What Briskman Briskman & Greenberg does

Briskman Briskman & Greenberg is a Chicago-based personal injury law firm founded in 1987 by Robert I. Briskman, now operating under Managing Member Paul A. Greenberg. The firm represents injured individuals throughout Illinois across a broad case portfolio that includes car accidents, truck accidents, motorcycle accidents, bicycle accidents, pedestrian accidents, medical malpractice, dog bites, slip and fall, wrongful death, and workers' compensation claims. It maintains three physical offices — Chicago (headquarters at 205 W Randolph St.), Northfield, and Joliet — with coverage spanning Cook, Will, DuPage, Lake, and McHenry counties. The team includes six identified attorneys and falls in the 11-50 employee range.

The firm operates on a contingency fee basis with no upfront client costs, advancing case expenses such as investigators and expert witnesses and recovering those costs from settlements or judgments. Its go-to-market is direct-to-consumer via toll-free phone, SMS, and website contact forms, supported by free initial consultations delivered by attorneys rather than case screeners. Distribution is regional and relationship-driven. There is no proprietary technology platform or disclosed AI/ML capability; service delivery relies on standard legal practice management systems and attorney expertise.

Briskman Briskman & Greenberg differentiates through brand longevity (nearly 40 years of continuous operation), an A+ BBB rating, 120+ five-star Google reviews, and Super Lawyers recognition for its attorneys. The firm has invested in a content and research moat built on proprietary analysis of 440,000+ Chicago traffic records, a recurring podcast (Chicago Injury Alert), and earned-media presence in outlets including USA Today, Associated Press, ABC News, NBC, CBS, and FOX32. Case results publicly highlighted include a $2.01M premises liability settlement, $1.9M construction accident settlement, $1.75M loading dock worker settlement, $1.015M dog bite settlement, and $875K pedestrian accident settlement.

Name

Briskman Briskman & Greenberg

Legal name

Briskman Briskman & Greenberg Personal Injury & Car Accident Lawyers

Website

https://briskmanandbriskman.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Briskman Briskman & Greenberg is a Chicago-based personal injury law firm founded in 1987, representing injured individuals across Illinois in car accidents, workers' compensation, medical malpractice, and negligence claims on a contingency fee basis, operating from three Illinois offices.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Car accident representation
• Workers compensation claims
• Medical malpractice litigation
• Wrongful death attorney

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Contingency Fee Legal Services: The firm operates on a contingency fee basis, meaning clients pay no upfront fees and the firm receives a percentage of any settlement or judgment obtained. This model aligns firm incentives with client outcomes and is standard in personal injury practice. The firm also covers case expenses (investigators, expert witnesses) and is reimbursed from any recovery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Briskman Briskman & Greenberg is a Chicago-based personal injury law firm that represents injured individuals on a contingency fee basis across practice areas including car accidents, truck and motorcycle collisions, bicycle and pedestrian accidents, workers' compensation, medical malpractice, dog bites, slip and fall, and wrongful death. The firm operates from offices in Chicago, Northfield, and Joliet, offering free initial consultations with attorneys rather than case screeners.

Product overview

Briskman Briskman & Greenberg is a personal injury law firm offering comprehensive legal services for accident victims. The firm provides specialized legal representation across multiple practice areas including car accidents, bicycle accidents, truck accidents, motorcycle accidents, pedestrian accidents, workers' compensation, medical malpractice, dog bites, slip and fall, and wrongful death. The services are not structured as a software product or platform but rather as traditional legal services delivered through attorney consultations, case investigation, negotiation, and litigation.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Full-service personal injury legal representation for individuals injured due to another party's negligence, covering car accidents, truck accidents, motorcycle accidents, pedestrian accidents, bicycle accidents, medical malpractice, dog bites, slip and fall, wrongful death, and workers' compensation claims.
• Car Accident Legal Services Legal representation for car accident victims including cases involving Uber, Lyft, Waymo, scooter accidents, and standard vehicle collisions.
• Bicycle Accident Legal Services Specialized legal representation for cyclists injured in Chicago, covering all types of bicycle accidents including dooring, rear-end collisions, intersections, and hit-and-run cases.
• Workers' Compensation Legal Services Legal representation for workplace injuries including construction accidents, airline worker injuries, and general workers' compensation claims for Illinois employees.
• Medical Malpractice Legal Services Legal representation for victims of medical malpractice including birth injuries, surgical errors, medication errors, pharmacy errors, and nursing home abuse.
• Truck Accident Legal Services Legal representation for individuals injured in commercial truck and semi-trailer accidents, including loading dock and commercial vehicle injury cases.
• Motorcycle Accident Legal Services Legal representation for individuals injured in motorcycle accidents.
• Pedestrian Accident Legal Services Legal representation for pedestrians struck and injured by vehicles.
• Dog Bite Legal Services Legal representation for victims of dog bite injuries.
• Slip and Fall Legal Services Legal representation for victims of slip and fall accidents and other premises liability incidents.
• Wrongful Death Legal Services Legal representation for families who have lost a loved one due to another party's negligence or wrongful act.
• Daycare Injury Legal Services Legal representation for children injured at daycare facilities.

Quantifiable outcome

• 40% higher settlement averages for clients represented by auto accident attorneys compared to unrepresented claimants (IRC study)
• +6 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Justia: Legal information and lawyer directory platform providing SEO and lead-generation infrastructure for plaintiff law firms. Functions as an enabling ecosystem participant for firms like BB&G rather than a direct service competitor.
• FindLaw (Thomson Reuters): Legal marketing and directory platform that channels personal injury client leads to law firms. Not a peer in service delivery, but a critical ecosystem participant — a key channel through which PI firms like BB&G can acquire clients at scale.

Broad incumbents

• Morgan & Morgan: The largest U.S. plaintiff-side personal injury firm with significant Chicago metro presence. Overlaps entirely on practice area and client type but operates at vastly larger scale with national marketing budgets that set the competitive baseline for local firms like BB&G.
• Lerner and Rowe Injury Attorneys: National personal injury brand with multi-state operations and large TV/digital marketing spend. Operates as a broad incumbent competing for the same auto-accident victim segment but with much greater geographic and budget reach.

Direct peers

• Kop Law: Chicago-area plaintiff personal injury firm handling auto accidents, premises liability, and wrongful death. Similar contingency fee structure and direct-to-consumer sales motion targeting the same Illinois consumer base.
• Ankin Law Office: Large Chicago personal injury, workers' compensation, and medical malpractice firm with multiple Illinois offices. Directly competes for the same accident-victim and injured-worker client base, with overlapping practice areas and contingency-fee model.
• Levy Law Offices: Chicago-based personal injury and workers' compensation firm with a similar contingency-fee model and direct-attorney consultation approach. Comparable in size, geography, and target client (Illinois accident victims), making it a direct local competitor.
• The Law Offices of Jeffrey J. Kroll: Chicago-area personal injury and workers' compensation firm with comparable practice mix and contingency model. Competes for the same Illinois accident and workplace injury client pool.
• Staver Accident Injury Lawyers, P.C. Chicago-based personal injury firm with a heavy mass-marketing and SEO/TV-led GTM motion. Serves the same auto accident and injury victim segment with similar contingency pricing, competing aggressively in the same Chicago PI market.
• Phillips Law Offices: Chicago personal injury firm handling car, truck, and workplace injury cases. Same geographic market, similar client demographic, and similar contingency-fee sales motion — strong direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/briskmanlaw
• Facebookfacebook.com/chicagopersonalinjuryattorneys
• LinkedInlinkedin.com/pub/paul-greenberg/b/a51/3b6

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Briskman Briskman & Greenberg