinancial Conduct Authority authorized representative providing compliance oversight for consumer credit activities.
- AutoglymminorPartnership for vehicle protection products. LifeShine protection offered with new and used vehicle purchases including paintwork, interior, and glass protection.
- Tesco ClubcardminorVauxhall partnership offering 50,000 Clubcard points (£500) plus £500 free EV charging credit at Tesco stores when purchasing a new Vauxhall electric vehicle.
- Octopus Electric VehiclesminorCharity football match partnership raising funds for Burning Nights and Steps. Octopus provides EV expertise and brand collaboration.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Greenhous Group competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
Greenhous Group social profiles
Digital presenceGreenhous Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenhous Group leadership team
Management profileNumber of profiles
Profiles5 records
Greenhous Group subsidiaries and ownership
Company hierarchySubsidiaries13 records
Greenhous Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenhous Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenhous Group
What does Greenhous Group do?
Greenhous Group is a multi-brand automotive dealership group operating across Shropshire and the West Midlands, UK. It sells new and used cars, vans, and trucks across more than 10 manufacturer brands (including BYD, Chery, Citroën, Geely, Leapmotor, Nissan, OMODA, JAECOO, Peugeot, and Vauxhall), and provides aftersales services such as MOT testing, routine servicing, repairs, and parts supply. It also offers vehicle financing brokering, Motability Scheme leasing, fleet management, and vehicle protection products.
Is Greenhous Group a public or private company?
Greenhous Group is a private company. It is classified as family owned and is currently operating.
When was Greenhous Group founded?
Greenhous Group was founded in 1912. It employs 1 to 10 people.
Where is Greenhous Group based?
Greenhous Group is headquartered in High Ercall, United Kingdom, in the Europe region.
How does Greenhous Group make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are aftersales Services, parts Sales, motability and finance Broker Services.
Does Greenhous Group have an API?
No public API is recorded for Greenhous Group.