House of CB

What House of CB does

House of CB (legal entity Sirens Design Limited) is a London-based direct-to-consumer womenswear brand founded in 2010 by Conna Walker at age 17 with a £3,000 family loan. The company designs, produces, and retails occasionwear — principally dresses, corsets, and tops — built around a signature figure-sculpting silhouette (bandage and boned corset construction using viscose, ponte jersey, satin, lace, and cotton). Pricing spans approximately $119 for entry-level basics to $379 for hand-beaded embellished pieces, positioning the brand in the accessible-luxury band between fast fashion and designer labels.

The company operates a multi-channel distribution model: an owned e-commerce platform (app.houseofcb.com) backed by a 45,000 sq ft Oxford Street flagship in London, with planned 10,000 sq ft Los Angeles and 6,000 sq ft Liverpool ONE stores extending the footprint to 40+ retail locations worldwide. In May 2025, House of CB added a curated marketplace partnership with ASOS to extend reach. The brand releases 6–8 new pieces weekly, leveraging a 6 million+ social media following on Instagram and TikTok and celebrity visibility (Beyoncé, Taylor Swift, Kardashians, Jennifer Lopez, Pippa Middleton) as its primary customer acquisition channel — the model is notably organic, with limited paid promotion.

Commercially, House of CB reported over $200 million in annual retail sales for 2024, with the brand claiming one dress sold every 30 seconds. The business remains founder-owned and bootstrapped beyond the original family loan, with no disclosed institutional investors. Active 2025 expansion includes US market entry, UK regional rollout, new product lines (bridal wear and denim), and an anniversary Bandage collection that leverages the brand's archive. Headcount is reported in the 251–500 range.

Name

House of CB

Legal name

Sirens Design Limited

Website

https://houseofcb.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

House of CB is a London-based, founder-owned womenswear brand designing occasionwear — signature bandage and boned-corset dresses, tops, and seasonal collections — sold direct-to-consumer via e-commerce, an Oxford Street flagship, and planned US and UK stores.

Ownership category

akta.pro rank

Product category

Women's Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury & Designer Apparel Houses (CRAAAAAC)

akta.pro secondary industries

Luxury Leather Goods & Handbags (CRAKAFAB), Luxury Consignment Boutiques (Online/Offline) (CRAKAKAE)

Keywords

• Womenswear retail
• Occasion wear
• Corset apparel
• Bodycon dresses
• Designer inspired apparel

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Retail Sales: House of CB generates revenue primarily through direct sales of womenswear including dresses, corsets, tops, and accessories via its owned e-commerce platform and retail stores. The brand sells one dress every 30 seconds and generates over $200 million in annual retail sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

House of CB designs, produces and sells its own-label women's fashion — centered on signature corset tops, bodycon bandage dresses, sundresses, swimwear and vacation wear — through its owned e-commerce platform and an expanding global network of physical retail stores. Products are priced from approximately $119 for basic tops to $379 for embellished pieces, targeting style-conscious women seeking occasion and event wear at accessible luxury price points. The brand releases 6–8 new pieces weekly and operates flagship retail on London's Oxford Street, with new locations planned in Liverpool and Los Angeles.

Product overview

House of CB is a London-based womenswear brand offering a unified fashion platform centered on its signature corset and bandage dress silhouettes. The core product portfolio includes Corsets & Tops (boned corsets in various styles with cup sizing options), Bandage Dresses & Tops (the iconic bodycon collection made with sculpting viscose), Sundresses (summer styles in natural fibers), and Natural Fibers & Conscious Fabrics (sustainable line). Seasonal collections like 'Daughter of the Sea' are released in drops, while planned expansions include Bridal Wear and Denim. The brand also offers Swimwear and Vacation Wear categories. All products are sold through the houseofcb.com e-commerce platform and physical retail locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Corsets & Tops Signature boned corset tops and blouses for women, offered in styles including halter neck, strapless, lace, satin, and embroidered designs, with cup sizing options (Regular A–C and Larger D–E) for fit.
• Bandage Dresses & Tops Iconic bodycon bandage collection for women featuring sculpting mini dresses, maxi dresses, bandage tops, shorts and skirts made with sculpting viscose fabric for a body-hugging silhouette; considered the brand's signature style.
• Sundresses Summer dress collection for women in mini, midi and maxi lengths with styles including ruched, bodycon, drape, structured and loose fits, many featuring natural cotton fibers and broderie anglaise detailing.
• Natural Fibers & Conscious Fabrics Sustainable women's clothing line using natural cotton, broderie anglaise and eco-friendly materials, including dresses, tops, skirts and trousers made with conscious fabric choices.
• Daughter of the Sea Collection Summer seasonal collection for women featuring deep ocean tones, glistening embellishments and oceanic-inspired designs, released in multiple drops throughout the season.
• Swimwear Elevated women's swimwear collection featuring beaded embellishments and beach-ready designs aligned with the brand's glamorous aesthetic.
• Vacation & Getaway Wear Curated women's destination wear collection featuring getaway wardrobe pieces designed for sunnier climates.

Quantifiable outcome

• Sells one dress every 30 seconds
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ASOScoreChannel Partner/ Reseller/ Distributor · 16 May 2025House of CB collaborated with ASOS to launch a curated collection, leveraging ASOS's marketplace platform to reach broader customer audiences beyond the brand's owned channels. This partnership provides additional distribution and visibility for the brand's products.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Oh Polly: UK-based womenswear brand focused on bodycon dresses, corsets, and occasion wear, distributed primarily via DTC e-commerce and social media — directly comparable to House of CB in product, customer, price band, and growth model.
• Meshki: Australia-based affordable-luxury womenswear brand selling figure-hugging occasion dresses, corsets, and going-out wear via DTC and social-led marketing, with comparable price points and a similar Instagram/TikTok acquisition engine.
• PrettyLittleThing: UK-headquartered fast-fashion retailer targeting young women with affordable party dresses and going-out wear — overlapping core customer, price band, and product category with House of CB's occasion wear line.
• Fashion Nova: US-based affordable women's fashion brand with a celebrity/influencer-led model and a bodycon-heavy assortment, often cited as a direct comparable for House of CB's positioning, customer acquisition mechanics, and product mix.
• Nasty Gal: Originally UK-founded womenswear brand (now Boohoo-owned) selling affordable going-out dresses, bodycon, and occasion wear to a similar demographic; comparable assortment, price band, and target customer.
• Self-Portrait: London-based contemporary womenswear label known for occasion dresses with distinctive construction details; sits one price tier above House of CB but targets the same occasion-wear customer and similar design-led aesthetic.

Broad incumbents

• Boohoo: UK-listed fast-fashion group operating multiple brands across affordable womenswear, including occasion and going-out categories; broader portfolio but overlapping customer base and price positioning.
• ASOS: UK-based global online fashion retailer; a direct distribution partner of House of CB and a comparable marketplace for affordable occasion wear, but with a much broader assortment and price range.
• Karen Millen: UK heritage womenswear brand offering tailored and occasion wear at premium price points; overlapping customer demographics and occasion-led product mix, with a broader portfolio and longer store history.
• Guess: Global apparel and accessories brand with a strong denim and womenswear assortment at accessible premium price points; comparable international retail footprint and aspirational brand positioning to House of CB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/houseofcb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of CB