Red Bend Software
Red Bend Software is a private, venture-backed embedded-software vendor founded in 1999 and headquartered in Waltham, MA, that develops automotive, mobile, and IoT solutions for OEMs, carriers, and device manufacturers. The company has raised approximately $38.5M and employed 251–500 people.
- Company typePrivate
- Founded1999
- HeadquartersWaltham, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Red Bend Software firmographics
Firmographics- Name
- Red Bend Software
- Website
- https://redbend.com
- Company type
- Private
- Founded year
- 1999
- Headcount range
- 251–500 employees
- Short description
- Red Bend Software is a private, venture-backed embedded-software vendor founded in 1999 and headquartered in Waltham, MA, that develops automotive, mobile, and IoT solutions for OEMs, carriers, and device manufacturers. The company has raised approximately $38.5M and employed 251–500 people.
- Ownership category
- akta.pro rank
Red Bend Software industry classification
Industry- Product category
- Embedded Device Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Edge AI Deployment, Orchestration & OTA Model Updates (HDAAAJAI)
Keywords
Where Red Bend Software is headquartered
LocationHeadquarters
- HQ city
- Waltham
- HQ country
- United States
- HQ region
- North America
Markets served
Red Bend Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Red Bend Software product offering
Product offeringCore offering
Red Bend Software develops and markets software solutions for over-the-air (OTA) updates, device management, and firmware lifecycle management targeted at automotive, mobile, and Internet of Things (IoT) device manufacturers and operators. The company's technology enables remote software delivery, updates, and management of connected embedded devices across these verticals.
Differentiator
Problem solved
Functional benefit
Products and services
- Automotive Software Solutions
- Mobile Software Solutions
- IoT Software Solutions
Companies that use Red Bend Software
Customer profileIdeal customer profiles1 record
Red Bend Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red Bend Software competitors and assessment
Company assessmentDirect peers
- Mender: Mender provides open-source and managed over-the-air software update solutions for connected Linux devices and IoT fleets, directly addressing the same OTA/edge-update use case as Red Bend.
- Balena: Balena offers a device fleet management platform with OTA updates, containerized deployments, and edge orchestration for IoT - functionally overlapping with Red Bend's update and device-management capabilities.
- Cumulocity (Software AG): Cumulocity provides IoT device management and OTA firmware update capabilities, serving industrial and enterprise customers with similar update and lifecycle management requirements as Red Bend.
- Resin.io (now Balena): Original Resin.io/balenaCloud product line was a direct OTA-and-container deployment tool for embedded Linux fleets, often cited alongside Red Bend in the device-update software category.
Broad incumbents
- Wind River (Aptiv): Wind River delivers embedded operating systems, OTA update infrastructure, and edge software platforms widely used in automotive and industrial IoT, overlapping with Red Bend's automotive and IoT update offerings as part of a broader RTOS/edge stack.
- Microsoft Azure IoT Hub: Microsoft's Azure IoT device management and update capabilities (including Device Update for IoT Hub) compete with Red Bend's managed OTA services as part of a broader cloud and edge platform.
- AWS IoT Device Management: Amazon's IoT Jobs, OTA update, and fleet management services target the same connected-device provisioning and update workflow as Red Bend, bundled into a much larger cloud and edge portfolio.
- Elektrobit (Continental): Elektrobit provides automotive software including OTA update, telematics, and connected car stacks - overlapping with Red Bend's automotive software offerings under a broader automotive software suite.
Emerging players
- Particle: Particle delivers managed IoT connectivity, edge software, and OTA update infrastructure for connected products, partially overlapping with Red Bend's IoT update and device-management focus.
- ClearBlade: ClearBlade offers edge computing and IoT platform software with device management and update capabilities, addressing similar enterprise and industrial IoT use cases to Red Bend.
Market position
Customer concentration
Red Bend Software social profiles
Digital presenceRed Bend Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Bend Software leadership team
Management profileNumber of profiles
Profiles1 record
Red Bend Software funding detail
Funding detailFunding overview
Funding rounds7 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Bend Software M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Bend Software
What does Red Bend Software do?
Red Bend Software develops and markets software solutions for over-the-air (OTA) updates, device management, and firmware lifecycle management targeted at automotive, mobile, and Internet of Things (IoT) device manufacturers and operators. The company's technology enables remote software delivery, updates, and management of connected embedded devices across these verticals.
When was Red Bend Software founded?
Red Bend Software was founded in 1999. It employs 251 to 500 people.
Where is Red Bend Software based?
Red Bend Software is headquartered in Waltham, United States, in the North America region.
Who are Red Bend Software's main competitors?
Direct peers on record are Mender, Balena, Cumulocity (Software AG) and Resin.io (now Balena). Broad incumbents are Wind River (Aptiv), Microsoft Azure IoT Hub, AWS IoT Device Management and Elektrobit (Continental). Emerging players are Particle and ClearBlade.
Does Red Bend Software have an API?
No public API is recorded for Red Bend Software.
What industry is Red Bend Software in?
Red Bend Software's product category is Embedded Device Management Software. Its primary akta.pro industry code is HDAAAJAI, Edge AI Deployment, Orchestration & OTA Model Updates. Its NAICS code is 5132 and its SIC code is 7372.